Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Content and services in India are being localised but terms and conditions for <keyword id="6391249" type="UNKNOWN" weightage="20" keywordseo="consent">consent</keyword> aren’t always in a local language.</li><li>Rakesh Deshmukh, co-founder and CEO of Indus OS, points out that non-English language internet users aren’t always tech-savvy.</li><li>This puts them at risk of giving away data without realising it.</li></ul>Localising content in India is a big trend. For most first-time internet users in India, English is not their first language — it’s not even their second. Global brands like <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword>, Netflix, and Amazon are already on the path to diversification by offering Indian users multiple local language options. While there the quantity of local content is growing, the same can’t be said about consent. English-speaking users don’t necessarily read all the terms and conditions when giving permissions to apps. When the fine print is in a foreign language and filled with technical details, the problem gets compounded when it extends to local languages. Local users aren’t always the most tech-savvy individuals according to Rakesh Deshmukh, co-founder and CEO of Indus OS and the Indus App Bazaar— the largest indigenous app store in India. It currently has over 50 million users with plans to hit 100 million by the end of the year. "They might not be able to understand the permission that applications are asking for and giving those permissions away could harm them," he told Business Insider in an interview. The power to change things lies with regulators and developers The <keyword id="7729349" type="UNKNOWN" weightage="20" keywordseo="Indus-App-Bazaar">Indus App Bazaar</keyword> has two layers of security checks in play. One is its own internal review, and second is the security layer provided by Google. "For our own internal security, we conduct audits to check that all the data is secure. Then there’s the Android Security Framework which prevents malware applications from being installed," explains Deshmukh. Even internally, there are three sub-levels — an anti-virus check, an internal review team and proprietary tools to identify malicious apps or fake applications. Despite these safeguards, it is possible for data breaches to occur, which is why prevention is generally considered to be the best cure. "Larger stakeholders here are the regulatory body and the developers. From the app store point of view, if the app is malicious — we can blackball it. But we don’t have control over what applications are doing with the data once users have given their consent — that is beyond our purview," said Deshmukh. Which is why it’s so important to learn about cyber threats and the cybersecurity basics before accessing the internet, like ensuring you have your own anti-virus in place and only giving access permissions to applications that you’re sure that you can trust. See also: <a href="https://www.businessinsider.in/tech/news/the-sins-and-virtues-of-data-privacy-experts-discuss-where-the-responsibility-lies/articleshow/73689240.cms">The sins and virtues of data privacy — Experts discuss where the responsibility lies</a> <a href="https://www.businessinsider.in/tech/news/heres-how-to-keep-your-phone-from-getting-hacked-like-jeff-bezos-according-to-a-cybersecurity-expert/articleshow/73685677.cms">Here's how to keep your phone from getting hacked like Jeff Bezos, according to a cybersecurity expert</a> <a href="https://www.businessinsider.in/tech/news/cloud-5g-and-wetware-attacks-the-5-biggest-cybersecurity-threats-of-2020/articleshow/73054612.cms">Cloud, 5G and 'wetware' attacks — the 5 biggest cybersecurity threats of 2020</a>

Online content is being localised — but consent still has a ways to go

New Delhi, Jul 2 () Mobile advertising company Affle on Thursday said it will acquire 8 per cent stake in smartphone operating system firm Indus OS. "Affle (India) Ltd through its subsidiaries announced the signing of a definitive agreement to acquire 8 per cent ownership in OSLabs Pte Ltd, Singapore, (Indus OS). Indus OS operates India's largest independent indigenous app store, with key investment from Samsung Venture Investment Corporation," Affle said in a statement. According to a regulatory filing, Affle will pay USD 2.86 million or about Rs 21 crore to Indus OS for the stake. "We derive significant synergies with the Indus App Bazaar which, through its multi-lingual capabilities, deeply enhances our vernacular scale and the verticalisation strategy. "It strengthens Affle's position as the enabling platform for the indigenous apps ecosystem in India, ensuring a digitally inclusive growth for our customers," Affle Chairman, MD and CEO Anuj Khanna Sohum said. Indus OS has 'Indus App Bazaar', which comprises over four lakh apps accessible in English and 12 Indian languages -- Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada. "Indus OS platform with its indigenous app store capabilities, thousands of apps and powered by a robust app recommendation engine is deployed by Samsung and many Indian OEMs (original equipment makers). "This deal would strategically strengthen our market position and create a leading one-of-its-kind engagement model for the Indian users," Indus OS co-founder, Director and CEO Rakesh Deshmukh said. PRS HRS

Affle to acquire 8 pc stake in Indus OS for Rs 21 cr

<ul><li>A non-profit organisation has filed an antitrust case against <keyword id="6354427" type="General" weightage="20" keywordseo="Apple" source="Orion">Apple</keyword> over in-app payment concerns.</li><li>The petitioner says that the 30% commission rate harms customers and app developers, creating barriers to entry and increasing costs.</li><li>The iPhone-maker has been the subject of similar lawsuits in other markets like the European Union, while regulators in South Korea and Japan have used the law to force the company to concede.</li></ul>Apple has been hit with an antitrust case over concerns that the iPhone-maker abused its dominant position over in-app payments. This comes after the company was hit with similar antitrust lawsuits in other markets, notably in the European Union and Japan. According to a <a href="https://www.reuters.com/technology/exclusive-apple-hit-with-antitrust-case-india-over-in-app-payments-issues-2021-09-02/">Reuters</a> report, the antitrust case against Apple was filed by a relatively less known non-profit group, “Together We Fight Society”, based in Rajasthan. "The existence of the 30% commission means that some app developers will never make it to the market. This could also result in consumer harm,” the group was quoted as saying by Reuters. It is worth noting that the case has been filed with the Competition Commission of India, a statutory body of the Indian government set up to promote competition and prevent activities that have an adverse effect on competition. The group that filed the case suggests that Apple’s 30% commission acts as a barrier for app developers while also hurting customers. "These payments and policies act as a hindrance for many developers due to which they never make it to the market," said Rakesh Deshmukh, co-founder of Indus App Bazaar, an Indian alternative app store. Apple has already buckled under pressure and conceded to some extent when it comes to in-app payments in Japan, allowing apps and services like Netflix, Spotify and Kindle link to their web pages to accept payments from their respective subscribers. This means that Apple will not be able to take a cut of the payments that these services receive from their subscribers in Japan. However, the concession is only limited to “reader apps” such as these, so there’s still a long way to go as far as in-app payments across the App Store are concerned. <cmsannotation type="cmsannotation" annotationid="Rising up against Apple and Google’s high app store commissions" comment="subhead" text="Rising up against Apple and Google’s high app store commissions">Rising up against Apple and Google’s high app store commissions</cmsannotation> The heightened pressure against Apple and Google regarding the high app store commissions is courtesy of companies like Epic Games, Spotify and others, who have been advocating for lower rates at different points in time. Google <a href="https://techcrunch.com/2021/03/16/google-play-drops-commissions-to-15-from-30-following-apples-move-last-year/">has</a>, to some extent, scaled back its commission rates, based on the amount of revenue earned by a developer in a year. This, the company said, will benefit 99% of the developers by slashing their commission costs in half. This comes after the company faced widespread criticism from <a href="https://techcrunch.com/2020/09/30/indian-startups-explore-forming-an-alliance-and-alternative-app-store-to-fight-googles-monopoly/">startups in India</a> and beyond. Apple, on its part, reduced the commission rate to 15% from 30% for developers who have not crossed $1 million in revenue yet – beyond this, the rate is changed back to 30%. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/apple-september-launch-event-iphone-13-apple-watch-series-7-ipad-mini-in-the-list/articleshow/85857610.cms">Apple September launch event: iPhone 13, Apple Watch Series 7, iPad mini and everything else we know so far</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsungs-new-flagship-sensor-will-allow-up-to-200-megapixel-camera-on-smartphones/articleshow/85860490.cms">Samsung’s new flagship sensor will allow up to 200-megapixel camera on smartphones</a> <a href="https://www.businessinsider.in/tech/news/who-should-worry-about-the-proposed-vpn-ban-in-india-and-who-dont/articleshow/85856285.cms">Who should worry about the proposed VPN ban in India</a>

Apple hit with antitrust case in India alleging its 30% commission is unfair for customers and app developers

<ul><li><keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword>’s investment arm <keyword id="7850972" type="UNKNOWN" weightage="20" keywordseo="Samsung-Venture-Investment-Corporation">Samsung Venture Investment Corporation</keyword> invested in four <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> in India.</li><li>It has invested a total of $8.5 million.</li><li>One of its investments – Gnana.ai – is aimed at powering Samsung’s voice assistant Bixby with vernacular content. </li></ul>Samsung’s venture capital arm – Samsung Venture Investment Corporation – has placed its bets on four Indian startups with a total of $8.5 million, marking its debut in India. The startups are – system apps company OSLabs (Indus OS), speech technology startup Gnani.ai, IoT solutions provider Silvan Innovation Labs and an early stage computer vision startup. According to Dr Aloknath De, Chief Technology Officer of Samsung R&amp;D Institute, the Indian startup ecosystem has matured over the last few years - with many early stage companies working on Artificial Intelligence, IoT and cloud. “This will be a win-win for both as it will help startups scale their solutions through this deep engagement while we get an opportunity to enrich our offerings to our consumers,” said De. The global phone manufacturer had already been working with OS Labs to launch their new Galaxy Store. It runs Indus App Bazaar which helps in app discovery and improve download experience to consumers in 12 local Indian languages, apart from English. Bixby, which is Samsung’s voice assistant, competes with Amazon’s Alexa and Google Assistant. With its investment in Gnani, Samsung hopes to offer vernacular service through Bixby. Globally, Samsung has made investments totalling up to<a href="https://yourstory.com/2019/07/samsung-investment-85-million-indian-startups"> $2.2 billion</a> since 1999. The VC fund focuses on investing in future-oriented businesses that can work as growth engines. The fund looks at investing in areas like semiconductors, telecommunication, software, internet, bio engineering and medical industry. Samsung had also announced that it will invest $22 billion in the next three years in artificial intelligence (AI), 5G, automotive electronics components and biopharmaceuticals.

You Searched For "Indus App Bazaar" and got 4 results

Online content is being localised — but consent still has a ways to go

Prabhjote Gill

Affle to acquire 8 pc stake in Indus OS for Rs 21 cr

PTI

Apple hit with antitrust case in India alleging its 30% commission is unfair for customers and app developers

Rounak Jain

Samsung’s venture capital arm debuts in India with four investments worth $8.5 million

Sanchita Dash

Popular Keywords

Buying Guides