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<ul><li>The <keyword id="19914172" type="General" weightage="20" keywordseo="sony" source="keywords">Sony</keyword> <keyword id="20260883" type="General" weightage="20" keywordseo="inzone-buds" source="keywords">INZONE Buds</keyword> is the latest wireless gaming earbuds from Sony in India.</li><li>The INZONE Buds has been priced at ₹17,990 and is available in two colour options.</li><li>Here’s my review of the Sony INZONE H5 that will help you decide if it suits your needs.</li></ul> Sony is an old player in the audio segment and is well known for its headphones and wireless earbuds. The company recently launched the INZONE Buds, the company’s gaming-focused wireless earbuds in India. Sony’s gaming accessories have mostly been focused on its PlayStation but that has been changing with the company’s INZONE lineup, which is compatible with other devices as well. As such, the INZONE Buds are compatible with the PS5, Mobile and PC. I’ve been testing the INZONE Buds with my PC for a few weeks now and here is my detailed review of the latest gaming earbuds from the company. <cmsannotation type="cmsannotation" annotationid="Sony INZONE Buds price and availability" comment="subhead" text="Sony INZONE Buds price and availability"><keyword id="19102797" type="General" weightage="20" keywordseo="Sony-INZONE-Buds-price" source="Orion">Sony INZONE Buds price</keyword> and availability</cmsannotation> The Sony INZONE Buds has been priced at ₹17,990 and is available in Black and White colour options. It is available from Sony retail stores, e-commerce portals and authorised retailers across the country. <cmsannotation type="cmsannotation" annotationid="In the box" comment="subhead" text="In the box">In the box</cmsannotation> <div type="image" title="Box" msid="107492426" hostid="261" sizebytes="30562" caption="&amp;lt;p&amp;gt;Sony INZONE Buds&amp;lt;/p&amp;gt;"></div> <ul><li>Sony INZONE Buds </li><li>USB-C wireless dongle </li><li>USB Cable </li><li>Four sets of ear tips </li><li>Documentation </li></ul><cmsannotation type="cmsannotation" annotationid="Pros and cons" comment="subhead" text="Pros and cons">Pros and cons</cmsannotation> Pros <ul><li>Battery life and charging </li><li>Lightweight and comfortable design </li></ul>Cons <ul><li>Price </li></ul><cmsannotation type="cmsannotation" annotationid="Design and comfort" comment="subhead" text="Design and comfort">Design and comfort</cmsannotation> The Sony INZONE Buds come with a minimalistic design, something that may not be the first thing that comes to your mind when we say gaming earbuds. <div type="image" title="c" msid="107492470" hostid="261" sizebytes="21082" caption="&amp;lt;p&amp;gt;Sony INZONE Buds charging case&amp;lt;/p&amp;gt;"></div> Starting with the charging case, the Sony INZONE Buds comes with a white colour case, with the Sony branding on the top. It features an LED indicator on the front that lights up when it is being charged. <div type="image" title="Rear" msid="107492491" hostid="261" sizebytes="25938" caption="&amp;lt;p&amp;gt;Sony INZONE Buds charging port and pairing button&amp;lt;/p&amp;gt;"></div> At the back, you have the USB Type-C port and the pairing button. <div type="image" title="Design" msid="107492508" hostid="261" sizebytes="35902" caption="&amp;lt;p&amp;gt;Sony INZONE Buds&amp;lt;/p&amp;gt;"></div> When you open the charging case, you can see the two earbuds resting and the USB-C wireless dongle that is needed to connect with your device. The charging case is bigger than what most truly wireless earbuds offer but then again this isn’t something that you will carry in your pocket. <div type="image" title="Earbuds" msid="107492527" hostid="261" sizebytes="23998" caption="&amp;lt;p&amp;gt;The earbuds&amp;lt;/p&amp;gt;"></div> Coming to the earbuds, the earbuds I tested feature a dual-tone white and black colour combination. The earbuds come with a short stem and look good. The earbuds come with a touch-sensitive surface that allow you to control them. One of the things that you need to think about before buying a TWS is the comfort that they offer. The INZONE Buds are comfortable to use, even for extended durations. I used the device for hours on the go, without any issues, be it sweat or pain in the ear. <cmsannotation type="cmsannotation" annotationid="Features and performance" comment="subhead" text="Features and performance">Features and performance</cmsannotation> The Sony INZONE Buds come with a USB Type-C dongle to connect with your device. If you do not wish to connect with a dongle, you can also use the USB Type-C cable provided with the earbuds to connect to your computer. <div type="image" title="Dongle" msid="107492544" hostid="261" sizebytes="32944" caption="&amp;lt;p&amp;gt;The dongle&amp;lt;/p&amp;gt;"></div> The INZONE Buds also offer Bluetooth connectivity, allowing you to easily connect it with smartphones or Bluetooth-enabled devices without the need of a dongle or a cable. If you are using the INZONE Buds on your computer, you can download the <keyword id="20492931" type="General" weightage="20" keywordseo="inzone-hub" source="keywords">INZONE Hub</keyword> application to manage spatial audio, presets, EQ settings, make dynamic range adjustments and more. One of the biggest issues with TWS is latency, as delayed audio could be the difference between a win and a loss. The INZONE Buds offer low-latency, making them an excellent option for gaming. The INZONE Buds offer excellent sound quality, be it for gaming or watching movies and shows. The earbuds offer loud and crisp sounds, while not interfering too much with the original sound quality. The INZONE Buds offer spatial audio and also allow you to download an app to scan your ear and personalise the spatial audio to your ear. While I found the spatial audio to be good, the personalisation did not have any significant impact. If you are someone who plays multiplayer games a lot and likes staying connected with friends while gaming, the earbuds offer good noise cancellation. The microphone is decent but nothing too spectacular. As per friends I spoke with while using the earbuds, my sound was slightly different. The Sony INZONE Buds are claimed to offer a 12 hours of battery life with a single charge and 24 hours with the case. I found the battery life to be excellent, going over 10 hours. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> The Sony INZONE Buds is a good option if you are looking for a pair of good gaming earbuds. If you are someone who does not want a large headphone and would prefer a TWS for gaming, the INZONE Buds are worth considering, thanks to its excellent audio quality, long battery life and Sony’s reliability. Do note that the price of the INZONE Buds is slightly on the higher side. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/sony-inzone-h5-review-lightweight-gaming-headphones-for-your-pc-and-ps5/articleshow/106670882.cms">Sony Inzone H5 review – lightweight gaming headphones for your PC and PS5</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms">OnePlus Open review – Feature-packed foldable in a premium design</a> <a href="https://www.businessinsider.in/tech/news/viewsonic-vx3219-2k-pro-review/articleshow/106729348.cms">ViewSonic VX3219 2K PRO gaming monitor – Reliable at an affordable price</a>

Sony INZONE Buds review – Premium wireless gaming headphones with good battery life

<ul><li>The <keyword id="15190168" type="General" weightage="20" keywordseo="WD-Black-SN850X" source="Orion">WD Black SN850X</keyword> internal <keyword id="20521043" type="General" weightage="20" keywordseo="ssd" source="keywords">SSD</keyword> has been launched by Western Digital.</li><li>The WD Black SN850X is available in three capacities – 1TB, 2TB and 4TB.</li><li>Here is my review of the WD Black SN850X 2TB SSD with heatsink.</li></ul>Western Digital is one of the most popular companies when it comes to storage solutions, be it hard disks or solid-state drives (SSDs). The company recently launched the WD Black SN850X internal SSD in India. For those unaware, the WD Black series is the company’s gaming-oriented SSD lineup, which offers faster speeds and performance compared to the WD Blue series. The WD Black SN850X is the updated version of the company’s WD SN850 SSD. I have been using the WD Black SN850X 2TB version for a few weeks now and here is my review of the latest gaming SSD from Western Digital. <cmsannotation type="cmsannotation" annotationid="WD Black SN850X price in India" comment="subhead" text="WD Black SN850X price in India"><keyword id="20521045" type="General" weightage="20" keywordseo="WD-Black-SN850X-price" source="Orion">WD Black SN850X price</keyword> in India</cmsannotation> The WD Black is available in three storage capacities, with and without heatsink. The SSD is priced starting at ₹8,789 and goes up to ₹36,329. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Capacity </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Heatsink </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1TB </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">No </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹8,789 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1TB </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Yes </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹11,539 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2TB </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">No </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹17,049 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2TB </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Yes </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹18,359 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">4TB </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">No </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹36,329 </td></tr></tbody></table> The WD Black SN850X SSD is available from the Western Digital online store, authorised online retailers and offline retailers across the country. It comes with a 5-year limited warranty. In the box <ul><li>WD Black SN850X SSD with heatsink </li><li>Documentation </li></ul>WD Black SN850X specifications <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Specifications </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Capacity </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2TB </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Heatsink </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Yes </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Form factor </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">M.2 2280 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Interface </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">PCIe Gen4 x4 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Read performance </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7300MB/s </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Write performance </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6600MB/s </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">TBW rating </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1200 TBW </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weight </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">24 grams </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Warranty </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 years </td></tr></tbody></table> Pros and cons Pros <ul><li>Impressive performance </li><li>Heatsink keeps the temperature down </li></ul>Cons <ul><li>Expensive </li></ul><cmsannotation type="cmsannotation" annotationid="Design" comment="subhead" text="Design">Design</cmsannotation> Starting with the design, the WD Black SN850X is available with or without the heatsink for the 1TB and 2TB variants, while the 4TB variant is only available without a heatsink. As expected, the heat sink adds up a considerable amount of size and weight to the SSD. While the 2TB SSD without the heatsink measures 80mm x 22mm x 2.38mm and weighs 7.5 grams, the heatsink variant measures 80mm x 23.4mm x 8.8mm and weighs 24 grams. I tested the 2TB variant with a heatsink, which is quite bulky and the circuit board has been encased in metal. The heatsink comes with holes on the sides, allowing air to circulate between them and thereby increasing the surface area. This offers improved cooling, which comes in handy during gaming. <cmsannotation type="cmsannotation" annotationid="Software and performance" comment="subhead" text="Software and performance">Software and performance</cmsannotation> The WD Black SN850X can be updated and optimised with the company’s Dashboard management software that can be downloaded from its website. In addition to displaying the SSD’s information and health, the tool also offers an option to update the firmware and control the SSD. Western Digital has also offered the Game Mode 2.0 with the SN850X. This offers adaptive thermal management, predictive loading and overhead balancing. The application is easy to use and while there is not much to meddle with, it’s good to have the application. Coming to performance, the WD Black SN850X SSD comes with a NAND upgrade, which enables higher sequential-read speeds and an increased sequential-write speed. The SSD’s TLC flash memory chips have been upgraded to 112-layer chips, an upgrade from the SN850’s 96-layer TLC chips. The sequential-read speed has been upgraded from 7,000MB/s to 7,300MB/s and the sequential-write speed has been upgraded from 5,300MB/s to 6,300MB/s. During my testing, it offered a sequential read speed of 7363.74 MB/s and a sequential-write speed of 6690.06 MB/s on the CrystalDiskMark. Thermal management has also received a boost with the SN850X and during extensive gaming, the SSD hovers around 53-55 degrees, which is good. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> The WD Black SN850X 2TB SSD is an excellent option for those looking for a premium gaming SSD. You can pick between the heatsink and non-heatsink version depending on your motherboard. At the same time, this is an expensive product, which may be too expensive for some. If you are willing to splurge a bit, you will not go wrong with the SN850X. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/sony-inzone-buds-review/articleshow/107491862.cms">Sony INZONE Buds review – Premium wireless gaming headphones with good battery life</a> <a href="https://www.businessinsider.in/tech/news/dell-xps-17-9730-review/articleshow/107330203.cms">Dell XPS 17 9730 review – Feature-packed laptop but at a premium</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms">OnePlus Open review – Feature-packed foldable in a premium design</a>

WD Black SN850X SSD review – a reliable gaming solid-state drive

The Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, on Friday announced that <keyword id="19902762" type="General" weightage="20" keywordseo="google" source="keywords">Google</keyword> has joined as a steering committee member and support <keyword id="20518759" type="General" weightage="20" keywordseo="content-credentials" source="keywords">Content Credentials</keyword> to bring transparency to digital content in the AI era. Google will collaborate with other steering committee members like Adobe, BBC, Intel, Microsoft, <keyword id="19963754" type="General" weightage="20" keywordseo="publicis-groupe" source="keywords">Publicis Groupe</keyword>, Sony, and Truepic to develop the technical standard for Content Credentials. Content Credentials is the C2PA's technical standard for tamper-resistant metadata that can be attached to digital content, showing how and when the content was created or modified. "In the critical context of this year's global elections where the threat of misinformation looms larger than ever, the urgency to increase trust in the digital ecosystem has never been more pressing," <keyword id="20518761" type="General" weightage="20" keywordseo="dana-rao" source="keywords">Dana Rao</keyword>, General Counsel and Chief Trust Officer, Adobe and Co-founder of the C2PA, said in a statement. "Google's membership will help accelerate the adoption of Content Credentials everywhere, from content creation to consumption," he added. Additionally, Google's participation, which includes YouTube, will help increase awareness of Content Credentials as a key resource to help people understand the content they're viewing and trust the digital ecosystem. "At Google, a critical part of our responsible approach to AI involves working with others in the industry to help increase transparency around digital content," said <keyword id="20518760" type="General" weightage="20" keywordseo="laurie-richardson" source="keywords">Laurie Richardson</keyword>, VP of Trust and Safety at Google. "It builds on our work in this space -- including Google DeepMind's SynthID, Search's About this Image and YouTube's labels denoting content that is altered or synthetic -- to provide important context to people, helping them make more informed decisions," she added. Content Credentials are essentially a "nutrition label" for digital content -- showing when a piece of content is created and modified. Content Credentials are free, open-source technology leveraging the C2PA open technical standard that anyone can incorporate into their own products and platforms. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/sony-inzone-buds-review/articleshow/107491862.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/sony-inzone-buds-review/articleshow/107491862.cms" target="_blank">Sony INZONE Buds review – Premium wireless gaming headphones with good battery life</a><a href="https://www.businessinsider.in/tech/news/dell-xps-17-9730-review/articleshow/107330203.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/dell-xps-17-9730-review/articleshow/107330203.cms" target="_blank">Dell XPS 17 9730 review – Feature-packed laptop but at a premium</a><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms" target="_blank">OnePlus Open review – Feature-packed foldable in a premium design</a>

Google joins global coalition to bring transparency to digital content in AI era

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