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2 mins read
BCCI invites IPL 2020 title sponsors after bidding farewell to Vivo
The Board of Control for Cricket in India (BCCI) on Monday invited third parties to express their i…
5 mins read
Without HBO and IPL, 15 million subscribers could flee Disney+ Hotstar in 2023
Bob Iger’s $5.5 billion cost-cutting plan could result in Disney+ Hotstar losing over a quarter of …
5 mins read
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform
4 mins read
How IPL Teams (Franchises) make money
From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…
4 mins read
SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
3 mins read
IPL 2022: Rajasthan Royals’ Jos Buttler scored the most sixes so far this season
Jos Buttler of Rajasthan Royals tops the list of most sixes in IPL 2022. Jamaican player Andre Russ…
3 mins read
Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year
Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …
3 mins read
Sanjiv Goenka makes a billion dollar comeback to the world's biggest T20 stage
The Sanjiv Goenka-led RP-Sanjiv Goenka Group (RPSG) has bagged the new Lucknow franchise in the cas…
2 mins read
IPL Sponsorships – How it changed hands and the drama associated with it
This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…
1 min read
Sponsorship slots and spot rates take a leap for the upcoming season of IPL
As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
1 min read
After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship
ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…
2 mins read
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
4 mins read
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
7 mins read
How India's loss at the T20 World Cup will affect Indian brands
India’s loss against New Zealand has pushed them towards the brink of a league stage exit
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
3 mins read
BCCI, Vivo suspend IPL partnership for one year, may resume next year
New Delhi, Aug 6 () The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobi…
PTI
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
2 mins read
IPL 2020 gets another startup sponsor – Kunal Shah’s CRED is now an official partner
Launched in November 2018, the credit card payments startup has been in the news for its f…