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Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
IPL's impact player rule implemented as test case, can be revisited: Jay Shah
"Isn't it important that two Indian players are getting a chance? The game is also becoming…
PTI
With 6 sponsorships for IPL 2021, PhonePe aims to expand its user base from its current 280 million to 500 million by December 2022
PhonePe is the co-presenting sponsor of Star and Associate Sponsor of Disney+Hotstar for the Digita…
IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties
IPL continues to carve a niche for itself in India while also keeping its fans engaged
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament
India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…
SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip clarifies it has not signed a 3-year deal with Chennai Super Kings
Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League
New Delhi, Aug 10 () Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorshi…
PTI
IPL Sponsorships – How it changed hands and the drama associated with it
This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…
Sponsorship slots and spot rates take a leap for the upcoming season of IPL
As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…
Tata group to replace Vivo as IPL title sponsors from this year
The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…
PTI
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship
ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…