You Searched For "IPL advertisements" and got 20 results
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1 min read
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
2 mins read
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
3 mins read
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
3 mins read
IPL nail biters, munchies and the demand for ‘sides’
A closer look at the report shows that pan-India the growth in food ordering due to IPL this time a…
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
2 mins read
Indians indulged in ₹2,800 crore worth of fantasy gaming this IPL
The Indian Premier League (IPL) generated significant revenue for fantasy gaming companies, with 61…
2 mins read
Mukesh Ambani’s JioCinema to take on Disney+ Hotstar, and Amazon Prime with free 4K IPL streaming
JioCinema is a streaming platform that will offer free 4K streaming of the Indian Premier League ma…
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
1 min read
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
1 min read
Star tells advertisers to pay only for matches that were played this IPL: Report
After the suspension of the league, sponsors and advertisers had been worried about the next steps
1 min read
The remaining IPL matches will be held in UAE in September and October — advertisers and sponsors can ride the cricket wave to corner Diwali demand
While the exact dates haven't been announced, reports speculate that the tournament will start…
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
8 mins read
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
2 mins read
Throwback to some memorable IPL ads created over the years
Brands that want to make the most of the league usually come up with captivating campaigns to grab …
2 mins read
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
2 mins read
TV viewership in India grew by 9% in 2020: BARC
Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020
2 mins read
Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
The veteran actor will bring home the message of paying credit card bills on time in his unique.
4 mins read
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
1 min read
Bank of Baroda board approves 49% stake divestment in subsidiary BoB Financial Solutions
BOB currently holds 100 per cent of the total equity share capital of BFSL. "The details abo…