In a historic move, the ancient practice of yoga has been embraced by the future Asian Games progra…

The strong Indian contingent for the Commonwealth Games suffered a massive setback as ace javelin t…

Indian athletes, following their scintillating performance at the Birmingham Commonwealth Games, ha…

Hangzhou (China)India's campaign for excellence in the Paris Olympic Games next year faces some cru…

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…

Liquor maker recently reported a 35.65% increase in its consolidated net profit at Rs 60.87 crore f…

Mehta added that, "Murad Gaidarov is removed from the Olympic Village and will be transported …

The executive board of the IOC, which made in Lausanne on Thursday, also decided not to reco…

On March 31, businesswoman Nita Ambani inaugurated her latest project, the Nita Mukesh Ambani Cultu…

India is holding on to its dream of hosting the Olympic games for the first time. Mehta t…

How to get your moment marketing right without taking away the focus from the trend

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

The Olympic champions will endorse the company's portfolio of Advanced Body pain management product…

There has been a high interest to watch Athletics and Gymnastics

Instead, she had to borrow a boat from her teammate, Ram Milan Yadav. "He [Yadav] was nice eno…

Gold Medalist javelin thrower Neeraj Chopra sings a multi-year brand partnership

As of today, Baseline Ventures has already sent out legal notices to 15 brands

The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…

However, sports enthusiasts voiced out their dissent over ignoring and not appointing legendary spo…