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1 min read

JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…

PTI   


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1 min read

IPL final and Game of Thrones semi-final saw Hotstar break all records

However, it’s not just that, while the IPL ran into late Sunday night, Hotstar was in for anothe…

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3 mins read

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption

Star India's regional offering has been received well by viewers and has increased the viewership b…

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1 min read

The India-New Zealand semi-final clash was so close that Hotstar's viewership rose by millions every minute

The OTT platform that was live streaming the match saw its viewers increase by millions by the m…

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2 mins read

Star Sports has sold out 75% of its inventory for Dream11 IPL 2020

Dream11 IPL 2020 is scheduled to start on September 19

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2 mins read

Throwback to some of the best IPL ads made over the years

Some IPL ads we have loved over the years

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3 mins read

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…

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2 mins read

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…

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6 mins read

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

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2 mins read

IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital

Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…

ANI   


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3 mins read

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey

The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…

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2 mins read

TV viewership in India grew by 9% in 2020: BARC

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

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1 min read

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…