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<ul><li>The data collected during the 2021 Census will be stored electronically for the first time since the <keyword id="1659551" type="PERSON" weightage="20" keywordseo="Decennial-census">decennial census</keyword> began in Independent <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> in 1951. </li><li>The decision for saving data electronically was notified by the <keyword id="391888" type="PERSON" weightage="20" keywordseo="Registrar-General-of-India">Registrar General of India</keyword> (RGI) on 19 June. </li><li>Tampering with any information will be punished under the <keyword id="6379296" type="UNKNOWN" weightage="20" keywordseo="IT-act">IT Act</keyword> this time onwards since it is now being electronically saved. </li></ul>According to a rule amended by the Registrar General of India (RGI) on 19 June, the data collected during the 2021 Census will be<a href="https://www.thehindu.com/news/national/2021-census-data-to-be-stored-electronically/article24314758.ece?homepage=true"> stored electronically </a>for the first time since the decennial census began in Independent India in 1951. The schedules that are in tabular forms with details of citizens, and other connected papers shall be disposed off totally or in part by the Director of Census Operations, after creating an electronic record of the documents. Even though the <keyword id="15510" type="PERSON" weightage="20" keywordseo="Survey">survey</keyword> is beginning to employ technology, the process is not expected to turn completely paperless any time soon. Even the developed countries have not reached that stage yet. For example, the US Census scheduled for 2020 will also involve paper. The schedules are carried out by enumerators from household to household for the purpose of the survey. Once all the information is collected, the papers are stored at the government’s storehouse in Delhi. The officials earlier had to scan through the pages to obtain and publish relevant statistical information on population, language and occupation. These amounted to millions of pages and took up a lot of space in the office. The information could not be easily accessed and had chances of being lost if the papers got damaged. The data is used to publish the tables on the <a href="http://censusindia.gov.in/">Census website</a> and the papers had to be destroyed after 10 years in order to free up space for the next census. However, the information can now be stored forever electronically and will be easily accessible. The <a href="https://www.livemint.com/Politics/YZCB5UwJE9K0YaWFOVrSLM/Work-related-to-2021-census-to-begin-this-year-says-home-mi.html">work related to the 2021 Census</a> will begin this year itself, said the home ministry. The Census Commissioner, Sailesh, said that this is a <a href="https://www.livemint.com/Politics/04X1G5qikIWynGdtIxyAuO/We-have-to-factor-in-data-privacy-in-census-design-and-meth.html">unique chance</a> to measure many new things like how ‘literate’ people are regarding technology that has reached almost every corner of the country in the last 10 years. Since the right to <keyword id="6355135" type="UNKNOWN" weightage="20" keywordseo="Privacy">privacy</keyword> is now a fundamental one, the privacy of the information collected in the Census remains the vital focus. Tampering with any information will be punished under the IT Act this time onwards.

India will store decennial census data electronically for the first time in 2021

The government is all set to carry out two mega exercises -- the Census and the update of the <keyword id="101292" type="ORGANIZATION" weightage="20" keywordseo="National-Population-Register">National Population Register</keyword> (NPR) across the country involving every resident next year. Below are the objectives, characteristics and differences between the NPR and the Census. The National Population Register (NPR):
 The NPR is a register of usual residents of the country. It is being prepared at the local (village/sub-town), subdistrict, district, state and national level under provisions of the Citizenship Act, 1955 and the Citizenship (Registration of Citizens and Issue of National Identity Cards) Rules, 2003.
 A usual resident is defined, for the purposes of the NPR, as a person who has resided in a local area for the past six months or more, or a person who intends to reside in that area for the next six months. The law compulsorily seeks to register every citizen of India and issue a national identity card.
 The NPR exercise will be carried out between April and September 2020 in all states and UTs, except Assam, along with the house listing phase of the census exercise.
 Assam has been excluded because the National Register of Citizens (NRC) exercise has already been conducted in the state.
 The objective of the NPR, being carried out under the aegis of the Registrar General and ex-Officio Census Commissioner, India, is to create a comprehensive identity database of every usual resident in the country. The database would contain demographic as well as biometric particulars.
 The demographic details of every individual are required for every usual resident: name, relationship to head of household, father's name, mother's name, spouse's name (if married), sex, date of birth, marital status, place of birth, nationality (as declared), present address of usual residence, duration of stay at present address, permanent residential address, occupation, educational qualification.
 The data for NPR was last collected in 2010 along with the house listing phase of the Census 2011. Updating of this data was done during 2015 by conducting door to door survey.
 A gazette notification for the forthcoming NPR has been published by the central government in August.
 On Tuesday, the Union Cabinet approved funds to the tune of over Rs 8,500 crore for the NPR exercise. 
 The Census:
 The decennial census is the largest single source of a variety of statistical information on different characteristics of the people of India conducted on the basis of the Census Act enacted in 1948.
 The census, 2021 will be done in two phases. In the first phase, the work of house-listing or housing census will be conducted from April to September, 2020. In the second phase, the enumeration of population will be done from February 9 to February 28, 2021 with reference moment as 00:00 hours of March 1, 2021.
 For snow-bound areas in Jammu and Kashmir, Himachal Pradesh and Uttarakhand, the reference date will be October 1, 2020.
 The census is the basis for reviewing the country's progress in the past decade, monitoring the ongoing schemes of the government and plan for the future.
 The census provides detailed and authentic information on demography, economic activity, literacy and education, housing and household amenities, urbanisation, fertility and mortality, scheduled castes and scheduled tribes, language, religion, migration, disability besides others.
 The enumerators also collect data related to cultivators and agricultural labourers, their sex, occupational classification of workers in non-households industry, trade, business, profession or service by class of worker and sex.
 There will be detailed survey on gender and literacy rate, number of towns, slum households and their population.
 Information is also collected on sources of potable water, energy, irrigation, method of farming, whether a house is concrete, thatched or others.
 With a history of more than 130 years, this reliable, time tested exercise has been bringing out a veritable wealth of statistics every 10 years, beginning from 1872 when the first census was conducted in India non-synchronously in different parts.
 The government of India decided in May 1949 to initiate steps for developing systematic collection of statistics on the size of population, its growth, etc., and established an organisation in the Ministry of Home Affairs under Registrar General and ex-Officio Census Commissioner, India.
 This organisation was made responsible for generating data on population statistics including vital statistics and census. Later, this office was also entrusted with the responsibility of implementation of Registration of Births and Deaths Act, 1969 in the country. See also: <a href="https://www.businessinsider.in/india/news/india-will-spend-rs-8500-crore-for-updating-the-national-population-register/articleshow/72952994.cms">India will spend ₹8,500 crore for updating the national population register</a> <a href="https://www.businessinsider.in/assam-national-register-of-citizens-excludes-1-9-million/articleshow/70920758.cms">1.9 million people left out of Assam's National Register of Citizens</a> <a href="http://businessinsider.in/india/news/indian-government-releases-five-clauses-to-acquire-indian-citizenship/articleshow/72908709.cms">Indian government outlines conditions for Indian citizenship -- depending on when you were born</a>

Everything you need to know about the Census and National Population Register update

<ul><li>Over 100 British lawmakers, including several of Indian origin, have suggested that authorities list Sikhs as a distinct ethnicity in the <keyword id="6735351" type="UNKNOWN" weightage="20" keywordseo="2021-UK-Census">2021 UK Census</keyword>. </li><li>This might be a great step towards giving the community a fair access to all public services in the country. </li><li>More than 83,000 Sikhs chose to write “Sikh” next to the option of ‘any other ethnic group’ rather than ticking any of the choices under the question on ethnicity.</li></ul> The numerically strong Sikh community in the UK will now be listed in the 2021 British census as a distinctive ethnicity, different from Indian or British Indian identity. The <keyword id="6735350" type="UNKNOWN" weightage="20" keywordseo="UK-State-Authority">UK State Authority</keyword> has acknowledged it as a major step towards giving the community a fair access to all public services in the country. The data is used for <a href="https://www.financialexpress.com/india-news/british-sikhs-to-get-ethnicity-status-in-2021-census-says-report/1254900/">resource allocation</a> by the central and local government to inform policy development and help organisations meet and monitor their statutory obligations. Over 100 British lawmakers, including several of Indian origin, have asked authorities to allow Sikhs to be a whole different ethnicity. In the most recent Census of 2011, more than 83,000 refused to tick any of the choices given under the question on ethnicity. They rather chose to write Sikh next to the option of ‘any other ethnic group’. However, the Office for National Statistics (ONS) is a little <a href="https://www.ndtv.com/world-news/sikh-to-be-recognised-as-ethnic-category-in-2021-uk-census-report-1888048">sceptical </a>about how the public will react to this change and about whether all the 430,000 Sikhs in the country will approve of it. The All Party Parliamentary Group (APPG) for British Sikhs, chaired by Preet Kaur Gill, the UK’s first female Sikh MP, has offered to write to gurudwaras to assist the ONS with its public consultation regarding this decision. <div type="image" title="04-01" tempid="508686" msid="65117651" hostid="261"></div>
 As far as unique identification is concerned, this is not a first for the community. Sikhs were identified as a separate religion back, in 2001. They had also been legally recognised as an ethnic group in <a href="http://www.legislation.gov.uk/ukpga/1976/74/pdfs/ukpga_19760074_en.pdf">UK's Race Relations Act 1976</a> under British law to prevent discrimination on the grounds of race, colour, nationality, ethnic and national origin in the fields of employment, provision of goods and services, education and public functions. Using this as the basis of their demands, the campaigners believe that being recognised by the Act gives them the right to identify themselves separately. While preparing for the 2021 census, which is largely expected to be an online affair, the ONS ran a test on the 2017 census with 'Sikh' included as an option under the question about ethnicity. This was mostly done in areas with large Sikh populations - Hounslow in West London and Wolverhampton in the West Midlands region of England. The test found that almost a quarter of those who specified Sikhism as their religion also chose Sikh as their separate ethnic identity.

Sikhs will be listed as separate distinctive ethnicity in 2021 UK census

New Delhi, Mar 5 () A parliamentary panel has observed that there is a lot of dissatisfaction and fear among people on the upcoming National Population Register (NPR) and census and asked the government to have a national consensus on the two exercises to be carried out from next month so that there is absolute clarity and no apprehension in anyone's mind.The Parliamentary Standing Committee on Home Affairs, headed by Congress leader Anand Sharma, also said it would like the Ministry of Home Affairs (MHA) to explore the feasibility of using the Aadhaar metadata for the Census and updating the NPR in 2020-21."The committee recommends that all the states and Union territories should be fully convinced on various issues pertaining to the NPR, which commences in April, to have a national consensus so that there is absolute clarity and no apprehension among people across the country, which will help in conducting these exercises in a smooth manner," the panel said in its report submitted to the Rajya Sabha on Thursday.The house-listing phase of the 2021 census and the exercise to update the NPR will be carried out from April 1 to September 30.The committee observed that there was a lot of dissatisfaction and fear among people regarding the upcoming NPR and census."The committee also feels that these apprehensions should have been duly ventilated in the media. The MHA must consider some way out so that the census goes smoothly. Otherwise, there is quite a chance of the entire process being stymied in many states," the report said.During its deliberations with MHA officials, the committee sought to know about the new parameters or new questions that have been put in the upcoming NPR and whether the states have been consulted or not and whether any effort has been made to build a national consensus as regards the changed parameters.The ministry submitted that during the process to update the NPR 2020, it was proposed to collect data on some additional aspects such as place of last residence, mother tongue, Aadhaar number (voluntary), mobile number, passport number (for an Indian Passport holder), voter identity card number, driving license number, date and place of birth of father and mother.Besides, the data on date and place of birth of parents was collected in the NPR 2010 as well for all parents who were enumerated within the household, the ministry said, adding that for the parents living elsewhere or expired at the time of enumeration, only the names were collected.To facilitate back-end data processing and making the data items of date and place of birth complete for all households, the details of parents are being collected in a more comprehensive manner in NPR 2020, the ministry said.The panel noted the submission of the MHA on the upcoming census and NPR and said it was not quite convinced with its reply that Aadhaar was an individual data and in order to create a family database, the NPR exercise was undertaken.The committee is of the opinion that Aadhaar is not just an individual's data but it is also tied up with ration card, pan card etc."The Aadhaar metadata also includes the entire family's surname, address etc. Therefore, the committee fails to understand as to why this should be treated as individual data only," it said.The panel observed that a huge amount was already spent on data collection under Aadhaar. But in the Budget Estimate 2020-21, an amount of Rs 4,568 crore was allocated for the Registrar General of India (RGI) for census 2021.The committee is of the view that Aadhaar data should be used in the upcoming Census to reduce duplicacy and wastage of expenditure.Replying to a question of the committee, the MHA said there was no proposal to undertake biometric identification in the upcoming census 2021. Further, it is forthe first time in the history of the census that census 2021 is going to be undertaken in the digital mode by adopting a mix mode approach for data collection.Enumerators can collect and submit data directly through a mobile app, using his or her smartphone or they can use a paper schedule to collect data and submit the same through a mobile app. Alternatively, the enumerators can also use a paper schedule only to collect and submit the data, it said. ACB RC

Par panel asks govt to have a national consensus on NPR, census to allay apprehensions

Government IT spending in India is set to total $7.3 billion in 2021, a growth of 9.4 per cent from 2020, according to a forecast by <keyword id="6371981" type="COMPANY" weightage="20" keywordseo="Gartner">Gartner</keyword> on Tuesday. The first ever digital census this year will be pivotal in increasing government IT spending in India. "The government in India will shift from being a cautious spender to opening the fiscal floodgates in 2021," Apeksha Kaushik, Principal Research Analyst at Gartner, said in a statement. "Due to the Covid-19 outbreak, <keyword id="44734" type="ORGANIZATION" weightage="20" keywordseo="Indian-Government">Indian government</keyword>'s digital transformation projects were sidelined in 2020. The weakening economy forced the Indian government into reducing their IT spend across all segments last year." However, in 2021, the Indian government's Atmanirbhar Bharat, Make in India and <keyword id="1929810" type="COMPANY" weightage="20" keywordseo="Digital-India">Digital India</keyword> initiatives will take centre stage. The software segment, which includes application, infrastructure, and vertical-specific software, will experience the strongest growth in 2021, Gartner said. In 2021, government budgets in India will continue to address recovery and growth needs of communities and businesses with cost optimisation in focus. "Adoption of artificial intelligence (AI), cloud services and blockchain will be major focus areas for the Indian government with more emphasis on ethics and privacy," said Kaushik. "Investments to address digital equity, creating India specific standards for 5G and granting access to remote citizen services will be critical." SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-9-pro-specs-oneplus-9e-specs-and-price-leak-and-oneplus-9-series-launch-date/articleshow/81168227.cms">OnePlus 9 series specifications and features leaked – here's everything we know about the upcoming OnePlus smartphones</a> <a href="https://www.businessinsider.in/finance/news/why-is-it-difficult-to-bring-petrol-and-diesel-under-gst-for-modi-government/articleshow/81167129.cms">The signs that Modi government wants to bring petrol and diesel under GST – and the reasons why doing it is so difficult</a> <a href="https://www.businessinsider.in/business/startups/news/indian-startup-founders-are-wary-of-chinese-investors-prioritise-follow-up-funding-over-term-sheet-conditions/articleshow/81166682.cms">Indian startup founders are wary of Chinese investors, prioritise follow-up funding over term sheet conditions</a>

India's spending on IT will unlock 'fiscal floodgates' with a boost of nearly 10%, according to Gartner

<ul><li>Metro cities like Delhi and <keyword id="6354321" type="General" weightage="80" keywordseo="bengaluru" source="Orion">Bengaluru</keyword> showed the most demand for blue and grey-collar jobs at 11.57% and 11.55%, respectively. </li><li>Around 60% of hires in blue and grey collar were freshers with 0 to 3 years of work experience. </li><li>As per the report, sectors like legal, IT, <keyword id="6354525" type="General" weightage="80" keywordseo="healthcare" source="Orion">healthcare</keyword>, telecom, and customer care job profiles gave the highest wages. </li></ul>A new report by Billion Careers–a subsidiary of Quess Corp and a digital job platform for blue and grey-collar job seekers–reveals that job vacancies in the blue and grey-collar industry increased by 301% on the platform, between November 2021 and November 2022. The number of job vacancies in blue and grey-collar jobs rose from 26,26,637 in 2021 to 1,05,42,820 in 2022 on the platform, according to the report. Annually, the platform sees more than 1 million job openings and 53 lakh job seekers, stated <keyword id="15980586" type="General" weightage="100" keywordseo="billion-careers" source="Orion">Billion Careers</keyword>. “This robust demand can be attributed to the dynamic job market influenced by digitization, automation, and changing work models. The data also shows that companies are focusing on skill-based mass hiring to boost productivity and efficiency,” said the report. Metro cities like Delhi and Bengaluru showed the most demand for blue and grey collar, followed by Mumbai, Hyderabad, and Pune. "The job market trends of 2022, ranging from Great Resignation to the emergence of gigs, have shown that every segment will be more focused on hiring, including blue and grey collar workers," said <keyword id="108413" type="General" weightage="80" keywordseo="ajay-kumar-singh" source="Orion">Ajay Kumar Singh</keyword>, senior VP and chief business officer of Billion Careers. Digitally sound freshers in demand Around 60% of people hired for blue and grey collar roles were freshers with zero to three of work experience. Most organizations prefer hiring freshers, who are technologically advanced and efficient, says the report. "Organizations today also prefer hiring employees with tech-related skills, as digitization has penetrated across India. <keyword id="24116" type="General" weightage="80" keywordseo="recruiters" source="Orion">Recruiters</keyword> will optimize hiring processes through technology and address the demand-supply talent gap, focusing on employee engagement and retention,” Singh added. Job profiles like admin and human resources and security guard saw the maximum increase in hiring from 2021, at 31% and 110%, respectively. A positive sentiment in hiring was also seen across profiles like field sales (up by 7%), business development roles (up by 19%), and BPO/Customer Care (up by 21%), compared to 2021. However, as per the report, job roles like data entry, back office, counter sales and retail saw a decline in the demand. Delivery and driver roles saw maximum decline, of 25%, among other job categories. As per the report, sectors like legal, IT, healthcare, telecom, and customer care job profiles gave the highest wages, with the average salary for fresh hires ranging from ₹8,000 to ₹25,000 per month. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/jio-5g-services-are-now-available-across-72-indian-cities/articleshow/96788447.cms">Jio 5G services are now available across 72 Indian cities</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indias-decennial-census-to-be-delayed-further-say-officials/articleshow/96784633.cms">India's decennial census to be delayed further say officials</a>

60% of blue and grey collar jobs go to freshers with tech skills: Billion Careers report

<ul class="summary-list"><li>New data from the Census Bureau reveals construction spending by US manufacturers more than doubled from last year.</li><li>The US government has offered billions of dollars in subsidies in the electric vehicles, semiconductor, and solar panels industries.</li></ul>Last year, production at American factories increased — and so did the production of factories themselves.According to <a href="https://www.census.gov/construction/c30/monthlysubnational.html" target="_blank" rel="noopener">data from the Census Bureau</a> released last week, construction spending by US manufacturers more than doubled over the past year. For April 2023, the annual rate reached nearly $190 billion compared with $90 billion in June 2022, with manufacturing accounting for around 13% of non-government construction.The US government has offered billions of dollars in subsidies for the production of electric vehicles and solar panels to compete with countries such as China and to fortify US leadership in sectors including clean energy. <a href="https://data.worldbank.org/indicator/NV.IND.MANF.CD" target="_blank" rel="noopener">According to the World Bank</a>, China makes up around 30% of global value added from manufacturing, about double the US. Over the last few decades, Asia has taken up a greater share of global factory manufacturing.Factories are being constructed everywhere from deserts to resort towns as the US tries to bring back manufacturing of goods commonly imported from lower-cost countries. Many battery and electric vehicle factories have popped up in the Rust Belt, while solar panel and renewable energy factories now span much of the South and Southeast.The US has added around 800,000 jobs in manufacturing employment over the last two years, employing around 13 million workers per the <a href="https://www.bls.gov/news.release/pdf/empsit.pdf" target="_blank" rel="noopener">May Bureau of Labor Statistics jobs report</a>. However, according to the <a href="https://www.nam.org/2-1-million-manufacturing-jobs-could-go-unfilled-by-2030-13743/?stream=workforce" target="_blank" rel="noopener">National Association of Manufacturers</a>, the manufacturing skills gap — caused by the labor market's struggle to find workers with highly technical and manual expertise — could lead to 2.1 million unfilled jobs by 2030.Manufacturing, though, has accelerated its move back to the US from other countries over the past year. According to Kearney's 2022 Reshoring Index, 96% of American companies have shifted production to the US or are evaluating reshoring operations — <a href="https://www.businessinsider.com/made-in-america-companies-bringing-manufacturing-back-to-us-2022-7">a spike from 78%</a> in the 2021 index.The sudden rise in factory construction corresponds with passage of the <a href="https://www.businessinsider.com/senate-advances-chips-plus-semiconductors-china-bill-2022-7">CHIPS and Science Act</a> in July 2022, which provided $280 billion in funding to boost manufacturing of semiconductors, as well as the <a href="https://www.businessinsider.com/what-inflation-reduction-act-means-finances-tax-health-climate-democrats-2022-8">Inflation Reduction Act</a> in August 2022. The IRA has sought to create new jobs in manufacturing, construction, and renewable energy, estimated to create up to <a href="https://energyinnovation.org/wp-content/uploads/2022/08/Modeling-the-Inflation-Reduction-Act-with-the-US-Energy-Policy-Simulator_August.pdf" target="_blank" rel="noopener">1.5 million jobs</a> by 2030.Construction spending in most areas of the US economy has fallen in contrast, including office, health care, and educational construction. Residential construction has also declined amid a big cooldown from the pandemic housing market boom.Census Bureau data reveals manufacturing construction spending has escalated from January 2020 until April 2023 in every region except New England and the Mid Atlantic.While the spending boom could lead in turn to a future manufacturing boom, the new factories need to actually get built first. Much of this spending may go toward legal setbacks or delays from the National Environmental Policy Act, requiring projects with federal involvement to conduct environmental impact reviews.Some Chinese companies have recently <a href="https://www.businessinsider.com/chinese-supply-chains-moving-companies-outside-mainland-2023-4#as-southeast-asias-second-largest-economy-thailand-is-an-established-auto-hub-2">moved supply chains out of the country</a>, following in the footsteps of some Western countries following the 2018 trade war with China. Tensions with the US and rising costs have pushed some Chinese companies to look to India, Thailand, and Vietnam for manufacturing.

The US is building factories at a wildly fast rate

<ul class="summary-list"><li>US crude oil exports to Europe from January to May surpassed exports to Asia. </li><li>It's the first time Europe has overtaken Asia since 2016, when the US lifted its ban on oil exports. </li></ul>Europe passed Asia as the largest consumer of US crude oil for the first time in six years as <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>'s war on <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> reorders global energy <keyword id="11893875" type="UNKNOWN" weightage="100" keywordseo="markets" source="Orion">markets</keyword>. From January to May, the US exported 213.1 million barrels to Europe and 191.1 million barrels to Asia, according to <a href="https://www.bloomberg.com/news/articles/2022-07-15/europe-becomes-top-market-for-us-crude-as-war-upends-trade">Census Bureau data compiled by Bloomberg</a>. That's the first time Europe has topped Asia since 2016, when the US lifted its ban on crude oil exports. Asia's imports of US oil during the January-May period have been relatively flat in recent years while Europe's have been well below 200 million barrels.The shift in consumption exemplifies how Russia's war on Ukraine has spurred upheaval throughout global energy markets.In particular, Europe is swiftly attempting to move away from dependence on Russian energy and exploring other sources. The US was already sending large swathes of liquefied natural <keyword id="11955852" type="UNKNOWN" weightage="60" keywordseo="gas" source="Orion">gas</keyword> to Europe, <a href="https://markets.businessinsider.com/news/commodities/us-gas-exports-to-europe-overtake-asia-russian-supply-energy-2022-6">triple the amount exported in 2021</a>, with Europe also overtaking Asia as the top destination of US LNG this year. Yet Russia is still making quick cash for its crude, as China, India and <keyword id="11894587" type="UNKNOWN" weightage="60" keywordseo="saudi-arabia" source="Orion">Saudi Arabia</keyword> scoop up discounted supplies shunned by the West. In fact, <a href="https://markets.businessinsider.com/news/commodities/russia-saudi-arabia-oil-fuel-energy-sanctions-inflation-ukraine-2022-7">Saudi Arabia has more than doubled imports of Russian oil</a> to feed domestic power markets to make room for its own crude exports.

US crude oil exports to Europe now surpass shipments to Asia as Russia's war on Ukraine reorders global energy markets

<ul><li>MCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotive (7%, Rs. 4,745 crore).</li><li>The biggest contributors to the <keyword id="50691" type="General" weightage="100" keywordseo="digital" source="Orion">digital</keyword> media industry are FMCG with 42% (Rs. 8,928 crore), e-commerce (17%, Rs. 3,607 crore), consumer durables (6%, Rs. 1,368 crore) and pharmaceutical (5%, Rs. 1,124 crore).</li></ul>Transformation is not a future event; it is a present day activity. <keyword id="860946" type="General" weightage="20" keywordseo="digital-transformation" source="Orion">Digital Transformation</keyword> in India has happened. It’s a train that has left the station and is moving ahead to new destinations, some known, but largely unknown, as transformation is a journey without a final destination. dentsu's latest report reveals that the <keyword id="169310" type="General" weightage="20" keywordseo="digital-advertising" source="Orion">digital advertising</keyword> industry has witnessed a growth in market size from Rs. 15,782 crore in 2020 to Rs. 21,353 crore in 2021, growing at 35.3%. Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs. 35,809 crore by 2023.Narayan Devanathan, Chief Client Officer, dentsu India said, “Not withstanding the devastation caused by Covid-19’s second wave in 2021, we have seen a dramatic upsurge in digital in ways we have not seen before. Digital advertising in India is expected to equal (if not surpass) the previously-impregnable fortress of TV advertising by 2023, clocking in at Rs. 35,809 crore out of an expected total advertising of Rs. 93,119 crore. Accelerating this trend and underscoring it, has proved that even in 2021, 75% of digital advertising spends was recorded on mobile devices - signalling mass India’s leapfrog into the digital era. With the requisite caution in the face of the varying strains of the pandemic notwithstanding, India will continue to rise in the global economy in the coming years, driven by digital. In that context, the importance and utility of a comprehensive, authoritative and trustworthy census of the digital-driven advertising landscape cannot be underestimated. The 2022 edition of the ‘dentsu Digital Report’ has been put together to act as an enabler as well as expansive assimilation of all the action in the Indian advertising landscape so that we all have one vocabulary, one source of truth to turn to in harnessing its potential.” <ul><li>The Indian advertising industry currently stands at Rs. 70,715 crore, having grown at 18.6% over 2020. It is expected to reach Rs. 93,119 crore by the end of 2023, growing at a CAGR of 14.75%.</li><li>The digital advertising industry has witnessed a growth in market size from Rs. 15,782 crore in 2020 to Rs. 21,353 crore in 2021, growing at 35.3%. Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs. 35,809 crore by 2023.</li><li>In 2021, television claimed the largest share of media spending at 42% (Rs. 29,279 crore), followed by digital (30%, Rs. 21,353 crore) and print (24%, Rs. 16,599 crore).</li><li>Currently, FMCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotive (7%, Rs. 4,745 crore).</li><li>The biggest contributors to the digital media industry are FMCG with 42% (Rs. 8,928 crore), e-commerce (17%, Rs. 3,607 crore), consumer durables (6%, Rs. 1,368 crore) and pharmaceutical (5%, Rs. 1,124 crore).</li><li>Spends on digital media are led by social media, which has the largest share of 29% (Rs. 6,218 crore), closely followed by online video (28%, Rs. 5,907 crore) and paid search (23%, Rs. 5,039 crore).</li><li>FMCG, education and media &amp; entertainment verticals spend the largest share of their digital media budget on online video, while pharmaceuticals and e-commerce spend the most on paid search.</li><li>The rapid increase in mobile usage and improved internet infrastructure have led to 75% (Rs. 16,015 crore) of digital media spending on mobile devices. Most of the online expenditure on mobile devices goes to social media (30%) and online video (30%).</li><li>The changing consumer behaviour is paving the way for conversational commerce. E-commerce in India is evolving in the form of social commerce, video commerce, voice commerce and hyperlocal / Business to Consumer (B2C) commerce and expanding its realm into other media. Micropayment mechanisms will accelerate this evolution further.</li><li>The shift in technology is resulting in a widespread acceleration to the digital transformation of businesses and consumers. This is leading the way to media convergence with business delivery models taking a more organic form, independent of the individual medium.</li></ul>

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