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<ul><li>Business Insider India spoke to <keyword id="28115" type="General" weightage="100" keywordseo="intel" source="Orion">Intel</keyword>’s Marcus Kennedy about the company’s entry into the discrete graphics space. </li><li>Intel believes its scale and expertise will allow it to take on the existing leaders in the space. </li><li>We talked about consoles, the future of games, chip shortage and a lot more in the interview.</li></ul>Microsoft and Intel are two names synonymous with personal computers (PCs) for all the 90s kids and adults. Even for enthusiast gamers, the only choice was Intel Pentium processors in the 90s, to Core 2 Duos in the mid-2000s, and now we have the 11th Gen Intel processors. The difference now is that Intel is not the only option to game on PCs. To make 'PC the best place to play', Intel has ventured into the discrete graphics space. It has been hyping the Xe Graphics for about two years but the hopes are tied to the <keyword id="12304831" type="General" weightage="20" keywordseo="Intel-Arc-Alchemist" source="Orion">Intel Arc Alchemist</keyword> GPU (graphics processing unit), which is said to cater to professional gamers. It's technically the first proper discrete GPU after the Intel Xe DG1 that came earlier this year. To know more about what Intel's gaming division is up to, Business Insider India spoke to Marcus Kennedy, general manager of gaming division, client computing group at Intel Corporation. <div type="image" title="Marcus Kennedy." msid="86990598" hostid="261" caption="&amp;lt;p&amp;gt;In picture - Marcus Kennedy - General Manager, Gaming Division, Client Computing Group, Intel Corporation&amp;lt;br /&amp;gt;&amp;lt;b&amp;gt;&amp;lt;/b&amp;gt;&amp;lt;/p&amp;gt;"></div> Right off the bat, we asked the most obvious question — why did Intel enter into the discrete graphic market so late? And why now? Kennedy told us that Intel has been making integrated graphics for a long time and gave a few examples including the Iris Xe released with the Tiger Lake CPUs (central processing units). He said, "we are entering at a time when there are certainly incumbents and from our perspective, given our technology and scale, we think that the current market dynamics are pretty ripe for disruption. And, you know, competition is always good." While Intel's big announcement about its Arc Alchemist is still awaited, comparisons are being drawn with AMD and NVIDIA on multiple fronts. While Kennedy did not take names, he claims that Intel has the prowess to catch up with the leaders in discrete graphics space. "The breadth of the architecture spans from mobility to high performance compute (HPC) to what we’re doing in gaming with the HPG (high performance gaming) architecture," he said. We asked Kennedy about the gaps that Intel is looking to fill that exist there in the gaming ecosystem. He responded with a similar logic attributing to Intel's age-old existence and its work in making PCs what they are today. Calling Intel one of the "stewards of the PC", he said the company's focus is to continue to advance the PC and to elevate gaming on that PC for the community. "So whether it's driving technology innovation in collaboration with our partners, or creating innovation behind our walls, and leveraging our partners and ecosystem to go drive it; to us, being at the centre of the PC and in the forefront of the innovation of this platform is the key," he said. Intel's approach towards gaming is represented as giving an all-around push to the ecosystem to make it more gamer-friendly. This means in addition to focusing on essentials like overclocking, and high refresh rates, other areas like multitasking will be kept in mind too because as Marcus put it "gamers don't just game right". Following up on Intel's stance on filling the gap in the ecosystem, we asked about the competitive advantages of their products over others. The way Kennedy answered this made it clear that the company will be making the most out with an option to use Intel in both sockets. That's because having their own CPU and GPU in both sockets will allow the company to take their relationship with game developers to do deeper optimisations. Kennedy said that working closely with game developers allows them to ensure that engines work at their best. In his words, Intel's discrete GPU will allow them "to expose the best experiences that those developers want their gamers to experience on top of both the CPU and the GPU hardware. So we're able to optimise across both of those sockets in a way that we hadn't before." As mentioned, working with game developers is essential to create a well-optimised gaming experience. With those advantages with Intel, what should we expect to change in terms of the gaming experience as gamers? What does the future look like? Kennedy started by clarifying that the future of gaming is going to be more than just what's in a single CPU or GPU, it's going to be about the whole experience that the system brings, changing the way we play games on PC. He also mentioned cloud gaming, which came into existence almost a decade ago and gained popularity in recent years. He said it's catching up partly because of better internet, computing hardware and wireless technology. Also, partly due to larger companies taking more notice of it and putting more investment in it. However, he believes "cloud gaming will never be as good as actual gaming on a client". Adding to that, he says "it's going to get to a place where more gamers will start taking advantage of it and it'll be good enough and we'll be able to bring experiences to gamers that may not have been able to enter the market in the past." Lastly, he threw light on competitive gaming or eSports. He said, "the trend of more people watching games and getting excited about playing the games that they see on the screen will just feed a virtuous cycle of growth for this segment specifically and gaming will become more mainstream and it'll be just another sport over time." Given the current circumstances like supply shortage and higher GPU prices right now, consoles look like a favourable option for gamers. It might not be a PC replacement but for casual gamers console is still a good option to resort to. What is your take on console gaming and is there any chance that we can see Intel chips on consoles in near future? The first thing Kennedy pointed out was that the first Xbox console ran an Intel chip. With that fact on the side, he said Intel wants to "bring the technology everywhere to try to delight as many gamers as we can". So that might be a hint that we may see Intel chips on consoles going forward. While drawing a comparison Kennedy summed up to say that "consoles are a good place to play, PCs are the best place to play." He says so because of factors like the limitation of first-party titles on consoles, the cap on frame rates as the best consoles can only do 120fps (frames per second) with most titles capped at 60fps. "So the availability of titles and variety of games that are available and the level of audio-visual fidelity, refresh rates, all of those on the PC is definitely a step up," said Kennedy. The pandemic led many industries to go through a drastic change. How did it change the PC industry in terms of casual users and gamers? The PC market saw a jump in demand all around the globe during the pandemic. Kennedy said while folks were forced to stay indoors to keep themselves safe, they spent more time at home and spent less money, which eventually led them to spend time on their PCs and had more money to upgrade them as per the need. So, whether it was for education, gaming, or for media for streaming there was a relatively large spike in unit volume. With all members of the family working, studying or gaming at home, the density of PC usage per household also rose globally. Even in India, Kennedy said the rise in the number of people switching from phone to PC and consoles for gaming increased. In terms of eSports, he said, "more people started watching eSports, as we saw peak concurrent views of all of our eSports events. And it wasn't just our events, it was across the board. All of the record numbers for any of those events happened during those first few months of the pandemic, as people were finding ways to pass the time and better connect with other people." <div type="Article" hostid="261" msid="80723862" title="Here's why there's a global computer chip shortage that is slamming automakers during the pandemic" mstype="2" mssubtype="0"></div> We did ask about upcoming discrete GPUs from Intel, but he didn't share specifics of the rollout plan. So we moved on to dig a bit about Intel's position on the ongoing global chip crunch. Acknowledging the shortage in semiconductor components, Kennedy said the situation has increased the demand for Intel products and they have been expanding their manufacturing capacity to grow CPU supply by double digits over the year versus 2020. This added with the fact that Intel’s Chief Executive Officer Pat Gelsinger announced earlier the company’s IDM 2.0 strategy, where the company would leverage the right foundry, whether external or its own, for manufacturing the right product, should ease some of the burdens on the industry as a whole, whether its for processors, GPUs or even car components. SEE ALSO: <a href="https://www.businessinsider.in/investment/news/bitcoin-is-the-newest-tool-in-the-the-battle-against-inflation-heres-why/articleshow/86988710.cms" data-type="tilCustomLink">Bitcoin is the newest tool in the battle against inflation — Here’s why</a> <a href="https://www.businessinsider.in/india/news/after-semiconductor-chips-and-coal-india-now-has-a-tomato-shortage/articleshow/86989363.cms" data-type="tilCustomLink">After semiconductor chips and coal, India now has a tomato shortage</a>

INTERVIEW: Intel wants to make PCs the best platform to game — Here's the plan

<ul><li><keyword id="11174044" type="General" weightage="20" keywordseo="ces-2022" source="Orion">CES 2022</keyword> is scheduled to start on January 5 and continue until January 8, 2022.</li><li>Major tech companies have pulled out from in-person events but the show will continue to take place.</li><li>Here’s a look at what major announcements we can expect at CES 2022.</li></ul>The Consumer Electronics Show (CES) 2022 is taking place as planned despite the rise in Covid-19 cases due to the Omicron variant. After an all-digital CES 2021, things looked bright for 2022 with a physical event planned with major tech companies confirming their presence. But in the past few weeks, it started looking grim for <a href="https://www.businessinsider.in/tech/news/amazon-meta-twitter-and-more-tech-companies-cancel-ces-2022-in-person-conference/articleshow/88427165.cms" data-type="tilCustomLink">CES 2022</a> as companies including Amazon, Facebook, Google, Intel and Microsoft started cancelling their in-person events. CES 2022 is however still taking place at the Las Vegas Convention Center from January 5 to January 8, and there's still a lot to look forward to at this show. <cmsannotation type="cmsannotation" annotationid="Computing" comment="subhead" text="Computing">Computing</cmsannotation> We’re expecting some major announcements in the computing front with Intel’s rumoured graphics card ‘Arc Alchemist’ expected to debut at CES 2022. Joining <a href="https://www.businessinsider.in/tech/enterprise/news/google-intel-decide-not-to-attend-ces-2022-in-person-amid-rise-in-omicron-cases/articleshow/88468838.cms" data-type="tilCustomLink">Intel</a> could be NVIDIA with new GPUs expected to be unveiled and rumours suggest an RTX 3090 Ti along with new additions to their older modes. CES 2022 is all about future tech and it’s what we might get to see from MediaTek with rumours hinting at the company showcasing their Wi-Fi 7 technology. <cmsannotation type="cmsannotation" annotationid="TVs" comment="subhead" text="TVs">TVs</cmsannotation> CES is big for TVs and we’re expecting the same this time around. LG will showcase its next-generation OLED panel technology ‘OLED EX’. LG says OLED EX offers 30% more brightness than the current OLED panels. We’re expecting more on the futuristic screen front from LG at CES 2022. Samsung is also expected to introduce a new display technology ‘Quantum Dot OLED’ or ‘QD-OLED’ which is set to compete with high-end OLED TVs. From TCL, we’re expecting new 6-Series Mini LED TVs and we could see some futuristic devices as well. Sony is also expected to unveil new TVs at CES 2022. <cmsannotation type="cmsannotation" annotationid="Laptops" comment="subhead" text="Laptops">Laptops</cmsannotation> CES 2022 like previous years will be another place for many new laptops from brands like Acer, Dell, Razer and MSI. New laptop technology such as Mini LED displays and DDR5 RAM is expected to be showcased at CES 2022. <cmsannotation type="cmsannotation" annotationid="Smartphones" comment="subhead" text="Smartphones">Smartphones</cmsannotation> Smartphones aren’t big at CES 2022 so this time too we don’t expect anything major but for those on the lookout can expect some notable launches like the rumoured Galaxy S21 FE and new models from the Galaxy A series. One event that’s confirmed is Asus launching its ROG gaming tablet, a first of its kind on January 4. <cmsannotation type="cmsannotation" annotationid="Smart home" comment="subhead" text="Smart home">Smart home</cmsannotation> Pet robots, robot vacuum cleaners and commercial robots are a big part of CES and we expect no less at CES 2022. At the previous event, we got to see robots that can set the dining table and even pour a glass of wine. We also saw an autonomous disinfecting robot from LG, and some cute pet robots. At CES 2022 too we're expecting an interesting lineup of robots and one that’s confirmed is a four-in-one cleaning robot by Pudu Robotics. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/social-media-in-2022-expectations-predictions-and-everything-new-that-may-arrive-on-the-platforms/slidelist/88595320.cms" data-type="tilCustomLink">Social media in 2022 — Expectations, predictions and everything new that may arrive on the platforms</a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-11i-hypercharge-expected-price-india-launch-date-specifications-and-everything-you-need-to-know/articleshow/88585787.cms" data-type="tilCustomLink">Xiaomi 11i Hypercharge – expected price, India launch date, specifications and everything you need to know</a>

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INTERVIEW: Intel wants to make PCs the best platform to game — Here's the plan

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CES 2022 — What to expect from the biggest electronics show

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