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USD billion in value- this is what every aspiring start-up entrepreneur is gunning for today. This extremely hard to attain state of business that can only be achieved by the infusion of fresh ideas with great potential for creating sustained demand and revenues and yet, we see companies like <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> getting to that high-horse and then falling. <div type="embedgroup"> <div type="Article" hostid="261" msid="59158073" title="I stayed at an Oyo Townhouse and here’s why I’d go again" rank="1.0" kind="RELATED" publishDate="Jun 15, 2017, 2:00 PM" mstype="2" mssubtype="0"></div></div> Business Insider asked <keyword id="178808" type="ORGANIZATION" weightage="20" keywordseo="Ambarish">Ambarish</keyword> <keyword id="6356160" type="PERSON" weightage="20" keywordseo="Gupta">Gupta</keyword>, CEO &amp; Founder of <keyword id="906022" type="COMPANY" weightage="100" keywordseo="Knowlarity">Knowlarity</keyword>, which is a leading cloud telephony solutions provider that provides B2B solutions like <keyword id="535181" type="ORGANIZATION" weightage="20" keywordseo="IVR">IVR</keyword> solution, Call Center and Virtual Number Solutions to multiple companies. Their model has become so successful that in six years, they achieved profitability and expanded to other countries. As a model for a successful entrepreneur Mr. Gupta shares his insight into how can start-ups achieve the ‘unicorn’ tag that they revere. Numerous entrepreneurs crowd the long list of failed attempts at achieving the coveted throne of a ‘unicorn start-up’ and mostly, it is the lack of careful planning and vision that does them in. While there’s no blueprint to achieving a valuation of a billion USD, there are some things which Ambarish thinks are imperative if entrepreneurs want to make it big-<div type="embedgroup"> <div type="Article" hostid="261" msid="59160590" title="This education start-up says that Trump has not fazed Indians applying to study in the US" rank="1.0" kind="RELATED" publishDate="Jun 15, 2017, 3:58 PM" mstype="2" mssubtype="0"></div></div>
 The idea/offering/concept/service Identifying this right product is the key to establishing a big business. Firstly, an entrepreneur needs to identify the usability of the product. Whether it is niche or pervasive-globally, a product should be able to engage thousands of customers to generate millions in revenue. It is very difficult for start-ups to convince users to pay a very high amount for a product that is just being introduced, thus entrepreneurs need to focus on quantitative revenue at the beginning. Furthermore, investing huge resources into creating a product merely based on prediction is not prudent. Instead, entrepreneurs should focus on building a Minimum Viable product (MVP), market it and keep developing it based on the feedback from initial customers <div type="embedgroup"> <div type="Article" hostid="261" msid="59141983" title="Here’s how this Mumbai restaurant is redefining sushi for Indians" rank="1.0" kind="RELATED" publishDate="Jun 14, 2017, 7:30 PM" mstype="2" mssubtype="0"></div></div>
 Scalability Building repeatable processes-research, product development, marketing, sales, customer support, all of this constitutes a product cycle that needs to continue in an optimum order for the business to function smoothly. The necessity of a business to follow a particular sequence is essential to bring stability and predictability, thus reducing the cost associated due to variable factors. Talent Hiring talented people is essential for a business to achieve epic proportions. Professionals who are experts in their field while also being open to multi-tasking and switching job roles in moments of crises are extremely vital to the business. Ambition and Alignment with organization’s goals are the most important pillars based on which professionals should be on-boarded before the business ship sets sail.

Here’s how you can achieve profitability according to Knowlarity's founder

New Delhi, Two men were arrested for allegedly duping people by hacking food and grocery delivery app <keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword> account, a Delhi Police official said on Monday. The accused were identified as <keyword id="20480275" type="General" weightage="20" keywordseo="aniket" source="keywords">Aniket</keyword> Kalra (25), and Himanshu Kumar (23), both residents of <keyword id="19921445" type="General" weightage="20" keywordseo="gurugram" source="keywords">Gurugram</keyword>, Haryana. According to police, the duo was using 'Interactive Voice Response (IVR) system to hack Swiggy accounts of the victims. The official said that after hacking the account, the accused used to place orders from the victims account and then used to sell the grocery products at a lower price. Their arrest came after a woman complainant, a resident of Sultanpur was cheated of Rs 97,197 by some unknown persons from her Lazy Pay account linked with Swiggy account. During the investigation, technical analysis of call details and money transaction was made and it was found that complainant received a call in late night hours from an Automated Telephony Interactive Voice Response (IVR) System and she was told in Pre-Recorded Voice Responses that somebody is trying to access her Swiggy account. Thereafter, her Swiggy account was hacked and online orders of Rs 97,197 were placed using her Lazypay account linked with Swiggy. "Further, CDR analysis of the calling number revealed that the mobile number from which the complainant received the call is an application based generated number connected with IVR System. Simultaneously, details from Swiggy were obtained and it came to notice that the alleged orders were delivered in Gurugram," said the Deputy Commissioner of Police (south) Ankit Chauhan. The mobile number used for delivering the products was found registered on fake ownership. "The team worked on all the available aspects of the case. The efforts of the team bore fruits when during IMEI search, the location of suspect was zeroed in Sector 7, Gurugram, Haryana," said the <keyword id="19916219" type="General" weightage="20" keywordseo="dcp" source="keywords">DCP</keyword>. Raids were conducted and Aniket and Himanshu were apprehended. On interrogation, Aniket disclosed that he used to work as a delivery boy in Zomato and Swiggy. "Thereafter, he started buying grocery items from online selling platform at lower price through offers and then used to sell them in the market, thus saving 5 per cent-10 per cent on every order. Further, he along with co-accused <keyword id="20646636" type="General" weightage="20" keywordseo="ansh" source="keywords">Ansh</keyword>, a resident of Punjab met on telegram and they both started duping people through IVR Calling system," said the DCP. Ansh has the data of people who have linked their credit card/debit card/internet banking with their Swiggy account. "Ansh used to target victims by hacking their Swiggy account through pre-recorded voice responses and thereby accessing confidential data of victims. Then Aniket used to link a phone number registered on fake ownership with the Swiggy account of the victim and then used to place orders of Grocery items for as much amount as available in the account of the victim," said the DCP. The random addresses of Gurugram were provided for delivery of items to avoid any police action. "Aniket and his friend Himanshu used to sell the grocery items in the local market at discounted price and then used to send 50 per cent profit to Ansh via cash depositing machines or various UPI Id's," said the DCP. Himanshu owns a medical shop in Gurugram and under the guise of a medical shop he was involved in transferring the cheated amounts to various UPI IDs and accounts. "Further investigation of the case is in progress to trace the co-accused and to link other cases," the DCP added.

Hackers place order of over ₹97k from victim's Swiggy account, two held

<ul><li><keyword id="45660" type="CITY" weightage="20" keywordseo="Yes-Bank">YES Bank</keyword> has announced the launch of its <keyword id="3150978" type="PERSON" weightage="20" keywordseo="musical-logo">musical logo</keyword>, a versatile sound signature to greet and connect more deeply with customers across platforms and geographies.</li><li>The audio branding is integrated across YES Bank’s digital and physical touch points such as net banking, mobile banking, point of sale (POS) solutions, <keyword id="143885" type="COMPANY" weightage="20" keywordseo="interactive-voice-response">Interactive Voice Response</keyword> (IVR), mobile ringtone and so on, where customers will be able to hear this melody.</li><li>The musical logo was co-created with <keyword id="1127662" type="COMPANY" weightage="20" keywordseo="BrandMusiq">BrandMusiq</keyword> agency.</li></ul>In its first step towards sonic branding, YES BANK has launched its musical logo (MOGO®), a versatile sound signature to greet and connect with customers across platforms and geographies. YES BANK’s sonic logo takes the form of a joyful, heart-stirring melody that represents the brand in an acoustic form. It has been conceived to engage with consumers more deeply by creating a multisensory experience. Customers will be able to hear the melody across YES BANK’s digital and physical touchpoints – net banking, mobile banking, point of sale (POS) solutions, Interactive Voice Response (IVR), mobile ringtone and so on. In its longer version, the melody manifests as a warm, stirring harmony with an inviting tempo that lifts to an exuberant pitch as the music intensifies. <keyword id="4121510" type="PERSON" weightage="20" keywordseo="Jasneet-Bachal">Jasneet Bachal</keyword>, Chief Marketing Officer, YES BANK, said, “Amid the visual overload that consumers today deal with, this distinct MOGOSCAPE® will be catalytic in creating an experience that goes beyond visuals and touch. With the new sonic identity, we have attempted to evolve the brand identity into a simple, memorable and modernized sound – a harmony to engage the customer on a multi-sensory level, optimized for use in digital contexts. In its abbreviated version, the MOGO® is a sprightly melodic sound, compelling in contexts where shorter interaction is appropriate. Sound has a deeper emotional association with consumers, helps capture attention, and aid brand recognition. It is an attempt to creatively engage with consumers and create new memory pathways so that whenever our consumers engage with YES BANK, digitally or physically, this signature sound will accompany them on their journey with us.” <keyword id="212023" type="PERSON" weightage="20" keywordseo="Rajeev-Raja">Rajeev Raja</keyword>, Founder, BrandMusiq, said, “Delighted to create the sonic branding for YES BANK. We wanted to bring alive YES BANK in a positive, upbeat manner. Balancing that with the empathy and caring that the Bank offers its customers. We designed a very memorable MOGO® surrounded by a modern, contemporary soundscape.” The musical logo, co-created with BrandMusiq agency, is simple enough for people to remember and striking enough for them to want to hum along to. Through the melody, the agency tried to capture the essence of the YES brand values such as transparency, accountability, resilience, humility, integrity and collaboration. The melody will work as the DNA to build any future sound architecture for the Bank’s audio branding. <div type="Youtube" id="JY9QYFZlsNc" title="Introducing The New Sound Of YES" thumbUrl="https://i.ytimg.com/vi/JY9QYFZlsNc/mqdefault.jpg"></div>

YES Bank launches a new musical logo to build a deeper connect with customers

Telecom major Bharti <keyword id="15491" type="General" weightage="100" keywordseo="airtel" source="Orion">Airtel</keyword> on Tuesday launched its video platform as a service (CPaaS), <keyword id="12341453" type="General" weightage="80" keywordseo="airtel-iq-video" source="Orion">Airtel IQ Video</keyword>, that allow businesses to build video streaming products for large and small screens with minimal investment in infrastructure and technology. Airtel <keyword id="12343318" type="General" weightage="80" keywordseo="iq-video" source="Orion">IQ Video</keyword> is an end-to-end managed solution that brings convenience along with cost benefits. "Airtel IQ Video brings an easy-to-use platform that can enable anyone to quickly build and scale their business in video streaming," Bharti Airtel Chief Product Officer Adarsh Nair said in a statement. "This will encourage enterprises to focus on content while Airtel IQ Video anchors the end-to-end technology ensuring a great viewing experience for customers. With Airtel IQ Video, we expect to see more content startups and traditional content companies coming online and directly engaging with consumers digitally," he added. It encompasses a variety of features ranging from app development, content hosting, curation and lifecycle management to search and discovery, analytics and monetisation models (advertising, subscriptions, transactions). During the beta phase, Airtel IQ Video has also been deployed by Eros Now and CG Telecom of Nepal. Airtel is expecting to onboard more than 50 brands on the platform in coming year as interest from market has been high. Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication. It eliminates the need for multiple communication platforms for different channels, the company said. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR, Video in their applications and digital properties across desktop and mobile, all through a unified platform. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/airtel-vodafone-idea-and-reliance-jio-have-till-october-29-to-opt-for-the-agr-dues-moratorium/articleshow/87107590.cms">Airtel, Vodafone Idea and Reliance Jio have till October 29 to opt for the AGR dues moratorium</a> <a href="https://www.businessinsider.in/business/telecom/news/list-of-airtel-black-plans-with-price-and-benefits/articleshow/86990114.cmsc">Airtel Black plans: Here are the price, benefits and other details</a>

Airtel announces IQ Video platform, to enable businesses to build video streaming products

New Delhi, Apr 12 () Stressing that connectivity is absolutely essential amid the "growing uncertainty", Airtel said it has strengthened IVR systems to address most of subscribers' needs, and taken a slew of measures to ensure that customers and nation stay connected. In a note to its subscribers, Airtel CEO Gopal Vittal said that despite the challenges in fulfilment given the national lockdown, the company will do its best to arrange installations, at the earliest possible time, for those who need 1 Gbps Airtel Xstream Fiber. "We know how critical it is to have a consistent and seamless experience while working from home. If you would like to get 1 Gbps Airtel Xstream Fiber - please let us know here. While we are facing challenges in fulfilment given the national lock-down, we will arrange for installation as soon as we can," Vittal said. He said that the company is proud of its team which continues to be in the field, risking their safety, to make sure that customers and the nation stays connected. "Millions of livelihoods have been shattered and there is growing uncertainty. While we don't know how this will evolve, what we do know is that in this period, connectivity is absolutely essential," he said. The company is doing everything it can to fix problems that some people may be facing, he said. Outlining the measures that have been taken by the company, he said, "With our call centers running at reduced capacity, we have strengthened our IVR (Interactive Voice Response) to address a majority of use cases". "For example, you can now recharge and make payments through the IVR and even raise a network complaint," he said. All field employees are taking necessary precautions (masks, gloves, sanitizers) and maintaining the highest level of hygiene. He said that over the last year, the company has worked hard on improving video and voice app experiences, download speeds, as well as latency – all of which are vital to work from home. "...Airtel has been recognized in April as the best network on all of these dimensions by Open Signal. Open Signal has a measurement system that is based on one of the largest pool of crowd sourced data, using over 8 million customers," he said in the recent note to subscribers. MBI RVK

Connectivity absolutely essential; taken steps to ensure customers stay connected: Airtel CEO

Telecom major Bharti <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> on Monday launched a new platform called Airtel IQ, marking the company's entry into an estimated $1 billion Indian cloud communications market. Airtel IQ, a cloud-based omni-channel communications platform, is designed to enable brands to deepen engagement with customers through timely and secure communication. Many of India's biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase itself, the company said. "Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers," Adarsh Nair, Chief Product Officer, Bharti Airtel, meanwhile, had this to say "So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there's a bit of Airtel IQ in there making it happen seamlessly and safely." Airtel IQ eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as voice, SMS, interactive voice response (IVR) in their applications and digital properties across desktop and mobile, all through a unified platform. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/airtel-partners-with-aakash-institute-to-bring-medical-and-engineering-education-content-to-its-dth-platform/articleshow/78640408.cms">Airtel partners with Aakash Institute to bring medical and engineering education content to its DTH platform</a>

Airtel forays into cloud communications market in India

New Delhi, Mar 25 () Private sector IndiaFirst Life Insurance on Wednesday said it has ensured seamless service to its policyholders and customers during COVID-10 lockdown.With a robust Business Continuity Plan (BCP) in place, the organisation is optimising alternate modes including digital, IVR and telephones to connect with both internal and external stakeholders, the company said in a statement."In testing times like these, the safety and well-being of our customers and employees is our top priority. We have moved to a complete Work From Home (WFH) policy, yet we are fully operational and serving our customers across channels electronically and digitally," it said.The infrastructure readiness coupled with adoption of some of the best industry practices enabled IndiaFirst Life to take proactive measures at the right time, it said. DP MKJ

IndiaFirst Life ensures 'smooth' functioning during COVID-19 lockdown

Mumbai, May 26 () The second-largest national oil marketing company Bharat Petroleum Corp Ltd (BPCL) on Tuesday announced a new customer-friendly initiative with the launch of cooking gas booking through Whatsapp across the country. Bharat Petroleum, which was on the sell-off block last fiscal, has over 71 million LPG customers, making it the second-largest player after Indian Oil. "From today (Tuesday), Bharat Gas (its LPG brand) customers across the country can book their cooking gas on WhatsApp," BPCL said in a statement adding that it has introduced a Whatsapp business channel to facilitate cylinder booking. WhatsApp booking can be done on BPCL Smartline number -- 1800224344 -- from the customer's mobile number registered with the company. Launching the application, its Marketing Director Arun Singh said, "The provision to book LPG from Whatsapp will make it even simpler for customers. Since Whatsapp is the one of the most commonly used apps, for the younger and older generation alike, being there on this platform will bring us closer to our customers." T Peethambaran, the executive director in-charge of LPG, said that after booking through Whatsapp, a customer will get a confirmation message apart from a link to make an online payment for the refill through any channel -- debit or credit cards, UPI, and other payment apps like Amazon. Singh said the company is also palling introducing new features like LPG delivery tracking and taking feedback from customers in the days to come apart from creating safety awareness. BPCL already allows customer to book LPG through other channels like IVRS, missed call, apps, and website among other digital channels apart from its 6,111-strong large distributors. BEN HRS

BPCL launches cooking gas booking via WhatsApp

New Delhi, Apr 24 () IT group HCL on Friday said it has partnered the Tamil Nadu government to set up a Disaster Management-Data Analytics Centre to strengthen the state's disaster management efforts amid the COVID 19 pandemic. The Noida-based group is also helping to improve and expand the state's disaster management helpline (1070) through technological upgradation, manpower assistance and effective reporting mechanisms, a statement said. The Disaster Management Centre of the Tamil Nadu government (in Chepauk, Chennai) is responsible for the overall management of disasters across the entire state. The Disaster Management-Data Analytics Centre will help capture data trends from across all districts of Tamil Nadu in real time and display them live to inform the government's future decisions on degree of response needed for each district and, also for graded relaxation of the current lockdown to resume economic activities, the statement said. HCL is also helping upgrade the existing call centre (helpline 1070) that delivers the first level of response in any emergency in the state. HCL is implementing an Automatic Call Distribution (ACD) system to effectively route calls between different government departments and, also put in place an Interactive Voice Response (IVR) system to help direct the queries to the appropriate state helplines. It is also building a case flow system to track caller identity, immediate needs and follow through with relevant departments to solve their issues within defined turnaround time, the statement said. Besides, HCL will extend interim support through manpower assistance to respond to calls and provide first level response for administrative issues including queries on food shortage and availability, support to migrant population, differently abled and elderly, respond to queries related to health and issues related to transport movement among others, it added. SR SHWSHW

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Here’s how you can achieve profitability according to Knowlarity's founder

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Hackers place order of over ₹97k from victim's Swiggy account, two held

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YES Bank launches a new musical logo to build a deeper connect with customers

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Airtel announces IQ Video platform, to enable businesses to build video streaming products

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Connectivity absolutely essential; taken steps to ensure customers stay connected: Airtel CEO

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Airtel forays into cloud communications market in India

IANS

IndiaFirst Life ensures 'smooth' functioning during COVID-19 lockdown

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BPCL launches cooking gas booking via WhatsApp

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COVID-19: HCL sets up disaster management-data analytics centre for Tamil Nadu govt

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