You Searched For "IPL audience" and got 19 results
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2 mins read
Mumbai Indians, Chennai Super Kings and Royal Challengers Bangalore will be worst hit if IPL is played behind closed doors
The Indian Premier League (IPL), the biggest sporting event in the country may be shadowed by the c…
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
3 mins read
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Tata Motors is looking at multiple engagement opportunities with the audience and players across me…
4 mins read
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited tells us about Vi'…
3 mins read
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s approach this year will be to associate with ‘Priceless moments’ during the tournament
2 mins read
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vish…
5 mins read
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020
1 min read
How does IPL make money? Let's find it here
(Image Credit: India Times)
5 mins read
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
6 mins read
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
2 mins read
Our pick of the best IPL 2020 ads: Week 1
Some of the best IPL campaigns brands have come up with so far
2 mins read
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
1 min read
BCCI onboards brokerage firm Upstox as an official partner for IPL
VIVO India is the title sponsor for IPL 2021
3 mins read
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
4 mins read
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO published a Print ad today in an effort to get people excited about sports other than cricket
1 min read
Over 80 million users used Cricbuzz in the first 10 days of this IPL season
The most exciting match of the season was Royal Challengers Bangalore versus Mumbai Indians.
2 mins read
Throwback to some memorable IPL ads created over the years
Brands that want to make the most of the league usually come up with captivating campaigns to grab …
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
2 mins read
IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties
IPL continues to carve a niche for itself in India while also keeping its fans engaged