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Superstar <keyword id="19895142" type="General" weightage="100" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> was mobbed by a throng of enthusiastic fans at <keyword id="19949962" type="General" weightage="20" keywordseo="Mumbai-airport" source="keywords">Mumbai airport</keyword> early Thursday morning as he departed for Abu Dhabi to host the <keyword id="21778148" type="General" weightage="20" keywordseo="IIFA-Awards" source="keywords">IIFA Awards</keyword> 2024. Accompanied by his bodyguard and manager Pooja Dadlani, SRK was seen navigating through an eager crowd that was eager to catch a glimpse of him. Dressed casually in a black hoodie, sunglasses, and a cap, Shah Rukh Khan displayed his signature blend of style and comfort while maintaining his composure amid the chaos. Despite the overwhelming attention, he smiled and acknowledged fans as he made his way to the terminal, with his bodyguard ensuring his safety throughout the encounter. Anticipation for the <keyword id="23322222" type="General" weightage="20" keywordseo="IIFA-2024" source="keywords">IIFA 2024</keyword> has been building, especially following a light-hearted press conference where Shah Rukh and <keyword id="19901337" type="General" weightage="20" keywordseo="Karan-Johar" source="keywords">Karan Johar</keyword> shared playful banter. At the event, Shah Rukh humorously teased Karan about his frequent hosting duties, joking, "Bhai, picture bhi bana na... kitna host karega tu?" to which Karan responded with laughter, showcasing their camaraderie. Fans are eagerly looking forward to the <keyword id="22515764" type="General" weightage="20" keywordseo="IIFA" source="keywords" meta.keywordsubtype="org" meta.entityname="IIFA" meta.hostid="261" meta.entityid="IIFA">IIFA</keyword> event, promising a night of laughter, entertainment, and glamour. Additionally, Shah Rukh is set to star in his upcoming film 'King', directed by <keyword id="19904922" type="General" weightage="20" keywordseo="Sujoy-Ghosh" source="keywords">Sujoy Ghosh</keyword>, which reportedly features his daughter, Suhana Khan. The new edition of the International Indian Film Academy Awards (IIFA) will take place in the Arab city from September 27 to September 29. The three-day gala is set to kick-start with IIFA Utsavam, an event dedicated to southern film industries- Tamil, Telugu, Malayalam and Kannada. Megastar <keyword id="19916806" type="General" weightage="20" keywordseo="Chiranjeevi" source="keywords">Chiranjeevi</keyword> will be honoured at the event. On the second day, stars like Shah Rukh Khan, Vicky Kaushal and Karan Johar will come on stage to entertain the audience with their hosting stint at the IIFA Awards night. Interestingly, the second day will also see <keyword id="20039953" type="General" weightage="20" keywordseo="Rekha" source="keywords">Rekha</keyword> returning to the IIFA stage after a long time. Rekha last performed at the IIFA in 2018. From 'Pyaar Kiya Toh Darna Kya' to 'Salam-E-Ishq Meri Jaan,' she left everyone smitten with her 'adaa'. She was joined by stars like Ranbir Kapoor, Riteish Deshmukh, <keyword id="19946417" type="General" weightage="20" keywordseo="varun-dhawan" source="keywords">Varun Dhawan</keyword>, Kartik Aaryan and Karan Johar on the stage. On her upcoming act, Rekha in a note shared by the IIFA team, said, "IIFA holds a special place in my heart, representing not just a celebration of Indian cinema but a vibrant fusion of art, culture, and love on a global stage. It feels like home - a beautiful showcase where the magic of Indian cinema truly comes alive, and I've had the privilege of experiencing that magic first-hand over the years." Shahid Kapoor, Kriti Sanon, Ananya Panday, Janhvi Kapoor and Vicky will also add chaar chand to the gala night with their performances. IIFA 2024 will conclude on September 29 with the exclusive, invitation-only IIFA Rocks. Artists such as Honey Singh, Shilpa Rao and Shankar-Ehsaan-Loy will perform live for the audience.

Chaos at Mumbai airport as Shah Rukh Khan heads for IIFA 2024

The entire <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> fraternity is going to be at the International Indian Film Academy Awards (IIFA) 2015 event, which begins today evening in <keyword id="8695" type="COUNTRY" weightage="20" keywordseo="Malaysia">Malaysia</keyword>. The three-day extravaganza will see presence of Bollywood biggies and have <keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, Shahid Kapoor, Anushka Sharma, Ranveer Singh, Sonakshi Sinha, Arjun Kapoor and Parineeti setting the <keyword id="2885494" type="UNKNOWN" weightage="20" keywordseo="IIFA-stage">IIFA stage</keyword> on fire. 
 And guess what is keeping stars busy before the event? No, not rehearsals, but their fans who are enthralled by their presence in the country. We bring to you some pictures wherein Hrithik is seen rocking Malaysia during <keyword id="2885495" type="UNKNOWN" weightage="20" keywordseo="IIFA-weekend-2015">IIFA weekend 2015</keyword> at the <keyword id="2885496" type="UNKNOWN" weightage="20" keywordseo="Pavilion-Mall-in-Kuala-Lumpur">Pavilion Mall in Kuala Lumpur</keyword>. Check them out below.

Hrithik Roshan touches down in Malaysia for IIFA 2015

Mumbai: Superstar <keyword id="1671" type="General" weightage="100" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> on Tuesday teased his friend and filmmaker <keyword id="19973215" type="General" weightage="20" keywordseo="karan" source="keywords">Karan</keyword> Johar for hosting more chat shows and directing lesser films. <keyword id="19900227" type="General" weightage="20" keywordseo="shah-rukh" source="keywords">Shah Rukh</keyword> and Karan, who are set to host the International Indian Film Academy (<keyword id="22515764" type="General" weightage="20" keywordseo="iifa" source="keywords">IIFA</keyword>) Awards 2024, have worked together in several hit movies such as "Kuch Kuch Hota Hai", "Kabhi Khushi Kabhie Gham...", "My Name is Khan", and "Kabhi Alvida Naa Kehna". At the press conference of the IIFA Awards, Shah Rukh pulled Karan's leg for being less active on the directorial front. "He hosts chat shows, film shows. Picturein bhi toh bana mere bhai (When are you going to make films, my brother?)" said the superstar, eliciting laughter from the filmmaker. Karan, whose last directorial was 2023's "Rocky Aur Rani Kii Prem Kahaani", admitted Shah Rukh was right. "This is sounding so wrong on so many levels for a filmmaker. That I should be making movies. (But) That is exactly what I should be doing," said the filmmaker, who also hosts the popular celebrity chat show "Koffee With Karan". IIFA Awards, the three-day award gala, returns to Yas Island, Abu Dhabi, for the third consecutive year and will be held from September 27 to 29. Actor <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword> will join Shah Rukh and Karan on the stage as a host. There will also be performances by veteran actor Rekha and stars such as <keyword id="19911186" type="General" weightage="20" keywordseo="shahid-kapoor" source="keywords">Shahid Kapoor</keyword>, Janhvi Kapoor, and Kriti Sanon. "I'm so privileged to be hosting this show with Vicky and Karan, and all the amazing talent. Some of us are present here this evening. And of course, there's going to be great performances to follow. There's going to be Shahid, Vicky, Jahnvi, Kriti, and of course, the most wonderful star of them all, Rekha ji," said Shah Rukh. The "Pathaan" star, who is returning to the IIFA stage as a host after almost a decade, said he wanted to present all editions of the awards show but the dates didn't match. "They called me once to host (IIFA), they are calling me back after 10 years," he quipped, saying these days it's important to "clarify" when it's a joke. "IIFA is being hosted all around the world, which makes us very proud. And more often than not I've had to beg them 'I'm shooting but you are in Vancouver, Toronto, Malaysia, do it (IIFA) here in Borivali or in film city like others do. But their vision is big," he added. For the first time, IIFA Awards 2024 is bringing together the best of both Hindi and South film industries-Tamil, Telugu, Malayalam, and Kannada, with an aim to celebrate and honour the richness and diversity of Indian cinema by showcasing Bollywood flair at the IIFA Awards and vibrant South Indian cinema at IIFA Utsavam, which marks the beginning of the grand event. Telugu star <keyword id="20115740" type="General" weightage="20" keywordseo="rana-daggubati" source="keywords">Rana Daggubati</keyword>, who will host IIFA Utsavam with Teja Sajja, also attended the press conference on Tuesday. Shah Rukh said this year's edition of IIFA is "more Indian" than ever. "IIFA has always thought of taking Indian cinema, now with the inclusion of Malayalam, Kannada, Tamil and Telugu and Hindi cinema (to the world)... "This is even more Indian than it has ever been before. Keeping up with your vision, I'm thankful now for trying to come back after so many years, I hope we can present it well and keep people entertained." Rana recalled being hosted by Shah Rukh at his house in Dubai for an after-party some time ago. "He is so hospitable. He has actually entertained the entire four (South) industries, not only as an actor but also as a human being," he said. The actor also thanked Karan, who presented the Hindi version of his two-part epic fantasy film "Baahubali", for supporting South cinema. "And really Karan, it started with you. The fact that we got 'Baahubali' here (in the north)... (It was) the first time all the languages started speaking cinema in some form. Thank you for that," Rana added. The press conference was also attended by "Yudhra" actor Siddhant Chaturvedi and "Stree 2" star Abhishek Banerjee. They will host IIFA Rocks 2024, the musical extravaganza which will bring down the curtain on the event. As he stepped on to the stage, Shah Rukh took a moment to congratulate Abhishek on the success of "Stree 2", his latest release. "Abhishek, it's so wonderful to see you live after watching your wonderful film. I've been wanting to call you," he said.

Shah Rukh Khan to Karan Johar: When are you going to make films?

If reports are to be believed, IIFA was a ride full of laughter, and the credit goes to the two actors who made an impressive stage debut, hosting the award ceremony for the first time. 
 
It’s no hidden fact that Ranveer Singh and Arjun Kapoor are mischief personified. We all got a glimpse of this in the infamous AIB Roast that took place last year, where the actors sportingly got roasted by a team of stand-up comedians, leaving the audience in splits. Even though the YouTube video was banned and FIRs were registered against both the actors as well as several others, the actors didn’t budge from talking about the reactions for the roast even at the IIFA night. 
 
The heartthrobs, who first worked together in Gunday, even had no qualms admitting their horrible performances in the film; however, they did so in their own mischievous style in front of the heaving Putra stadium in Kuala Lumpur. 
 
They started out in a serious tone, admitting to an act that offended many people and involved a famous director (hinting at Karan Johar who was present with them on the AIB Roast). However, just when everyone thought that they are serious about the roast, the duo quickly apologized for doing Gunday, which was a major critical failure. 
 
Not only that, they also sang a parody on Aamir Khan, who was very vocal on christening AIB roast as 'violent' rather than 'funny'. The actors sang "Hume maaf karna, O Aamir Khan. Hum kabhi nhi lenge Reema Lagoo and Farida Jalal ka naam." they sang. Actually, they had offended senior actors like Farida Jalal in the infamous roast, which had led to several negative reactions from the industry and Aamir Khan as well. 
 Hinting big time at the alleged romance between Ranveer and actress <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>, Arjun didn’t leave a chance to tease his friend as Deepika came on stage to receive her award for the Woman of the Year. 
 
Later, Ranveer Singh went down on his knees in front of Deepika and gave her a red heart-shaped balloon, as Arjun stood in the corner, giving his friend the space that he wanted. 
 
 
<a href="https://twitter.com/IIFA/status/607604939888558080">IIFA Twitter</a> 
 
Many actors, like Shahid Kapoor and Ranbir Kapoor were at the receiving end of their jokes, because of Shahid’s alleged link-ups with every actress he has worked with, and Ranbir’s recent duds on Box office, like Roy and Bombay Velvet. 
 
Apparently, Ranveer also asked Shahid if he would be invited at the latter’s wedding, the preparations for which are underway, to which he got downright rejected. Shahid later went on to win the award for the best actor in a leading role, for his titular role in the multi-award winning movie Haider. 
 
<a href="http://www.businessinsider.in/Here-is-the-list-of-the-winning-performances-at-IIFA-2015/articleshow/47583826.cms">Read more: Here is the list of the winning performances at IIFA 2015</a>

Did Ranveer Singh and Arjun Kapoor apologize for AIB Roast at IIFA?

<ul><li>The big bang Bollywood show might be bracing for a slowdown which might not have affected it yet. </li><li>Indian comedians are mocking about how Indian International Film Academy Awards (IIFA) being held in Mumbai, is a sign of an economic slowdown. </li><li>However, experts believe it can be a good opportunity for the <keyword id="34968" type="PERSON" weightage="20" keywordseo="bollywood-industry">Bollywood industry</keyword>. </li></ul>Comedians are joking about how Indian International Film Academy awards (IIFA) being held in Mumbai, is a sign of an economic slowdown. However, the organizers of the show which is known for its pomp and splendour in international locales, call it the homecoming of the show on its 20th year. <div type="twitter" handle="sapanv" handlename="Sapan Verma" image="http://pbs.twimg.com/profile_images/1172402203404824577/QS8J-nVO_normal.jpg" favoritecount="2337" retweetcount="355" status="Bollywood stars ka offsite aka IIFA is happening in Mumbai and if that's not a sign of the Indian economy slowing d… https://t.co/X6WgjDArRV" createdat="1568654467000" id="1173648018463002624"></div>

 Wizcraft International, the organizer said that it is getting positive response from the industry as well as the government. And that, the proof lies in ticket sales. The show which will be held on September 18, has already sold out a majority of its seats. As of September 17, only 55 seats of the total 2,500 are available on<a href="https://in.bookmyshow.com/events/iifa-awards/ET00111132"> bookmyshow.com</a>. This is even as the ticket prices have gone up in the last few years. Depending on the proximity to the stage, the tickets are retailed between ₹10,000 to ₹90,000. In spite of the sales, the big bang Bollywood show might be bracing for a slowdown which might not have affected it yet. After all, the entire media and entertainment industry revised its growth estimates to 12% from its earlier 13% for the financial year, <a href="http://71166633.cms">said an Economic Times</a> report. In spite of landmark events like Lok Sabha Election and the ICC world cup, the subdued growth is due to uncertainty in the market and lower TV ad spends. "IIFA has always Bollywood in gaining international traction and it is as international as it gets. It isn't a sign of slowdown. As far as I know, 5-7 advertisers have already backed the awards and the ticket sale can give a better picture,” Vinit Karnik, Business Head - Entertainment, Sports &amp; Live Events at GroupM told Business Insider India. Until now, the awards, popularly dubbed "Bollywood Oscars" by international press, was held at 16 countries. This year by holding it in Mumbai, the heart of Bollywood would save the organizers a few millions on travel and accommodation costs of stars and their entourage. It is not an unwise decision to make in the current time. The IIFA awards will be held at Sardar Vallabhbhai Patel Indoor Stadium at 8pm. See also: <a href="https://www.businessinsider.in/bumble-india-has-announced-a-5000-grant-for-women-entrepreneurs/articleshow/71150307.cms">Priyanka Chopra backed Bumble announces $5000 grant for women entrepreneurs</a>

Bollywood is rewarding its best from the comfort of its home for the first time ever

<ul><li>'Gangubai Kathiawadi', directed by Sanjay Leela Bhansali and featuring Alia Bhatt, wins three technical awards at IIFA Rock night.</li><li>The film received awards for Cinematography (<keyword id="2558236" type="General" weightage="80" keywordseo="sudeep-chatterjee" source="Orion">Sudeep Chatterjee</keyword>), Screenplay (Sanjay Leela Bhansali and <keyword id="16753782" type="General" weightage="80" keywordseo="utkarshini-vashishtha" source="Orion">Utkarshini Vashishtha</keyword>), and Dialogue (Utkarshini <keyword id="3118360" type="General" weightage="80" keywordseo="vashishtha" source="Orion">Vashishtha</keyword> and Prakash Kapadia) at IIFA Rock night.</li><li>'Bhool Bhulaiyaa 2', the horror comedy directed by Anees Bazmee and starring Kartik Aaryan and Kiara Advani, secures two awards following 'Gangubai Kathiawadi'.</li></ul>Abu Dhabi, Sanjay Leela Bhansali's Alia Bhatt-starrer 'Gangubai Kathiawadi' bagged three technical awards at the IIFA Rock night, which marked the beginning of the three-day 23rd edition of the International Indian Film Academy and Awards (IIFA) at Yas Island on Friday night. The awards the film got were for Cinematography (Sudeep Chatterjee), Screenplay (Sanjay Leela Bhansali and Utkarshini Vashishtha), and Dialogue (Utkarshini Vashishtha and Prakash Kapadia). 'Gangubai...' was followed by Anees Bazmee's horror comedy, 'Bhool Bhulaiyaa 2', featuring Kartik Aaryan and Kiara Advani, which won two awards -- Choreography for Title Track (Bosco Caesar) and Sound Design (Mandar Kulkarni). Ajay Devgn's crime thriller 'Drishyam 2' received one award -- Editing (Sandeep Francis) -- as did Ranbir Kapoor and Alia Bhatt's action adventure, 'Brahmastra: Part One - Shiva' (Special Effects-Visual, DNEG, Redefine); Hrithik Roshan and Saif Ali Khan's 'Vikram Vedha' (Background Score, Sam CS); and 'Monica O My Darling', starring Rajkummar Rao, Huma Qureshi and Radhika Apte, for Sound Mixing (Gunjan A. Sah, Boloy Kumar Doloi, and Rahul Karpe). The awards were announced on an evening of memorable music performances by Amit Trivedi, Badshah, <keyword id="5293" type="General" weightage="80" keywordseo="sunidhi-chauhan" source="Orion">Sunidhi Chauhan</keyword>, <keyword id="310859" type="General" weightage="80" keywordseo="sukhbir-singh" source="Orion">Sukhbir Singh</keyword>, Palak Muchhal and Iulia Vantur Sobha, presented by choreographer and director Farah Khan and Rajkummar Rao. The musical spectacle began with a dance performance by Palak Muchhal, followed by Farah Khan, who also danced her way onto the platform. Rajkummar Rao took the stage while playing the song 'Main Hoon Na', and the two recreated a scene from 'Kuch Kuch Hota Hai' in which they both greeted the crowd and engaged in a witty conversation about friendship. Sunidhi Chauhan and Badshah, starring Jacqueline Fernandez, Rakul Preet Singh and Nora Fatehi, gave enthralling performances later in the evening. Amit Trivedi captivated the audience with his lovely voice while performing with Arun Kamat, Devendra Palse, Meghna Mishra and Yashita Sharma. And then everyone began dancing to the dhols thanks to Sukhbir Singh and Iulia Vantur. The evening came to a thrilling conclusion with none other than Nucleya. One of the key highlights of IIFA Rocks was a made-for-the-occasion collection showcased by Manish Malhotra, Bollywood's favourite designer. It reflected "old world charm meets the new world" and had Salman Khan and Nora Fatehi as the showstoppers for the evening. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

Gangubai Kathiawadi tops technical awards at 23rd IIFA's music-loaded opening

Filmmaker <keyword id="19943427" type="General" weightage="20" keywordseo="Aanand-L-Rai" source="keywords">Aanand L Rai</keyword> has revealed that he had approached superstar <keyword id="19901647" type="General" weightage="100" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> for "<keyword id="20376276" type="General" weightage="20" keywordseo="Zero" source="keywords">Zero</keyword>" when the film was in the scripting stage but they both eventually got busy with other projects and the conversation didn't go further. Rai, known for films such as "<keyword id="20216018" type="General" weightage="20" keywordseo="Raanjhanaa" source="keywords">Raanjhanaa</keyword>" and "<keyword id="20905019" type="General" weightage="20" keywordseo="Tanu-Weds-Manu" source="keywords">Tanu Weds Manu</keyword>", started working on "Tanu Weds Manu Returns" while Salman got busy with another film. Salman's contemporary and superstar <keyword id="19895142" type="General" weightage="20" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> eventually starred in "Zero", which followed the story of a vertically challenged man. "I had met him (Salman), I was working on it (script). At that time I had not finished writing the story. This happened after 'Raanjhanaa'. I had met him just like that and I told him, 'Aisi ek duniya hai (describing the world of 'Zero') ek duniya describe ki thi', and he liked it. "Then I started working on 'Tanu Weds Manu Returns'. The story (of 'Zero') also changed but I couldn't go to him again. The day I have an opportunity, I'll go to him. I really want to work with Salman," the filmmaker told PTI in an interview on the green carpet of the <keyword id="22837524" type="General" weightage="20" keywordseo="IIFA-Awards-2024" source="keywords">IIFA Awards 2024</keyword> here. The director described Salman as a "great actor and sensitive person". "A sensitive person can switch easily between genres. So, it's up to us (filmmakers) now what kind of story I offer him," he said. Salman, however, featured in "Zero" in a cameo in the song "<keyword id="23371737" type="General" weightage="20" keywordseo="Issaqbaazi" source="keywords">Issaqbaazi</keyword>" in which he shook a leg with Shah Rukh, his co-star in films such as "Karan Arjun" and "Hum Tumhare Hain Sanam". The film also featured <keyword id="19909119" type="General" weightage="20" keywordseo="Anushka-Sharma" source="keywords">Anushka Sharma</keyword> and <keyword id="19913262" type="General" weightage="20" keywordseo="Katrina-Kaif" source="keywords">Katrina Kaif</keyword>.

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

<ul><li>Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. </li><li><keyword id="9867678" type="UNKNOWN" weightage="20" keywordseo="Janak-Vora">Janak Vora</keyword>, CEO, <keyword id="4506560" type="COMPANY" weightage="20" keywordseo="event-capital">Event Capital</keyword> suggest a few ways in which launching a virtual event by utilizing innovative technology can lead to recreating effective consumer experience, all through the comfort of their homes. </li></ul>The <keyword id="9291054" type="UNKNOWN" weightage="20" keywordseo="event-industry">event industry</keyword> in recent months has undergone a virtual revolution. With the companies looking for increasingly innovative and engaging ways to bring their events to life, it is now the perfect time to explore technological tools/ XR (extended reality) solutions such as - AR (<keyword id="6369782" type="UNKNOWN" weightage="20" keywordseo="augmented-reality">augmented reality</keyword>) and VR (<keyword id="6369781" type="UNKNOWN" weightage="20" keywordseo="virtual-reality">virtual reality</keyword>) and create the new generation of <keyword id="9084093" type="UNKNOWN" weightage="20" keywordseo="virtual-events">virtual events</keyword>. The technologies powering virtual and augmented reality experiences is now more accessible than ever, and are becoming an essential proponent when devising a virtual event. According to Statisca, consumer spending on augmented and virtual reality (AR/VR) technology is expected to reach around 7 billion U.S. dollars. Total AR/VR spending worldwide is projected to amount to 18.8 billion U.S. dollars in 2020. According to another projection, the overall XR market globally is expected to touch USD 220 Billion by end of 2022. Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. There are various ways in which launching a virtual event by utilizing innovative technology can lead to recreating effective consumer experience, all through the comfort of their homes. <ol><li>3D Merchandise/ Digital Avatars </li></ol>Event organizers can create 3D merchandise or digital avatars that can be used as mascots. These can be available for the consumers to purchase from online stores and act as a great way to build interactivity and can be personalized according to one’s preference. 2. 3D Landscape Event organizers can create a sense of space through- exhibition/stalls/stages. It helps viewers connect with the theme of the event and gives a make-believe feel to them actually attending the event, even as they are restricted at home. 3. 3D Assistance for Guidance A virtual assistant guiding through the landscape or the event can take the viewers for a tour. This can also be a sales assistant or of any other form, depending upon the nature of the event. We recently witnessed these 3D formats being put to use by Event Capital through its IP- ‘The Edutainment Show’. We, at Event Capital, are now taking one step forward and building a Virtual Funtown for our IP WindMill Festival. Utilization of these elements has its own set of advantages that the event organizers can benefit from 4. Creating interactive real-world experiences Event organizers need to find value in the property that they earlier created on-ground and re-create similar spaces (i.e. exhibition stands or experience zones) in the virtual world. Creating hyper-realistic experiences increases realism and also enables the audience to explore and interact with them is the perfect way to make a virtual event a successful one. Consumers have the liberty to explore the virtual space even as their physical mobility is restricted due to distance or any other reasons. This is what our valued community will witness with the upcoming WindMill Festival – Virtual Funtown. 5. Make virtual spaces more interactive and immersive Unique AR tools have the power to provide an engaging ‘try-before-you-buy’ experience to consumers, hence becoming a key element in their purchasing journey. Although the experiences offered through the events is virtual, consumers are interacting within their own real-world and can avail some of these services offline too. Such events present a chance to event organisers to showcase their ideas in a more artistic and rewarding way. An example – Ikea offers its customers the chance to place furniture into their homes with the simple use of a smartphone. 6. Using 3D element as a visualization and executional tool In order to present a graphic representation of a product or a dynamic understanding of an event, organizers can make use of the 3D tool. This would help present a better idea to brands or consumers that they are catering to. We have noticed some unique innovation done by IIFA Stomp, Sunburn Festival, the upcoming Unrated Music and Arts Festival and as the days go by, we are seeing major improvement in the quality of the XR experience being delivered by Event IP owners. However, a word of caution here before we all start anticipating and celebrating the addition of XR experiences into our virtual / on-ground events. The entire ecosystem both on demand side and supply side - products, devices, software, hardware, content etc. has to evolve into a user friendly and affordable solution…at a mass scale. Until that happens, we will have to settle for virtual 3D experiences and soon those will have no differentiators. But yes, I must confess that the events industry in India is working aggressively towards unique virtual innovations and going by the track record, we have hope and positivity.

You Searched For "IIFA stage" and got 8 results

Chaos at Mumbai airport as Shah Rukh Khan heads for IIFA 2024

ANI

Hrithik Roshan touches down in Malaysia for IIFA 2015

Richa Sharma

Shah Rukh Khan to Karan Johar: When are you going to make films?

PTI

Did Ranveer Singh and Arjun Kapoor apologize for AIB Roast at IIFA?

BI India Bureau

Bollywood is rewarding its best from the comfort of its home for the first time ever

Preeti Soni

Gangubai Kathiawadi tops technical awards at 23rd IIFA's music-loaded opening

IANS

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

PTI

How can event companies utilize unique 3D elements while creating virtual events

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