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3 mins read

The Indian wine market is growing as millennials seek experience over intoxication

Wine sales in India currently make up only 1% of total alcohol sales, but are expected to grow at a…

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3 mins read

Spanish beer giant Mahou wants to change the way India drinks

Mahou India wants you to view beer as a social drink.

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Will the historic India-EFTA trade pact make Swiss and other European products cheaper for Indians?

Swiss chocolates, Swiss watches and Mediterranean fruits have long captivated Indian consumers. The…

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7 mins read

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

Parle Agro is also aiming to become the number one Beverage Company in India

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1 min read

Strife At The Top: These 11 C-Suite Execs From India Were ‘Let Go’ In 2013

There is no job security at the coveted C-Suite. The issues could be many – from poor performance t…

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11 mins read

PepsiCo India has grown exponentially to emerge as one of the largest F&B companies in India

In an interview with IANS, Vishal Kaul, Vice President & Business Head, Beverages, PepsiCo India an…

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7 mins read

These 6 Digital Businesses Are Now Flush With VC Money

Internet businesses in India seem to have reached a tipping point, going by the kind of venture cap…

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1 min read

Coke to launch fizzy drink with fruit juice to help Indian farmers

"The idea of this product is rooted in Prime Minister's vision for the food processing sector and t…

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PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees

PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…

Economic Times   


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5 mins read

Top 10 FMCG companies in India by market cap in 2024, and the people who run them

The leading fast-moving consumer goods (FMCG) companies in India play a crucial role in the country…

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2 mins read

Tata Sons chairman Chandrasekaran bestowed with France's highest civilian award

Tata Sons Chairman N. Chandrasekaran has been honoured with France's highest order of merit, Legion…

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Craft beer brand Bira 91 raises $10 million from Japan’s MUFG Bank

Bira 91 will continue to ramp up its production, bolster supply chain and enhance innovation capabi…

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5 mins read

India’s Digital Economy to touch $800 billion by 2030: RedSeer

88% of the online shoppers that will be added between 2020-2030 will be from Tier 2+ cities

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9 mins read

Influencer Marketing: Trends to watch out for in 2022

We take a closer look at the year gone by and what lies ahead

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4 mins read

Consumer Insights: When humans become data, how do you keep it human?

Brands know their consumers like we know our closest friends.

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4 mins read

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

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3 mins read

Reliance launches JioMart across 200 cities; analysts say co eyeing spike in online grocery orders

"Just prior to the national launch, Reliance Retail tapped the WhatsApp customer base in the three …

PTI   


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4 mins read

Consumers have a new mentality that is helping Coca-Cola and Pepsi pull of the 'greatest marketing trick of the century'

On the other hand, publicly signaling that you're a healthy, nutrition-savvy individual is the new …

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4 mins read

'Game of Thrones' brought an ancient drink back from the dead - here's what mead really is and how to drink it

"There are a couple of entry points where people have heard about it and actually that helps people…

Tom Murray