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When the world is busy with tech start ups, a Mumbai-based <keyword id="8765" type="PERSON" weightage="20" keywordseo="young">young</keyword> couple have taken the path less taken – they are selling mother’s yummy pickles. 
 <keyword id="343684" type="PERSON" weightage="20" keywordseo="Ishita-Shah">Ishita Shah</keyword>, who co-founded <keyword id="1261779" type="UNKNOWN" weightage="20" keywordseo="goosebumps">Goosebumps</keyword> Pickle with husband <keyword id="3779105" type="UNKNOWN" weightage="20" keywordseo="pinank">Pinank</keyword>, managed to convince her mother <keyword id="2740" type="PERSON" weightage="20" keywordseo="Mita">Mita</keyword> to let the world know of her traditionally cooked authentic pickles. The online portal soon created a unique local market for her pickles. 
 Speaking exclusively to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>, Pinank said, “My mother-in-law used to make more than 700 kg pickles every year for friends and relatives. So, we thought why not make it a commercial online business. Hence we defined out target audience, started with the branding exercise, sorted out the packaging &amp; logistic, created a website and launched the store virtually in 2012.” 
 
He added - “We closely watch the brand image created by the 'cool' gadget brands, because that's what people are attracted to, and we try to create a similar imagery - young, unique, mouth watering, also keeping the essence of authentic Indian &amp; mother’s home-made secrets very clear.” 
 
Goosebumps pickles are available online for anywhere between Rs 150-210 for a 250 gm jar. 
 The recently launched <keyword id="3779103" type="UNKNOWN" weightage="20" keywordseo="jalapeno-olives-pickle-and-vintage-gol-keri">Jalapeno-Olives Pickle and Vintage Gol Keri</keyword> in fusion form have met with a ‘delicious’ response, claim Goosebumps founders. Besides, the consumers also have the option of making their own pickle with their choice of assorted ingredients because the website also boasts of home ground spices and spice mixes. 
 It recently extended its offering to after-meal products seeing the demand. The founders have taken to fruit pickles like <keyword id="6368690" type="COMPANY" weightage="20" keywordseo="Mango">Mango</keyword>, Chickoo and Oranges. They have gone on to exotic varieties as well like <keyword id="125932" type="COMPANY" weightage="20" keywordseo="Kiwi">Kiwi</keyword>, Cranberries and Plums. Goosebumps infact has a spread of 12 unique after meal varieties with an exclusive mix of five select fruits. 
 The only concern Goosebumps has as of now is to make sense of its product for a wider audience. “Young generation don't connect to Pickles. So we are re-looking at the strategy to package &amp; communicate them differently so the acceptance becomes higher in the market,” <keyword id="21137" type="PERSON" weightage="20" keywordseo="Ishita">Ishita</keyword> said. 
 
He further said - “The focus is shifting to aftermeals at the moment because of its high acceptance in the market. The most motivating part for us in this category is the products are appreciated by all the age groups unlike pickles which means one communication investment can reach all at one go.”

Meet the Mumbai couple who started a company to sell their mother's
homemade pickles

Dilwale is amongst the most anticipated movies of the year, and there are a lot of reasons for that. <a href="http://www.businessinsider.in/Watch-Shah-Rukh-Khan-aiming-for-a-century-in-this-Facebook-video/articleshow/49659326.cms">Shah Rukh Khan</a> and <keyword id="6354713" type="PERSON" weightage="100" keywordseo="kajol">Kajol</keyword>, both stars in their own right, are coming back together after a gap of 5 years. <keyword id="383666" type="PERSON" weightage="100" keywordseo="Varun-Dhawan">Varun Dhawan</keyword>, who is slowly paving his way to be the heartthrob of the nation, would be seen in a fresh pairing with Heropanti starrer <keyword id="210696" type="PERSON" weightage="100" keywordseo="Kriti-Sanon">Kriti Sanon</keyword>, <keyword id="22746" type="PERSON" weightage="100" keywordseo="rohit-shetty">Rohit Shetty</keyword> is directing a romantic film after the huge success of Chennai Express, and the film is shot in the most exotic locations of the world. 
 This all, and much more, was making all <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> cinephiles wait for the official trailer of the movie, which was finally released yesterday. 
 In his trademark style, a visibly younger <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> poses with his arms wide open, and is seen <a href="http://www.businessinsider.in/SRK-Kajol-to-shoot-one-take-song-in-Dilwale-but-its-not-Bollywoods-first/articleshow/48654893.cms">running on water</a> along with Kajol. The scene moves 15 years ahead, and a bearded SRK, most probably a gangster, is ready to turn into a commoner for his younger brother Veer (Varun Dhawan) and his love interest Ishita (Kriti Sanon). 
 
In the flashback scenes, veterans Kabir Bedi and Vinod Khanna are seen pointing guns at each other. 
 
We also see Kajol playing Mira, the love interest of Khan, recounting how 15 years have passed since something significant happened between them, and how it changed their lives forever. This significant something is what makes the crux of the movie. What we think is that Bedi and Khanna would play respective fathers/relatives of either of the two main leads, and a war between them would separate the lovers for 15 years, only to be reunited because of their younger siblings, played by Dhawan and Sanon. 
 
Coming to the trailer, we see a lot of mean machines being driven on dangerous roads and defying gravity, in a true-blue Rohit Shetty style. 
 
The <a href="http://www.businessinsider.in/Heres-a-sneak-peek-into-the-climax-of-Dilwale/articleshow/49549912.cms">climax of the movie</a>, shot just a few days back, also makes its way into the trailer, and glimpses of Boman Irani, Sanjai Misra, Mukesh Tiwari, Pankaj Tripathi and Johnny Lever are seen. 
 
The movie looks like it would be a mix of two different worlds, one that belongs to Shah Rukh Khan in which love and family play a crucial role, and the other one that belongs to Rohit Shetty, in which we can’t help but see cars, dangerous action scenes, guns and gangsters. 
 
The trailer looks good when it comes to the cinematography; however, Varun’s expressions fail to establish any connect with the audience. Kriti Sanon looks okay so far, and <a href="http://www.businessinsider.in/5-cult-romances-that-show-Kajol-SRK-are-the-best-paired-on-screen-couple/articleshow/47730374.cms">SRK-Kajol</a> are so experienced in their skill that their performance looks effortless. 
 
Here is the trailer. 
 
 
The movie releases on 18th December, along with <keyword id="6358308" type="PERSON" weightage="100" keywordseo="sanjay-leela-bhansali">Sanjay Leela Bhansali</keyword>’s <a href="http://www.businessinsider.in/Bajirao-Mastani-Teaser-Grand-royal-and-just-what-we-expected/articleshow/48095520.cms">Bajirao Mastani</a>, which stars <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="547678" type="UNKNOWN" weightage="100" keywordseo="Priyanka-Chopra-">Priyanka Chopra.</keyword>

Dilwale’s trailer is a riot!

<ul><li>With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the <keyword id="2540701" type="General" weightage="100" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self-care.</li><li>Today, Indian audiences are watching more online videos than ever before and social media has become an extension of our identity.</li><li>As we move forward in 2022, the one trend that will grow massively this year will be the rise of <keyword id="12872471" type="General" weightage="20" keywordseo="micro-and-nano-influencers" source="Orion">Micro and Nano influencers</keyword>.</li><li>We look at some of the budding influencers who stand out in the crowd and are only set to grow stronger from here.</li></ul>2021 was a rollercoaster of a year but social media influencers and content creators made us laugh and pushed us to be more creative with their entertaining and informative content. The year was a catalyst for the growth of Influencer Marketing in India as we saw new creators rise to the forefront and brands showed more interest in working with nano and micro-influencers for better engagement, authenticity, and budget-friendly costs. Creators also played an integral role in building a sense of community -- something that people yearned for when living in isolation. According to Facebook’s Marketing Guide for 2021, social media has now become a leading channel to drive brand discovery and purchase during the festive season. Facebook’s report further reveals that half the people said that influencers help them discover new products and 45% added that influencers help them make a purchase decision. Influencer Marketing in 2021 also saw a momentous shift from sales-driven campaigns to content creators focusing on environmentalism, socialism and empathy-driven content. It’s no more about posting memes and recommending high-end fashion products. From gaming and crypto influencers to decor creators, the influencer marketing landscape saw a massive shift in 2021. As we move forward this year and turn to content creators for life advice ranging from DIY ideas for balconies to which stocks to invest in, here are a few influencers that you must follow: Comedy <ul><li><a href="https://www.instagram.com/shirin_sewani/?hl=en" data-type="tilCustomLink">Shirin Sewani</a></li><li><a href="https://www.instagram.com/mahlyf_mahrulez/?hl=en" data-type="tilCustomLink">Nirmal Pillai</a></li><li><a href="https://www.instagram.com/satshyaa/?hl=en" data-type="tilCustomLink">Satshya</a></li><li><a href="https://www.instagram.com/gorgeouspotahto/?hl=en" data-type="tilCustomLink">Karan Sareen</a></li><li><a href="https://www.instagram.com/kareemabarry/?hl=en" data-type="tilCustomLink">Kareema Barry</a></li></ul>Finance/Education <ul><li><a href="https://www.instagram.com/financewithsharan/?hl=en" data-type="tilCustomLink">Sharan Hegde</a></li><li><a href="https://www.instagram.com/shivani_bafna/?hl=en" data-type="tilCustomLink">Shivani Bafna</a></li><li><a href="https://www.instagram.com/nidhinagori29/?hl=en" data-type="tilCustomLink">Nidhi Nagori</a></li><li><a href="https://www.instagram.com/theheenasheikh/?utm_medium=copy_link" data-type="tilCustomLink">Heena Sheikh</a></li><li><a href="https://www.instagram.com/reshionbusiness/?hl=en" data-type="tilCustomLink">Reshionbusiness</a></li></ul>Dance &amp; Music <ul><li><a href="https://www.instagram.com/shazebsheikh/?hl=en" data-type="tilCustomLink">Shazeb Sheikh</a></li><li><a href="https://www.instagram.com/avantinagral/?hl=en" data-type="tilCustomLink">Avanti Nagral</a></li><li><a href="https://www.instagram.com/ruchikas_rhythm/?hl=en" data-type="tilCustomLink">Ruchika Kashelani</a></li><li><a href="https://www.instagram.com/haniya.oncover/?hl=en" data-type="tilCustomLink">Nafisa Haniya</a></li><li><a href="https://www.instagram.com/vinayakghoshal/?hl=en" data-type="tilCustomLink">Vinayak Ghoshal</a></li></ul>Fashion/Makeup <ul><li><a href="https://www.instagram.com/adityamadiraju/?hl=en" data-type="tilCustomLink">Aditya Madiraju</a></li><li><a href="https://www.instagram.com/diksharawat22/?hl=en" data-type="tilCustomLink">Diksha Rawat</a></li><li><a href="https://www.instagram.com/tarini_shah/?hl=en" data-type="tilCustomLink">Tarini Shah</a></li><li><a href="https://www.instagram.com/ishitamangal/?hl=en" data-type="tilCustomLink">Ishita Mangal</a></li><li><a href="https://www.instagram.com/shantanuuu/?hl=en" data-type="tilCustomLink">Shantanu Dhope</a></li></ul>Art <ul><li><a href="https://www.instagram.com/neha.doodles/?hl=en" data-type="tilCustomLink">NehaDoodles</a></li><li><a href="https://www.instagram.com/thrikkannan/?hl=en" data-type="tilCustomLink">Hafiz Sajeev</a></li><li><a href="https://www.instagram.com/thesamosaclub/?hl=en" data-type="tilCustomLink">thesamosaclub</a></li><li><a href="https://www.instagram.com/anikjaindesign/?hl=en" data-type="tilCustomLink">Anik Jain</a></li><li><a href="https://www.instagram.com/_potatoface__/?hl=en" data-type="tilCustomLink">Christina Furtado</a></li></ul>Travel/Lifestyle <ul><li><a href="https://www.instagram.com/aakanksha.monga/?hl=en" data-type="tilCustomLink">Aakanksha Monga</a></li><li><a href="https://www.instagram.com/peaceaurparvat/?hl=en" data-type="tilCustomLink">Sahil Gulati</a></li><li><a href="https://www.instagram.com/tapshi/?hl=en" data-type="tilCustomLink">Tapesh Kumar</a></li><li><a href="https://www.instagram.com/hervagabondlife/?hl=en" data-type="tilCustomLink">Sonia Garg</a></li><li><a href="https://www.instagram.com/ishaborah/?hl=en" data-type="tilCustomLink">Isha Borah</a></li></ul>Fitness <ul><li><a href="https://www.instagram.com/plankbefore_pancakes/?hl=en" data-type="tilCustomLink">Plankbefore_pancakes</a></li><li><a href="https://www.instagram.com/fitnesswithnidhi/" data-type="tilCustomLink">Nidhi Gupta</a></li><li><a href="https://www.instagram.com/anaheezpatel/?hl=en" data-type="tilCustomLink">Anaheez Patel</a></li><li><a href="https://www.instagram.com/fitnesstalks_with_pranit/?hl=en" data-type="tilCustomLink">Pranit Shilimkar</a></li><li><a href="https://www.instagram.com/fitnesspal._/" data-type="tilCustomLink">Sakshi Kirpalani</a></li></ul>Decor <ul><li><a href="https://www.instagram.com/decor_miniz/" data-type="tilCustomLink">Decor_miniz</a></li><li><a href="https://www.instagram.com/gharaonda/" data-type="tilCustomLink">Shilpa Singh - Gharaonda</a></li><li><a href="https://www.instagram.com/_createyourtaste_/" data-type="tilCustomLink">Createyourtaste - Abhinav Yadav</a></li><li><a href="https://www.instagram.com/kalabymann/" data-type="tilCustomLink">Kala By Mann</a></li><li><a href="https://www.instagram.com/incredible_prodigy/" data-type="tilCustomLink">Incredible_prodigy</a></li></ul>

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

<ul><li>This is one of the largest seed funding rounds closed by an Indian startup to date.</li><li>It had raised $2 million in a pre-seed round, earlier this year, from Sequoia <keyword id="6426108" type="UNKNOWN" weightage="20" keywordseo="Surge">Surge</keyword> and other angel investors.</li><li>It plans to utilise the latest seed capital to expand its team, accelerate development of its tech and data platform.</li></ul><keyword id="350225" type="PERSON" weightage="20" keywordseo="Klub">Klub</keyword>, a fintech startup that provides revenue-based financing, has raised a seed funding of $20 million (about ₹150 crore) in a mix of equity and debt. This is one of the largest seed funding round closed by an Indian startup to date. In June, Thrasio-style startup 10Club had raised <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/articleshow/83978841.cms">$40 million</a> in seed funding. This was the largest seed funding round closed by a startup in India. Klub’s seed round was led by existing investors 9Unicorns and Sequoia Capital India’s accelerator programme Surge. New investors Alter Global and Japan's GMO VenturePartners also participated in this round. The investment round was represented by Wadhwa Law Offices as the legal counsel. Founded in 2019 by Ishita Verma and Anurakt Jain, Klub offers flexible growth capital ranging between ₹2 lakh to ₹30 crore to digital brands. The platform offers funding — without equity dilution or personal guarantees — for recurring marketing, inventory and other capital expenditures. Revenue based financing is a new form of fundraising that allows companies or brands to raise growth capital, without having to give up on any equity via venture capital rounds and or have debts. The repayment of the capital raised from Klub happens as a percentage of future revenues. “The digital revolution in India has leveled the playing field for local businesses, and we are thrilled to have a front-row seat in this multi trillion-dollar opportunity… India’s digital commerce ecosystem requires more than ‘one size fits all’ financing, and with this round, we can further our mission of enabling growth for loved brands,” Klub’s cofounder Jain said. It plans to utilise the latest seed capital to expand its team, accelerate development of its tech and data platform, and expand its product offerings and market segments to make Klub. It plans to deploy ₹500 crore over the next few quarters in local brands as well as digital small and medium enterprises (SMEs). The fintech startup had closed a $2 million pre-seed round in January 2021. CRED founder Kunal Shah, Livspace founder Ramakant Sharma, BlackBuck founder Rajesh Yabaji, among others also invested in the company’s pre-seed stage round. Klub uses deep data-driven analytics to make funding decisions faster. The fintech startup claims that over 500 businesses have explored funding with the platform recently. SEE ALSO <a href="https://www.businessinsider.in/retail/news/a-third-of-internet-users-would-be-actively-shopping-online-by-the-end-of-this-decade-offline-retail-to-take-a-back-seat/articleshow/85390712.cms">A third of internet users would be actively shopping online by the end of this decade, offline retail to take a back seat</a> <a href="https://www.businessinsider.in/business/startups/news/with-pharmeasy-mobikwik-and-ixigo-all-set-to-hit-the-public-market-orios-plans-to-go-deeper-into-pre-ipo-bets/articleshow/85359703.cms">With PharmEasy, MobiKwik and ixigo all set to hit the public market, Orios plans to go deeper into pre-IPO bets</a> <a href="https://www.businessinsider.in/business/auto/news/tamil-nadu-government-is-upset-about-losing-money-on-luxury-cars/articleshow/85322536.cms">Tamil Nadu government is upset about losing money on luxury cars</a>

Revenue-based financing startup Klub raises $20 million in seed round

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You Searched For "Ishita Shah" and got 4 results

Meet the Mumbai couple who started a company to sell their mother's homemade pickles

Suchayan Mandal

Dilwale’s trailer is a riot!

Nandini Sharma

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

Karuna Sharma

Revenue-based financing startup Klub raises $20 million in seed round

Kritti Bhalla

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