Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

Ads will blend into the game environment

In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …

InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…

Understanding the festive shopper journey in the new normal.

What the future of programmatic advertising in India might look like

There has been a shift in investment preference from physical assets to financial instruments in th…

In-game objects like the background, characters and so on are blended seamlessly with ads, These dy…

In today's Insider Advertising, we're covering Olympics and brands, Netflix and the state of stream…

In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…

Lionsgate is promoting the latest installment of "The Hunger Games" with a fake fashion website and…

The most concerted effort comes from the industry consortium IAB Tech Lab, which recently rolled ou…

The constant stream of mobile game companies advertising their own games isn't what it once was, Si…

6. CBS CEO Les Moonves is planning more original content. He's also looking at taking some of his n…

But marketers beware – one size doesn’t necessarily fit all. Some formats are better suited towards…

Growing proficiency of Indian tech firms in building innovative products is drawing attention from …