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IPL 2023 to drive fantasy sports companies to ₹2,900-3,100 crore revenue, fueled by Tier-2 cities and exciting prizes
Fantasy sports companies like Dream11, My11Circle, MPL are set to receive a huge boost due to the o…
Indians indulged in ₹2,800 crore worth of fantasy gaming this IPL
The Indian Premier League (IPL) generated significant revenue for fantasy gaming companies, with 61…
Can’t hit a ball? You can still play cricket in the metaverse
It’s World Cup time for cricket lovers and this means fantasy gaming is the talk of the town. It’s …
Not a six, IPL hits a ten as it turns into a decacorn
The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…
IT sector Q1 earnings preview: All eyes on deal wins, revenue guidance cuts
Analysts expect top tier IT companies in India to report flat to slight decline in revenue growth f…
Govt received ₹1,70,501 crore in April as revenue
The government has received ₹1,70,501 crore for April 2023, comprising ₹1,58,901 crore tax revenue,…
Online fantasy gaming startup earns almost five times Dhoni's Chennai Super Kings
Dream11 reported an operational revenue of ₹2,070 crore in FY20, compared to ₹356.5 crore reported …
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
Mukesh Ambani’s JioCinema to take on Disney+ Hotstar, and Amazon Prime with free 4K IPL streaming
JioCinema is a streaming platform that will offer free 4K streaming of the Indian Premier League ma…
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Vadilal has launched a 360 degree campaign to woo young consumers
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
Without HBO and IPL, 15 million subscribers could flee Disney+ Hotstar in 2023
Bob Iger’s $5.5 billion cost-cutting plan could result in Disney+ Hotstar losing over a quarter of …
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
Winning IPL digital rights is helping Asia’s richest man in more than one way
Reliance Industries Limited recently paid a hefty premium to acquire the digital rights for the Ind…
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…
How IPL Teams (Franchises) make money
From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…
Zee and Sun TV might not have won IPL media mandates but here’s how they will benefit from the IPL auction
Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…
BCCI’s money-spinner a curse for Mukesh Ambani’s Viacom18: Will IPL make profits for media winners this time?
However, IPL can be a curse of sorts for the winner as they have to foot a hefty bill for …