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How IPL Teams (Franchises) make money
From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…
Zee and Sun TV might not have won IPL media mandates but here’s how they will benefit from the IPL auction
Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…
SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert
Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…
Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL
Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year…
Manchester United owners are getting drawn to the world's biggest cricket league – here's why
Another report also suggests that BCCI extended the deadline for picking up the tender documen…
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
Walmart and Flipkart both hit the mark with e-commerce – a 97% jump in US while India sales exceed pre-COVID levels
Global retail giant Walmart has profited off the coronavirus pandemic, with its essentials business…
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
Throwback to some of the best IPL ads made over the years
Some IPL ads we have loved over the years
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED has unleashed former Indian batsman Rahul Dravid's new side in its new IPL campaign
This is how much Ravi Shastri will earn as the coach of team India
Shastri was earning Rs 7 to Rs7.5 crore when he was associated as team director. Sources infor…
IPL 2020 - Most expensive player in every season of IPL
The stats of the amount bid on some players for IPL teams will often startle us. While Jaydev Un…
This brand is airing ads made on PPT during IPL to convey the importance of saving money
The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
The idea of having 11 cricketers as ambassadors is to communicate that BharatPe is much more than j…
Star tells advertisers to pay only for matches that were played this IPL: Report
After the suspension of the league, sponsors and advertisers had been worried about the next steps
Move over IPL, you can play Poker League and earn money now
Format of the game The Poker Sports League is one unified poker league, which offers In…
IPL reschedules KKR-RCB match after two cricketers test positive for COVID-19
KKR last played on April 29 against Delhi Capitals in Ahmedabad and the development is bound …