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An idea that was born in a class of Massachusetts Institute of Technology has now become a data analytics firm. We are talking about <keyword id="2646033" type="UNKNOWN" weightage="20" keywordseo="Infinite-Analytics">Infinite Analytics</keyword>, the Mumbai and Boston-based firm, here. And guess who is giving wings to the idea now? <a href="http://www.businessinsider.in/searchresult.cms?query=ratan+tata">Ratan Tata</a>.<br />
 <br /> The company, which is now looking forward to expand its predictive analytics technology to segments beyond retail and eCommerce, needed funds. This is when <keyword id="6360722" type="PERSON" weightage="20" keywordseo="ratan-tata">Ratan Tata</keyword> came to their rescue. The company’s CTO <keyword id="3029024" type="UNKNOWN" weightage="20" keywordseo="Purushotham-Botla">Purushotham Botla</keyword> thanked the business tycoon for this help. He said, "We are honored to have Mr. Tata as an investor and advisor. We look forward to working with him to uncover promising areas where we can deploy our analytics product."<br />
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Some of the leading names associated with Infinite Analytics are <a href="http://www.businessinsider.in/searchresult.cms?query=Tim+Berners-Lee">Tim Berners-Lee</a>, inventor of the World Wide Web and Deb Roy, Chief Media Scientist at <a href="http://www.businessinsider.in/searchresult.cms?query=Twitter">Twitter</a>. Ever since its inception in 2012, the analytics company has received funds from various investors across the globe. The list includes Sixth Sense Venture’s <keyword id="125370" type="PERSON" weightage="20" keywordseo="Nikhil-Vora">Nikhil Vora</keyword> and investors from Silicon Valley. In addition, some major investors from Australia, Taiwan, India, UK and the US also provided financial assistance to the firm.<br />
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So far the chairman emeritus of Tata Sons has invested in 12 startups, including Infinite Analytics, Xiaomi, Snapdeal and Ampere.<br />
Infinite Analytics has its technology development centre in Boston and a sales team in India. Among its customers are AirBnB, Comcast, Croma Retail, eBay, Future Group and Tata Marketplace.<br />
<em>Image: indiatimes </em><br />

Infinite Analytics gets funding from Ratan Tata

When the country is experiencing an entrepreneurship boom in the market, for big industry tycoons if there is a perfect time to invest in <keyword id="428085" type="UNKNOWN" weightage="100" keywordseo="start-ups">start-ups</keyword>, it is now. With start-ups going on a crazy funding spree, <a href="http://www.businessinsider.in/If-you-want-Ratan-Tata-to-invest-in-your-start-up-just-ask-him-Your-wish-might-just-get-answered/articleshow/47551786.cms">Ratan Tata stands out as the most important investor</a>, saving many just when their bank balance was down to the last few zeroes.
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		From ecommerce to auto, Tata’s investment portfolio is as varied as it can get. There cannot be a better way to spend your retirement. <a href="http://www.businessinsider.in/Know-whats-keeping-Ratan-Tata-busy-and-happy-post-retirement/articleshow/47721497.cms">After his retirement</a>, he said young innovators should be encouraged and he stands true to his words. The list is becoming longer, with investments in 10 start-ups in this year alone.
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		Here’s a complete guide to the start-ups who went on to become some of the greatest in the space after his investments.
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		<strong>1. Altaeros Energies</strong>- Boston-based Altaeros was founded in 2010 at the Massachusetts Institute of Technology (MIT) to commercialise the world's first airborne wind turbine. Operating up to 2,000 feet (600 metres) above ground, the Altaeros BAT generates over twice the energy of similarly-sized tower mounted wind turbines.
	<br /><br />
	
		When: Early 2014
	
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		<strong>2. <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword></strong>- Snapdeal got its funding from Tata when their bank balance was down to the last $100,000. Tata is believed to have invested less than Rs 5 crore, buying 256 shares from Snapdeal's angel investors including Kenneth Glass
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		When: August 2014.
	
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		<strong>3. <a href="http://www.businessinsider.in/Ratan-Tata-Bets-Big-On-Indias-e-commerce-Sector-Invests-In-Bluestone/articleshow/42258863.cms">Bluestone</a></strong>- The online jewellery retailer was founded by IIT graduate Gaurav Singh Kushwaha and Vidya Nataraj. <keyword id="255703" type="PERSON" weightage="100" keywordseo="Bluestone">Bluestone</keyword> was valued at Rs 135 crore when it raised funding from Kalaari Capital, when Tata also co-invested. <br /><br />
	
		When: September 2014
	
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		<strong>4. <keyword id="6368309" type="COMPANY" weightage="100" keywordseo="Urban-Ladder">Urban Ladder</keyword></strong>- The online furniture etailer was founded by IIM-Bangalore MBAs Ashish Goel and Rajiv Srivatsa in July 2012.
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		When: November 2014
	
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		<strong>5. Swasth India</strong>- The Mumbai-based healthcare startup provides medical services to low income population. The company was founded by former consultants and IIT Bombay graduates Sundeep Kapila and Ankur Pegu
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		When: Invested Rs 2 crore in December 2014 
	
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		<strong>6. <keyword id="1945738" type="UNKNOWN" weightage="100" keywordseo="Cardekho">CarDekho</keyword></strong>- The Jaipur-based online auto classifieds player was founded in 2007 by Amit and Anurag Jain, both IIT Delhi alumni. The company also runs other portals like BikeDekho and PriceDekho.
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		When: February 2015
	
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		<strong>7. <keyword id="182468" type="COMPANY" weightage="100" keywordseo="Grameen-Capital">Grameen Capital</keyword></strong>- This is a Mumbai-based investment advisory company.
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		When: March 2015 
	
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		<strong>8. One97 Communications (<keyword id="6357120" type="UNKNOWN" weightage="100" keywordseo="PayTM">Paytm</keyword>)</strong>- The Noida-based Company has successfully transitioned from a value-added services player to an online wallet Paytm.
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		When: March 2015
	
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		<strong>9. <keyword id="874458" type="COMPANY" weightage="100" keywordseo="Xiaomi">Xiaomi</keyword></strong>- Founded by serial entrepreneur Lei Jun, the Chinese smartphone maker, launched in India last year, became an instant hit in the market with their products.
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		When: April 2015
	
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		<strong>10. Kaaryah</strong>- <keyword id="6360722" type="PERSON" weightage="100" keywordseo="ratan-tata">Ratan Tata</keyword>'s latest investment is a women's non-casual wear is Kaaryah, founded Nidhi Agarwal Kashyap. <br /><br />
	
		When: June 2015 
	
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		<strong>11. Holachef</strong>- Launched in 2014 by Saurabh Saxena and Anil Kalra, this is a food-tech start-up where amateur and professional chefs can come together and sell their meals.
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		When- September 2015
	
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		<strong>12. <keyword id="6354720" type="PERSON" weightage="100" keywordseo="Ola">Ola</keyword></strong>- In less than three months after Ola announced a $400 million funding round, led by Russian investment firm DST Global, Tata announced its investment in the online car services company, which valued the company at $2.5 billion.
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		When- July 2015
	
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		<strong>13. Infinite Analytics</strong>- Founded in 2012 by MIT graduates Akash Bhatia and Purushotam Botla, this is a US based predictive marketing and Analysis Company. The company deals with deep machine learning and predictive analytics by merging data from multiple sources to create a 360-degree view of the user.
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		When- August 2015
	
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		<strong>14. <keyword id="1517554" type="UNKNOWN" weightage="100" keywordseo="ampere">Ampere</keyword></strong>- Ampere sells electric vehicles, cycles, trolleys and scooters. It also sells vehicles for differently-abled. It was founded by Hemalata Annamalai.
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		When- July 2015
	
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		<strong>15. <keyword id="2798697" type="UNKNOWN" weightage="100" keywordseo="Lybrate">Lybrate</keyword></strong>- Healthcare communication start-up, Lybrate connects doctors with patients anonymously throughout India anywhere and anytime. They raised $10.2 m in Series A funding from Ratan Tata, Tiger Global, Nexus Venture Partners.
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		When- July 2015
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		(Image credits: Indiatimes, cardekho, kaaryah, bluestone, swasth india, twitter, cupoworld)

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Ratan Tata’s magical startup investment portfolio

<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image on-image"><a title_source="Justin Sullivan/Getty Images" title_caption="See those apps on that watch? They're getting it right." class="zoomin" href="https://static-ssl.businessinsider.com/image/555c4d83dd089559258b45e0-960/tim-cook-apple-ceo-apple-watch-pointing-happy-celebrating-smiling-good.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Justin Sullivan/Getty Images</span></p><p class="caption">See those apps on that watch? They're getting it right.</p></div><p></p></div></div>The rankings in Apple's App Store can make or break an app development company.</span></p><p>If your app is "featured" by Apple's staff in the App Store - given a special display that most other apps don't get - it can transform your app into an overnight hit.</p><p>Apps that don't get featured must either go viral on their own, spend money on advertising and PR, or otherwise get lucky. There are millions of apps in the App Store, yet only a tiny fraction of 1% get featured, or climb on their own to the top of the lists where users can see them when they open the App Store on their devices.</p><p>Most apps are doomed to the same fate: They sit unseen, undiscovered, and un-downloaded in the hidden depths of the App Store, hoping that users can find them by searching persistently. (And that problem is compounded by the fact that Apple's App Store search engine is famously terrible.)</p><p>So how do you get to the top of the App Store, or persuade Apple to feature your product?</p><p>Business Insider recently visited Berlin and Prague and put this question to a bunch of app developers and startup founders in Eastern Europe's burgeoning tech scene. We went as part of Engage 2015, the giant social media conference hosted by Socialbakers in Prague.</p><p>In Berlin, we spoke with senior executives at apps such as Wunderlist (a to-do/productivity app), Navabi (a high-end, plus-size fashion retail app), Onefootball (a soccer news app). In Prague, we met Brand Embassy (a social media customer services company), Geewa (casual mobile games), CDN77 (website delivery/traffic management infrastructure), Cognitive Security (anti-malware), eCorinth (animated 3D image publishing), Warhorse (crafting game set in medieval Bohemia and funded on Kickstarter), GoodData (analytics as a service), Invea-Tech (web security), Verifeyed (fake photo detection), STRV (maker of gay dating app Lavendr), SkyPicker (cheap flights), and Gamee (a social network for casual gamers). Here is what they told us.</p><h3><strong> How to succeed in the App Store</strong></h3><h3><strong>1. Have a really great product.</strong> </h3><p>Obvious but true, unfortunately: Apple staff review every single new app in every country, by section (games, productivity, etc). It's a very strict, thorough process. So if your app sucks, it's not going to get attention. Just being the best is half the battle. "The product has to speak for itself," says Onefootball CEO Lucas von Cranach.</p><h3><strong>2. "Support the platform" ... </strong></h3><p>... as Wunderlist's Lehnert says. Apple updates its mobile operating system, iOS, once a year. Same with its desktop system OS X and it will begin doing the same to its Apple Watch version of that. Apple likes to see developers update their apps to take advantage of iOS's new look and new features as soon as possible. Wunderlist and Onefootball, for instance, both launched Apple Watch apps as soon as the new device was out. Onefootball's Cranach says his app was one of the first 1,000 apps on iOS when the App Store first opened in 2009.</p><h3><strong>3. Send developers to Cupertino.</strong></h3><p>Apple brings in outside developers to tell them about new stuff and train them in its products' new capabilities and guidelines. If you can wangle an invitation, be prepared to send developers to the company's California HQ for extended periods of time. You want as much facetime as possible with people inside 1 Infinite Loop as possible.</p><h3><strong>4. Have a pre-existing relationship with Apple.</strong></h3><p>It is a depressing fact of life that the App Store is not always a meritocracy. Apple's App Store review staff are much more likely to feature your app if they already know who you are from previous experience. "We have go-to people [at Apple] for almost everything," says Benedikt Lehnert, Wunderlist's chief design officer. "Same with Google," which runs the Google Play app store. (Hugo Barra, Google's former Android product manager who is now the vp/international at Chinese phone-maker Xiaomi, is a friend of Wunderlist founder Christian Reber, and that helps too.) "We know a lot of people in the company," says Onefootball's Cranach.</p><h3><strong>5. But i</strong><strong style="line-height: 1.5em;">f you have relationships inside Apple, DON'T pull those strings.</strong></h3><p>Calling up your friend in Cupertino and asking them to get you featured in the App Store is a bad idea, we were told. Instead, concentrate on making the app really good so when your contacts inside Apple see it, they will take special note. We were told this analogy: Be like that attractive stranger at the bar who isn't talking to anyone. It's reverse psychology. Let Apple come to you, instead.</p><h3>6. Make sure your app makes sense for the device it's on.</h3><p>An Apple Watch app shouldn't try to repeat a miniature version of everything you can do in the iPhone app. The watch is only good for a few core things - notifications, for instance - so design for those. The iPad works better for large format experiences like magazines.</p><h3>7. Make your app beautifully simple.</h3><p>Apple publishes fussy app design guidelines - the new ones for Apple Watch apps are typical - and they tend to favor a certain look. The Apple look is beautiful and simple. So think twice about complicated, clunky or ugly designs.</p><h3>8. Metrics count.</h3><p>Apple looks at reviews, engagement, star rankings, downloads, revenue and sales, and simple stuff such as whether your app carries the appropriate key words for search, targeted in the right way. "We are trying to do everything possible to get high in the ranking," says STRV's Lubo Smid.</p><h3>9. Don't pay to acquire users.</h3><p>It's not clear whether Apple frowns on apps that advertise in other apps to get new users. But one thing many of the apps that are ranked highly have in common is that they do zero user-acquisition marketing. Apple seems to respect apps that go viral organically.</p><h3>10. Keep Apple's secrecy.</h3><p>Apple loves secrecy and it hates people talking about internal stuff to outsiders. So if you want to maintain a relationship with Apple that might help get your app noticed later, then shut the heck up.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/russian-models-pose-with-bear-2015-4">Two models in Russia just posed with a 1,400-pound bear</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="dobDNwdDrBMVZujpjC92M8SlR9FEI06Y" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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Infinite Analytics gets funding from Ratan Tata

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