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Superstar <keyword id="19895142" type="General" weightage="100" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> was mobbed by a throng of enthusiastic fans at <keyword id="19949962" type="General" weightage="20" keywordseo="Mumbai-airport" source="keywords">Mumbai airport</keyword> early Thursday morning as he departed for Abu Dhabi to host the <keyword id="21778148" type="General" weightage="20" keywordseo="IIFA-Awards" source="keywords">IIFA Awards</keyword> 2024. Accompanied by his bodyguard and manager Pooja Dadlani, SRK was seen navigating through an eager crowd that was eager to catch a glimpse of him. Dressed casually in a black hoodie, sunglasses, and a cap, Shah Rukh Khan displayed his signature blend of style and comfort while maintaining his composure amid the chaos. Despite the overwhelming attention, he smiled and acknowledged fans as he made his way to the terminal, with his bodyguard ensuring his safety throughout the encounter. Anticipation for the <keyword id="23322222" type="General" weightage="20" keywordseo="IIFA-2024" source="keywords">IIFA 2024</keyword> has been building, especially following a light-hearted press conference where Shah Rukh and <keyword id="19901337" type="General" weightage="20" keywordseo="Karan-Johar" source="keywords">Karan Johar</keyword> shared playful banter. At the event, Shah Rukh humorously teased Karan about his frequent hosting duties, joking, "Bhai, picture bhi bana na... kitna host karega tu?" to which Karan responded with laughter, showcasing their camaraderie. Fans are eagerly looking forward to the <keyword id="22515764" type="General" weightage="20" keywordseo="IIFA" source="keywords" meta.keywordsubtype="org" meta.entityname="IIFA" meta.hostid="261" meta.entityid="IIFA">IIFA</keyword> event, promising a night of laughter, entertainment, and glamour. Additionally, Shah Rukh is set to star in his upcoming film 'King', directed by <keyword id="19904922" type="General" weightage="20" keywordseo="Sujoy-Ghosh" source="keywords">Sujoy Ghosh</keyword>, which reportedly features his daughter, Suhana Khan. The new edition of the International Indian Film Academy Awards (IIFA) will take place in the Arab city from September 27 to September 29. The three-day gala is set to kick-start with IIFA Utsavam, an event dedicated to southern film industries- Tamil, Telugu, Malayalam and Kannada. Megastar <keyword id="19916806" type="General" weightage="20" keywordseo="Chiranjeevi" source="keywords">Chiranjeevi</keyword> will be honoured at the event. On the second day, stars like Shah Rukh Khan, Vicky Kaushal and Karan Johar will come on stage to entertain the audience with their hosting stint at the IIFA Awards night. Interestingly, the second day will also see <keyword id="20039953" type="General" weightage="20" keywordseo="Rekha" source="keywords">Rekha</keyword> returning to the IIFA stage after a long time. Rekha last performed at the IIFA in 2018. From 'Pyaar Kiya Toh Darna Kya' to 'Salam-E-Ishq Meri Jaan,' she left everyone smitten with her 'adaa'. She was joined by stars like Ranbir Kapoor, Riteish Deshmukh, <keyword id="19946417" type="General" weightage="20" keywordseo="varun-dhawan" source="keywords">Varun Dhawan</keyword>, Kartik Aaryan and Karan Johar on the stage. On her upcoming act, Rekha in a note shared by the IIFA team, said, "IIFA holds a special place in my heart, representing not just a celebration of Indian cinema but a vibrant fusion of art, culture, and love on a global stage. It feels like home - a beautiful showcase where the magic of Indian cinema truly comes alive, and I've had the privilege of experiencing that magic first-hand over the years." Shahid Kapoor, Kriti Sanon, Ananya Panday, Janhvi Kapoor and Vicky will also add chaar chand to the gala night with their performances. IIFA 2024 will conclude on September 29 with the exclusive, invitation-only IIFA Rocks. Artists such as Honey Singh, Shilpa Rao and Shankar-Ehsaan-Loy will perform live for the audience.

Chaos at Mumbai airport as Shah Rukh Khan heads for IIFA 2024

Filmmaker <keyword id="19943427" type="General" weightage="20" keywordseo="Aanand-L-Rai" source="keywords">Aanand L Rai</keyword> has revealed that he had approached superstar <keyword id="19901647" type="General" weightage="100" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> for "<keyword id="20376276" type="General" weightage="20" keywordseo="Zero" source="keywords">Zero</keyword>" when the film was in the scripting stage but they both eventually got busy with other projects and the conversation didn't go further. Rai, known for films such as "<keyword id="20216018" type="General" weightage="20" keywordseo="Raanjhanaa" source="keywords">Raanjhanaa</keyword>" and "<keyword id="20905019" type="General" weightage="20" keywordseo="Tanu-Weds-Manu" source="keywords">Tanu Weds Manu</keyword>", started working on "Tanu Weds Manu Returns" while Salman got busy with another film. Salman's contemporary and superstar <keyword id="19895142" type="General" weightage="20" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> eventually starred in "Zero", which followed the story of a vertically challenged man. "I had met him (Salman), I was working on it (script). At that time I had not finished writing the story. This happened after 'Raanjhanaa'. I had met him just like that and I told him, 'Aisi ek duniya hai (describing the world of 'Zero') ek duniya describe ki thi', and he liked it. "Then I started working on 'Tanu Weds Manu Returns'. The story (of 'Zero') also changed but I couldn't go to him again. The day I have an opportunity, I'll go to him. I really want to work with Salman," the filmmaker told PTI in an interview on the green carpet of the <keyword id="22837524" type="General" weightage="20" keywordseo="IIFA-Awards-2024" source="keywords">IIFA Awards 2024</keyword> here. The director described Salman as a "great actor and sensitive person". "A sensitive person can switch easily between genres. So, it's up to us (filmmakers) now what kind of story I offer him," he said. Salman, however, featured in "Zero" in a cameo in the song "<keyword id="23371737" type="General" weightage="20" keywordseo="Issaqbaazi" source="keywords">Issaqbaazi</keyword>" in which he shook a leg with Shah Rukh, his co-star in films such as "Karan Arjun" and "Hum Tumhare Hain Sanam". The film also featured <keyword id="19909119" type="General" weightage="20" keywordseo="Anushka-Sharma" source="keywords">Anushka Sharma</keyword> and <keyword id="19913262" type="General" weightage="20" keywordseo="Katrina-Kaif" source="keywords">Katrina Kaif</keyword>.

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

Mumbai: Superstar <keyword id="1671" type="General" weightage="100" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> on Tuesday teased his friend and filmmaker <keyword id="19973215" type="General" weightage="20" keywordseo="karan" source="keywords">Karan</keyword> Johar for hosting more chat shows and directing lesser films. <keyword id="19900227" type="General" weightage="20" keywordseo="shah-rukh" source="keywords">Shah Rukh</keyword> and Karan, who are set to host the International Indian Film Academy (<keyword id="22515764" type="General" weightage="20" keywordseo="iifa" source="keywords">IIFA</keyword>) Awards 2024, have worked together in several hit movies such as "Kuch Kuch Hota Hai", "Kabhi Khushi Kabhie Gham...", "My Name is Khan", and "Kabhi Alvida Naa Kehna". At the press conference of the IIFA Awards, Shah Rukh pulled Karan's leg for being less active on the directorial front. "He hosts chat shows, film shows. Picturein bhi toh bana mere bhai (When are you going to make films, my brother?)" said the superstar, eliciting laughter from the filmmaker. Karan, whose last directorial was 2023's "Rocky Aur Rani Kii Prem Kahaani", admitted Shah Rukh was right. "This is sounding so wrong on so many levels for a filmmaker. That I should be making movies. (But) That is exactly what I should be doing," said the filmmaker, who also hosts the popular celebrity chat show "Koffee With Karan". IIFA Awards, the three-day award gala, returns to Yas Island, Abu Dhabi, for the third consecutive year and will be held from September 27 to 29. Actor <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword> will join Shah Rukh and Karan on the stage as a host. There will also be performances by veteran actor Rekha and stars such as <keyword id="19911186" type="General" weightage="20" keywordseo="shahid-kapoor" source="keywords">Shahid Kapoor</keyword>, Janhvi Kapoor, and Kriti Sanon. "I'm so privileged to be hosting this show with Vicky and Karan, and all the amazing talent. Some of us are present here this evening. And of course, there's going to be great performances to follow. There's going to be Shahid, Vicky, Jahnvi, Kriti, and of course, the most wonderful star of them all, Rekha ji," said Shah Rukh. The "Pathaan" star, who is returning to the IIFA stage as a host after almost a decade, said he wanted to present all editions of the awards show but the dates didn't match. "They called me once to host (IIFA), they are calling me back after 10 years," he quipped, saying these days it's important to "clarify" when it's a joke. "IIFA is being hosted all around the world, which makes us very proud. And more often than not I've had to beg them 'I'm shooting but you are in Vancouver, Toronto, Malaysia, do it (IIFA) here in Borivali or in film city like others do. But their vision is big," he added. For the first time, IIFA Awards 2024 is bringing together the best of both Hindi and South film industries-Tamil, Telugu, Malayalam, and Kannada, with an aim to celebrate and honour the richness and diversity of Indian cinema by showcasing Bollywood flair at the IIFA Awards and vibrant South Indian cinema at IIFA Utsavam, which marks the beginning of the grand event. Telugu star <keyword id="20115740" type="General" weightage="20" keywordseo="rana-daggubati" source="keywords">Rana Daggubati</keyword>, who will host IIFA Utsavam with Teja Sajja, also attended the press conference on Tuesday. Shah Rukh said this year's edition of IIFA is "more Indian" than ever. "IIFA has always thought of taking Indian cinema, now with the inclusion of Malayalam, Kannada, Tamil and Telugu and Hindi cinema (to the world)... "This is even more Indian than it has ever been before. Keeping up with your vision, I'm thankful now for trying to come back after so many years, I hope we can present it well and keep people entertained." Rana recalled being hosted by Shah Rukh at his house in Dubai for an after-party some time ago. "He is so hospitable. He has actually entertained the entire four (South) industries, not only as an actor but also as a human being," he said. The actor also thanked Karan, who presented the Hindi version of his two-part epic fantasy film "Baahubali", for supporting South cinema. "And really Karan, it started with you. The fact that we got 'Baahubali' here (in the north)... (It was) the first time all the languages started speaking cinema in some form. Thank you for that," Rana added. The press conference was also attended by "Yudhra" actor Siddhant Chaturvedi and "Stree 2" star Abhishek Banerjee. They will host IIFA Rocks 2024, the musical extravaganza which will bring down the curtain on the event. As he stepped on to the stage, Shah Rukh took a moment to congratulate Abhishek on the success of "Stree 2", his latest release. "Abhishek, it's so wonderful to see you live after watching your wonderful film. I've been wanting to call you," he said.

Shah Rukh Khan to Karan Johar: When are you going to make films?

<ul><li>Recently, <keyword id="6354630" type="PERSON" weightage="20" keywordseo="mark-zuckerberg">Mark Zuckerberg</keyword>, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. </li><li>Over the years, Facebook has been testing and rolling out new features from here. Currently, its testing <keyword id="6662415" type="UNKNOWN" weightage="20" keywordseo="instagram-lite">Instagram Lite</keyword> in India, to make the platform accessible to everyone.</li><li>We spoke to <keyword id="248909" type="PERSON" weightage="20" keywordseo="Manish-Chopra">Manish Chopra</keyword>, Director and Head of Partnerships, <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, to understand the organization’s areas of focus for the next year and how its working on making its offerings more accessible to users and more effective for businesses and advertisers.</li></ul>While the world almost came to a standstill in 2020, owing to the pandemic-induced lockdown, it was digital players like Facebook that kept the world moving, even while people stayed indoors. The pandemic led to people spending more and more time on the internet, and understandably, Facebook saw an increase in the time people were spending on their platform. According to data from eMarketer, in H1 2020, people flocked to Facebook so they could share information and keep in touch with friends and family while staying at home. That led to user increases in nearly every world region. Currently, India has the largest user base of Facebook users. With around 272.2 million users in India in 2020, the country’s user base is expected to swell to 329.1 million by 2024. It therefore shouldn’t come as a surprise that the company is serious about its presence and growth here. During Facebook’s Fuel for India event recently, Mark Zuckerberg reiterated India’s importance in the global scheme of things for Facebook. During the chat, he said that the largest communities for Facebook and WhatsApp are in India and <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> is also getting there. Facebook has been testing and rolling out new features from here. From the launch of Reels on Instagram, to Watch on Facebook and Payments on WhatsApp, India is playing a crucial role in the way products are being designed for the future. Facebook is currently testing Instagram Lite in India. The app, which is less than 2 MB in size, has been created to bring the core Instagram experience to people currently unfamiliar with the app. The platform is also giving a push to its video offerings, opening up opportunities for advertisers and businesses to get closer to their target audience, virtually. We recently caught up with Manish Chopra, Director and Head of Partnerships, Facebook India, to understand the organization’s areas of focus for the next year and how its working on making its offerings more accessible to users and more effective for businesses and advertisers. Excerpts: Q) You're currently testing Instagram Lite in India. What are your plans for taking it to the market? When will you launch it officially? Our research conducted in India to ascertain the attractiveness and comprehension of new products showed that compromised internet experience as a result of low memory phones and heavy-sized apps was a barrier. This set the context for the test of Instagram Lite, and India is a primary test country for it. The Instagram Lite app is created to bring the core Instagram experience to people who do not have an Instagram experience today. The app is made for Android and this new version has improved speed, performance, and responsiveness. The experience is similar to the core Instagram app experience, though there are some features that are not currently supported such as Reels, Shopping and IGTV. The app will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. However, we don’t have the timing to share on when the app will be rolled out more broadly. Q) The pandemic led to many behavioural changes among consumers. What were some of the biggest changes you noticed during the past few months, especially in India? In the context of 2020, there’s been a fundamental change in digital consumption, which we’ve witnessed by the engagement we’ve seen on the Facebook family of apps. In many countries hit hardest by the virus, total messaging increased by more than 50% on WhatsApp and Messenger, in March. Similarly, in places hit hardest by the virus, voice and video calling doubled on Messenger and WhatsApp. In India, there was a 60% rise in Instagram Live views in March, on a week-on-week basis. Creators focused on keeping their communities informed and inspired. This began with social messages delivered through challenges like the #SafeHandsChallenge and the use of the ‘Stay Home’ sticker. It went on to keep people inspired, like Deepika Padukone and The Live Laugh Love Foundation released a Guide on Instagram that focussed on mental health. On Facebook, new Groups were formed to help people. These include groups like Mahita Nagaraj’s ‘Caremongers India’, a purely volunteer driven group providing frontline assistance ranging from cooked meals to transportation, to the needy, senior citizens, expecting mothers, and the physically challenged during the lockdown. A bunch of national and regional musicians, such as Armaan Malik and Lisa Mishra, performed in Live music concerts called ‘Live In Your Living Room’ to keep people entertained and people also raised funds for COVID-19 relief efforts through our platforms. We facilitated this with the launch of Facebook Fundraisers, which has an in-live donation option too, using which creators like Varun Purthy and Ashish Chanchalani raised funds as part of Facebook Social for Good Live-athon. The year also offered new opportunities, for instance, with short-form content, offered by new features like Reels. This has helped discover a new generation of influencers who’ve grown exponentially on Instagram. Few creators like Ankush Bahuguna and Sakshi Sindwani have also focussed on breaking stereotypes associated with gender and body types. Q) We saw people warm up to live videos during the pandemic, artists, musicians etc used it extensively to stay connected to their fans. What will your strategy be to make sure that people keep using your live features even once they start going out and once things get back to normal? Our community is at the heart of our platforms. We’re hearing them and constantly innovating. For e.g at the start of the lockdown, we saw the rise in Live’s and need from people to save that content to their IGTV and hence we introduced that feature. Earlier this month, we also launched Live Rooms, which gives people the ability to go live with upto three additional people on Instagram Live. With this feature, creators have more opportunities to have conversations with their communities, and to expand their reach and use cases for Live, such as starting a talk show or a podcast, hosting a jam session or co-creating with other artists, leading to more engaging Q&amp;As with those they’re going Live with, or simply hanging out with friends. This feature first was tested in India with creators, and then India was among the two countries it has launched in, ahead of a global rollout. Even with Instagram Lite, the context for the launch is research done in India, where people mentioned a compromised internet experience, as a result of low memory phones and heavy-sized apps. Hence Instagram Lite is less than 2MB in size and is built to deliver an Instagram experience that remains fast and reliable for more people. Beyond product innovation, we continue to work with public figures, creators, groups and organizations to discover opportunities where our platforms can add value to people’s lives. Q) How are advertisers making the most out of your Social Video offerings? Instagram launched a bunch of branded content updates at the end of November. These include: Branded content tag on Reels and Live - To help increase transparency, the Branded Content tag has launched in Reels, and will begin testing in Live in the coming weeks. New creation flow for Branded content ads - Until today, Branded Content ads could only be created by promoting the existing posts from creators. Instagram is now launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on Instagram first. Now brands have more flexibility with fewer constraints when they want to run Branded Content ads. This new process has been designed with creator control in mind - creators can approve and pause any ads published from their handle. Branded Content ads in Stories - Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience. Branded Content ads with Product Tags - We’re introducing the ability for businesses to promote branded content posts with product tags. Q) How are you strengthening your offerings for advertisers? How are you making sure they are able to make the most of your video offerings to connect with their audiences? As a company, we are deeply committed to supporting the economic recovery of both small and large businesses, and especially understand the support that small businesses need right now to recover from the crisis. As part of our $100 million global grant program to support small businesses across 30 countries, we recently announced a grant of USD 4.3 million for small businesses in India. More businesses are moving online as a result of the digital acceleration fueled by the pandemic, and we’re keen to make this journey seamless for them through skilling, tools, and customized support. We recently released a local offline to online SMB Guide in Hindi and English that is free and publicly available but we also proactively reached out to 9 million small businesses across the country to ensure that it reaches the businesses that need it the most. We’ve also taken several of our industry-leading digital skilling programs online to ensure seamless learning and support in these times; Our flagship program for skilling small businesses, ‘Boost With Facebook’ is now being delivered in Hindi and English through Facebook Lives. We have video ad solutions for all the distinct ways in which people create, connect with, and consume video. Keeping in mind the increasing time being spent on mobile phones, and the reducing attention spans, we encourage advertisers to make Thumbstoppers - short-form mobile video ads that are built for the mobile, and tell the story effectively in a few seconds. We also have In-Stream ads for videos that are longer than three minutes on Facebook. These ads enable advertisers to tell a more complex story to people who are actively engaged in watching content with sound-on. We’re also focused on developing formats that are interactive and embrace the way people want to consume in feed. That’s why we have ad solutions including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables. Interactive Ads enable instant two-way communication and get people involved, which is a natural fit for how people, especially the youth, engage on mobile phones. Q) Facebook has now started actively advertising in India, with the IPL as well as the Diwali ad. Why did you start advertising now, and what will your marketing strategy be going ahead? Consumer marketing is a relatively new strategic area of focus for Facebook and one that will significantly increase our global investment in communicating directly to consumers. Over the past year, our consumer marketing team has been focused on two important things - building trust with people who use our products and services and to build value around each of our apps. We launched the ‘More Together’ campaign for Facebook in India, earlier this year in March as a demonstration of our core belief that people can do more together than alone. Over the past few months, we have seen numerous instances where these stories have played out on our platform, where people can connect and come together to find and offer information, help, and support in the face of these unprecedented times. Many of these stories are on display at our first Facebook Fuel for India annual dialogue event. Q) Going ahead, what will your key focus areas be, to further grow your presence in India? One of our key agendas is to focus on providing social video experiences, through both <keyword id="4243508" type="PERSON" weightage="20" keywordseo="facebook-watch">Facebook Watch</keyword> and Instagram. Videos now make a third of all posts for Instagram in India, and India is one of the leading markets for Facebook Watch. Our video strategy for India is truly reflective of the width of consumer tastes in the country. We are investing in forging partnerships to bring culturally relevant, of-the-moment videos across sports, entertainment, news and lifestyle like ICC, FilmFare Awards and IIFA Awards to people. Additionally, we are also launching India-first products on Watch in line with the local consumer tastes and content preferences on the platform in response to the growing consumer affinity for video. India was among the first countries where music videos have been launched along with a music destination on Facebook Watch to enable people to view their favorite music videos and come together through music. We’re also listening and taking inspiration from what our community wants - and they’re telling us they want the opportunity to create and watch short-form, edited videos. Keeping that in mind, we launched Reels. The unique part of Reels is a dedicated tab, which allows people to be discovered by Instagram’s large and diverse community. We continue to innovate with IGTV too. This year, we partnered with a set of creators, such as Kusha Kapila, Arjun Kanungo and Shirley Setia for launching their own IGTV shows with original content. Moving forward, we will continue to invest in creating and facilitating active social viewing experiences on our platforms where the consumers can not only watch, but also have an opportunity to comment, like, share groups messages, use reactions and polls, and even hold Watch Parties; making the experience interactive and personalized.

You Searched For "IIFA 2024" and got 4 results

Chaos at Mumbai airport as Shah Rukh Khan heads for IIFA 2024

ANI

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

PTI

Shah Rukh Khan to Karan Johar: When are you going to make films?

PTI

Facebook is strengthening its social video experience for its next phase of growth in India

Samarpita Banerjee

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