Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<h1>
	<a href="http://www.youtube.com/watch?v=1dA-G5asDRU" target="_blank"></a></h1>
 <keyword id="990480" type="PERSON" weightage="80" keywordseo="Iodex">Iodex</keyword> has signed <keyword id="30618" type="PERSON" weightage="40" keywordseo="Saina-Nehwal">Saina Nehwal</keyword> as its brand <keyword id="2722" type="POSITION" weightage="40" keywordseo="ambassador">ambassador</keyword>. Marking this, the brand has come out with a campaign featuring the badminton star to showcase their Iodex UltraGel. Designed by <keyword id="131262" type="PERSON" weightage="40" keywordseo="Leo-Burnett">Leo Burnett</keyword>, the insight behind this campaign was the observation that people often hide severe muscular pain from their loved ones.

	Not only that, they go about their day to day lives and smile as they talk to family and friends. The smile is false as they are suffering from acute pain. Iodex, through this campaign, attempts to remove that false mask of happiness from people's faces.

	Iodex UltraGel has diclofenac which provides instant relief from muscular pain. This becomes even more important for a sportsperson like Saina since she needs to be active and on her feet all the time.
 Amit Nandwani, <keyword id="6420527" type="POSITION" weightage="40" keywordseo="executive">Executive</keyword> Creative Director, Leo Burnett, said, "<keyword id="624" type="ORGANIZATION" weightage="40" keywordseo="Women">Women</keyword> putting up a brave face in day-to-day life to hide pain is a human truth that connects with everyone. Iodex UltraGel, with its unique formulation, can put an end to their silent suffering. We needed to drive home the point in an emotional, yet hard-hitting manner. I think the device of a smiling mask does it really well as it's not just visually stark and cut-through, but also makes for a refreshing piece of communication in the category."

	The TVC opens with Saina playing her sport. But she explains that as a sportsperson, she has to face injuries regularly. And sometimes she ignores these and hides these from her family, friends and fans. After a match ends, while the spectators cheer and celebrate, Saina herself sits back and buries her face in a towel to hide the pain. When the towel is removed a masked face is seen smiling, interacting with the crowd, giving autographs and posing for pictures. However, then she decides that she won't hide behind the mask again. Saina now uses the Iodex UltraGel which helps her heal faster so that she can smile for real.

	The TVC ends with Saina accompanied by hundreds of women throwing away their mask and saying "Iodex UltraGel apnao, dil se muskurao" (Try Iodex UltraGel and smile whole-heartedly).

	 
	Credits:
 <keyword id="1127344" type="UNKNOWN" weightage="40" keywordseo="creative-agency">Creative Agency</keyword>: Leo Burnett, New Delhi

	Creative team: Amit Nandwani (ECD), Kaushik Datta (CD), Ajitesh Verma (Copywriter), Mukul Upadhyay (Copywriter)
 Servicing team: Shampa Maitra (Business Head), Alankria Narula (Brand Director), <keyword id="2121777" type="UNKNOWN" weightage="40" keywordseo="Kanav-Sharma">Kanav Sharma</keyword> (Brand Associate)

	Planning team: Rajeev Sharma (National Director-Brand Planning), Chandana Raizada (Strategy Associate)

	Director of film: Bodhayan Mukherjee (Buddy)

	Production House: Little Lamb Films

	Media Planning: Mindshare 
	 
	Courtesy: <a href="http://www.bestmediainfo.com/">Bestmediainfo</a>

Iodex UltraGel And Saina Nehwal Show How To Smile Without Masking Pain

After Iodex, Yonex, Bajaj Nomarks, India’s ace badminton player <keyword id="30618" type="PERSON" weightage="100" keywordseo="Saina-Nehwal">Saina Nehwal</keyword> will now be seen endorsing products for Kellogg. 
 
World Number 2 in women’s singles, Nehwal, signed the two-year deal pegged at around Rs 1.5 crore, outpacing tennis star Sania Mirza and boxer Mary Kom. 
 A spokesperson of <keyword id="98896" type="COMPANY" weightage="100" keywordseo="Kellogg-India">Kellogg India</keyword> confirmed the deal with Nehwal but did not divulge any further details. 
 
"Kellogg is looking for a repositioning exercise with Saina... the advertising is likely to break next month," one of the persons familiar with the development told Economic Times. 
 
Nehwal has also endorsed Indian Overseas Bank and the Sahara group. 
 
National director of sports and live events at GroupM ESP, Vinit Karnik, told ET Saina is the highest paid woman sportsperson in India. 
“Sania Mirza's endorsement fee used to be the highest till about five years back. But Saina has been far more visible on the circuit, which is what brands look for,” he told the financial daily. 
 
However, few managers believe that gap between earnings of male and female sportstars still remains wide. 
 
Indian cricket team captain Mahendra Singh Dhoni charges over Rs 10 crore for brand endorsement and Virat Kohli's fee is Rs 5-6 crore. 
But, talent management firm Kwan's promoter Anirban Das told ET, "It's a reflection of the popularity of the sport rather than a function of gender. The reach of cricket still hugely overshadows any other sport in India." 
 
(Image: Reuters)

Look out Sachin and Dhoni! Saina Nehwal becomes top female sports endorser

World No.1 badminton player <a href="http://www.businessinsider.in/searchresult.cms?query=Saina+Nehwal+">Saina Nehwal</a> is presently on cloud nine! There are two reasons for that, one she regained the top ranking and second the ace shuttler signed a new deal with <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">IOS</keyword> Sports &amp; Entertainment that promised her Rs 25 crore in the next two years. 
 
IOS also manages sportspersons such as boxers <a href="http://www.businessinsider.in/searchresult.cms?query=Mary+Kom+">Mary Kom</a> and <keyword id="30474" type="PERSON" weightage="60" keywordseo="Vijender-Singh">Vijender Singh</keyword>, wrestlers <keyword id="10633" type="PERSON" weightage="60" keywordseo="Sushil-Kumar">Sushil Kumar</keyword> and Yogeshwar Dutt, shooters Gagan Narang and <keyword id="448306" type="PERSON" weightage="60" keywordseo="Heena-Sidhu">Heena Sidhu</keyword> and archer <keyword id="86231" type="PERSON" weightage="60" keywordseo="Deepika-Kumari">Deepika Kumari</keyword>, reported the Economic Times. 
 Nehwal endorses brands such as <keyword id="380994" type="ORGANIZATION" weightage="80" keywordseo="Herbalife">Herbalife</keyword>, Star Sports, <a href="http://www.businessinsider.in/searchresult.cms?query=Godrej">Godrej</a>, No Marks, Emami, Sahara, Indian Overseas Bank, Iodex and Commune Builder. She currently earns between Rs 5 crore and Rs 7 crore per year from around 10 endorsement deals, some of which are for digital ads. 
 
Neerav Tomar, managing director and chief executive of IOS Sports, said his firm has been working with Nehwal for the past few years but only on one-off deals. "Now we have signed up to work exclusively with her. She is the world No. 1 now and she needs a bit of management and backing now," Tomar said. 
 On Thursday, she moved to rank No. 1 in the women's singles category of the <keyword id="66015" type="ORGANIZATION" weightage="80" keywordseo="Badminton-World-Federation">Badminton World Federation</keyword> rankings, overtaking Carolina Marin despite losing to the Spaniard in the World Championship final last week. 
 The 25-year-old is now one of the highest paid woman athletes in India. Boxer <keyword id="47387" type="PERSON" weightage="60" keywordseo="Mary-Kom">Mary Kom</keyword> gets between Rs 4 crore and Rs 6 crore per year from endorsements and appearances. 
 So far, Saina was managing her endorsement deals herself. IOS Sports had recently signed a three-year, Rs 35-crore contract with <keyword id="14587" type="PERSON" weightage="80" keywordseo="Suresh-Raina">Suresh Raina</keyword>, ending the cricketer's association with Rhiti Sports Management owned by a friend of India ODI captain <a href="http://www.businessinsider.in/searchresult.cms?query=MS+Dhoni">MS Dhoni</a>. 
 
With her at the top of the rankings again, Nehwal's brand value is likely to improve and so will her ability to charge higher. 
 
Tomar said the deal with her to get Rs 25 crore in two years would depend on her performance at the 2015 Rio <a href="http://www.businessinsider.in/searchresult.cms?query=Olympics">Olympics</a> as well as her ability to maintain her No. 1 ranking for as long as possible in this two year period. "We want to grow both her portfolio and pricing," he said. 
 
(Image: Indiatimes)

You Searched For "Iodex" and got 3 results

Iodex UltraGel And Saina Nehwal Show How To Smile Without Masking Pain

Bestmediainfo

Look out Sachin and Dhoni! Saina Nehwal becomes top female sports endorser

BI India Bureau

Saina Nehwal is acing the ad game too. She just signed a Rs 25cr deal!

BI India Bureau

Popular Keywords

Buying Guides