Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…

"Isn't it important that two Indian players are getting a chance? The game is also becoming…

PhonePe is the co-presenting sponsor of Star and Associate Sponsor of Disney+Hotstar for the Digita…

This year, the IPL is set to take place in UAE.

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

IPL continues to carve a niche for itself in India while also keeping its fans engaged

Startups like Paytm and Mobile Premier League are also sponsors in the cricketing league.

Mobile Gaming saw accelerated growth in consumer engagement

India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…

From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…

Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…

BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…

ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…

TVS Eurogrip clarifies it has not signed a 3-year deal with Chennai Super Kings

New Delhi, Aug 10 () Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorshi…

This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…

The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…