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Top 10 social media influencers who turn their fame into billions
Top 10 social media influencers who turn their fame into billions
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
Trump's victory shows the flagging influence of mainstream media
Trump's online strategies, including podcast appearances, reflect the waning power of legacy media …
Lindsay Dodgson,Mikhaila Friel
I was a fitness influencer with 1 million Instagram followers. I made a career U-turn after I realized my content was damaging myself and others.
Madalin Giorgetta would get 60,000 likes on a bikini photo as a fitness influencer. She re-trained …
Kim Schewitz
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.
Fast-forward eight years, and Joan MacDonald is a 78-year-old fitness influencer with 1.9 million f…
Serafina Kenny
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
An Instagram influencer who partied with Leonardo DiCaprio got 8 years in prison for human trafficking: report
Kat Torres got 8 years in prison for human trafficking and slavery, per the BBC. As an influencer, …
Joshua Nelken-Zitser
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.
Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…
Cailey Griffin
I created a chatbot of myself and had it answer my Instagram DMs. Boy, was I annoying.
The Instagram chatbot based on me was super-annoying. I did some test chatting with myself — and my…
Katie Notopoulos
Russia is exploiting this outdated election law to pay American influencers to sway voters
Russia, which has long worked to sway American elections, has found a new and legal way in.
Katie Balevic
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
These Mormon influencers turned their shocking scandal into a reality TV show. It's been good for business.
Mormon TikToker Taylor Frankie Paul got herself a Hulu reality show not by making content about her…
Palmer Haasch
Influencers are asking ChatGPT to roast their profiles. Here's what it said about mine.
Instagram users are asking ChatGPT to roast their profiles, and the AI chatbot's results are both f…
Jordan Hart
Deepfakes of trusted and popular doctors are being used to illegally sell marijuana products online
AI deepfakes are using UK doctors' likenesses to promote dubious products. Some of the targeted inf…
A 'Love Is Blind' star says he doubled his income by influencing part-time. Now, he and his wife are using the extra money to travel and buy a house.
Tiffany and Brett met on "Love Is Blind" season 4. Business Insider spoke to them about how their l…
Caralynn Matassa
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
Instagram influencers, watch out: AI is already coming for your jobs
AI influencers are striking six-figure deals with luxury brands trying to cut marketing costs. It's…