<img class="gwt-Image" src="/photo/47555856.cms" /> The entire <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> fraternity is going to be at the International Indian Film Academy Awards (IIFA) 2015 event, which begins today evening in <keyword id="8695" type="COUNTRY" weightage="20" keywordseo="Malaysia">Malaysia</keyword>. The three-day extravaganza will see presence of Bollywood biggies and have <keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, Shahid Kapoor, Anushka Sharma, Ranveer Singh, Sonakshi Sinha, Arjun Kapoor and Parineeti setting the <keyword id="2885494" type="UNKNOWN" weightage="20" keywordseo="IIFA-stage">IIFA stage</keyword> on fire. 
 And guess what is keeping stars busy before the event? No, not rehearsals, but their fans who are enthralled by their presence in the country. We bring to you some pictures wherein Hrithik is seen rocking Malaysia during <keyword id="2885495" type="UNKNOWN" weightage="20" keywordseo="IIFA-weekend-2015">IIFA weekend 2015</keyword> at the <keyword id="2885496" type="UNKNOWN" weightage="20" keywordseo="Pavilion-Mall-in-Kuala-Lumpur">Pavilion Mall in Kuala Lumpur</keyword>. Check them out below. 
 
<img class="gwt-Image" src="/photo/47555874.cms" /> 
 
 
<img class="gwt-Image" src="/photo/47555879.cms" /> 
 
 
<img class="gwt-Image" src="/photo/47555881.cms" />

Hrithik Roshan touches down in Malaysia for IIFA 2015

<img class="gwt-Image" src="/photo/47598224.cms" /> 
 
If reports are to be believed, IIFA was a ride full of laughter, and the credit goes to the two actors who made an impressive stage debut, hosting the award ceremony for the first time. 
 
It’s no hidden fact that Ranveer Singh and Arjun Kapoor are mischief personified. We all got a glimpse of this in the infamous AIB Roast that took place last year, where the actors sportingly got roasted by a team of stand-up comedians, leaving the audience in splits. Even though the YouTube video was banned and FIRs were registered against both the actors as well as several others, the actors didn’t budge from talking about the reactions for the roast even at the IIFA night. 
 
The heartthrobs, who first worked together in Gunday, even had no qualms admitting their horrible performances in the film; however, they did so in their own mischievous style in front of the heaving Putra stadium in Kuala Lumpur. 
 
They started out in a serious tone, admitting to an act that offended many people and involved a famous director (hinting at Karan Johar who was present with them on the AIB Roast). However, just when everyone thought that they are serious about the roast, the duo quickly apologized for doing Gunday, which was a major critical failure. 
 
Not only that, they also sang a parody on Aamir Khan, who was very vocal on christening AIB roast as 'violent' rather than 'funny'. The actors sang "Hume maaf karna, O Aamir Khan. Hum kabhi nhi lenge Reema Lagoo and Farida Jalal ka naam." they sang. Actually, they had offended senior actors like Farida Jalal in the infamous roast, which had led to several negative reactions from the industry and Aamir Khan as well. 
 Hinting big time at the alleged romance between Ranveer and actress <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>, Arjun didn’t leave a chance to tease his friend as Deepika came on stage to receive her award for the Woman of the Year. 
 
Later, Ranveer Singh went down on his knees in front of Deepika and gave her a red heart-shaped balloon, as Arjun stood in the corner, giving his friend the space that he wanted. 
 
<img class="gwt-Image" src="/photo/47598055.cms" /> 
<a href="https://twitter.com/IIFA/status/607604939888558080">IIFA Twitter</a> 
 
Many actors, like Shahid Kapoor and Ranbir Kapoor were at the receiving end of their jokes, because of Shahid’s alleged link-ups with every actress he has worked with, and Ranbir’s recent duds on Box office, like Roy and Bombay Velvet. 
 
Apparently, Ranveer also asked Shahid if he would be invited at the latter’s wedding, the preparations for which are underway, to which he got downright rejected. Shahid later went on to win the award for the best actor in a leading role, for his titular role in the multi-award winning movie Haider. 
 
<a href="http://www.businessinsider.in/Here-is-the-list-of-the-winning-performances-at-IIFA-2015/articleshow/47583826.cms">Read more: Here is the list of the winning performances at IIFA 2015</a>

Did Ranveer Singh and Arjun Kapoor apologize for AIB Roast at IIFA?

<img class="gwt-Image" src="/photo/47584924.cms" /> 
 International Indian Film Academy Awards (IIFA) is one of the most reputed film awards, and also the most awaited ones for sure. This year, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities touched down at Malaysia to attend one of the biggest galas of the year, and thanks to social media, everyone got to have a look at the ongoing magnificence. 
 
The award function took place on 5th June, and was a grand affair, as visible from the various images on Twitter and Instagram. 
 
Hosted by the Bollywood babas Ranveer Singh and Arjun Kapoor, the award function would be telecast on Colors channel, but we bet that you can’t wait to know who won what at this esteemed award ceremony. 
 
You really don’t have to wait that long; here is the complete list of major performance awards won at the esteemed award function. 
 
Image courtesy: <a href="https://www.facebook.com/TheIIFAAwards/photos/a.246171418738203.61529.246171195404892/619413718080636/?type=1&amp;theater">IIFA Facebook</a>

Here is the list of the winning performances at IIFA 2015

<img class="gwt-Image" src="/photo/47502007.cms" /> 
 Bromance has been redefined by two young and talented actors of the Hindi Film Industry. We are talking of <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer singh</keyword> and <keyword id="114453" type="PERSON" weightage="100" keywordseo="Arjun-Kapoor">Arjun Kapoor</keyword>, who we believe shared a bond of friendship even before they entered <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> as both of them are related to each other; but ever since they have appeared as Bikram and Bala in 2014’s Gunday, they have rekindled their bromance and how. 
 
First appearing in Gunday together, they got girls drooling over their oily bodies and flaunted their well-toned physiques. Even though both of them go mum when they are asked about the reason behind doing this movie, their friendship certainly evolved to the next level after the movie. 
 
Next, the world saw them together appearing at the chat show Koffee With Karan; both of them introduced the world to the term they had coined for each other, the much-endearing ‘Baba’. Answering questions hinting at a possible hook-up between the two with quite a comfort, the actors showed to the world that you can be good friends despite being each other’s arch competitors. 
 
Well, the good-looking jodi (we bet we can call them that because of their public displays of affection) rocked the nation once again when they came fully prepared to be roasted at AIB Roast. As we say rock, we mean it in all its glory because the show not only irked some segments of the society but also got banned and invoked legal trouble for the organizers and participants. 
 
Well, the show certainly got banned but not without telling the world so much about the bond that these upcoming superstars share with each other. 
 
Even though they are not coming together in any movie in the near future, they keep on posting about each other’s movies every now and then, and even share pictures from the past, without feeling shy about the way they looked back then. 
 
Such love, we tell you! 
 
Next in line is their stint as hosts for IIFA, in which they are possibly going to take their inglorious humor ahead and humiliate everyone, including each other. What we expect from this award show is not something that people usually do at award shows, which is being humble and appreciative. 
 
We can only expect a show which would remind us of the good old days of Shah Rukh Khan-Saif Ali Khan, Riteish Deshmukh-Boman Irani and even the not-so-old Ranbir Kapoor-Imran Khan. 
 
All these jodis made the award functions worth watching for, and left the audience in splits because of the chemistry they shared, something which the Babas have in abundance. 
 
IIFA takes place in Kuala Lumpur on June 5, coincidentally the day on which Ranveer’s much-awaited movie <a href="http://www.businessinsider.in/Did-you-catch-behind-the-scenes-actions-of-Dil-Dhadakne-Do/articleshow/47340864.cms">Dil Dhadakne Do</a> releases. 
 
Picture by BCCL

What to expect from Bollywood’s hot n’ happening ‘Babas’ at IIFA this year?

<img class="gwt-Image" src="/photo/47553701.cms" /> 
 It’s the IIFA weekend, and all the leading <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> stars have reached Kuala Lumpur to paint the town red. 
 <keyword id="62210" type="PERSON" weightage="100" keywordseo="Sonakshi-Sinha">Sonakshi Sinha</keyword>, who is on a crazy Dubsmash ride these days, has reached IIFA too—after having a gala birthday bash a few days back—but her Dubsmash fever is not over yet! 
 
Straight from the press conference of IIFA, Sonakshi, who goes by the Instagram handle AsliSona was in her neatly swept hair and sharp make-up when she posted a Johnny Bravo dubsmash. 
 
What followed is for you to see. Watch the video here: 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4">
	
		
			 
		
		
			<a href="https://instagram.com/p/3ighH8FdKa/" target="_top">#JohnnyBravo is baaaack 😂 #funny #stupid #silly #crazy #fun #justforkicks</a>
		
			A video posted by Sonakshi Sinha (@aslisona) on
		<time datetime="2015-06-05T07:32:01+00:00">
			Jun 5, 2015 at 12:32am PDT</time>
	
</blockquote>
<script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script> 
It certainly looks like someone is going to cast her in the leading role, if the famous cartoon ever gets a Hindi remake.

Sonakshi Sinha Calls 911 From Malaysia

<img class="gwt-Image" src="/photo/47555473.cms" /> 
 
A few months ago, we told you that <a href="http://www.businessinsider.in/Kunal-Kapoor-Marries-Naina-Bachchan-Here-Are-Some-Other-Celebrities-Who-Whispered-their-I-Dos/articleshow/46198356.cms">Kunal Kapoor married Amitabh Bachchan’s niece Naina</a> in a secret ceremony. However, just a few months into the marriage and the Rang De Basanti actor has developed a crush on someone from the industry. Not only that, Kapoor has even announced it on the social networking site Twitter. 
 And the celebrity is none other than the favourite Baba of the industry, <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>. 
 <keyword id="3706" type="PERSON" weightage="100" keywordseo="Kunal-Kapoor">Kunal Kapoor</keyword> tweeted his admiration for the <keyword id="804876" type="UNKNOWN" weightage="100" keywordseo="Dil-Dhadakne-Do">Dil Dhadakne Do</keyword> actor after watching the latest release. 
 
Here is how he publicly admitted his crush. 
<blockquote class="twitter-tweet" lang="en">
	
		And forget the girls, I think I have a lil crush on <a href="https://twitter.com/RanveerOfficial">@RanveerOfficial</a> after DDD!
	— kunal kapoor (@kapoorkkunal) <a href="https://twitter.com/kapoorkkunal/status/606317780112048128">June 4, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> Ranveer too announced his love for the fellow actor in the same manner. 
<blockquote class="twitter-tweet" data-conversation="none" lang="en">
	
		<a href="https://twitter.com/kapoorkkunal">@kapoorkkunal</a> hahaha! Love you Kunnu! :) &lt;3
	— Ranveer Singh (@RanveerOfficial) <a href="https://twitter.com/RanveerOfficial/status/606344831351332864">June 4, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script>A few weeks back, Ranveer had also used Twitter to introduce his ‘bae’ to the world, and no, she is not Deepika Padukone, as opposed to what we were thinking. 
 Baba’s bae is none other than director <keyword id="36968" type="PERSON" weightage="100" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, who has directed him in Dil Dhadakne Do. 
 
Here are the tweets in which he introduced his bae to the world: 
<blockquote class="twitter-tweet" lang="en">
	
		Zo is Bae! &lt;3 <a href="https://twitter.com/hashtag/ZoyaAkhtar?src=hash">#ZoyaAkhtar</a> <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a> <a href="http://t.co/MZOdyKwNhc">pic.twitter.com/MZOdyKwNhc</a>
	— Ranveer Singh (@RanveerOfficial) <a href="https://twitter.com/RanveerOfficial/status/590421875261485056">April 21, 2015</a> 
	 </blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en">
	
		Bae &amp; i &lt;3 <a href="https://twitter.com/hashtag/ZoyaAkhtar?src=hash">#ZoyaAkhtar</a> <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a> <a href="http://t.co/2FYPdHvVeE">pic.twitter.com/2FYPdHvVeE</a>
	— Ranveer Singh (@RanveerOfficial) <a href="https://twitter.com/RanveerOfficial/status/590422467002273794">April 21, 2015</a> 
	 </blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en">
	
		Bae goals. <a href="https://twitter.com/hashtag/ZoyaAkhtar?src=hash">#ZoyaAkhtar</a> <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a> <a href="http://t.co/IHyVVo6nDj">pic.twitter.com/IHyVVo6nDj</a>
	— Ranveer Singh (@RanveerOfficial) <a href="https://twitter.com/RanveerOfficial/status/590422547021176832">April 21, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> Cute, isn’t he? We can’t wait for IIFA 2015 to come on air, so that we can see his humour coming alive on stage, and that too with the man he shares the most amazing chemistry with. 
 
Also read: <a href="http://www.businessinsider.in/What-to-expect-from-Bollywoods-hot-n-happening-Babas-at-IIFA-this-year/articleshow/47501940.cms">What to expect from Bollywood’s hot n’ happening ‘Babas’ at IIFA this year?</a> 
 
Image courtesy: <a href="http://media.mensxp.com/media/photogallery/2013/Nov/81549_1383988988.jpg">MensXp</a>

Kunal Kapoor has developed a crush on other Bollywood Celeb. Know who

<img class="gwt-Image" src="/photo/50027890.cms" /> 
 We all know the level of friendship that <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> and <keyword id="114453" type="PERSON" weightage="100" keywordseo="Arjun-Kapoor">Arjun Kapoor</keyword> share. True, they must have known each other since childhood, given that Singh is the maternal cousin of Kapoor’s paternal cousin Sonam, but it was only after starring together in <a href="http://www.businessinsider.in/Box-Office-Gunday-LeavesYou-Clueless-But-Cash-Register-is-Ringing/articleshow/30626422.cms">Gunday</a> which made the whole world take notice of their chemistry. 
 
If a big-budget movie wasn’t enough, both Singh and Kapoor came together for <a href="http://www.businessinsider.in/Did-Ranveer-Singh-and-Arjun-Kapoor-apologize-for-AIB-Roast-at-IIFA/articleshow/47597999.cms">AIB roast</a>, the much controversial show that brought them in news for all the wrong reasons. Hosting <a href="http://www.businessinsider.in/What-to-expect-from-Bollywoods-hot-n-happening-Babas-at-IIFA-this-year/articleshow/47501940.cms">IIFA</a> was the next big thing in their plate, and we once again got to see the stirring chemistry they showed off. 
 
However, it’s been quite some time that we haven’t seen the Baba couple together, and the reason is Arjun Kapoor’s disappearance from the country. He is in Argentina, busy hosting the next season of Khatron Ke Khiladi and Insta-blogging his adventures. 
 
Ranveer Singh, on the other hand, is missing his partner in crime so much that he decided to Dubsmash his feelings, and giving him company was another actor of their times, <a href="http://www.businessinsider.in/Guess-who-got-a-letter-and-bouquet-from-Amitabh-Bachchan-once-again/articleshow/47453640.cms">Ayushmann Khurrana</a>. 
 
Here is the video: 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="6" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/-zMu8jl89F/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">@arjunkapoor a very special message for you Baba 😥 #BringArjunHome @ayushmannk</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A video posted by Ranveer Singh (@ranveersingh) on
		<time datetime="2015-12-02T18:45:59+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Dec 2, 2015 at 10:45am PST</time>
	</div>
</blockquote>
<script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script> 
What do you think about this emotional video by one best friend to another? 
 
<a href="http://www.delhidailynews.com/news_image/1396177277ranveer-arjun.jpg">Image source</a>

Ranveer misses Arjun Baba so much he ‘Dubsmash’ed to prove it

<img class="gwt-Image" src="/photo/47630596.cms" />It is #throwbackthursday, or #tbt, again and Bollywood actress Sonakshi ‘Dabangg’ Sinha has posted a beautiful photo with her friend ‘Cleo’- a horse. 
 
Today, the ‘Lootera’ girl has decided to voice out a concern also, through her photos and a series of tweets, which is banning Jallikattu. 
 
She has urged Union Minister Prakash Javadekar to ban Jallikattu, a bull taming sport played in Tamil Nadu to celebrate Pongal. 
 
Even though the Supreme Court has banned the sport, it is still practiced in many parts. 
 
Sonakshi loves posting pictures on instagram, Facebook and Twitter. Recently, she created ripples through a number of Dubsmash videos and Salman Khan also made a debut Dubsmash with her. She was also quite active while posting candid moments and photos of IIFA 2015. 
 
Let’s see her five #throwbackthursdays pictures on social networking sites: 
 
 
<blockquote class="twitter-tweet" lang="en">
	
		<a href="https://twitter.com/hashtag/throwbackthursday?src=hash">#throwbackthursday</a> with my beautiful friend Cleo. The best conversations are with those who listen! <a href="https://twitter.com/hashtag/horsewhisperer?src=hash">#horsewhisperer</a> <a href="http://t.co/YOiDKbtMRL">pic.twitter.com/YOiDKbtMRL</a> — <keyword id="62210" type="PERSON" weightage="100" keywordseo="Sonakshi-Sinha">Sonakshi Sinha</keyword> (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/608919567859994624">June 11, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
<blockquote class="twitter-tweet" lang="en">
	
		Animals are never cruel to animals. Animals dont judge each other. These are all "human" traits. And we think we r superior. <a href="https://twitter.com/hashtag/BanJallikattu?src=hash">#BanJallikattu</a>
	— Sonakshi Sinha (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/608890449542037504">June 11, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
<blockquote class="twitter-tweet" lang="en">
	
		<a href="https://twitter.com/hashtag/ThrowbackThursday?src=hash">#ThrowbackThursday</a> or lets just say throw wayyyyy way back! <a href="https://twitter.com/hashtag/daddysgirl?src=hash">#daddysgirl</a> <a href="https://twitter.com/ShatruganSinha">@ShatruganSinha</a> <a href="http://t.co/cdjjBWEIaN">pic.twitter.com/cdjjBWEIaN</a>
	— Sonakshi Sinha (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/601281967460495361">May 21, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4">
	
		
			 
		
		
			<a href="https://instagram.com/p/10GK1sFdAm/" target="_top">#throwbackthursday mini me with walt @disney! Fun times in Florida last year 😊</a>
		
			A photo posted by Sonakshi Sinha (@aslisona) on
		<time datetime="2015-04-23T10:25:20+00:00">
			Apr 23, 2015 at 3:25am PDT</time>
	
</blockquote>
<script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script> 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4">
	
		
			 
		
		
			<a href="https://instagram.com/p/2p6m86ldBI/" target="_top">#ThrowbackThursday : this was my performance at the O2 in london last year! I love performing on stage, the energy is something else! #stage #performance #fun #madness #energy</a>
		
			A photo posted by Sonakshi Sinha (@aslisona) on
		<time datetime="2015-05-14T08:03:18+00:00">
			May 14, 2015 at 1:03am PDT</time>
	
</blockquote>
<script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script> 
<blockquote class="twitter-tweet" lang="en">
	
		<a href="https://twitter.com/hashtag/throwbackthursday?src=hash">#throwbackthursday</a> Im nt upside down, the world is! Waiting on my wrist to get ok so i can do this again! <a href="https://twitter.com/hashtag/handstand?src=hash">#handstand</a> <a href="http://t.co/Hw3mWqlsxZ">pic.twitter.com/Hw3mWqlsxZ</a>
	— Sonakshi Sinha (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/588580771729838080">April 16, 2015</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
(Image: Indiatimes)

#Throwbackthursday: Sonakshi Sinha posts photo with her friend Cleo!

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/564a22085afbd322218b456b-800-493/exclusive-after-paris-americans-want-us-to-do-more-to-attack-islamic-state---reuters/ipsos-poll.jpg" alt="General view of the scene with rescue service personnel working near covered bodies outside the Le Carillon restaurant following shooting incidents in Paris, France, November 13, 2015. REUTERS/Philippe Wojazer" data-mce-source="Thomson Reuters" data-mce-caption="General view of the scene with rescue service personnel working near covered bodies outside a restaurant following shooting incidents in Paris, France" />Thomson ReutersGeneral view of the scene with rescue service personnel working near covered bodies outside a restaurant following shooting incidents in Paris, France</div></div></div>The world stands in solidarity with France, after a horrifying attack on November 13th that left at least 129 people dead. In the face of so much bloodshed, we must not forget that terrorism cannot be defeated by bombs and bullets alone.Terrorism wins the hearts and minds of potential recruits before those recruits go on to kill and die for their cause. Unless we find a way to stop this recruitment and radicalization, success in the fight against terrorism can never be guaranteed.At times like these, we are liable to fall back on biases, stereotypes and assumptions, rather than what the evidence tells us about why people become violent radicals. After events like the Paris attacks, the hardest questions become the most urgent as well: What factors contribute to the radicalization process? What role does religion really play in that process? And what more can be done to dissuade marginalized or disaffected youth of today from becoming the extremists of tomorrow?Terrorists versus MuslimsEarlier this year, the New York Times published a story titled "<a href="http://www.nytimes.com/2015/06/28/world/americas/isis-online-recruiting-american.html?_r=0">ISIS and the Lonely American</a>" which offers some interesting answers to these questions, even as it challenges our expectations. Alex, the subject of the story, made "a new group of friends online," a cohort described as "the most attentive she ever had." They were part of the social media presence of Daesh (the more pejorative Arabic term for ISIS) and worked diligently to push her to accept their religion and their ideology - and to join the group in Syria. They told her Islam required it.But when Alex, who was a recent convert to Islam, found a mosque just miles from her home, her online contacts turned sullen. They strongly dissuaded her from visiting the mosque, insisting American Muslims were "persecuted." Under no circumstance, they stressed, could she reveal her new Islamic beliefs to other Muslims.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/564a109a2491f9c22b8b5536-1280-720/isis flag.jpg" alt="ISIS Islamic State" data-mce-source="Nashir" data-mce-caption="An ISIS militant with an ISIS flag." />NashirAn ISIS militant with an ISIS flag.</div></div></div>Alex's experience is similar to many others that Daesh has targeted for recruitment from both within the Muslim world and outside of it. Alex wasn't radicalized inside of a mosque. She was radicalized because she never went to a mosque.Her Daesh recruiters tried to keep her from any mainstream, widely accepted expression of Islam because they feared it might thwart their brainwashing attempts.That's because mainstream Islamic values and the Daesh worldview simply do not match up.This is presumably why time and again, both studies and expert opinion demonstrate that those with a strong understanding of Islam are among the most resistant to radicalization.Former National Security Council Director Quintan Wiktorowicz reached this exact conclusion <a href="http://www.npr.org/2011/01/24/133125267/new-terrorism-adviser-takes-a-broad-tent-approach">after interviewing hundreds of Islamists</a> in an attempt to uncover key drivers of radicalization.A <a href="http://www.theguardian.com/uk/2008/aug/20/uksecurity.terrorism1">2008 briefing note on radicalization prepared by MI5's behavioral science unit</a> noted "a well-established religious identity actually protects against violent radicalization" and that many terrorists "lack religious literacy." It should have come as no surprise to find that would-be Daesh recruits Yusuf Sarwar and Mohammed Ahmed purchased books like "<a href="http://www.bloomberg.com/news/articles/2014-12-05/koran-for-dummies-jihadists-jailed-for-martyrdom-mission">Islam for Dummies</a>" before trying to join the group.These facts point to a simple reality that Daesh routinely exploits. Those with a poor or superficial understanding of Islam can often make good recruiting candidates.That's why the <a href="http://www.oic-oci.org/oicv2/page/?p_id=52&amp;p_ref=26&amp;lan=en">Organisation of Islamic Cooperation (OIC),</a> the world's second largest inter-governmental body after the UN with 57 member-states, is in the process of launching an anti-extremism messaging center that connects leading Muslim-world religious scholars with the latest social media tools and strategies.A major Muslim response to DaeshThe Center's first priority is to work to discredit the perceived religious legitimacy that Daesh believes has given it the authority to order and inspire abhorrent acts of violence, like those committed in Paris. If Islam is falsely peddled as the justification for these acts, it must be the Islamic world that corrects this misconception.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/564867bc2491f973008b539f-8688-5792/gettyimages-497162324.jpg" alt="paris" data-mce-source="Getty Images" />Getty ImagesA memorial for victims of the November 13th attacks in Paris.</div></div></div>To this end, the OIC has partnered with its subsidiary organ the <a href="http://berkleycenter.georgetown.edu/organizations/islamic-fiqh-academy">International Islamic Fiqh Academy</a> (IIFA), a body of senior Islamic scholars from across the world specializing in Islamic jurisprudence and knowledge.As it is, Fiqh (jurisprudence) happens not to be one of Daesh's strong suits. A proper exegesis of the Quran and Hadith (the reports of actions and sayings of the Prophet Muhammad) for the purpose of inferring a legal injunction is a complex and considered process. Daesh diverges from it constantly.For instance, under normative Islamic practice, a legal judgment cannot be passed without referring to all mention of that issue within religious scripture. An understanding of the conditions of revelation for each verse is also required as some are limited in application to 7th century Arabia, the place and time when these verses were revealed.There is also a tradition of abrogation in Qur'anic exegesis where certain verses overrule others, not to mention centuries of jurisprudential commentary that informs how legal injunctions are applied. The Hadith that Daesh so wantonly cherry-pick to justify their violence relate to hundreds of thousands of reports of varying degrees of reliability, some deemed credible, but others deemed fabrications. Indeed, within certain contexts, learned scholars can use the same methodology and arrive at different but equally valid conclusions - such is the complexity of scriptural exegesis.But the good work of Islamic scholars in highlighting Daesh's failure to conform to basic Islamic legal and moral principles simply hasn't been communicated in ways likely to resonate with those who need to hear this message the most. After all, a body of scholarly work discrediting the religious basis for Daesh's extremism already exists.The Fiqh Academy, for example, has endorsed the <a href="http://www.ammanmessage.com/">Amman Message</a>, which establishes preconditions for Islamic legal rulings and actually forbids apostasy charges, like the ones that Daesh has infamously issued. And a 17-page <a href="http://www.lettertobaghdadi.com/">open letter to al-Baghdadi</a> from 126 Islamic scholars and leaders from across the world refers to religious legal precedent and scripture to meticulously dismantle the authenticity of the "Islamic State."Connecting such religiously authoritative critiques of Daesh with cutting-edge social media strategies offers real scope to disrupt Daesh's online messaging. It could discredit their self-portrayal as an authentic, modern-day Caliphate, something that's central to their appeal in the eyes of impressionable young potential recruits.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56461f4211231419008b4f22-1181-779/isis reach map.jpg" alt="ISIS reach map" data-mce-source="Reuters" data-mce-caption="Attacks across the greater Middle East attributed to ISIS as of mid-2015." />ReutersAttacks across the greater Middle East attributed to ISIS as of mid-2015.</div></div></div>But scholarly messages on religion alone are not enough.Daesh hijacks religion for another dangerous purpose as well: to aggravate sectarian and religious hatred. Here too, religious-based messaging can help counter the sectarian sentiment Daesh both stokes and exploits during the radicalization process.The human narrative can also be of invaluable help. Personal accounts and stories of victims of sectarian and terrorist violence are a uniquely powerful tool for hindering the dehumanization of the "other," making it difficult to color ethnic, religious and sectarian relations in simplistic black-and-white terms.Perversely, the human narrative is among the most powerful tools in Daesh's own PR arsenal. Daesh recruitment videos directed at a particular nation often include recruits from the same communities telling their stories in ways that ordinary people can understand and relate to.Daesh knows the power of humanizing its message. So must any counter-response. That's why the OIC messaging center will ensure the defeat of Daesh's ideology works hand-in-hand with promoting the narratives of the group's victims, as well as those who have become disillusioned with Daesh or have experienced and witnessed the depravities of the group first-hand. The center will build the capacity of civil society voices on social media as well.There are other challenges too. Marginalization and disaffection can create ideal conditions for radicalization to occur. This is in part why Daesh's vision of success is so resonant for some. Wider socio-economic action is undoubtedly needed to address some of these deeper root causes of radicalization. This is all the more reason a better alternative to Daesh's narrative is needed in any counter-messaging strategy.That counter-narrative is something the OIC messaging center, in conjunction with the Islamic Fiqh Academy, will work to formulate and promote. In the present and throughout history, religion has unfortunately been hijacked for violent, perverse ends all over the world. But it has also offered hope, been a source of solace and peace and given those who suffer pain, marginalization and distress the patience to overcome those challenges. The vast majority of the world's believers derive meaning form religion without resorting to anger, hate and violence.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56028c155afbd3343c8b4567-800-535/islams-pilgrims-pray-for-peace-in-muslim-countries-wracked-by-war-2015-9.jpg" alt="A Muslim pilgrim prays on Mount Mercy on the plains of Arafat during the annual haj pilgrimage, outside the holy city of Mecca September 23, 2015. REUTERS/Ahmad Masood" data-mce-source="Thomson Reuters" data-mce-caption="A Muslim pilgrim prays on Mount Mercy on the plains of Arafat during the annual haj pilgrimage, outside the holy city of Mecca " />Thomson ReutersA Muslim pilgrim prays on Mount Mercy on the plains of Arafat during the annual haj pilgrimage, outside the holy city of Mecca </div></div></div>It is that message of peace, tolerance and pluralism that the OIC's messaging center will stress through credible, authoritative reading of scripture. It is a far cry from Daesh's narrative of conflict, retribution and immediate gratification, grounded in Deash's dehumanizing of all who do not share their beliefs.The Scope and the ScaleVolume will be a challenge. Daesh disseminates an extraordinary amount of social media content, driven by a vast support network. According to the Brookings Institution, between October and December 2014, there were 46,000 Twitter accounts <a href="http://www.brookings.edu/~/media/research/files/papers/2015/03/isis-twitter-census-berger-morgan/isis_twitter_census_berger_morgan.pdf">supporting Daesh narratives</a>.Any effective response requires a support network of our own. That means engagement with civil society partners already operating in this space. Such a diverse collaboration means there won't be agreement on every issue. But it is precisely this ability to acknowledge difference while uniting against violent extremism that must distinguish the Muslim world from Daesh's narrow, divisive ideology.The very existence, <a href="http://themuslim500.com/the-oic-more-necessary-than-ever">structure and mission of the OIC embodies that principle</a>. Its fifty-seven member-states span four continents, many different types of governments, various ethnicities and sects, and numerous approaches to Islam. It represents the diversity of Muslim life and practice that sectarian extremists like Daesh fear and despise.Whether that diversity survives or fractures depends on the outcome of a battle for hearts and minds that's taking place across social media and in the wider world. In the aftermath of the November 13th attacks on Paris, it is an ideological battle the Muslim world has a unique responsibility to confront, one that requires a pan-Muslim and transnational response.Mr. Amanul Haq is a Director in the Cabinet of the OIC Secretary General and Head of the OIC's Peace, Security and Mediation Unit. Prior to joining the OIC, Mr. Haq served as Consul in the Consulate General of Bangladesh in New York.

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