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SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
Pakistani players we’d love to see play in the IPL
Ties between the two nuclear-armed rivals soured and a decision was taken to not allow Pakistani cr…
IPL 9: We bring you Delhi’s team and the Daredevilry they’re capable of with Rahul Dravid as their mentor
Rahul Dravid is mentoring Delhi and we think this time Delhi Daredevils will do much better than la…
Cricketers who turned millionaires, thanks to IPL-9
Preparations for the IPL extravaganza had begun long time back with auction of cricketers from Indi…
India to see record smartphone sales worth ₹ 61,000 cr this festive season
India is likely to witness record sales of smartphones this festive season, at around $7.7 billion …
IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9
This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
IPL Season 9: A peek inside MS Dhoni’s brand new Rising Pune Supergiants squad
Chennai Super Kings and Rajasthan Royals will not be participating as they have been suspended for …
Ahmedabad-based new IPL franchise to be called Gujarat Titans
The new Ahmedabad-based IPL team, owned by CVC Capital, will be called Gujarat Titans, the franchis…
There’s a silver lining for Hotstar in losing IPL digital rights – here is how it can strengthen its counter-strategy
In the recently concluded Indian Premier League media auctions, Star bagged the television rights a…
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
Tata group to replace Vivo as IPL title sponsors from this year
The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…
PTI
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
CSK vs MI IPL final 2019: MS Dhoni may be having one of his best IPL seasons but Opening slot is an issue
The final of the Indian Premiere League (IPL) season 2019 is going to take place tonight in Hyder…
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Here are a few ads from IPL this year that won our hearts
Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports has already onboarded 14 sponsors for VIVO IPL 2021
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
The remaining IPL matches will be held in UAE in September and October — advertisers and sponsors can ride the cricket wave to corner Diwali demand
While the exact dates haven't been announced, reports speculate that the tournament will start…