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How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.
ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…
Catherine Boudreau,Jacob Zink…
Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.
Users mocked Saudi Arabia's still-developing Neom city after a vlogger showed off what it's like to…
Grace Eliza Goodwin
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
‘Gangsters are not heroes’: Meesho is selling Lawrence Bishnoi T-shirts and the internet is not happy about it
E-commerce platform Meesho is facing severe backlash for selling T-shirts featuring gangster Lawren…
Trump's victory shows the flagging influence of mainstream media
Trump's online strategies, including podcast appearances, reflect the waning power of legacy media …
Lindsay Dodgson,Mikhaila Friel
Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals
The research further found that since July, other conservative and right-wing X accounts have perfo…
PTI
I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement.
Rachel Martino thought she was attending an influencer garden party. When she got there, she realiz…
Cailey Griffin
Top 10 social media influencers who turn their fame into billions
Top 10 social media influencers who turn their fame into billions
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
There's a gender gap among news influencers on social media, new Pew data shows
Male influencers far outnumber female creators when it comes to telling the news on social media, a…
Dan Whateley
A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.
Fast-forward eight years, and Joan MacDonald is a 78-year-old fitness influencer with 1.9 million f…
Serafina Kenny
Is your child a fussy eater? It may be in your genes!
A new study has shown that children's picky eating habits are mostly genetic. However, there is a w…
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
Tesla stock could soar 50% as it broadens beyond autos and as Musk exerts more political influence, Morgan Stanley says
Morgan Stanley analysts say Tesla will surge if it can expand to be an AI giant, which may be more …
Kelly Cloonan
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.
A new Illinois law went into effect on July 1, meaning parent influencers have to set aside 15% of …
Lindsay Dodgson
Social Media Influencer Marketing
Social Media Influencer Marketing