You Searched For "IPL PepsiCo" and got 17 results
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1 min read
After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship
ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…
1 min read
PepsiCo to become sponsor for all ODIs and test matches in India
The deal was signed between PepsiCo and Board of Control for Cricket in India (BCCI). The company …
1 min read
Pepsi gets a 54-year-old star, Salman Khan to target millennials
During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…
1 min read
Finally you can watch IPL matches at stadiums and still save money. Here’s how
Beverage giant PepsiCo and the Board of Control for Cricket in India (BCCI) have decided to sell wa…
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
3 mins read
Why IPL this year will be a huge failure?
"Both parties will share it when ready," it said. IPL has been in the centre of a major spot-fixi…
1 min read
Vivo replaces PepsiCo as title sponsor of the Indian Premier League
Mobile company Vivo today replaced PepsiCo as the title sponsor of the high-profile Indian Premier …
3 mins read
Pepsi not interested in becoming prime IPL sponsor anymore
Moreover, top companies will remain cautious if the scandal-ridden ILP decides to auction two n…
1 min read
Strife At The Top: These 11 C-Suite Execs From India Were ‘Let Go’ In 2013
There is no job
security at the coveted C-Suite. The issues could be many – from poor
performance t…
3 mins read
PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees
PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…
Economic Times
2 mins read
IPL Sponsorships – How it changed hands and the drama associated with it
This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
5 mins read
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
1 min read
Pepsi just pulled its sponsorship from the world's biggest cricket league after yet another match-fixing scandal
Many teams get financial backing from Indian celebrities, and superstar players from all over the w…
Will Martin
7 mins read
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …