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3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
3 mins read
Side hustles for introverts: which remote online businesses don't require face-to-face interaction and how to start them
Online remote side hustles like blogging or UX design can be money-making opportunities for introve…
Kiera Fields
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
2 mins read
These brokers allow you to invest in US stocks from India
One of the things often talked about when it comes to investing is diversification. While usually i…
5 mins read
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
4 mins read
Stock market records, Amazon's visit to Madison Avenue, and mental-health startups
Not everyone's worried, of course. Brian Pfeifler of Morgan Stanley Private Wealth Management, who'…
Matt Turner
6 mins read
This is who Madison Avenue wants to replace Costolo as Twitter CEO
One source close to Twitter said that while Bain has been "widely viewed as the guy who has done th…
Lara O'Reilly
1 min read
What Best Buy Needs To Do To Stop Customers Buying Everything From Amazon [THE BRIEF]
The social analytics company Crimson Hexagon found that Best Buy's holiday campaign touting its in-…
Aaron Taube
2 mins read
Facebook Now Has The 2nd Biggest Online Advertising Business [THE BRIEF]
A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad net…
Aaron Taube
1 min read
Google Now Has The 8th Largest Lobbying Budget In Washington [THE BRIEF]
The Toronto agency John St., which previously struck gold with the hilarious 'Catvertising' video, …
Aaron Taube
2 mins read
Crest Gave Kids Healthy Halloween Candy - And They Hated It [THE BRIEF]
Oral-B and Crest released an adorable Halloween spot from Publicis Kaplan Thaler in which the oral …
Aaron Taube
2 mins read
Crest Gave Kids Healthy Halloween Candy - And They Hated It [THE BRIEF]
Oral-B and Crest released an adorable Halloween spot from Publicis Kaplan Thaler in which the oral …
Aaron Taube
3 mins read
This Startup Allows Brands To Build Their Own Streaming Radio Channels That Play Inside Ads
For instance, F# did a campaign for the 80s-based CW television show The Carrie Diaries where it co…
Aaron Taube
3 mins read
The Future Of The New York Times Hinges On Video
The fight over this shifting slice of the pie is being contested not only by traditional publishers…
Aaron Taube
2 mins read
Senator Markey Asked The FTC To Investigate Cross-Device Tracking [THE BRIEF]
Senator Ed Markey (D-Mass.) sent a letter to Federal Trade Commission chair Edith Ramirez asking he…
Aaron Taube
2 mins read
Dove Wins Brand Genius Award For 'Real Beauty Sketches' [THE BRIEF]
Meanwhile, Coca-Cola won Best in Show at the 2013 IAB Mixx awards for its Small World Machines camp…
Aaron Taube
2 mins read
Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]
The New York City agency Lipman is going out of business after more than 80 years serving high fash…
Aaron Taube
1 min read
Virgin Mobile Is Using A Clever Eye-Tracking Trick To Get People To Watch Its Video Ad
With help from creative agency Mother NY and digital production lab Rehab Studio, Virgin Mobile pro…
Aaron Taube
2 mins read
Advertising Group Pulls Out Of Internet Tracking Negotiations
The DAA's departure is the latest blow to the group, which has failed to make significant progress …
Aaron Taube
1 min read
This Coca-Cola Ad Is The First To Include Live Tweets While It Airs [THE BRIEF]
Livefyre has acquired Storify, a tool that allows journalists and other users to make news stories …