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Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report
Shopping trends that emerged during Diwali
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands that did associate with PUBG, did that for its captive audience and large user base.
Indian media and entertainment industry grew by 9% to reach Rs 1.82 trillion in 2019: FICCI-EY report 2020
If the current lockdown continues beyond a month, the M&E sector can expect a flat growth, 25% de-g…
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Tough times will make startups go for ‘hero teams’, slash ad budgets and focus on profits
The anticipation of a rough funding winter may make Indian startups more conscious about their spen…
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game
Mark Cuban breaks down the DeFi ecosystem and how he profits from 'yield farming' in a new blog. Here are the 8 best quotes.
Mark Cuban says he is seeing annualized returns of over 200% in some of his yield farming activitie…
Will Daniel
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…
The rise and rise of radio
Ad volumes on radio has spiked by 434% during Jun-Aug ’20
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…