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8 mins read

Has working remotely led to a dearth of good IPL ads this year?

Experts tell us the reason behind the plunge in quality IPL ads this year so far

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2 mins read

Throwback to some of the best IPL ads made over the years

Some IPL ads we have loved over the years

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1 min read

Our pick of the best IPL 2020 ads: Week 2

Here are our top picks from the previous week.

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2 mins read

Star Sports’ first campaign for Dream11 IPL 2020 talks about how the love of cricket unites India

The TVC puts a spotlight on the stories of hope and instances of people helping each other.

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1 min read

Sponsorship slots and spot rates take a leap for the upcoming season of IPL

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…

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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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2 mins read

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

The veteran actor will bring home the message of paying credit card bills on time in his unique.

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3 mins read

ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information

With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice.

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8 mins read

Experts expect to see more advertisements around IPL this year than ever before

Due to the restriction on production and limited budgets, the storytelling will not be the same thi…

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6 mins read

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

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3 mins read

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

Almost all the top brands saw an increased association with Personal and Collective benefits

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1 min read

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…

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8 mins read

Royal Challengers Bangalore to pay tribute to COVID Heroes during Dream11 IPL

season RCB players would be paying tribute to all the COVID Heroes and sharing some of the inspirat…

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2 mins read

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

Facebook launches the next phase of its More Together campaign celebrating the festive spirit of IP…

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2 mins read

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

CRED has unleashed former Indian batsman Rahul Dravid's new side in its new IPL campaign

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2 mins read

Throwback to some memorable IPL ads created over the years

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

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2 mins read

This brand is airing ads made on PPT during IPL to convey the importance of saving money

The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…