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What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
Tata group to replace Vivo as IPL title sponsors from this year
The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…
PTI
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
BCCI invites IPL 2020 title sponsors after bidding farewell to Vivo
The Board of Control for Cricket in India (BCCI) on Monday invited third parties to express their i…
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament
India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
BCCI, Vivo suspend IPL partnership for one year, may resume next year
New Delhi, Aug 6 () The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobi…
PTI
IPL 2020 gets another startup sponsor – Kunal Shah’s CRED is now an official partner
Launched in November 2018, the credit card payments startup has been in the news for its f…
While people boycott Chinese products, IPL to retain Chinese sponsors: Omar Abdullah
"Chinese cellphone makers will continue as title sponsors of the IPL while people are told to boyco…
PTI
Samsung bet on this team in the $6.3 billion Indian Premier League-- and it has paid off again
Mumbai Indians and Chennai Super Kings will fight each other for the fourth time in 12 years for …
IPL 2023 schedule, time and match details
Cricket lovers are already curious about the IPL 2023 schedule, time and match details.
Vivo replaces PepsiCo as title sponsor of the Indian Premier League
Mobile company Vivo today replaced PepsiCo as the title sponsor of the high-profile Indian Premier …
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
The film draws an interesting correlation between cricket and education yet again
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
Pepsi not interested in becoming prime IPL sponsor anymore
Moreover, top companies will remain cautious if the scandal-ridden ILP decides to auction two n…
PepsiCo to become sponsor for all ODIs and test matches in India
The deal was signed between PepsiCo and Board of Control for Cricket in India (BCCI). The company …