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In a major step toward protecting students and their families, the Indian government has issued new guidelines aimed at curbing misleading advertisements by coaching centres. The Centre's crackdown addresses exaggerated claims like “100% selection” or “guaranteed job security” — promises that often lead to disappointment among students who invest time and money expecting a near-certain outcome. <h2>Protecting consumers, not shutting down coaching</h2>On Wednesday, the Central Consumer Protection Authority (CCPA) rolled out these guidelines in response to numerous complaints from the National Consumer Helpline. According to <keyword id="20003684" type="General" weightage="20" keywordseo="consumer-affairs" source="keywords">Consumer Affairs</keyword> Secretary Nidhi Khare, the government’s goal is not to shut down coaching centres but to ensure their ads don’t “undermine consumer rights.” “We have seen coaching centres deliberately concealing information from prospective students,” Khare said. “Therefore, we have come out with the guidelines to provide guidance to people involved in the coaching industry.” So far, the CCPA has issued 54 notices to violators and imposed penalties of around Rs 54.60 lakh. <h2>What’s prohibited?</h2>The guidelines lay out strict boundaries on what coaching centres can — and cannot — say in their ads. Here’s what the guidelines address: <ul><li>False Claims: Ads should not make unsubstantiated promises about “100% selection” or “100% job security.”</li><li>Course Details: No exaggerating or omitting information about courses, their duration, or outcomes.</li><li>Faculty Credentials: Qualifications of teachers must be presented accurately, with no fake credentials.</li><li>Fees and Refunds: All fees and refund policies must be transparent.</li><li>Selection Rates and Ranks: Coaching centres cannot claim high selection rates or exam rankings without proof.</li></ul>Additionally, they are not allowed to use successful candidates’ names, photos, or testimonials in ads without written consent from these individuals. Khare advised students to double-check the information provided by coaching centres. “Many UPSC students clear prelims and mains on their own and take only interview guidance from coaching centres,” she explained, encouraging students to verify the course details actually taken by successful candidates. The guidelines go beyond the broad term “coaching.” They define coaching as academic support, education, guidance, study programs, and tuition — but they exclude counselling, sports, and creative activities. The purpose of this definition is to keep the focus on academic and career-oriented programs, which are most prone to misleading ads. <h2>Full disclosure and consequences for violators</h2>Transparency is now mandatory, as coaching centres must display disclaimers and reveal essential course details. Facilities, infrastructure, and resources must be represented accurately, along with any required approvals or recognitions from authorities like AICTE or UGC. Khare, who also serves as the CCPA chief, stressed that coaching centres should accurately present the service, resources, and infrastructure provided. For instance, if they advertise “fully-equipped classrooms,” the guidelines require this to be an honest description. These guidelines come as a supplement to existing laws and are enforceable under the Consumer Protection Act. This means violators will face penalties, potentially similar to the Rs 54.60 lakh already imposed by the CCPA. The government hopes these new standards will push coaching centres to keep their ads honest, helping students and families make better-informed decisions. (With inputs from agencies)

No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads

<keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords" meta.keywordsubtype="org" meta.entityname="Nag Ashwin" meta.hostid="261" meta.entityid="Nag Ashwin">Nag Ashwin</keyword>’s Prabhas-starrer <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing <keyword id="20240199" type="General" weightage="20" keywordseo="Indian-films" source="keywords">Indian films</keyword> of 2024. Now, after enjoying significant box office success, the film is now dominating the <keyword id="19923295" type="General" weightage="20" keywordseo="OTT" source="keywords">OTT</keyword> space, as well! <keyword id="20033913" type="General" weightage="20" keywordseo="kalki" source="keywords">Kalki</keyword> 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords">Netflix</keyword> opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views. <div type="Article" hostid="261" msid="112081062" title="After Kalki 2898 AD&amp;#39;s success, Prabhas announces new movie &amp;#39;The Raja Saab&amp;#39;; to be released in April 2025" mstype="2" mssubtype="0"></div>What makes Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like Untamed Royals and Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee Pannu’s Phir Aayi <keyword id="20013799" type="General" weightage="20" keywordseo="haseen-dilruba" source="keywords">Haseen Dilruba</keyword>, Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported. The decision to release Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success. While its dominance continues on Netflix, Kalki is also making waves on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords">Amazon Prime Video</keyword> in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell! <div type="Article" hostid="261" msid="113014812" title="Missing link in IC 814: The Kandahar Hijack had one “very important” European passenger — one the Netflix show surprisingly didn’t highlight" mstype="2" mssubtype="0"></div>

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

The <keyword id="19894846" type="General" weightage="20" keywordseo="Wrestling-Federation-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Wrestling Federation of India" meta.hostid="153" meta.entityid="Wrestling Federation of India">Wrestling Federation of India</keyword> (<keyword id="19894852" type="General" weightage="20" keywordseo="wfi" source="keywords">WFI</keyword>) on Friday said it will challenge the Delhi <keyword id="20030450" type="General" weightage="20" keywordseo="High-Court-order" source="keywords">High Court order</keyword> that restored the mandate of <keyword id="22809836" type="General" weightage="20" keywordseo="IOAs-ad-hoc-committee" source="keywords">IOA's ad-hoc committee</keyword> to manage the affairs of the sports body, saying the "interference" could jeopardize the participation of <keyword id="19933029" type="General" weightage="100" keywordseo="Indian-wrestlers" source="keywords">Indian wrestlers</keyword> at the upcoming <keyword id="20200346" type="General" weightage="20" keywordseo="World-Championships" source="keywords">World Championships</keyword>. The latest order came on a plea seeking a stay on the functioning of the WFI and prevent it from undertaking any activity as a national federation for the sport. Justice Sachin Datta while passing the interim order on the plea by wrestlers <keyword id="19910804" type="General" weightage="20" keywordseo="Bajrang-Punia" source="keywords">Bajrang Punia</keyword>, <keyword id="19895499" type="General" weightage="20" keywordseo="Vinesh-Phogat" source="keywords">Vinesh Phogat</keyword>, <keyword id="19895495" type="General" weightage="20" keywordseo="Sakshi-Malik" source="keywords">Sakshi Malik</keyword> and her husband Satyawart Kadian, said it was open to the <keyword id="19896477" type="General" weightage="20" keywordseo="Indian-Olympic-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian Olympic Association" meta.hostid="153" meta.entityid="Indian Olympic Association">Indian Olympic Association</keyword> (IOA) re-constituting the committee which was earlier led by Bhupender Singh Bajwa. The IOA had dissolved the ad-hoc panel on April 4 while UWW had lifted its suspension on February 13 this year after WFI conducted its elections. "We are going to take it to double bench. The IOA had dissolved the ad-hoc panel . We will also approach world governing body UWW and the International Olympic Committee (IOC). They had warned that outside interference may impact out athletes," WFI President Sanjay Singh told PTI. "Two World Championships are approaching. Indian wrestlers' participation could be blocked," he feared. The U-17 World championship is set to be held in Amman, Jordan from August 19-25 while the U-20 World championship is scheduled in Pontevedra, Spain from September 2-8. UWW President in his April 25 letter to WFI President had made it clear that ad-hoc panel running the show was not acceptable to them. "In case any decision or order should be made against your federation, and a third party be designated to run the daily affairs of our sport in India in violation of the UWW Statutes, UWW would have no other option than to re-impose a temporary suspension of your federation until further notice, and which, this time, could maybe include your athletes,"UWW president Lalovic wrote. The Centre had suspended the WFI on December 24, 2023, three days after it elected the new office bearers, for allegedly not following the provisions of its own constitution while taking decisions, and requested IOA to constitute an ad-hoc committee to manage its affairs. On March 4, the court had issued notice to the central government, WFI and the ad-hoc committee on the petition filed by the top grapplers.

WFI to challenge High Court order, says Indian wrestlers' participation in upcoming Worlds in danger

As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

Google Play has revealed its annual Best of 2024 awards for India, celebrating the apps and games that defined the year. With five of the seven top apps developed by Indian creators, the awards underscore India’s rising prominence in the global tech ecosystem. Mobile gaming also continues to boom, as the country solidifies its position as the second-largest market for gaming downloads worldwide. In a blog post announcing the winners, Google also shed light on how India is the world's second largest market in terms of mobile gaming downloads. "On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world's second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%." Leading Apps: India at the Forefront of AI Innovation The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle - Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India. Prateek Agarwal, Co-Founder &amp; CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine &amp; rebuild how people discover and shop for fashion. This realization led us to start Alle...As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform's detailed analytics and crash reporting have been invaluable - they've helped us quickly identify and fix issues, improving our app stability.” Other app winners included: • Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences. • Sony LIV: Sports &amp; Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices. • WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices. • Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features. The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI. Games that thrilled millions India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals. Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running. Roby John, Co-Founder and CEO of SuperGaming, said in a statement, "We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community's enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.” Other top games included: • BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations. • Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity. • Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.

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No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads

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Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

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YouTube unveils year-end trends, here is what India watched in 2024

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