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Yoga to be Asian Games’ newest addition; debut as demonstration sport in Japan in 2026!
In a historic move, the ancient practice of yoga has been embraced by the future Asian Games progra…
Star javelin thrower Neeraj Chopra ruled out of Commonwealth Games due to groin injury (Ld)
The strong Indian contingent for the Commonwealth Games suffered a massive setback as ace javelin t…
Dhols, garlands and bouquets for Commonwealth Games winners coming home
Indian athletes, following their scintillating performance at the Birmingham Commonwealth Games, ha…
Asian Games: At Hangzhou, India on a quest for excellence and preparing for Paris 2024
Hangzhou (China)India's campaign for excellence in the Paris Olympic Games next year faces some cru…
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?
Why esports is the latest gaming frontier to conquer
Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…
Radico launches a music video to honour Indian athletes at the Tokyo Olympics
Liquor maker recently reported a 35.65% increase in its consolidated net profit at Rs 60.87 crore f…
Tokyo Olympics: Indian wrestler Deepak Punia's coach's accreditation cancelled for allegedly assaulting a match official
Mehta added that, "Murad Gaidarov is removed from the Olympic Village and will be transported …
IOC issues final warning to IOA, to suspend India if elections not held by December
The executive board of the IOC, which made in Lausanne on Thursday, also decided not to reco…
PTI
The many shades of Nita Ambani, the first lady of Indian business
On March 31, businesswoman Nita Ambani inaugurated her latest project, the Nita Mukesh Ambani Cultu…
Indian Olympic Association is ‘dead serious’ about hosting Olympics in 2032, submits formal interest to bid
India is holding on to its dream of hosting the Olympic games for the first time. Mehta t…
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
Mirabai Chanu and Bajrang Punia to be the faces of Amrutanjan’s pain management range
The Olympic champions will endorse the company's portfolio of Advanced Body pain management product…
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
There has been a high interest to watch Athletics and Gymnastics
Meet Nethra Kumanan — the first woman sailor from India to qualify for the Olympics with a love for Bharatnatyam
Instead, she had to borrow a boat from her teammate, Ram Milan Yadav. "He [Yadav] was nice eno…
Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win
Gold Medalist javelin thrower Neeraj Chopra sings a multi-year brand partnership
Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures
As of today, Baseline Ventures has already sent out legal notices to 15 brands
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…
A war is raging on Twitter over Salman Khan’s appointment as the goodwill ambassador for 2016 Rio Olympics
However, sports enthusiasts voiced out their dissent over ignoring and not appointing legendary spo…