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4 mins read

Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events

Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…

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3 mins read

IPL's impact player rule implemented as test case, can be revisited: Jay Shah

"Isn't it important that two Indian players are getting a chance? The game is also becoming…

PTI   


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1 min read

With 6 sponsorships for IPL 2021, PhonePe aims to expand its user base from its current 280 million to 500 million by December 2022

PhonePe is the co-presenting sponsor of Star and Associate Sponsor of Disney+Hotstar for the Digita…

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2 mins read

IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties

IPL continues to carve a niche for itself in India while also keeping its fans engaged

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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2 mins read

EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament

India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…

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3 mins read

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties

ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…

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4 mins read

SIMPLY PUT: How IPL franchises make money

BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…

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1 min read

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings

TVS Eurogrip clarifies it has not signed a 3-year deal with Chennai Super Kings

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2 mins read

Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League

New Delhi, Aug 10 () Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorshi…

PTI   


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IPL Sponsorships – How it changed hands and the drama associated with it

This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…

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1 min read

Sponsorship slots and spot rates take a leap for the upcoming season of IPL

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…

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2 mins read

Tata group to replace Vivo as IPL title sponsors from this year

The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…

PTI   


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3 mins read

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

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1 min read

After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship

ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…