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Los Angeles [US], May 14 (ANI): Actor <keyword id="19897819" type="General" weightage="100" keywordseo="Tabu" source="keywords">Tabu</keyword> has landed a big role in <keyword id="21649375" type="General" weightage="20" keywordseo="international-series" source="keywords">international series</keyword> '<keyword id="21646439" type="General" weightage="20" keywordseo="Dune-Prophecy" source="keywords">Dune: Prophecy</keyword>'. She has been cast in a recurring role in the <keyword id="21646440" type="General" weightage="20" keywordseo="Max-prequel-series" source="keywords">Max prequel series</keyword>, where she will essay the role of <keyword id="21649372" type="General" weightage="20" keywordseo="Sister-Francesca" source="keywords">Sister Francesca</keyword>, US-based news outlet Variety reported. Her character is described as "Strong, intelligent and alluring, Sister Francesca leaves a lasting impression in her wake. Once a great love of the Emperor, her return to the palace strains the balance of power in the capital." The series was originally commissioned in 2019 under the title '<keyword id="1604080" type="General" weightage="20" keywordseo="Dune" source="Orion">Dune</keyword>: The Sisterhood'. It is inspired by the novel '<keyword id="21649373" type="General" weightage="20" keywordseo="Sisterhood-of-Dune" source="Orion">Sisterhood of Dune</keyword>' written by Brian Herbert and Kevin J. Anderson. The official logline states, "Set within the expansive universe of 'Dune,' created by acclaimed author Frank Herbert, and 10,000 years before the ascension of Paul Atreides, 'Dune: Prophecy' follows two Harkonnen sisters as they combat forces that threaten the future of humankind, and establish the fabled sect that will become known as the Bene Gesserit." In the project, Tabu will share screen space with renowned actors such as Emily Watson, Olivia Williams, Johdi May, Travis Fimmel, Sarah-Sofie Boussnina, Mark Strong, Chloe Lea, Josh Heuston and Jade Anouka among others. The series is co-produced by Max and Legendary Television, with Legendary also producing the film franchise. The release date of the show is kept under wraps. Tabu explored western cinema for the first time in 2006 with 'The Namesake'. Directed by Mira Nair, the film, which also starred Irrfan Khan, opened to positive reviews, and was lauded by almost every critic across the globe. Her second film 'Life of Pi' (2012), went a step ahead, and won four Oscars, including the Best Director for Ang Lee. Meanwhile, in Bollywood, Tabu will be seen reuniting with Ajay Devgn in the film 'Auron Mein Kahan Dum'. Helmed by Neeraj Pandey, the film is touted to be an epic musical romantic drama spanning across 23 years, set between 2000 and 2023. Ajay and Tabu have shared screen space in films including 'Vijaypath', 'Haqeeqat', 'Thakshak', 'Fitoor', 'Drishyam', 'Golmaal Again', 'De De Pyaar De', 'Drishyam 2' and 'Bholaa'. Their upcoming collaboration is expected to be out in July this year.

Tabu to work in Hollywood again, bags pivotal role in international series 'Dune: Prophecy'

<ul><li>Actor <keyword id="9138707" type="UNKNOWN" weightage="20" keywordseo="Irrfan-Khan-passed-away">Irrfan Khan passed away</keyword> in Mumbai on April 29. </li><li>Bollywood directors, actors and well-wishers expressed their deepest condolences on social media, remembering Khan as a versatile actor and an even more beautiful human being.</li><li>Today, as the country is reeling with the shocking news of the death of the actor, with a heavy heart, we pay tribute to the multi-faceted, inimitable Irrfan Khan and look back at some of the campaigns that he acted in over the years. </li></ul>Actor Irrfan Khan, aged 54, passed away in Mumbai on April 29. He had been hospitalised and was under observation for colon infection. Khan had announced in 2018 that he had been diagnosed with a neuroendocrine tumour and had been traveling frequently to London for treatment. The news sent shockwaves across the country as Khan was one of the most loved actors who did not just shine in every movie he acted in, he also put India on the global map, acting in several international blockbusters including Oscar-winning Slumdog Millionaire, Jurassic World, The Amazing Spider-Man and Life of Pi. Over the years, he was also the face of several brands that roped him in because there was a certain relatability as well as instant likeability factor associated with him. In 2018, he became the first-ever Indian actor to be roped in as the ambassador for leading global payments and technology company, Mastercard. Closer home, he became the face of brands like Syska, Treebo, Edelweiss, amongst many others. As we try to come to terms with this huge loss, we tried to put together some prominent campaigns that Khan featured in, to relive his brilliance. Master Card: <div type="Youtube" id="H9mTDZgggSQ" title="Irrfan Khan Becomes The First Indian Actor To Endorse Master Card" thumbUrl="https://i.ytimg.com/vi/H9mTDZgggSQ/mqdefault.jpg"></div> Syska LED: <div type="Youtube" id="-7j1Vvcy86Q" title="SYSKA LED - SYSKA Your Home - TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/-7j1Vvcy86Q/mqdefault.jpg"></div> Syska Accessories: <div type="Youtube" id="6RfT2brleG4" title="Syska Accessories TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/6RfT2brleG4/mqdefault.jpg"></div> Treebo Hotels: <div type="Youtube" id="8sr2VxYfXak" title="Treebo Hotels TVC- Irrfan Khan- Bhawsheel Singh Sahni" thumbUrl="https://i.ytimg.com/vi/8sr2VxYfXak/mqdefault.jpg"></div> Simplilearn.com: <div type="Youtube" id="jYXHaqBMUw8" title="Simplilearn.com | Get Certified. Get Ahead. | Official TVC ft. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/jYXHaqBMUw8/mqdefault.jpg"></div> JIVI Mobiles: <div type="Youtube" id="E-Z0BS8vNo8" title="JIVI Mobiles - TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/E-Z0BS8vNo8/mqdefault.jpg"></div> Indica Hair Colour: <div type="Youtube" id="iciw6i0BaMU" title="Indica Easy Hair Colour - Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/iciw6i0BaMU/mqdefault.jpg"></div> Edelweiss: <div type="Youtube" id="JIkDVgmtidY" title="Edelweiss SME Business Loans help you #BeUnlimited" thumbUrl="https://i.ytimg.com/vi/JIkDVgmtidY/mqdefault.jpg"></div> Aegon Religare Insurance Plan: <div type="Youtube" id="WmicpCPsNWQ" title="Irrfan Khan AEGON Religare Pension Plan ad - chemist" thumbUrl="https://i.ytimg.com/vi/WmicpCPsNWQ/mqdefault.jpg"></div> CEAT SUV: <div type="Youtube" id="c12Ycm10RTo" title="CEAT SUV TVC - Nimbu-Mirchi - Irfan Khan" thumbUrl="https://i.ytimg.com/vi/c12Ycm10RTo/mqdefault.jpg"></div> Resurgent Rajasthan: <div type="Youtube" id="ts9vaa3Y6jk" title="Resurgent Rajasthan - 04 - Anthem - Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/ts9vaa3Y6jk/mqdefault.jpg"></div> Nerolac: <div type="Youtube" id="jGuvGxoyJNs" title="ads of Nerolac ft Konkona Sen Sharma &amp; Irfan Khan" thumbUrl="https://i.ytimg.com/vi/jGuvGxoyJNs/mqdefault.jpg"></div> Religare Insurance: <div type="Youtube" id="lIcOoRHPeMk" title="irfan khan religare insurance ad" thumbUrl="https://i.ytimg.com/vi/lIcOoRHPeMk/mqdefault.jpg"></div> Vodafone: <div type="Youtube" id="jJyjHq5RAe0" title="HD Vodafone new ad by irfan khan" thumbUrl="https://i.ytimg.com/vi/jJyjHq5RAe0/mqdefault.jpg"></div>

In remembrance of the inimitable Irrfan Khan

Irrfan Khan’s iconic dialogues that shed a harsh light on the realities of life

<ul><li><keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword> died of a <keyword id="447518" type="PERSON" weightage="20" keywordseo="neuroendocrine-tumour">neuroendocrine tumour</keyword> (NET) — the 'forgotten cancer' — earlier today, April 29.</li><li>The cancer is rare and often misdiagnosed as other common ailments like IBS, asthma or anxiety. </li><li>According to the Neuroendocrine Tumour Research Foundation, NET is becoming more common but more than half the patients suffer from late diagnosis.</li></ul>Bollywood actor Irrfan Khan fought a two-year battle against a neuroendocrine tumour before he passed away earlier today, April 29, at the Kokilaben Dhirubhai Ambani Hospital in Mumbai. India's favourite 'silent superstar' was diagnosed in March 2018. After he disclosed his condition, Khan flew to the United Kingdom for treatment, which kept him away from the Indian film industry for nearly a year. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="47070" retweetcount="9302" status="🙏🏻 https://t.co/IDThvTr6yF" createdat="1521192641000" id="974578690066669568"></div> <div type="Article" hostid="261" msid="75445225" title="Irrfan Khan’s inspiring journey from Chandrakanta to Macbeth to a father struggling to get his child into a school" mstype="2" mssubtype="0"></div> What is a neuroendocrine tumour? A neuroendocrine tumour (NET), simply put, is an umbrella term for a class of rare cancers. Not only is it difficult to diagnose, but it's also slow-growing and complex. Neuroendocrine cells are found all over the body — especially in the small bowel, pancreas, stomach, the adrenal gland, lungs and thyroid. As and when these cells receive signals from the nervous system, they release the corresponding hormones. <div type="image" title="neotumourUCMed" msid="75447424" hostid="261" caption="&amp;lt;p&amp;gt;Here&amp;#39;s where neuroendocrine cells are found in the body&amp;lt;/p&amp;gt;"></div> A neuroendocrine tumour is a tumour that forms within those cells. What makes them complex is that their behaviour is difficult to predict. More and more people are being diagnosed with NET — just not soon enough NET isn't understood very well and it can often be anywhere between five to seven years before a conclusive diagnosis is revealed. More than half the people suffer from late detection of the condition, according to the Neuroendocrine Tumour Research Foundation (<a href="https://netrf.org/for-patients/">NETRF</a>). By that time, NET has normally spread to other organs in the body. <div type="image" title="irrfan2" msid="75447468" hostid="261" caption="&amp;lt;p&amp;gt;Irrfan Khan greets Rangayana director H Janardhana when the latter came to see him&amp;lt;/p&amp;gt;"></div> NETRF data also shows that every 7 in 100,000 people are afflicted and that number is on the rise. To raise awareness, the International Neuroendocrine Cancer Alliance (INCA) created the World NET Cancer Day, which occurs on November 10 every year. Even so, it's not something that the common person will be familiar with until they're actually diagnosed. The tumours can occur almost anywhere in the body and don't differentiate between gender and age. NET symptoms disguise themselves Symptoms of NET often mimic other common ailments — like irritable bowel syndrome (IBS), asthma, flushing or redding of the skin, and unexplained anxiety. Because of this patients are often misdiagnosed and NET has been labelled the 'forgotten cancer'. <div type="image" title="irrfan3" msid="75447480" hostid="261" caption="&amp;lt;p&amp;gt;Actor Irrfan Khan during a session at Jaipur Literature Festival 2014 &amp;lt;/p&amp;gt;"></div> In August 2018, Irrfan Khan revealed to the press that he had concluded four rounds of chemotherapy with six more cycles to go. He made a return to Bollywood to wrap up the final scenes of Angrezi Medium nearly a year later in April 2019. Ahead of the release, Khan told fans that he won't be able to promote the film in a way that he would have liked to, due to his medical condition. <div type="image" title="irrfan4" msid="75447499" hostid="261" caption="&amp;lt;p&amp;gt;Irrfan Khan at the 61st Britannia Filmfare Awards 2015 at NSCI Dome &amp;lt;/p&amp;gt;"></div> "My body's been gatecrashed by some unwelcome guests and I'm continuing to negotiate with them. Let's see where that conversation takes us," he said. Right before his own death, Khan's mother — Saeeda Begum — passed away on April 25 in Jaipur at the age of 95. Due to the ongoing lockdown and his own deteriorating health, he was unable to visit her. See also: <a href="https://www.businessinsider.in/entertainment/news/irrfan-khans-inspiring-journey-from-chandrakanta-to-macbeth-to-a-father-struggling-to-get-his-child-into-a-school/articleshow/75445225.cms">Irrfan Khan's inspiring journey from Chandrakanta to Macbeth to a father struggling to get his child into a school</a> <a href="https://www.businessinsider.in/india/news/checkout-the-day-of-holidays-in-bank-in-may-month-including-eid-may-day-and-buddha-purnima/articleshow/75441876.cms">List of bank holidays in May — Buddha Purnima, Eid and May Day</a> <a href="https://www.businessinsider.in/science/space/news/the-biggest-asteroid-of-the-year-will-zoom-past-earth-this-week-adhering-to-social-distancing-and-even-wearing-a-mask/articleshow/75399097.cms">The biggest asteroid of 2020 will zoom past Earth on April 29 — adhering to 'social distancing' and even wearing a mask</a>

Irrfan Khan died of a neuroendocrine tumour — here's what makes the 'forgotten cancer' so dangerous

<ul><li>The 54-year-old actor passed away today leaving Bollywood with a vacuum that few can ever fill. </li><li>Khan who made his debut with a DD-era TV show ‘Bharat Ek Khoj’ in 1988, became one of the very few actors who started with bit parts. </li><li>His first stint with that of Bollywood was light on-screen time as he did not even have a five-minute role in 1988 movie “Salaam Bombay” which went on to win a National Film award. </li></ul>Unlike the character of Badrinath he played in the fantasy TV series Chandrakanta, <keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword> will not be making a much-wanted comeback. Not anymore; as the 54-year-old passed away today leaving Bollywood and maybe even Hollywood with a vacuum that few can ever fill. Khan is survived by wife Sutapa Sikdar and kids Babil Khan and Ayan Khan. “Irrfan was a strong soul, someone who fought till the very end and always inspired everyone who came close to him,” his family said in a statement. <div type="twitter" handle="SrBachchan" handlename="Amitabh Bachchan" image="http://pbs.twimg.com/profile_images/1138177088136011776/Rnp146CU_normal.jpg" favoritecount="102699" retweetcount="13997" status="T 3516 - .. just getting news of the passing of Irfaan Khan .. this is a most disturbing and sad news .. 🙏An incre… https://t.co/g6M8lUYukL" createdat="1588142616000" id="1255387239330263041"></div> Khan who made his debut with a DD-era TV show ‘Bharat Ek Khoj’ in 1988, became one of the very few actors who started with bit parts to progress to character roles and finally to become a protagonist playing author-backed roles in movies like Hindi Medium, Qarib Qarib Singlle and many more. His first stint with that of Bollywood was light on-screen time as he played a role that lasted a few minutes in the 1988 movie Salaam Bombay, which went on to win a National Film award. But he became famous for his acting chops as he played the layered and complicated Macbeth in Maqbool. It was later followed with the role of a boorish Bengali man in Life in a Metro who left the audience in splits. But one of his first roles as a protagonist was in Lunch Box, a heart-warming love story along with Pan Singh Tomar, the tragic story of a national-level athlete turned rebel - a role that won him a National Award. Very soon, Hollywood came calling where he played key roles in Life of Pi and The Amazon Spider-Man and even the Oscar-winning Slumdog Millionaire along with The Namesake. In a career that lasted 32 years, there were few characters he did not try and excel. The ₹300 acting job in a DD serial <div type="image" title="rursszqnrihuq3e2_1578377770." msid="75445806" hostid="261"></div>Credits: DD Khan hailed from Jaipur and graduated from National School of Drama in 1984. While he was still learning, he landed his first job in a DD show that paid him ₹300, and was ‘very excited about it’. “It was a good amount back then, as my monthly expenses then were at ₹400,” Khan told Kapil Sharma on his show. Khan was influenced by actors like Om Puri who never met the conventional standards of physique and looks to make it in a Bollywood movie. Khan himself mentioned many times that he would not prefer to be a conventional ‘star’. Yet top roles came calling in Bollywood and Hollywood. True to his word, he also rejected A-list Hollywood films like The Martian and Interstellar. ‘To live and be dead is worse than the fear of death’ <div type="image" title="D9E9F5D3-A8DC-4A9A-9CF4-DAB76934283C" msid="75445812" hostid="261"></div> Khan exhibited this very same grit and determination even after he was diagnosed with cancer in 2018. After that, he shot his movie Angrezi Medium which was released just before the Coronavirus lockdown. Even as he fought a long and lasting battle with cancer, his spirits were never down. “You know what’s worse than one’s fear of death? To live and be dead. I relate to everything which works against the odds. I have faith in miracles and I have faith in obtaining the unattainable with an undying spirit,"<a href="https://indianexpress.com/article/entertainment/bollywood/irrfan-khan-on-angrezi-medium-film-new-bollywood-movie-6307242/"> Khan told media in March ‘20 while </a>talking about his movie Angreji Medium. Just before he passed away, the Padma Shri winning actor had to suffer through another personal tragedy. His 95-year-old mother Saeeda Begum had passed away in Jaipur on Saturday (April 25), and he was unable to attend the funeral because of the lockdown. See also: <a href="https://www.businessinsider.in/entertainment/news/disney-hotstar-amazon-prime-videos-zee-5-gained-a-lot-this-lockdown-and-it-might-not-be-temporary-either/articleshow/75443378.cms">Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming</a>

Irrfan Khan’s inspiring journey from Chandrakanta to Macbeth to a father struggling to get his child into a school

<ul><li><keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword> passed away earlier today, April 29, after battling a rare form of cancer.</li><li>The last message posted by Khan was about how emotional he was from the inside, but happy outside. The dialogue is from his latest movie, Angrezi Medium.</li><li>Khan also posted a screenshot of a video call with his Angrezi Medium colleagues. Irrfan’s video stream is not visible, possibly due to his deteriorating condition in the hospital.</li></ul>Bollywood actor Irrfan Khan passed away earlier today, April 29, after a two-year battle against a neuroendocrine tumour, a rare form of cancer that developed in his colon. In his last ever tweet, Khan said how he’s emotional from the inside, but happy outside, reprising his famous dialogue from his last movie Angrezi Medium. Khan was an inspiration to many – his journey started from a Rs. 300 acting job in a Doordarshan serial to being the lead protagonist in award-winning movies like Hindi Medium. Over his 32-year acting career, there are but a few roles that Irrfan Khan has not played. His death leaves a vacuum that will be difficult to fill. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="47407" retweetcount="9389" status="🙏🏻 https://t.co/IDThvTr6yF" createdat="1521192641000" id="974578690066669568"></div> Khan was not very active on social media, more so recently when he was battling the cancer. However, he did manage to post about his projects, the last one being about his movie Angrezi Medium. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="15045" retweetcount="1492" status="Mr. Champak’s state of mind: Love from the inside, making sure to show it outside! 😍 #AngreziMedium now streaming o… https://t.co/JmeeHQcYZ3" createdat="1586686486000" id="1249279789254361088"></div> In retrospect, going through his recent posts on Twitter can lead to a rollercoaster of emotions, but it gives us a peek into what Khan was going through in his last few days. Also read: <div type="Article" hostid="261" msid="75445225" title="Irrfan Khan’s inspiring journey from Chandrakanta to Macbeth to a father struggling to get his child into a school" mstype="2" mssubtype="0"></div> <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="5992" retweetcount="649" status="I support this because I believe we need to change from the roots#gramsevasangha #oneworld https://t.co/ecgY9v4wud" createdat="1586423023000" id="1248174741854343171"></div> He also urged people to fast in support for migrant labourers who are going through an unprecedented crisis due to Coronavirus. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="4660" retweetcount="222" status="Catching up with the #AngreziMedium family right before the #AngreziMediumPremiere was absolutely fun! Watch the f… https://t.co/blXWxprja3" createdat="1586340889000" id="1247830248541917184"></div> Khan also caught up with his fellow Angrezi Medium actors ahead of the movie’s premiere on Disney+ Hotstar. In what could be termed symbolic of his situation, Khan’s video stream is unavailable while the rest of the actors’ are visible. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="1676" retweetcount="196" status="Time to reflect why #humancourse have pushed planet and human beings against each other. When #humansarequartined… https://t.co/Ry9m4H15Yt" createdat="1585381080000" id="1243804518577471489"></div> Khan also spread awareness about the need to preserve, highlighting how the world has come to a standstill due to the Coronavirus pandemic. <div type="twitter" handle="irrfank" handlename="Irrfan" image="http://pbs.twimg.com/profile_images/1017698378220736512/gFO4OYTO_normal.jpg" favoritecount="47481" retweetcount="8200" status="https://t.co/d4Osol3NvP" createdat="1554274402000" id="1113333655538208768"></div> Going further back in his timeline, Khan posted a message thanking his supporters for the love and support. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> On his Instagram, Khan’s recent post said how you need to go on no matter the difficulties you face in life. Looking back, his posts tug at your heartstrings. See also: <a href="https://www.businessinsider.in/entertainment/news/irrfan-khans-inspiring-journey-from-chandrakanta-to-macbeth-to-a-father-struggling-to-get-his-child-into-a-school/articleshow/75445225.cms">Irrfan Khan’s inspiring journey from Chandrakanta to Macbeth to a father struggling to get his child into a school</a> <a href="https://www.businessinsider.in/entertainment/news/how-irrfan-khan-died-of-a-neuroendocrine-tumour-what-is-it-symptoms-and-treatment/articleshow/75447539.cms">Irrfan Khan died of a neuroendocrine tumour — here's what makes the 'forgotten cancer' so dangerous</a>

Irrfan Khan's last few tweets before his death revealed the man behind the star

Mumbai, Apr 6 () Less than a month after its theatrical release, "Angrezi Medium", starring Irrfan, has premiered on Disney+Hotstar VIP. The actor shared the news on Twitter on Monday. "Hop on to the dreamy roller-coaster ride with this father-daughter duo as we bring to you the World Digital Premiere of #AngreziMedium only on @DisneyplusHSVIP," Irrfan wrote. Actor Radhika Madan, who plays Irrfan's daughter in the Homi Adajania-directed movie, also posted the link on the microblogging site. "Angrezi Medium" released worldwide and in certain parts of India on March 13. The makers postponed the film's release in Kerala, Jammu and Kashmir, and Delhi after governments in these regions closed down cinema halls till March end in the wake of the coronavirus outbreak. Soon after other states and union territories also called for a shutdown, a 21-day nationwide lockdown was announced by Prime Minister Narendra Modi on March 24."Angrezi Medium" also features Kareena Kapoor Khan, Deepak Dobriyal and Pankaj Tripathi among others. SHD RDSRDS

Irrfan's 'Angrezi Medium' premieres on Disney+Hotstar VIP

<ul><li>After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska.</li><li>The brand has roped in <keyword id="1946388" type="PERSON" weightage="20" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword> to be its face. </li></ul>Syska Group has roped in actor Rajkummar Rao as the new face of the brand. Rao will work closely with the company to promote the Syska products across LED and Fan segments. Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska’s target groups. <div type="Youtube" id="FNScMZNqXaw" title="Syska LED X Rajkummar Rao" thumbUrl="https://i.ytimg.com/vi/FNScMZNqXaw/mqdefault.jpg"></div> After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska. Rao, made his debut in the Indian film industry and achieved nationwide recognition for his flawless performances. Similarly, Syska, has grown manifolds to become the pioneer of LED lighting in the country, within a short period of time. The parallel between the two, found the actor the perfect fit to endorse the brand. <div type="Youtube" id="pA66hjs67kI" title="INTRODUCING RAJKUMMAR RAO FOR SYSKA LED" thumbUrl="https://i.ytimg.com/vi/pA66hjs67kI/mqdefault.jpg"></div> Commenting on the onboarding of Rajkummar Rao, Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of <keyword id="10189566" type="COMPANY" weightage="20" keywordseo="the-syska-group">the Syska Group</keyword>. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.” Commenting on being the new face of the brand, Rajkummar Rao said, “For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily. Syska has created a niche category which is good for the country and has been making great strides in successfully convincing users to switch from traditional CFL to LED lights. I believe this is a very confident stance to take, and to me it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.” The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and Fans, highlighting the many accolades that the brand has earned over the years. The campaign will begin shortly and will be executed strategically through leading TV channels in GEC and News genres in order to reach the masses across Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year.

Syska Group onboards Rajkummar Rao as its brand ambassador

<ul class="summary-list"><li>Bollywood actor <keyword id="16207" type="PERSON" weightage="60" keywordseo="Irrfan-Khan">Irrfan Khan</keyword> has died aged 53 after being admitted into a Mumbai hospital with a colon infection.</li><li>Khan was known worldwide for his performances in "Slumdog Millionaire," "Life of Pi," "<keyword id="1938227" type="PERSON" weightage="60" keywordseo="Jurassic-World">Jurassic World</keyword>," and "The Amazing Spider-Man."</li><li>Khan was diagnosed with an endocrine tumour in 2018, a rare illness affecting cells that release hormones into the bloodstream, and he openly spoke about the intense pain and uncertainty of life.</li><li>Tributes have been pouring in for the actor, with "Jurassic World" director Colin Trevorrow tweeting: "Deeply sad to have lost <a href="https://twitter.com/hashtag/IrrfanKhan?src=hashtag_click">#IrrfanKhan</a>. A thoughtful man who found beauty in the world around him, even in pain."</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>Renowned Bollywood actor Irrfan Khan, who was known worldwide for his roles in "Life of Pi" and "Jurassic World," has died at the age of 53.The "Slumdog Millionaire" actor was admitted to hospital with a colon infection and died in Mumbai.<a href="https://www.bbc.co.uk/news/world-asia-india-52468343">As the BBC reported</a>, a statement released by his representatives said: "Surrounded by his love, his family for whom he most cared about, he left for heaven abode, leaving behind truly a legacy of his own. We all pray and hope that he is at peace."Khan had posted on Twitter in 2018 to confirm that he had been diagnosed with an endocrine tumour, a rare illness affecting cells that release hormones into the bloodstream.Shortly after this, <a href="https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/irrfan-on-battling-cancer-i-trust-ive-surrendered-irrespective-of-the-outcome/articleshow/64635045.cms">he released an open letter</a> detailing the "intensity" of his pain and his "uncertainty" of life during the treatment for this cancer.Khan rose to Western prominence for his role in "Slumdog Millionaire," a film which won eight Oscars including best picture. He also had key roles in "Jurassic World," "Inferno," "Life of Pi," and "The Amazing Spider-Man," and continued to make Bollywood films throughout his career.He was known for delivering understated, intelligent performances with nuance and was regarded as one of India's finest actors. Tributes have been pouring in for the actor."Jurassic World" director Colin Trevorrow tweeted: "Deeply sad to have lost <a href="https://twitter.com/hashtag/IrrfanKhan?src=hashtag_click">#IrrfanKhan</a>. A thoughtful man who found beauty in the world around him, even in pain. In our last correspondence, he asked me to remember 'the wonderful aspects of our existence' in the darkest of days. Here he is, laughing.""Piku" costar Amitabh Bachchan tweeted that Khan was "An incredible talent .. a gracious colleague .. a prolific contributor to the World of Cinema .. left us too soon .. creating a huge vacuum .."Khan's final completed film role was in "Angrezi Medium," while he had two films in pre-production: "Takadum" and "The Wicked Path."Read more:<a href="https://www.insider.com/jurassic-world-short-battle-at-big-rock-video-2019-9">The 'Jurassic World' director just released a short film that takes place a year after the last movie and it shows dinosaurs on the loose</a><a href="https://www.insider.com/britney-spears-toxic-deconstructed-indian-bollywood-sample-james-bond-guitar-2020-1">How Bollywood gave Britney Spears her greatest hit</a><a href="https://www.insider.com/jurassic-park-movies-dinosaur-accuracy-2019-11">The 'Jurassic Park' science advisor says a more accurate T rex could be pink and feathered. Here's what the films got wrong about the dinosaurs.</a>Read the original article on <a href="https://www.insider.com/irrfan-khan-dead-life-of-pi-jurassic-world-actor-2020-4">Insider</a>

'Life of Pi' and 'Jurassic World' actor Irrfan Khan dies aged 53

<ul><li>In our latest episode of BTS with Insiders, <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>, Chief Creative Officer Worldwide, Ogilvy, talks about four actors, <keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword>, Pushpa Joshi, <keyword id="2717040" type="PERSON" weightage="20" keywordseo="Atmaram-Bhende">Atmaram Bhende</keyword> and <keyword id="2026942" type="PERSON" weightage="20" keywordseo="Asha-Bhende">Asha Bhende</keyword>, would are no longer with us but who created magic in some campaigns created by the ad guru.</li><li>Pandey shares some stories from each of the three ads, while also making an appeal to younger creative professionals to be open to identifying new actors.</li></ul>Last week we collectively grieved the loss of two stalwarts who made a huge impact on Indian cinema, Irrfan Khan and <keyword id="6357910" type="PERSON" weightage="20" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword>. When I reached out to Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, for our weekly chat show, BTS with Insiders, we initially wanted to talk about three ads that he had worked on over the course of his career that he held close to his heart. However, considering how the week had panned out, Pandey was mourning the loss of the two actors too, and it only seemed fitting that we speak about some of the gems he had created over the years, not just with Khan but also with a few other actors. Episode 3 of BTS with Insiders saw us talking to Pandey about Irrfan Khan, who was the face of Hutch and acted in around 18 ads for the brand, Pushpa Joshi, who took the nation by storm just by a few seconds of her presence as a kabaadiwaali in Fevikwik’s recent ad, and actors Atmaram Bhende and his wife, Asha Bhende who were a part of SBI Life’s campaign, close to 10 years back. Each of the four actors had something in them that took the stories Pandey wanted to tell, and turned them into unforgettable gems. Irrfan Khan - Hutch When Ogilvy wanted to create a series of ads talking about Hutch’s new recharge packs, and the agency wanted the ad to speak the language of the common man, simply to make it more relatable, and to drive its simple point across, that Hutch will give you the most value for your money. Ever since the passing away of Khan, people across the country, in their numerous tributes to the actor have mentioned about his portrayals being relatable. He made us feel that he was one of us. It was perhaps this quality that made V Mahesh and Rajiv Rao, along with the Hutch team decided to cast Khan in the ads. “Irrfan was not a masses man only through his cinema. He was a fantastic symbol of a common man, and an amazing actor. Rajiv and Mahesh, along with Shashanka Chaturvedi (aka Bob) of Good Morning Films who directed the films thought of Irrfan,” shared Pandey. The brand and agency had initially thought of coming up with 3 films. “We ended up doing 18 eventually,” shared Pandey with a laugh. “Everybody loved him because he was so credible and amazing,” he added. What made the ads memorable was the fact that they were written the way a common man speaks. “And while I was not present at the shoot, I am pretty certain that Irrfan would have added his bits to it. You cannot work with a big actor without using his abilities beyond acting because they come up with the little things that add magic. And magic is exactly what he created. Today, when he is a lot more popular, one could have done a lot more with him but in those days, he was not known to billions of people because that wasn’t exactly his kind of cinema. And yet, he walked in and stole the show, every single time,” said Pandey. He also shared that he kept making plans with Irrfan to meet up in Jaipur, which is where both of them grew up, but it never really materialized. “We made a whole lot of plans to fly kites together in Jaipur but unfortunately the opportunity never came, and he flew away from our midst,” said Pandey. Pushpa Joshi - Fevikwik Pandey has been weaving magic for one of Ogilvy’s oldest clients Pidilite for years now. Who can forget some of the old gems created for brands like Fevicol and Fevikwik. Bharat Puri. Managing Director at <keyword id="260169" type="COMPANY" weightage="20" keywordseo="Pidilite-Industries">Pidilite Industries</keyword> often says that Ogilvy isn’t really a creative partner for them, rather they almost are the owners of the brand. It is perhaps this confidence in Pandey and his team that made Pidilite agree to casting octogenarian Pushpa Joshi, who played the role of a kabaadiwaali, in Fevikwik’s recent adorable campaign and wooed the entire nation with her endearing charm. It was Pandey’s brother <keyword id="1397913" type="PERSON" weightage="20" keywordseo="Prasoon-Pandey">Prasoon Pandey</keyword>, who thought of casting Joshi in the ad. “Pushpaji was cast in the ad with a bit of difficulty, with due apologies to my young clients at Pidilite. They were apprehensive because how you can get somebody so old to act? And my brother Prasoon Pandey who directed the ad said, ‘There’s no retirement age for a kabadiwali’. When she came to the set though, Prasoon himself was a little worried because she arrived in a wheelchair. But soon she just picked up and gave us the performance of a lifetime. The ad took the nation by storm just because of what she did and what the director did with her,” shared Pandey. While Pushpa Ji, as everybody lovingly called her, won everyone’s hearts just by coming on the screen for a few seconds, Pandey rued the fact that they had not discovered her earlier. “I don’t recall seeing Pushpa Ji in any other ad. Maybe we weren’t really good at sourcing her. We didn’t find her earlier enough but when we did, she left us with the impression of a lifetime. For our younger audience, there’s a lesson here. It’s never too late to start. If you have a talent, just go out and play. You never know, you might find that the years were never lost and that you can make up for them in one shot,” added Pandey. Atmaram and Asha Bhende - <keyword id="194127" type="CITY" weightage="20" keywordseo="SBI-Life-Insurance">SBI Life Insurance</keyword> Atmaram Bhende was a well-known face in Marathi movies and theatre. However, people in the rest of the country discovered this veteran actor in Lage Raho Munna Bhai as one of the many adorable people staying at the old age home that the entire movie revolved around. Atmaram Ji along with his wife, Asha Bhende, had been a part of SBI Life Insurance’s campaign, ‘Heere Ko Kya Pata’ close to 10 years back. This simple, slice of life conversation between an elderly couple was brought to life by these two effortless actors. What also makes this campaign doubly special is the fact that it is based on a conversation Pandey had with his mother. “The story of this ad is inspired by a conversation I had with my mother. She wanted to own a diamond but never asked us for it. She had a lot of self-respect. One day our sisters told us about her secret wish to us but we weren’t very affluent at that point of time. So we went and bought a pair of earrings for her. Prasoon paid for one and I paid for the other. When we gave it to her, she had said, ‘Iss umr me kahan pehenungi main heera? (Where will I wear a diamond at this age?). That stayed with me and when I created the ad, I added the line, ‘Heere ko kya pata tumhari umr, (The diamond doesn’t really know your age), at the time of writing the film. When we were casting, my brother said that nobody can perform this better than Atmaram Ji and Asha Ji,” he reminisced. Before ending the conversation, Pandey also made an appeal to the advertising industry, asking them to give new talent a chance. “Our younger audience and professionals in the industry should never forget that there are some fantastic actors around who have the capability to make your script ten times as good from where you wrote it. And as I pay my tribute to all these four fantastic artists for giving our industry a touch of their magic, I would ask the younger generation to identify such actors, use them well and give them the opportunity. So look for more of such people and make our industry look better by using these stalwarts,” he concluded.

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