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In an effort to give a further boost to partnership, India, and the US signed a landmark Memorandum of Understanding (<keyword id="19914814" type="General" weightage="20" keywordseo="MoU" source="keywords">MoU</keyword>), which will enable the Micro, Small and medium enterprises (<keyword id="19910977" type="General" weightage="100" keywordseo="MSMEs" source="keywords">MSMEs</keyword>) of the two countries to participate in <keyword id="19908188" type="General" weightage="20" keywordseo="global-markets" source="keywords">global markets</keyword> and foster trade. "<keyword id="20233690" type="General" weightage="20" keywordseo="India-US" source="keywords">India-US</keyword> joining hands to promote cooperation in MSMEs," the official spokesperson of the Ministry of External Affairs, Randhir Jaiswal, wrote on X. "Today, India-US signed a landmark MoU that enables MSMEs of the two countries to participate in global markets, drive innovation, foster trade, and support <keyword id="19930409" type="General" weightage="20" keywordseo="women-entrepreneurs" source="keywords">women entrepreneurs</keyword>," he added. S. C. L. Das, Secretary, Ministry of Micro, Small and Medium Enterprises, and Isabel Casillas Guzman, Administrator, <keyword id="21149255" type="General" weightage="20" keywordseo="small-business-administration" source="keywords">Small Business Administration</keyword> (SBA), United States of America, signed the MoU here in New Delhi. The MoU provides a framework for both sides to discuss issues concerning micro, small and medium enterprises (MSMEs) and explore possibilities for cooperation. It envisages the exchange of expertise between the two sides on issues related to improving MSME participation in the global marketplace through mutual visits as well as webinars and workshops on topics including access to trade and export finance, technology and digital trade; green economy, and trade facilitation. The MoU also provides for the joint conduct of programmes for women entrepreneurs to empower them and facilitate trade partnerships between women-owned small businesses in the two countries. Recognising the crucial role that MSMEs play in advancing <keyword id="20421749" type="General" weightage="20" keywordseo="inclusive-growth" source="keywords">inclusive growth</keyword>, expanding exports, and boosting employment, the two sides also agreed to explore the development of a "Business Matching Digital Platform" to boost <keyword id="20035864" type="General" weightage="20" keywordseo="business-opportunities" source="keywords">business opportunities</keyword>.

India-US join hands to promote cooperation in MSMEs

India could see a shift in foreign direct investment (FDI) trends in the second term of Donald Trump (Trump 2.0) as President of the United States, says a research report by the State Bank of India. The report highlighted that under his first term, Trump 1.0, the Trump administration made sweeping regulatory changes aimed at attracting investments back to the U.S., which impacted FDI inflows globally, including India. It added that if similar policies are reintroduced in Trump 2.0 also, it could create challenges for emerging markets like India, which rely on FDI as a significant driver of economic growth. Notably, a recent Kotak report highlighted that a complete Republican control over all arms of the US government would mean increased US earnings via corporate tax cuts, higher tariffs on imports into the US and greater US fiscal deficits. The first two could spell doom for emerging markets like India and China, since foreign investors will make a beeline for investing more money in the US markets, which will come at the cost of intense selloff in emerging markets. However, higher fiscal deficits will eventually lead to the dollar weakening after the initial euphoria dies down. "India may see shifts in foreign direct investments (FDIs) during Trump 2.0. The Trump 1.0 administration saw significant regulatory changes aimed at attracting investments back to the US," the SBI report stated. However, given that India has been gradually diversifying its sources of FDI (foreign direct investments), this trend could serve as a buffer against any potential decline. Moreover, domestic institutional investors have been stepping up big time, maintaining some balance to the massive exodus of FIIs over the past month. So far in November 2024, FIIs have withdrawn Rs 19,849 crores from the cash segment in Indian markets, while DIIs have poured in Rs 14,014.18 crores as of November 10th, 2024. "India is no longer dependent on the traditional sources of FDI inflows... unlike the recent past, FDI is now coming in many new sectors," noted the SBI report. Unlike a decade ago, when most FDI inflows came from a limited number of traditional sectors, India is now attracting investment in a wide array of industries, including renewable energy, sea transport, medical devices, and surgical appliances. Data suggests over the last 24 years, i.e., between April 2000 and June 2024, FDIs have poured in $1,013.4 billion in the Indian economy. Out of this, 67%, i.e., $689.88 billion, has come in just the last 10 years. The report added there are up to 12 emerging sectors showing strong FDI interest, which could help offset any loss of inflows in conventional sectors if there is a shift in global investment patterns under another Trump administration. In the last financial year, the top 5 sectors that have received the highest quantum of FDI inflow include the services sector (finance, banking, insurance, and business) which makes up about 16% of the inflows. This is followed computer software &amp; hardware, which constitute around 15% of total FDI flows. Trading and telecommunications follows with a share of 6% each, and Automobile Industry comes next with a 5% share. In the short term, the potential for increased U.S. tariffs, more restrictive H-1B visa policies, and a stronger dollar could bring some volatility to India's trade and investment landscape. However, in the long term, these challenges might also encourage India to expand its manufacturing capabilities, diversify export markets, and focus on becoming economically more self-reliant. Notably, India has maintained a merchandise trade surplus with the U.S. despite tariffs imposed during Trump's first term. This indicates that Indian exports have remained resilient, and there is potential to strengthen this trade relationship further by capitalizing on emerging sectors and reducing dependency on traditional industries. Suman Chowdhury, Executive Director &amp; Chief Economist, Acuité Ratings &amp; Research Limited cautions that in the medium to long term, the trade relationship with the US may see a structural improvement. "Higher tariff and trade restrictions in the US with China should translate into better opportunities for exports of manufactured goods from India", he adds.

FDIs may shift to US under Trump 2.0 but it is unlikely to severely impact FDIs inflow to India, says SBI Report

<ul class="summary-list"><li>Russian President Vladimir Putin is meeting leaders from China, India, Vietnam, and Indonesia amid heavy sanctions.</li><li>Russia seeks to end diplomatic isolation by engaging with "swing nations" beyond autocratic allies.</li></ul>Russian President Vladimir Putin is having a very social year as his country continues to wage war in Ukraine.So far, Putin has met top leaders from Asian countries including <a target="_blank" class="" href="https://www.businessinsider.com/putin-bromance-xi-jinping-display-china-remains-wary-russia-2024-5">China,</a> <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-india-modi-putin-hug-west-isolation-big-blow-2024-7">India,</a> <a target="_blank" class="" href="https://www.businessinsider.com/vietnam-russia-putin-visit-us-wary-manufacturing-supply-chain-diplomacy-2024-6">Vietnam,</a> and <a target="_blank" class="" href="http://en.kremlin.ru/events/president/news/74678">Indonesia.</a> That's plenty of publicity for a heavily sanctioned individual from a country facing sweeping trade restrictions.And there's a strategic reason for all those meetings, Sean McFate, an adjunct professor at the Syracuse University Maxwell School of Citizenship and Public Affairs, told Business Insider.Russia is trying to emerge from diplomatic isolation and is looking to forge strategic relationships beyond autocratic partners like China, North Korea, and Iran, McFate said."Putin is eyeing strategic swing nations like India, which opposes China and trades with Russia," he added. "That gives Russia some advantage over China, as their relationship has chilled somewhat."On Wednesday, Putin rubbed shoulders with <a target="_blank" class="" href="https://www.bernama.com/en/news.php?id=2336886">Malaysian Prime Minister</a> Anwar Ibrahim in Russia. The two countries were set to discuss a range of issues, including trade and investment.This meeting came on the heels of Putin's trip to <a target="_blank" class="" href="https://www.businessinsider.com/mongolia-explained-oil-why-didnt-arrest-putin-2024-9">Mongolia,</a> where he met President Ukhnaagiin Khürelsükh.Mongolia, as a member of the International Criminal Court, should have <a target="_blank" class="" href="https://www.businessinsider.com/putin-visiting-mongolia-icc-arrest-warrant-could-arrest-unlikely-expert-2024-8">arrested Putin,</a> who has an ICC arrest warrant against him.But the East Asian nation said it couldn't throw Putin in jail because it depends on Russia — an oil and gas giant — for its energy security."This supply is critical to ensure our existence and that of our people," a Mongolian government spokesperson told <a target="_blank" class="" href="https://www.politico.eu/article/mongolia-failure-arrest-vladimir-putin-international-warrant-international-criminal-court/">Politico.</a><h2 id="f0d1f4e5-36a9-4e82-ba4c-d30ab06a9d6a">It's about neutrality — and the economy</h2>Mongolia's explanation underscores the scale of Russia's economy. It's the 11th largest in the world and has an annual GDP of about $2 trillion, according to the <a target="_blank" class="" href="https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?most_recent_value_desc=true">World Bank.</a>While Russia's economy pales in comparison to the US' $27.4 trillion GDP, Russia is still an important partner for many developing economies.In particular, <a target="_blank" class="" href="https://www.eia.gov/tools/faqs/faq.php?id=709&amp;t=6.">Russia</a> accounts for about one-tenth of the world's oil production, making it an important resource supplier.Before its full-scale invasion of Ukraine, Russia's single largest trading partner was the European Union.In the last two years, Russia has managed to pivot to supplying <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-divert-oil-exports-europe-india-china-circumvent-sanctions-2023-12">China and India,</a> as well as nearly anyone who wants to buy discounted energy, be it <a target="_blank" class="" href="https://markets.businessinsider.com/news/commodities/sri-lanka-source-crude-oil-imports-russia-sanctions-fuel-shortage-2022-10">Sri Lanka</a> when it was in an economic meltdown just two years ago or <a target="_blank" class="" href="https://www.reuters.com/business/energy/turkey-saves-2-bln-russian-oil-imports-soar-despite-sanctions-2023-12-18/">Turkey</a> — a NATO member and aspiring EU member.While some countries, like China and Vietnam, have historical ties with Russia, others, like India and Sri Lanka, have also cited economic self-interest for their ongoing relationship with Russia — particularly if they're in difficult conditions themselves. Most, if not all of them, have also taken a neutral position on the war in Ukraine.Serik Zhumangarin, Kazakhstan's deputy prime minister, told <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2024-08-16/kazakhstan-will-not-blindly-follow-sanctions-on-russia-official-says">Bloomberg</a> last month that the country would no longer "blindly follow the sanctions" if the restrictions impact the country's key companies. Russia was Kazakhstan's largest trade partner before the war started.He told the media outlet that some of the sanctions against Moscow had hurt Kazakhstan more than Russia, and the West has done nothing to compensate the Central Asian nation.Using the economy to explain cozy diplomatic relationships with Russia appears to be gaining favor now that the Ukraine war is in its 31st month.After all, Russia is a <a target="_blank" class="" href="https://www.businessinsider.com/russia-resilience-sanctions-costly-unattainable-isolate-large-globally-integrated-economy-2024-2">large and globally integrated economy</a> that even the <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-lng-natural-gas-exports-europe-price-asia-2024-8">European Union</a> is still trying to decouple from.Even China, which in 2022 declared its friendship with Russia as a partnership with "no limits," now appears to be more keen on presenting the relationship in more pragmatic, businesslike terms.Just last month, <a target="_blank" class="" href="https://www.fmprc.gov.cn/chn/gxh/tyb/zyxw/202408/t20240821_11477597.html">China framed</a> Vice Premier Li Qiang's visit to Russia as one that seeks "complementary advantages and huge potential for practical cooperation" between Moscow and Beijing.<h2 id="1d83462f-51a7-4e76-82db-0f7f3244cb44">Russia is wooing the Global South</h2>Partnering with Russia on economic terms is unlikely to alarm the US and Europe, even if there are <a target="_blank" class="" href="https://www.state.gov/briefings/department-press-briefing-july-8-2024/">concerns</a> and <a target="_blank" class="" href="https://www.reuters.com/world/asia-pacific/us-rebukes-vietnam-ahead-expected-visit-by-russias-putin-2024-06-17/">strong criticism.</a>"Russia's foreign policy blitz is unlikely to be a threat to the EU and NATO," Syracuse University's McFate said.That's because Moscow is not making military alliances with partner countries to attack Europe, which views Russia as its top threat, he said. For the US, Russia is a distant second after China.Even so, there still may be changes afoot.Moscow is pushing a narrative of the Global South as a force in shaping an alternative world order, with the emerging nations of <a target="_blank" class="" href="https://www.businessinsider.com/brics-summit-countries-interested-brazil-russia-india-china-south-africa-2023-8">BRICS</a> — anchored by Brazil, Russia, India, China, and South Africa — forming an economic bloc.Russia is the BRICS chair this year, and Putin has invited Mongolia to join the group's summit in October. Malaysia applied to join the group, and <a target="_blank" class="" href="https://en.antaranews.com/amp/news/324871/joining-brics-based-on-president-elect-prabowos-decision-minister">Indonesia</a> is also considering an invitation to join the bloc. <a target="_blank" class="" href="https://www.reuters.com/world/middle-east/no-concrete-step-turkey-brics-membership-erdogans-party-says-2024-09-03/">Turkey</a> has also said it's interested in joining the group. "Indonesia, Malaysia, and Mongolia are an interesting test of those nations' 'neutrality' toward China, the US, international law (e.g., ICC), and the authority of the United Nations system," McFate said.Russia's push for a multipolar world order resonates with countries who desire a more equitable international order. And Moscow has shown it does have influence over lower- and middle-income countries, as evidenced by the non-participation or low-level participation of some Asian countries in June's Ukraine peace summit in Switzerland, Derek Grossman, a senior defense analyst at RAND, a think tank, wrote in a July <a target="_blank" class="" href="https://www.rand.org/pubs/commentary/2024/07/russia-is-a-strategic-spoiler-in-the-indo-pacific.html">commentary</a> for Foreign Policy."While Russia's sway is not at the level of China's or the United States', it is certainly enough to promote its anti-Western interests and disrupt the already precarious regional order," wrote Grossman.Countries around the world are weighing the dynamics."Regional allies will watch with interest to see if great powers can be played off each other," McFate said.

More countries are openly flaunting their ties with Putin. They say it's just business. 

<ul class="summary-list"><li>US airlines have ditched first class for improved business cabins to optimize space and revenue.</li><li>Some global carriers are adopting a different strategy as demand for more onboard luxury spikes.</li></ul>Delta Air Lines and United Airlines years ago eliminated international first class on their planes, and <a target="_blank" class="" href="https://www.businessinsider.com/american-airlines-ditching-first-class-seats-passengers-arent-buying-it-2022-10">American Airlines is following suit</a>.They deemed business class more lucrative for long-haul flights. It can fit more seats and is more marketable to more people than a costly first-class ticket.But many global carriers in Europe, Asia, and the Middle East are taking the opposite approach, chasing dollar signs with new first-class cabins amid a post-pandemic industry shift that's seen <a target="_blank" class="" href="https://www.businessinsider.com/best-airline-first-class-suites-in-world-2023-8">increasing demand for luxury at the front of the plane</a>.This includes multimillion-dollar revamp plans in a bid to lure more customers, keep up with the competition, and boost revenue and reputations. While these carriers still have business class, true first class remains a money-maker despite taking up the least amount of cabin real estate.Qatar Airways CEO Badr Mohammed Al Meer told <a target="_blank" class="" href="https://www.cnbc.com/2024/03/15/qatar-airways-to-launch-first-class-as-airline-courts-airbus-and-boeing-for-new-planes.html?utm_source=syndication">CNBC</a> in March that the airline's first class is here to stay. This was a U-turn from his predecessor, who said in 2023 that first class wasn't necessary with that carrier's famous <a target="_blank" class="" href="https://www.businessinsider.com/qatar-airways-business-class-qsuite-next-gen-photos-2024-7">Q-Suite business class.</a>Five-star Singapore Airlines also plans to <a target="_blank" class="" href="https://www.businessinsider.com/singapore-airlines-new-first-class-business-upgrades-privacy-door-trend-2024-11">launch a new first class</a> as part of an over $800 million cabin overhaul project. Air France, Swiss International Air Lines, and Lufthansa are also in the mix, among others.<div type="image" title="Swiss' new first-class." height="744" width="992" msid="115064431" hostid="261" sizebytes="49628"></div>A study from Mighty Travels Premium, published in <a target="_blank" class="" href="https://www.mightytravels.com/2024/10/who-really-flies-first-class-data-shows-67-are-corporate-travelers-not-wealthy-individuals/#Who-Really-Flies-First-ClassData-Shows-67-are-Corporate-Travelers-Not-Wealthy-Individuals-International-Routes-Report-Higher-Individual-First-Class-Bookings-Than-Domestic">October,</a> showed that the first-class resurgence is largely corporate travelers from monied Fortune 500 companies.The study, which analyzed airline revenue data, saw a jump in international bookings from affluent leisure individuals willing to pay a premium for the posh perks.First-class transatlantic fares averaged about $2,900 one-way between January and August, not including taxes and fees, according to data from the aviation analytics company Cirium. But that can be a lot higher on more luxury-focused airlines.Tiffany Funk, an analyst from the travel website <a target="_blank" class="" href="https://www.point.me/">Point.me</a>, told Business Insider that a drive behind Singapore's new first-class is partly from ultra-wealthy people who want to fly in style but can't reach certain <a target="_blank" class="" href="https://www.businessinsider.com/flying-on-a-50-million-bombardier-global-5000-private-jet-2022-5">destinations with a private jet.</a>"Singapore adding first-class speaks to its demographics," she said. "One of the Google co-founders who goes back and forth between the US and Singapore is someone who would book it, those are the people willing to pay $15,000-$20,000 for that really nice luxury experience."<h2 id="abe0097f-b9fa-429e-b49f-0356ea72b21f">Some airlines are adding first-class to boost their prestige</h2>Funk said airlines like British Airways, Singapore, Emirates, and Air France don't always fill first-class but have them for the "prestige."<div type="image" title="flight attendant sitting in air france first class." height="3124" width="4754" msid="115064429" hostid="261" sizebytes="719060"></div>Airlines, especially those with state investment, are willing to take the trade-off for the sake of boosting their reputation or providing the needed luxuries for their local elites."Air France is committed to having this super premium first-class product because it's Air France," Funk said. "It doesn't necessarily make economic sense, and it doesn't need to with only four seats to fill on the plane."She pointed to other examples like Emirates, which can get more customers across all cabins simply because it is associated with <a target="_blank" class="" href="https://www.businessinsider.com/emirates-airlines-first-class-flight-review-lie-flat-bed-shower-2023-4">having showers in first class</a> — even if people aren't in a seat with access to that shower.Then there is British Airways, which Funk said carries the prime minister and the royal family and needs to partly maintain first-class for that clout."You're not going to have William and Kate fly business class alongside 85 other people," she said.<div type="image" title="Qantas first-class cabin for Project Sunrise" height="4242" width="6000" msid="115064430" hostid="261" sizebytes="2398362"></div><h2 id="e19242e8-14ab-4c62-bb67-afee61170409">9 airlines are planning a new first-class cabin</h2>With at least nine new international first-class cabins coming to market over the next couple of years, <a target="_blank" class="" href="https://www.businessinsider.com/british-airways-first-class-suite-review-photos-2023-7">deep-pocketed customers</a> have a lot to look forward to — especially as some of these luxury seats will touch the US.Here are nine global airlines introducing a new first-class cabin:<ul><li>Air India: A new first-class will <a target="_blank" href="https://www.businessinsider.com/see-new-luxury-cabins-air-india-retrofit-onto-boeing-777-2023-8">be retrofitted onto existing Boeing 777-300ERs</a> starting in 2025 as part of Air India's $400 million rebrand.</li><li>Air France: The airline's new "La Premiere" first-class is <a target="_blank" class="" href="https://businesstravelerusa.com/news/air-france-new-la-premiere/">expected</a> to be unveiled by the end of 2024, though details remain limited.</li><li>British Airways: The UK flag carrier is <a target="_blank" class="" href="https://thepointsguy.com/news/british-airways-improvements-new-first-class-lounges/">debuting</a> a new first class on its Airbus A380s and future Boeing 777Xs. No official timeline has been announced.</li><li>Cathay Pacific: The Hong Kong-based airline is <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/cathay-pacific-unveils-aria-suite-a-new-way-to-experience-air-travel-1033863345">introducing</a> a new first class on its future 777X planes, but the delivery of those planes and its new cabin is still uncertain.</li><li>Swiss International Air Lines: From 2025, the <a target="_blank" class="" href="https://www.businessinsider.com/swiss-first-class-seats-too-heavy-for-a330-planes-2024-9#:~:text=Installation%20of%20the%20new%20cabins,plate%2C%22%20a%20spokesperson%20said.">carrier will offer a new pod-like first class</a> on existing A330s, Boeing 777s, and future A350s.</li><li>Lufthansa: Germany's flag carrier is <a target="_blank" class="" href="https://www.businessinsider.com/lufthansa-replacing-dated-business-class-new-allegris-cabin-first-class-2024-4">launching its new A350 Allegris first-class</a> on Saturday. The suite is similar to Swiss.</li><li>Qantas: From 2026, Australia's national airline will debut a new <a target="_blank" class="" href="https://www.businessinsider.com/qantas-first-business-class-worlds-longest-flights-project-sunrise-pictures-2023-2">first class on A350s as part of "Project Sunrise,"</a> which will operate the world's new longest flights between Australia, New York, and London.</li><li>Qatar: The Doha-based airline has released few details about its new first class, but the cabin will be on <a target="_blank" class="" href="https://www.businessinsider.com/qatar-new-qsuite-adding-first-class-to-boeing-777x-2024-3">future 777X planes</a>.</li><li>Singapore: Singapore is the latest airline to reveal a new first class, which will debut on seven <a target="_blank" class="" href="https://www.businessinsider.com/worlds-longest-flight-singapore-airlines-business-review-2023-1">ultra-long-haul A350-900ULRs</a> in the first quarter of 2027.</li></ul>

International airlines are all-in on fancy first-class seats, even as US carriers focus only on business for long-haul flights

Mumbai: With more businesses embracing messaging to engage with their customers, <keyword id="19911549" type="General" weightage="20" keywordseo="meta" source="keywords">Meta</keyword> on Thursday announced a slew of new features and programmes including full availability of verified badge - a trust marker- for small businesses to establish credibility and credentials with consumers. At the <keyword id="23141765" type="General" weightage="20" keywordseo="whatsapp-business-summit" source="keywords">WhatsApp Business Summit</keyword> in Mumbai, Meta also spotlighted Artificial Intelligence tools for enhancing the messaging experience. To start with, Meta will make it easy to activate AI directly from <keyword id="20062381" type="General" weightage="100" keywordseo="whatsapp-business" source="keywords">WhatsApp Business</keyword> app to enable businesses to engage more efficiently with their customers - it has recently started testing this in India, and says early results are exciting. The US social media giant also announced customised messages on WhatsApp Business app, as it pledged commitment to supporting the growth of small businesses in India. Meta said the line up of features and updates will help businesses across the country build a presence and create great in-chat experiences for customers while driving performance ahead of the upcoming festive season. It also announced WhatsApp Bharat Yatra - an outreach to various tier 2 and 3 cities in India for offering on-ground, in-person training to small businesses. Under the initiative, it will train small businesses in setting up their WhatsApp Business accounts, creating catalogs, educating them on how to set up ads that click to WhatsApp, among others. <keyword id="20215316" type="General" weightage="20" keywordseo="meta-india" source="keywords">Meta India</keyword>, Vice President Sandhya Devanathan noted: "The way we WhatsApp a business has only continued to grow... The manner in which Indians are WhatsApping businesses is second to none." According to the platform, the ease of WhatsApp has placed it at the centre of India's digital transformation, helping businesses with ideas and new models of growth. WhatsApp presented various instances of how businesses are already using messaging to engage with their customers - from Max Life simplifying experiences for non savvy digital users with vernacular chat support, to Maruti Suzuki tapping digital-savvy customers with WhatsApp Flows. Meta said that the new features announced at WhatsApp Business Summit demonstrate its commitment to helping businesses maximise their value per dollar while providing exceptional customer experiences on WhatsApp. The verified badge would allow small businesses using the WhatsApp Business app to establish credibility with their customers. "Millions of small businesses use the WhatsApp Business app in India, and they frequently tell us that they want to stand out and build credibility with their customers. Now, <keyword id="20057935" type="General" weightage="20" keywordseo="meta-verified" source="keywords">Meta Verified</keyword> is available to all eligible small businesses in India using the WhatsApp Business app," according to a Meta release. With Meta Verified, businesses that choose to subscribe and demonstrate their authenticity will receive a verified badge, impersonation protection, account support, and premium features that help amplify their brand online and make it more efficient to chat with customers. The same badge will appear on their WhatsApp Channels and Business pages, making it easy to share on social media and websites. Starting today in India, small businesses using the WhatsApp Business app will be able to send customised messages to their customers, say appointment reminders, birthday greetings or even updates on a holiday sale, more easily, and faster. "This new feature, available for a fee, gives businesses the ability to send personal messages with a customer's name and customisable call-to-action buttons and will also enable them to schedule the day and time the messages are sent," the release said. Meta also outlined best practices for businesses to build meaningful and valuable connections with people ahead of the busy festive season. "People don't want their WhatsApp to become overloaded like other channels, making them miss out on important messages from people and businesses they care about and want to hear from. That's why we're focused on helping businesses foster meaningful and valuable connections with people. Whether a business is creating a custom flow or running a messaging campaign for a holiday sale, there are several things to keep in mind to help them be successful on WhatsApp," it said urging businesses to seek customers' permission for each type of message being sent be it a timely update on a delivery or a holiday sale coupon. It also exhorted businesses to be thoughtful about when and what messages are being sent to customers. "Make sure the subject line or preview text clearly indicates the message's relevance and be thoughtful about when it's being sent..." The release said adding that basic information provided to businesses like read rates can help them gauge what's working and what's not, which in turn can help determine the right frequency for messaging customers to avoid overload.

You Searched For "India US business ties" and got 5 results

India-US join hands to promote cooperation in MSMEs

ANI

FDIs may shift to US under Trump 2.0 but it is unlikely to severely impact FDIs inflow to India, says SBI Report

Ira Alok Puranik

More countries are openly flaunting their ties with Putin. They say it's just business.

Huileng Tan

International airlines are all-in on fancy first-class seats, even as US carriers focus only on business for long-haul flights

Taylor Rains

WhatsApp Business messaging: Meta announces availability of verified badge, showcases new AI tools

PTI

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