You Searched For "Interactive Advertising Bureau" and got 19 results
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4 mins read
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Kahn, a former foreign correspondent and Pulitzer winner, has served as the paper's managing editor…
Steven Perlberg
5 mins read
TransUnion's $3.1 billion deal to acquire Neustar could be 2021's most intriguing ad-industry acquisition
In this week's Insider Advertising we're covering TransUnion acquiring Neustar, Jim Lanzone joining…
Lara O'Reilly
5 mins read
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…
Lauren Johnson
3 mins read
Marketers are panicking over Google's plan to yank cookies from advertising
Marketers have long relied on cookies to power digital advertising, and the move sent ripples throu…
Lauren Johnson
4 mins read
Silicon Valley and Trump are united against TikTok — for different reasons
This week in Trending, we look at the global obsession and handwringing over China's TIkTok, and ho…
Alexei Oreskovic
5 mins read
Mark Zuckerberg's network effects nightmare
This week in Trending we take a look at the goodbyes at Facebook, Microsoft and Uber, and we introd…
Alexei Oreskovic
4 mins read
The digital ad business can't police itself - it's time to let the feds do it
Try and just look up tomorrow's temperature on any big weather site and see how long it takes you -…
Mike Shields
2 mins read
Indian government and Facebook to spread awareness on online abuse via comics and videos
In a bid to halt abuse of women and children online, Indian government partnered with Facebook Indi…
2 mins read
What you need to know in advertising today
'When we do something that grows, it makes sense to pay attention to it:' Publishers are seeing hug…
Lauren Johnson
3 mins read
What you need to know in advertising today
The CEO of digital advertising's biggest trade group says most big marketers are screwed unless the…
Tanya Dua
8 mins read
The TV industry seems to have no plan for the future of advertising
"TV remains an extraordinarily efficient way of connecting brands and retailers to consumers," said…
Mike Shields
3 mins read
What you need to know in advertising today
Digital ad revenue continues to rise, and grew 23% to $40 billion in the first half of 2017, accord…
Tanya Dua
4 mins read
The cofounder of the rental startup that bought Lord & Taylor reveals its secret weapon and shares its plan to reverse the department store's decline
"Digitally native brands reach a certain scale where you tap out on those early adopters, and you'v…
Tanya Dua
4 mins read
Direct-to-consumer brands are minting money and eyeing global expansion, with their average sales revenue expected to soar 85% by 2020
The findings come from two studies that the IAB is set to release at its Direct Brand Summit in New…
Tanya Dua
3 mins read
Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.
Business Insider asked execs including Tejada at five advertising agencies that work closely with A…
Lauren Johnson
3 mins read
What you need to know in advertising today
A leading digital-ad trading group is trying to bring clarity to the sea of content studios. The I…
Tanya Dua
2 mins read
What you need to know in advertising today
A group of six advertising trade associations, including the 4As, Association of National Advertise…
Tanya Dua
4 mins read
'We're being squeezed:' Marketers are freaking out about upcoming privacy laws in the US and worry that it will be worse than Europe's GDPR
More than a year after Europe's General Data Protection Regulation, or GDPR, rolled out and require…
Lauren Johnson
4 mins read
Google's broken smartwatch dreams
It's a surprising turn of events, and Nick Bastone's in-depth report about Google's smartwatch saga…