You Searched For "Interpublic Group" and got 20 results
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3 mins read
Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
FCB Group India and Kinnect join hands
2 mins read
Interpublic wants to become a business transformation consultancy
To compete with these new entrants, IPG wants to present clients with an "integrated offering" open…
Julien Rath
2 mins read
RUMOR: WPP Will Buy Interpublic Group To Reclaim Top Spot In Ad World [THE BRIEF]
Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Om…
Aaron Taube
3 mins read
Interpublic Could Be Linked To Litigation Over Media Rebates On $47 Million Haribo Account In Germany
Media discounts and rebates are controversial in the advertising business, and most clients' contra…
Jim Edwards
1 min read
If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of Millions Of Dollars At Them?
The criticism of agencies is that they buy the web advertising media upfront with their own money. …
Jim Edwards
1 min read
Interpublic CEO Michael Roth Lost $3 Million In Compensation Last Year
The year was not kind to Roth. Revenue at the company was flat at $7 billion when it was growing at…
Jim Edwards
2 mins read
Is Interpublic's Stock Price Signaling That It's a Takeover Target (Again)?
He was brought in to run IPG in the mid-2000s after an accounting scandal. He has since cleaned up …
Jim Edwards
2 mins read
This 21-Year-Old Just Sold A Stake In His Mobile Ad Startup To Ad Giant Interpublic
It's really exciting to have such a massive vote of confidence from one of the biggest players in t…
Jim Edwards
3 mins read
German Court Orders Probe Of Spending On $47 Million Haribo Ad Account
German authorities have been investigating media buying practices for several years, with 15 differ…
Jim Edwards
4 mins read
Why IPG CEO Michael Roth thinks his holding company is better positioned than bigger rivals to withstand the assault on ad agencies
Roth said succession planning has been a key part of his leadership strategy, which began right aft…
Patrick Coffee
5 mins read
'Cautiously optimistic:' Some marketers say AT&T's big plan to reinvent advertising is taking shape but worry that it will shut out competitors
According to four big agencies interviewed for this story, Xandr has been pitching itself to advert…
Lauren Johnson
5 mins read
'You're supposed to be at arm's length:' As ad agencies are spending billions to acquire data, some see potential conflicts of interests for advertisers
Publicis isn't alone. As more marketers ask for proof that digital ads drive sales and the momentum…
Lauren Johnson
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
2 mins read
What advertisers are saying about HBO Max's new ad-supported tier
Plus, a new holding company challenger, and where a top media investor is placing his bets.
Lucia Moses
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
1 min read
The world's biggest advertising holding companies have been cleared after a 2-year DOJ investigation into their business practices
"As previously reported by Omnicom Group Inc. (the 'company'), two of the company's subsidiaries re…
Lauren Johnson
3 mins read
Advertising company Publicis Groupe said a 'surprising' amount of clients have been canceling ad campaigns - now its stock is tumbling
Media agency reviews let brand reassess their ad spending, often by offering those contracts out in…
Lara O'Reilly
5 mins read
'No one would disagree that ad tech is hot again': M&A is heating up as tech giants look to arm themselves against Facebook and Google - and maybe save the digital ad industry
"Overall what you're seeing is frankly a maturing industry," said Philip Smolin, a former Turn exec…
Lauren Johnson
2 mins read
What you need to know in advertising today
In fact, internal documents at Facebook show that its own marketing strategy was influenced by what…
Tanya Dua
2 mins read
Giant ad agencies realize they have serious problems - and are finally making some bold moves
From brands taking both creative and media in-house to increasing competition from IT services (or …