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5 mins read
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
3 mins read
IPL nail biters, munchies and the demand for ‘sides’
A closer look at the report shows that pan-India the growth in food ordering due to IPL this time a…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
2 mins read
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…
1 min read
Six most amusing facts about the IPL
(Image: India times) The Indian Premier League (IPL) never stops to amuse us. From the matches to a…
1 min read
IPL 2017: Predicted line-ups, match facts and more
David Warner will be
leading the Hyderabad side, while
Kohli has been ruled out for at least a coup…
4 mins read
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
6 mins read
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
7 mins read
How India's loss at the T20 World Cup will affect Indian brands
India’s loss against New Zealand has pushed them towards the brink of a league stage exit
5 mins read
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020
2 mins read
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED has unleashed former Indian batsman Rahul Dravid's new side in its new IPL campaign
4 mins read
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
8 mins read
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
2 mins read
Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
The veteran actor will bring home the message of paying credit card bills on time in his unique.
5 mins read
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform
1 min read
Dream11 wins IPL 2020 sponsorship – India’s first gaming unicorn bags the rights for ₹222 crore
This year, the IPL is set to take place in UAE.
7 mins read
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
6 mins read
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
After the suspension of IPL, CoinSwitch Kuber wants to focus on creating campaigns to bring get mai…