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Awaiting the cinema-advertising bounceback
In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…
Lara O'Reilly
Digital subscription revenue swells at the cost of TV subscriptions in 2022
India's media and entertainment (M&E) sector revenue grew by 19.9% in 2022 to INR2.1tn ($28bn), wit…
Mukesh Ambani’s JioCinema to take on Disney+ Hotstar, and Amazon Prime with free 4K IPL streaming
JioCinema is a streaming platform that will offer free 4K streaming of the Indian Premier League ma…
Russell Crowe channeled his insane character from 'Unhinged' to advertise the new movie
In "Unhinged," Crowe plays a man who obsessively and violently hunts down a young woman (Caren Pist…
Jacob Sarkisian
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
Kapil Agarwal, Joint Managing Director, UFO Moviez is hopeful that the company will come out strong…
After two years of 2x growth, the OTT dream run will end but growth will still be there
In 2020, during the first year of Covid lockdown, the revenue of OTTs like Netflix, Amazon Prime, D…
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
AMC CEO Adam Aron cashed out $25 million of shares - after warning the meme stock's fans about the sales months ago
The movie-theater chain's boss told investors in August that he wanted to diversify his assets as p…
Theron Mohamed
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
What Google's anti-tracking moves mean for advertisers
Insider's top advertising and media stories for March 4.
Lauren Johnson
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Durga Puja and Navratri is finally here, but are advertisers excited?
Will advertisers spend money during Durga Puja this year?
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report