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<ul><li>ITC Sunfeast Mom’s Magic survey finds that 90% Indians miss calls from their mothers at least once a week.</li><li>So, Sunfeast Mom's Magic's composed a ringtone that can be used as an identifier for a mom's calls anywhere.</li></ul>All of us get numerous phone calls every day but we try and never miss important calls. We all love our moms, but out of all the calls that we get, we end up missing most calls from our mom, possibly thinking that we can call her back anytime. A survey was conducted by Sunfeast Mom's Magic, ITC's premium cookie brand, to understand this behaviour/insight. According to the survey, around 90% people missed their mothers’ calls at least once a week. Many times, when people were either at work or outside with friends, they ended up missing their mom’s calls. <keyword id="573660" type="General" weightage="20" keywordseo="actress-kareena-kapoor" source="Orion">Actress Kareena Kapoor</keyword>, a mother of two herself, lends her support to the brand’s#NoMoreMissedCallsFromMom initiative by urging everyone to not let their mothers’ calls go unanswered. The brand has released a film in which it has asked people to share their stories about the type of phone calls they receive in a day. The film reflects on the finding that people rarely missed a call from their boss, friends or their partner. And then, participants were asked ‘How often do you answer your mother’s call?’ The participants were played a clip shot of their mothers, where the moms express their sentiments about why they like to stay in touch with their children and how they feel if the phone call goes unanswered. The film ends with a solution in the form of Sunfeast Mom's Magic Ringtone that can be set against their mom’s contact. If anybody’s phone rings with this ringtone, others would recognise that it is a call from the Mom and can encourage them to pick up the call. <div type="Youtube" id="T_DqIXctTbc" title="Sunfeast Mom’s Magic #NoMoreMissedCallsFromMom" thumbUrl="https://i.ytimg.com/vi/T_DqIXctTbc/mqdefault.jpg"></div> Speaking on the launch, Ali Harris Shere, Chief Operating Officer, Biscuits &amp; Cakes Cluster, Foods Division, <keyword id="186707" type="General" weightage="20" keywordseo="itc-limited" source="Orion">ITC Limited</keyword> said, “Mothers are an irreplaceable aspect of our lives and yet, a majority of us are unable to prioritize her during a working day/ week. While many people make efforts to keep in touch with their partners, friends and colleagues, they sometimes fail to prioritise calls from their Moms. A short conversation with a mother can ease her concerns and provide the reassurance that she needs. With the #NoMoreMissedCallsFromMom campaign, we hope to create larger awareness about this issue and encourage people to answer/ return their mothers calls.” Celebrity mothers Soni Razdan and Bhavna Panday have lent their support to the campaign via social media, by putting out short videos sharing a mothers’ perspective. Sharing her personal experience, Soni Razdan said, “There are countless calls we receive every day from friends, colleagues, etc., and we never miss any of them. Somehow, when our moms call, we always tell her "I'll call you back later.” Every day, lakhs of calls from moms go unanswered. Let's fix it now. In introducing an exclusive Mom's Magic ringtone, Sunfeast has done a wonderful thing for moms, so her calls are never left unanswered! My daughters Alia and Shaheen have already set this ringtone for me, so they never miss my calls anymore. Now it's your turn. Encourage your friends and colleagues to answer the call if they hear this ringtone on their phone. Let's make sure nobody misses their Mom's call.” Adding another perspective, Bhavna Panday shared, “Ananya and Rysa would sit next to me when they were children, talking to me for hours on their toy phones. Both of them are so busy these days, and they rarely answer their phones when they are occupied with work or shoots. Now they both use Mom's Magic Ringtone whenever I call so that people around them also know it is their mom calling and they need to answer. I urge all of you to download the Moms Magic ringtone, and set it as your Moms ringtone. Even when you hear it on other people's phones, encourage them to answer the call.”

ITC Sunfeast Mom’s Magic urges everyone to not let their mothers’ calls go unanswered in a campaign with Kareena Kapoor

<ul><li>Fabelle launched its first chocolate boutique in Bengaluru and has today expanded to 15 boutiques across top 6 metros.</li><li>Its aim is now to grow its reach further in both the luxury and the <keyword id="6037459" type="UNKNOWN" weightage="20" keywordseo="mass-premium-segment">mass premium segment</keyword>. It is ensuring it is available at all touchpoints to ensure a great experience for its consumers.</li><li> In a market where well-established players are also putting their best foot forward to woo consumers with their mass premium segment offerings, <keyword id="8251479" type="UNKNOWN" weightage="20" keywordseo="Anuj-Rustagi">Anuj Rustagi</keyword>, Chief Operating Officer, Chocolate, Coffee, Confectionery and New Category Development - Foods, <keyword id="186707" type="COMPANY" weightage="20" keywordseo="ITC-Limited">ITC Limited</keyword>, tells us Fabelle's strategy to bite a bigger piece of the Indian market. </li></ul>It was back in 2016 that ITC ventured into the premium chocolates segment with the launch of Fabelle. The brand had been in the making for close to 10 years. To provide an ‘immersive, participative and engaging chocolate experience to consumers’, the brand launched its first chocolate boutique, a global format to retail chocolates in the country in the same year, starting with Bengaluru. The brand now has expanded to 15 boutiques across top 6 metros. Within the next two years, Fabelle extended its offerings to the mass premium segment. This move was in line with the brand’s endeavour to take its offerings to a wider audience. It was then that it made itself available at premium retailers like Nature’s Basket, Foodhall, Spencer’s etc. To further expand its reach, the brand has invested Rs 100 crore on a manufacturing facility. The brand is now on a mission, to bite a bigger piece of the country’s chocolate market that has well-established players like Mondelez, Nestle, and now even Amul putting their best foot forward with the launch of their premium chocolate ranges. Over the past few years, the brand has been using the power of digital to its advantage, to reach out to its target audience. <keyword id="441877" type="PERSON" weightage="20" keywordseo="direct-marketing">Direct marketing</keyword> and word-of-mouth have helped it create a loyal base. We recently caught up with Anuj Rustagi, Chief Operating Officer, Chocolate, Coffee, Confectionery and New Category Development - Foods, ITC Limited, to understand how the brand is navigating a segment that has some strong players already and to understand its strategy to growing its footprint in the market. Excerpts: Q) Walk us through brand Fabelle’s journey from 2016 till today. What kind of growth have you witnessed and how do you plan to reach out to more consumers? Considering the scope and potential to grow the Indian chocolate market, we launched Fabelle in 2016. We launched our first chocolate boutique, a global format to retail chocolates in the country in 2016, starting with Bengaluru and has expanded to 15 boutiques across top 6 metros. After building credibility and consumer trust in the premium luxury chocolates segment, we extended our offerings to the mass premium segment in 2018 by taking our offerings to premium retailers in the country like Nature’s Basket, Foodhall, Spencer’s et al. We also invested Rs 100 crore to set up a greenfield state-of-the-art manufacturing facility in Haridwar with a capacity of 5,000 tonnes per annum. Further to this, we had also set up a cold chain in our warehouses, redistribution centers and also at retail touch points, to deliver our chocolates in the most pristine condition to our consumers. The company invested in the latest global cooling technologies and real-time digital monitoring systems to ensure that the cold chain is efficient and always functioning, so that there’s no product quality deterioration. Once the required logistics were in place, we leveraged ITC’s strong distribution network to expand our retails touch points and are currently available via 10000+ retailers in India. Currently, we are also amplifying our reach via the digital ecosystem through food delivery service apps like Swiggy, Zomato, ITC eStore, Amazon. Our business has grown much ahead of the category and our internal forecast. Q) Do you plan to come up with more 'massy' products with lower price points? We entered the mass premium/FMCG segment in 2018 with two unique formats – Fabelle Choco Deck and Fabelle Soft Centres. Earlier this year, riding at the back of encouraging consumer response which we received after launching Ruby Gianduja in the luxury segment, we extended the experience of Ruby Chocolate to the larger consumer base by launching Fabelle Choco Deck Milk &amp; Ruby Chocolate Our products are already available in 10 SKUs at popular price points, ranging between Rs 25 to Rs 350. Going forward, Fabelle will continue to focus on creating one-of-a-kind chocolate experiences in India that are highly aspirational and in line with global brands and possibly better. We will focus on expanding the presence of luxury segment across all relevant touchpoints with the right range and also build a portfolio of products that span not only in the luxury segment but also in premium mass retail segments under Fabelle. Q) Fabelle has a website but it's more of a discovery platform. Are there plans to start selling on fabelle.in too or will you continue only selling on other ecommerce platforms? Indeed Fabelle’s website is a discovery platform but I our offerings across the luxury and mass premium range are already being retailed through our own D2C ecosystem, which consists of a takeaway menu, ITC eStore, ITC Hotels App or ITC Store on Wheels for purchase. We're also utilizing the traditional e-commerce channels like Amazon, Big Basket, Flipkart to make the luxury range available and delivered to consumers. Emerging channels like EasyDiner, Dunzo etc are also being explored to enable people to buy chocolates. Q) You launched your first brand campaign earlier this year, almost 4 years after launching the brand. What kept you away from traditional advertising till now? Our media choices have been to sharp target our consumers in key geographies using digital as a key medium which also enables consumers to get more information and engage with brands directly, especially in the luxury segments. Besides digital, positive word-of-mouth has been a key part of our marketing communication mix in building the brand’s familiarity amongst the larger audience, alongside our new, trend setting launches like Ruby Gianduja, Trinity Truffles, Independence Day and work with chocolatiers like Billie Mckay, Sarah Todd etc which has given Fabelle the desired visibility. Direct marketing is also a key lever to engage with UHNI and HNI consumers and creating customised experiences in gifting and for self-consumption. As our brand presence extended across segments, across price points, we felt it was an appropriate time to include TV in marketing mix for our mass premium range while continuing focus on digital and earned media. Q) Other players are also strengthening their offerings in the premium <keyword id="6110187" type="UNKNOWN" weightage="20" keywordseo="chocolate-segment">chocolate segment</keyword>. How have you been able to create a niche for yourself? Earlier, Indian consumers purchased imported brands that were available via alternate channels in a range of retail outlets across key metro cities as no major global premium chocolate brand operated officially in India. Erratic supplies, lack of product quality, authenticity, product range suited to Indian consumers, variety for self-consumption and gifting were some of the major concerns of Indian consumers with regards to the global brands available in India via alternate channels. International travel (prior to the pandemic), exposure to global food trends via social media, food blogs and sites, food programs (Masterchef) and an increase in purchasing power are redefining lifestyle choices of the upper middle class and elite consumers. Hence, India has become a key market for major luxury brands leading to a rapid rise in demand for gourmet food and the same is also seen in the chocolates category. Gourmet experiences in chocolates are defined as handcrafted, using finest ingredients, crafted by experts and those that engage all senses. Brand imagery has also become important as increasingly prosperous Indians are choosing brands that are in line with their aspirations of consuming premium global products/offerings while gifting has also emerged as an important trend in premium chocolates segment. With all of the above, consumers were also seeking an immersive experience. To address these need-based gaps, we launched our first chocolate boutique in 2016 which has now expanded to 15 boutiques. We are now looking at attractive markets like Amritsar to further extend our presence. The overall experience in the Chocolate Boutique led by Fabelle Master chocolatiers and boutique associates is aimed to create an engaging experience that not only makes a range of chocolate products available to consumers but also an experience that helps consumer know more about chocolates like the origins, chocolate processing techniques and appreciating the nuances of a luxury chocolate experience. Furthermore, we are the only chocolatier to offer 60+ diverse range of chocolate experiences through 5 varieties of globally popular hand-crafted creations. We are the only brand to retail all 5 types’ chocolates in the world - White, Milk, Dark, Ruby and a new type ‘Dark Milk’. Q) The premium chocolate segment is still a very small part of the chocolates business. How are you wooing more consumers, and increasing your market share? In the luxury segment, during the pandemic, we shifted our presence from physical to digital platforms to take luxury closer to consumers to wish to indulge within the safe confines of their homes. We enabled that shift through presence across digital mediums, e-commerce channels, food delivery sites like Swiggy and Zomato, enabled take-aways from our boutiques and tele-ordering. Our unique Fabelle on Wheels also visits residential societies for consumers to make direct purchase. Besides this, we have also focused on gifting during Diwali for Corporates and individuals alike with launch of innovative products like Continents Desserts Collection, Indian Desserts Collection etc. As normalcy gradually resumes, we have also opened operations at our boutiques while ensuring 100% adherence to safety and hygiene standards. In the FMCG space, we are expanding our distribution reach to all key touchpoints and ensure that the right price product is placed at the right channel. Product offerings which are at price points of Rs 25, Rs 40 and Rs 45 are available in small format outlets as well whereas in the large format outlets we operate in the price points of Rs 70 to Rs 350. As our brand presence extended across segments, across price points, we felt it was an appropriate time to include TV in marketing mix for our mass premium range while continuing focus on digital and earned media. Q) What is your growth strategy going ahead? Do you plan to take your brand to smaller cities? At the moment, we retail out of six major cities in India including Bangalore, Mumbai, Delhi, Kolkata, Hyderabad and Chennai in the luxury and the mass premium segment. Currently, our efforts are focused towards making our chocolates more accessible to consumers based out of these markets and we also plan to expand our presence in other Tier 1, Tier 2 &amp; rural markets.

How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years

<keyword id="6357073" type="DOMAIN" weightage="20" keywordseo="ITC">ITC</keyword> Limited has informed the <keyword id="6402868" type="COMPANY" weightage="20" keywordseo="stock-exchanges">stock exchanges</keyword> that news with regard to a potential demerger of the company is "speculative in nature". "We write to advise that the news item under reference is speculative in nature," the ITC said in a filing with reference to the news item in a TV channel. "We draw your attention that if and when there is any material development with respect to the affairs of the Company, the Stock Exchanges are kept advised, pursuant to <keyword id="163506" type="ORGANIZATION" weightage="20" keywordseo="regulation">Regulation</keyword> 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 read with the Company's Policy for determination of materiality of events and information for disclosure to the Stock Exchanges," the ITC said. As per reports, ITC is readying a demerger plan with a big unlocking of value for shareholders. After ITC Demerger, there would emerge as many as three companies namely hotels, <keyword id="34523" type="COMPANY" weightage="20" keywordseo="fmcg">FMCG</keyword> and <keyword id="35554" type="COMPANY" weightage="20" keywordseo="infotech">infotech</keyword>, as per reports. The Board Meet of ITC will happen in April where the management will discuss the demerger. This is a long term process and the company has been working on it since long and now seems that it is in the final stages of getting demerged, the report said. Investment Bankers have also started working on demerger. Paper, <keyword id="62486" type="LOCATION" weightage="20" keywordseo="Textiles">Textiles</keyword>, Cigarettes and other FMCG companies will be a flagship company and other two businesses, hotels and Infotech, will be separate businesses, the reports said. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/kishore-biyani-future-group-appeals-to-the-singapore-arbitrator-to-exclude-future-retail-from-the-fight-with-amazon/articleshow/81562016.cms">Ahead of Delhi High Court's decision, Future Group appeals to the Singapore arbitrator to exclude Future Retail from the fight with Amazon</a> <a href="https://www.businessinsider.in/business/startups/news/indian-spacetech-startup-pixxel-space-gets-7-3-million-funding-before-the-launch-of-its-first-satellite/articleshow/81562421.cms">Indian spacetech startup Pixxel gets $7.3 million in funding as it announces a new product even before the launch of its first satellite</a> <a href="https://www.businessinsider.in/business/telecom/news/airtel-adds-3-times-more-subscribers-than-reliance-jio-vodafone-idea-turns-positive-for-the-first-time-in-15-months/articleshow/81562851.cms">Airtel adds 3 times more subscribers than Jio while Vodafone Idea gets net addition first time in 15 months</a>

ITC  inform stock exchanges that reports of demerger are 'speculative'

<ul><li><keyword id="4668903" type="General" weightage="20" keywordseo="itc-savlon" source="Orion">ITC Savlon</keyword> onboards <keyword id="1476559" type="General" weightage="80" keywordseo="tara-sutaria" source="Orion">Tara Sutaria</keyword> as brand ambassador for <keyword id="12884562" type="General" weightage="20" keywordseo="savlon-glycerin" source="Orion">Savlon Glycerin</keyword> Soap; launches a new TVC.</li><li>The TVC pillars on “softness” as a key benefit by <keyword id="12884561" type="General" weightage="20" keywordseo="savlon-glycerin-soap" source="Orion">Savlon Glycerin Soap</keyword> with effective germ protection.</li></ul>ITC Savlon has roped in youth icon, actor Tara Sutaria as the brand ambassador for Savlon Glycerine Soap, a unique offering from ITC Savlon that addresses the dual need of soft skin along with germ protection. The soaps segment in the health space has witnessed an influx of new consumers over the past two years who were looking for efficacious germ protection. This has led to a significant increase in consumption of health soaps and at the same time, has brought about a change in consumer expectations. Consumers today aren’t satisfied with just germ protection, but also expect their soap to provide effective care for their skin. A new film has been launched featuring brand ambassador Tara Sutaria which depicts a humorous competition between the actor and her dog on who is the real ‘Softy’. The TVC represents a slice of life narrative of a relaxed day for Tara Sutaria, which brings alive the intangible nuance of touch as one of the senses. The film draws a parallel using creative visuals to depict softness of skin in everyday life. The soap is positioned as an all-round solution for hygiene, skincare and protection, that comes with the trusted equity of ITC Savlon. Glycerine, the hero ingredient of the product, is known to be a skin conditioner and has inherent skin moisturizing properties. <div type="Youtube" id="yY6PumWw-pk" title="Savlon Glycerin Soap | Soft skin with Savlon Protection | Hindi" thumbUrl="https://i.ytimg.com/vi/yY6PumWw-pk/mqdefault.jpg"></div> The film with its creative narration and visuals communicates product characteristics from a functional and lifestyle perspective, in a spirited manner. Speaking on the new film, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “Savlon has been the front runner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant &amp; fresh feel to the category that the Savlon soap encompasses.” Expressing her thoughts, actress Tara Sutaria comments on the launch, “I feel privileged to be associated with Savlon, a brand that is consumer focused and solution oriented with its innovative product offerings. I am a great proponent of using a trusted name for protection against germs for the safety of my family and myself. Like many of us, I have also struggled to choose between effective protection and skin care. It came as a pleasant surprise, with Savlon Glycerin soap, which makes my skin feel soft with a germ protection trust of over 50 yrs. The Savlon soap has become my go to.” The soap is available across retail outlets &amp; e-commerce platforms. Kainaz Karmakar &amp; Harshad Rajadhyaksha, Chief Creative Officers, <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>, commented on the film, “the concept of ‘Softy’ is a light, endearing way to establish the beauty credentials of this soap. The film is a product demo but told as a story. It makes a sharp point about what the soap can do for your skin and this will not be missed. The interaction between Tara and the dog is what will make the film memorable and we believe the audience will enjoy watching it again and again.”

Tara Sutaria to be the face of Savlon Glycerin Soap

<ul><li><keyword id="1107" type="General" weightage="20" keywordseo="sunil-kataria" source="Orion">Sunil Kataria</keyword>, Chief Executive Officer, India and SAARC, <keyword id="140888" type="General" weightage="20" keywordseo="godrej-consumer-products" source="Orion">Godrej Consumer Products</keyword> Limited has been re-elected as the Chairman of the <keyword id="32717" type="General" weightage="20" keywordseo="indian-society-of-advertisers" source="Orion">Indian Society of Advertisers</keyword>.</li><li>Sunil has led the Society over the past five years.</li><li>The <keyword id="222666" type="General" weightage="80" keywordseo="isa" source="Orion">ISA</keyword> played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.</li></ul>The newly elected Executive Council of the Indian Society of Advertisers (ISA) has elected Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited as the Chairman of the ISA. Sunil has led the Society over the past five years to greater heights garnering support from the fellow Executive Council members, the ISA members and other industry bodies. On his election for the sixth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape. We heartily thank all fraternity organizations for their strong partnering and this will surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.” He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe, getting vaccinated and adhering to directives by health authorities and governments”. ISA is the apex national body as a strong voice to advertisers over the last 69 years. Its cross-sector advertiser members contribute to more than half of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data. Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited Narendra Ambwani, Director, Agro Tech Foods Limited Tarun G. Arora, Chief Executive Officer &amp; Whole Time Director, Zydus Wellness Limited Subhadip Dutta Choudhury, Chief Executive Officer, Hawkins Cookers Limited Paulomi Dhawan, Independent Director, Whistling Woods International Neil George, Managing Director, Nivea India Pvt Limited Girish Kalyanaraman, Vice President, Brand Operations, Procter &amp; Gamble Hygiene and Health Care Limited Chandru Kalro, Managing Director, TTK Prestige Limited Devraj Lahiri, Chief Operating Officer - India Tobacco Division, ITC Limited Angshu Mallick, Managing Director &amp; CEO, Adani Wilmar Limited Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Limited Anuj Poddar, Executive Director, Bajaj Electricals Limited Ramakrishnan Ramamurthi, Advisor J. K. Enterprises Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited <keyword id="2907402" type="General" weightage="20" keywordseo="gauravjeet-singh" source="Orion">Gauravjeet Singh</keyword>, General Manager – Media Services (South Asia) Media Dept, Hindustan Unilever Limited Shashank Srivastava, Senior Executive Director (Marketing &amp; Sales), Maruti Suzuki India Limited

Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term

<ul><li>
ITC's new chocolate, the Fabelle's Trinity - Truffles Extraordinaire, costs ₹1 lakh.</li><li>According to the Guinness World Records, it is now the <keyword id="8247247" type="UNKNOWN" weightage="20" keywordseo="most-expensive-chocolate-in-the-world">most expensive chocolate in the world</keyword>.</li><li>The company co-created the chocolate with Michelin Star chef, <keyword id="8247251" type="UNKNOWN" weightage="20" keywordseo="philippe-conticini">Philippe Conticini</keyword>.</li></ul>Indian Tobacco Company’s chocolate brand Fabelle Exquisite Chocolates, made it to the Guinness World Records for making the world’s most <keyword id="8247249" type="UNKNOWN" weightage="20" keywordseo="expensive-chocolate">expensive chocolate</keyword>. Unveiled in Mumbai today, Fabelle’s Trinity — Truffles Extraordinaire, costs a whopping ₹1 lakh. 
 
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 The limited edition chocolate comes in a hand-made box, each of which contains 15 truffles and each truffle weighs around 15 grams. The box is only made-to-order to customers have to place their orders in advance. 
 
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 ITC's chocolate business is only two years old, but has been trying to create a niche for itself as a luxury chocolate brand. Fabelle roped in Michelin Star chef Philippe Conticini, to help co-create chocolates for the Indian market. “After several months of R&amp;D, we have delivered a product, in which india can take pride in and stayed committed in our constant endeavor of being at the forefront of introducing Indian consumers to distinct chocolate experiences,” stated Anuj Rastogi, CEO of ITC Limited’s new categories <keyword id="6181" type="COMPANY" weightage="20" keywordseo="Food">food</keyword> division.

ITC unveils the world’s most expensive chocolate at ₹1 lakh —  and earns a Guinness record

NIFTY 50: What it means and the companies covered under this index

New Delhi, Jan 17 () The tax department on Friday raised GST collection target to Rs 1.15 lakh crore over the next two months and Rs 1.25 lakh crore for March month by checking fraudulent input tax credit claims.
 The decision in this regard was taken in a high-level meeting chaired by Revenue Secretary Ajay Bhushan Pandey held on Friday, sources said.
 Last month, the department had raised its GST tax collection target to Rs 1.1 lakh crore per month with Rs 1.25 lakh crore for a single month for the remaining period of this financial year while the direct tax target was to remain at Rs 13.35 lakh crore sans the corporate tax relief of Rs 1.45 lakh crore.
 The meeting was attended by all the very senior officials of CBIC and CBDT to devise an action plan and make the field functions more efficient to achieve the collection aims without any overreach, sources said.
 According to sources, it is learnt that GST authorities would look into the mismatch of supply and purchase invoices, data analytics of mismatch in GSTR-1, GSTR-2A and GSTR-3B, failure of filing returns, over invoicing, recuperation of fake or excess refunds availed beyond the permissible limits, patching the tax leakages, action on checking fake or huge ITC claims, data analytic review of all the refund under inverted duty structure, etc.
 Sources further said that SMSs and emails will be sent to all such fraudulent or excess ITC claimants, targeted defaulters, non-filers and those who provide mismatched information in their returns or over invoice or who have been identified through data analytics for tax evasion by duping the system through rogue modus operandi.
 Taxpayers who have taken ITC wrongfully can voluntarily repay amount equal to inadmissible credit before verification and punitive action is taken against them, they said.
 The electronic communications to such identified targeted taxpayers and fraudulent refund seekers and over-invoice users would be followed by visits from the GST field formations to make them abide by the law and pay due taxes in time, sources said, adding, the field formations would be required to report on daily basis.
 Weekly high level review of revenue augmentation measures and efforts made or actions taken against these targeted gamers, fraudulent ITC seekers and identified default taxpayers would be done by the Revenue Secretary.
 Around 40,000 companies have been red-flagged for excess or fraudulent ITC availment and other tax related wrongful issues through data analytics, out of 1.2 crore GST registrants and focus would be on these identified taxpayers, sources said.
 Field formations have been directed to conclude ITC recuperation without any overreach but in a stipulated timeframe, sources added.
 Sources emphasised that the permissible ITC limits have been further reduced to 110 per cent of the declaration made by the suppliers from January 1, 2020 and the taxpayers filing their return for the month of December 2019 should take this into consideration while filing their FORM GSTR-3B, to avoid any punitive action by the authorities. DP MR

Tax Dept raises GST revenue target to Rs 1.15 lakh cr for Jan-Feb

India has millions of job seekers entering the workforce every year across hundreds of search engines. Every week, Business Insider collates some interesting vacancies in marquee companies. This week we bring interesting job openings across human resources domain. Here a few of those opportunities: 1. Amazon 
 
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 Position: Sr. Associate - Onboarding Location: Bangalore Experience: 1-2 years Eligibility: Bachelors in Human Resources Online marketplace Amazon is inviting applications for the employee onboarding process. The selected candidate will be responsible for data entries and documentation of employee details, handling employee queries. The candidate will also look after the day one experience of new hires. He or she will also take care of audits and coordinate with banks. The job role will require knowledge of PeopleSoft portal and other HR tools including time keeping systems. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1533300460/">here</a>. 2. <keyword id="44373" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Group">Aditya Birla Group</keyword> 
 
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 Position: Manager - Human Resources Location: Delhi Experience: 6-8 years Eligibility: MBA/PGDM in Human Resources Aditya Birla Group is hiring human resources manager for its international trading business. The applicants will work on compensation strategies, <keyword id="610471" type="PERSON" weightage="20" keywordseo="employee-engagement">employee engagement</keyword>, talent acquisition and onboarding. The job responsibilities will include setting up an annual hiring plan and creating a learning and training schedules. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1577487718/">here</a>. 3. ITC Limited 
	
 <div type="image" title="ITC Launches New Corporate Campaign &amp;#39;Sab Saath Badhein&amp;#39; Across News Channels and Digital Platforms" msid="71800218" hostid="261" caption="&amp;lt;p&amp;gt;ITC Limited has recently released a new corporate campaign &amp;#39;Sab Saath Badhein&amp;#39; which is a series of 4 TVCs..&amp;lt;/p&amp;gt;"></div>



 Position: Assistant Manager - Human Resources Location: Haridwar, Uttarakhand Experience: 2-7 years Eligibility: Master's degree in Human Resources Management or Industrial Relations ITC is looking for a human resources manager. The role will entail formation of HR strategy, managing employee relations. He will look after cost and talent management, talent acquisition, compliance and labour laws. Candidate should have negotiation skills strategic mindset, team management and leadership skills. Interested candidates can apply<a href="https://www.linkedin.com/jobs/view/1532926906/"> here.</a> 4. Byju’s (Think &amp; Learn Pvt. Ltd.) 
 
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 Position: Executive – Onboarding – Human Resources Location: Bangalore Experience: 0-3 years Eligibility: Master’s degree in Human Resources or relevant field Online edtech platform Byju’s is hiring full time executives for its onboarding team. The applicant will be responsible for initiating the onboarding process. He will look after employee concerns and document verification of new joiners. The candidate should have payroll-related knowledge. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1164615466/">here</a>. 5. <keyword id="6370971" type="COMPANY" weightage="20" keywordseo="accenture">Accenture</keyword> 
 
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 Position: Human Resources Administrator Location: Bangalore Experience: 3-5 years Eligibility: Not Specified Accenture is hiring human resource administrator. The candidate will look after employee management and queries and vendor management. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1521114503/">here</a>. 6. Michael Page consultancy group Position: Recruitment Consultant -Human Resources Location: Maharashtra Experience: Minimum 2-6 years Eligibility: Master of Business Administration Recruitment consultancy group Michael Page is hiring a recruitment consultant in Maharashtra. The job’s responsibilities include business development, client management and recruitment for hirings across senior and mid-senior level. The candidate will also be responsible for developing client portfolio through networking and client interactions. To apply for the job, the candidate should have experience in sales and business development along with strong communication skills. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1566283527/">here</a>.

Check out the latest job openings in Human Resources and recruitment sector

<ul><li>An estimated 8% hike is expected in each of the next two years until March 2021. </li><li>Rising cost of tobacco leaves has added pressure on ITC to hike prices. </li><li>But number of smokers in India seems to be coming down.</li></ul>The price of cigarettes has risen significantly in recent months, but that has not deterred the country’s smokers. And the prices could rise even further. ITC Limited, which <a href="https://economictimes.indiatimes.com/industry/cons-products/tobacco/cigarette-sales-will-continue-to-be-under-pressure-in-india-report/articleshow/61056049.cms">controls</a> over three-quarter of India’s cigarette market, showed that it’s revenue from the cigarettes sales in the last nine months fell 15% compared to the same time a year earlier. However, the earnings before interest and tax went up 9%; and it was still below expectations. Despite recent price hikes, ITC sold 8% more cigarette sticks in the last three months than last year’s winter. Broking house India Infoline believes there is room for further price hikes, an <a href="https://www.indiainfoline.com/article/general-editors-choice/why-did-itc-witness-slide-in-stock-price-despite-in-line-results-119012300668_1.html">estimated</a> 8% hike in each of the next two years until March 2021. Cigarette prices have been consistently rising over the last decade, more so since 2014. This was largely due to rise in government levies that aimed at pushing people to ditch the stick. Companies then passed on the rise in duties to smokers. Moreover, the rising cost of tobacco leaves has added pressure on ITC to hike prices. The cost of inputs, which includes tobacco, went up 20% in the last three months, according to company data. On the other hand, the number of smokers in India has come down drastically in the last decade. According to one estimate, India will have halved the proportion of smokers in the twenty years by end of 2020. 
 
 
 
 
 
 
 
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 But the rising profits of ITC show that those who continue to smoke are willing to pay more to fulfill their urge.. So while the last quarter’s profit margin disappointed ITC’s investors, there is still hope and that has helped the stock <a href="https://economictimes.indiatimes.com/markets/stocks/news/itc-inches-up-on-brokerages-positive-outlook/articleshow/67666859.cms">bounce</a> a day after the earnings announcement. See more: <a href="https://www.businessinsider.in/india-spends-over-800-billion-every-year-on-health-effects-of-bidi-smoking-says-study/articleshow/67227937.cms">India spends over ₹800 billion every year on health effects of ‘bidi’ smoking, says study</a>

Smokers alert — cigarette prices in India may rise even further

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This budget, the excise duty has been hiked by up to 6 % for cigarettes of all sizes. This wasn't expected at all. Still the shares of ITC Limited are going good because it's still below 10%. 
 
 
<a href="http://www.businessinsider.in/budget/common-man-budget">Cigarette </a>smoking is injurious to health. This statutory warning has taken a toll on the tobacco farmers in India. And this budget the tobacco farmers of the country wants the government not to impose any more taxes on legal cigarettes. 
 
<a href="http://www.businessinsider.in/budget/common-man-budget">ALSO READ: WHAT CAN A COMMON MAN EXPECT THIS BUDGET</a> 
 
While the market is decreasing every other day as far as consumption is concerned, the Indian tobacco exports are also sluggish and this has resulted in 22 % decline in returns to farmers. 
 There are 96,865 registered tobacco farmers and many more that are not registered in India. Around 0.25% of India's cultivated land is used for tobacco production. Since the independence, the Indian government has supported growth in the tobacco industry. India has seven tobacco research centres that are located in Jeelugumilli, Andhra Pradesh, Kandukuru, Andhra Pradesh, <keyword id="52887" type="CITY" weightage="20" keywordseo="Guntur">Guntur</keyword>, Andhra Pradesh, Kalavacherla, Andhra Pradesh, Hunsur, Karnataka., Vedasandur, <keyword id="20154" type="ORGANIZATION" weightage="20" keywordseo="tamil-nadu">Tamil Nadu</keyword>, Dinhata, <a href="http://www.businessinsider.in/budget/common-man-budget">West Bengal</a> and <a href="http://www.businessinsider.in/budget/common-man-budget">Rajamundry </a>houses the core research institute. The government has set up <keyword id="162734" type="ORGANIZATION" weightage="20" keywordseo="Tobacco-Board">Tobacco Board</keyword>, Guntur. <a href="http://www.businessinsider.in/budget/common-man-budget">ALSO READ: YOU CAN OWN A CAR LIKE THIS</a> 
 Guntur is also well known place for tobacco plantation. The <keyword id="672789" type="ORGANIZATION" weightage="20" keywordseo="Central-Tobacco-Research-Institute">Central Tobacco Research Institute</keyword> works under the aegis of Indian Council of Agricultural Research. Tobacco crop is cultivated in an area of 0.45 M ha (0.27% of the net cultivated area) producing ~ 750 M kg of tobacco leaf. India is the 2nd largest producer and exporter (in quantity terms) after China and <keyword id="6355226" type="COUNTRY" weightage="20" keywordseo="Brazil">Brazil</keyword>, respectively. 
 Ahead of the Budget 2017, the <keyword id="3404445" type="UNKNOWN" weightage="20" keywordseo="federation-of-all-india-farmer-associations">Federation of All India Farmer Associations</keyword> (<keyword id="3164346" type="UNKNOWN" weightage="20" keywordseo="FAIFA">FAIFA</keyword>) wants to bring stability in farm prices of the crop. 
 The non-profit organisation representing farmers across the states, including Andhra Pradesh, Telangana, Karnataka and <keyword id="6354766" type="COMPANY" weightage="20" keywordseo="Gujarat">Gujarat</keyword>, appealed to <a href="http://www.businessinsider.in/budget/common-man-budget">Finance Minister </a><keyword id="143010" type="PERSON" weightage="20" keywordseo="Arun-Jaitely">Arun Jaitely</keyword>, to avoid “the <a href="http://www.businessinsider.in/budget/common-man-budget">onslaught</a> of heavy taxation on legal cigarette industry” and help bring stability in farm prices of tobacco. 
 “We are very disturbed because of the declining off-take from domestic manufacturers … Regulatory overreach has created panic and strain on the FCV tobacco farmers in the country,” FAIFA General Secretary <keyword id="1407736" type="PERSON" weightage="20" keywordseo="Murali-Babu">Murali Babu</keyword> said in a statement. 
 
“Excessive increase in the excise duties on<a href="http://www.businessinsider.in/budget/common-man-budget"> tobacco products</a>, cumulative increase of 118 per cent since 2012/13, leading to 22 per cent” has led to shrinkage in the legal cigarette volumes, FAIFA said. 
 (Image: <keyword id="76338" type="CITY" weightage="20" keywordseo="Reuters">Reuters</keyword>))

Excise duty in cigarette hiked. Tobacco farmers in india are struggling to make ends meet

<keyword id="45395" type="CITY" weightage="20" keywordseo="Google-India">Google India</keyword>, the search engine giant has been named as India’s most ‘attractive employer brand’, according to the Randstad Employer Brand Research 2017. This was followed by Mercedes–Benz India as the runner-up. Google India also emerged as the winner of the 7th edition of <keyword id="4465585" type="UNKNOWN" weightage="20" keywordseo="randstad-award">Randstad Award</keyword>, based on this survey. The sectoral specific winners for the most attractive employers this year are Amazon India for E-Commerce, ITC Limited for FMCG and <keyword id="49855" type="COMPANY" weightage="20" keywordseo="philips">Philips</keyword> India for Consumer and Healthcare. The Randstad Employer Brand Research, covering 75% of the global economy with 26 participating countries and more than 1,65,000 respondents worldwide, clearly reflects that this year too, salary and employee benefits continue to be the top driver among the Indian workforce across all profiles while choosing an employer. This is followed by good work-life balance and job security. However, for the IT professionals, good work-life balance emerged as the top priority while choosing an employer. It is interesting to note that the importance accorded to good work-life balance has increased considerably across all work profiles, with this attribute moving up to Rank 2 from Rank 5, as per last year’s findings. The survey findings further reveal that more than a quarter of employees (31%), say that they are not loyal to any one industry or sector and are open to shift industries. Compensation remains a key driver in determining employee loyalty to a sector with 42% of the respondents saying that they are open to a job shift to a completely different industry, only if the pay and benefits are at least similar to what they receive now in their current operating industry or sector. The survey also highlights that the Indian workforce prefers to work for companies operating in sectors like IT (65%), followed by BFSI (63%) and retail &amp; FMCG (62%). Presenting the survey insights, Dr. Moorthy K. Uppaluri, MD &amp; CEO, Randstad India, said, “Employer branding continues to be of strategic importance influencing the talent agenda, particularly so in an economy that’s driven by knowledge workers. Organizations have come to realize the value of employer branding and the return from such investments, both in terms of attracting new talent and retaining. A multi-generational and diverse workplace, the new war for talent, swiftly evolving technology innovations and the evolution of new strategic talent solutions – with these disruptive game changers playing in tandem, the job market has undergone a paradigm shift to become extremely candidate focused. Today, it is critical for employers to have a buffet of choices and an employer brand that’s appealing to various layers of this talent strata”. Dr.Moorthy further added, “At this juncture, understanding workforce trends, expectations and key Employee Value Proposition (EVP) drivers are imperatives for organizations. For the last seven years, our employer brand research has been consistently adding value to this process by capturing the voice of the ecosystem by holding a mirror to the preferences of the current and potential workforce that has helped employers transform themselves into talent magnets”. Key findings from the Survey: -The younger workforce in India, aged 18-24 years is more oriented towards salary and benefits, long-term job security and good training. Workforce between 25-44 years – often the age when parental responsibility becomes significant, look for companies that offer a good work-life balance. - To the mature workforce of India, aged 45-65 years, salary and good work-life balance remain major drivers while choosing an employer. Since this age group might face challenges in finding a new job, they clearly prioritize long-term job security as well. - According to the survey results, large and multinational corporations emerge as the preferred workplace for employees across all profiles. However, IT professionals indicated that they would rather work in the dynamic start-up ecosystem over the SME sector. On the other hand, Engineering talent prefer working in start-ups over the public sector companies, reveals the survey. - The survey reveals that talent across all profiles in the country find company websites as the most trusted channel to verify brand reputation, followed by LinkedIn, which is used extensively by IT and Engineering talent.

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