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2 mins read
$315 billion in market value has been erased from these 4 companies since Apple's iOS privacy changes went into effect last year
Meta Platforms expects the headwind stemming from Apple's IDFA privacy change to "moderately increa…
Matthew Fox
1 min read
Apple's iPhone privacy upgrade cost Facebook, YouTube, Twitter, and Snap nearly $10 billion in ad revenue, report says
Apple introduced a privacy change for iPhones in April that forces apps to ask users' permission be…
Isobel Asher Hamilton
3 mins read
Here is how to champion app marketing in the light of new ATT updates
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve t…
4 mins read
If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
"App Tracking Transparency" notifications are one of the big new features in iOS 14.5. You might ne…
Lara O'Reilly
1 min read
Seeking nominations for the advertising and marketing execs helping their companies prepare for a data-privacy world
Insider's list will spotlight top advertising execs who are navigating a shifting ad data and priva…
Tanya Dua
2 mins read
Mark Zuckerberg has said Apple's upcoming privacy changes could strengthen Facebook, after months-long PR campaign against them
Facebook CEO Mark Zuckerberg said during a discussion on Clubhouse, "Apple's changes encourage more…
Isobel Asher Hamilton
1 min read
How To Switch Off Apple's iPhone Tracking System In iOS 7
This brings up the "Limit Ad Tracking" option. Move the slider button to "on." Yes, it's confusing:…
Jim Edwards
1 min read
Google Is Losing The War Over Cookies And May Ditch Them In Favor Of A New User-Tracking Device
Competing companies have lined up against cookies: Microsoft has made "do not track" the default se…
Jim Edwards
2 mins read
Apple's privacy chief regretted creating its infamous ad-tracking tool after developers started using it in ways the tech giant didn't intend, report says
Erik Neuenschwander told colleagues he regretted building Apple's IDFA, which allows third parties …
Katie Canales
2 mins read
Meta Platforms falls 9% after registering its first quarterly revenue drop in history as it still reels from Apple privacy change
"We seem to have entered an economic downturn that will have a broad impact on the digital advertis…
Matthew Fox
4 mins read
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
3 mins read
5 reasons why 'Facebook's hands are tied,' according to the founder of an app acquired by the tech giant
The founder said Meta is plagued by antitrust scorn, Apple's ad targeting block, and the metaverse …
Katie Canales
4 mins read
'Holiday halo bodes well for advertising spend': Here's what 4 Wall Street analysts expect from Facebook's 4th-quarter earnings report
Investors should expect a strong fourth-quarter earnings report from Facebook, but Apple's advertis…
Matthew Fox
3 mins read
Apple illegally tracks iPhone users to target them with ads, EU privacy activism group claims in lawsuit
Max Schrems' complaint focuses on Apple's use of identifier codes that track users' behavior on iPh…
Isobel Asher Hamilton
4 mins read
Researchers found North Dakota's contact-tracing app covertly sending location and advertising data to third parties
The app's maker admitted to sending data from iPhones to Foursquare, but said it wasn't being used …
Isobel Asher Hamilton
2 mins read
JPMorgan downgrades Facebook parent Meta for the first time ever and removes it from its top-ideas list after earnings disaster
Meta stock is undergoing a valuation re-rating that now makes it cheaper than the S&P 500 index on …
Matthew Fox
2 mins read
Facebook stock jumped more than 4% after Mark Zuckerberg said Apple's privacy update will help the social media giant
Facebook CEO Mark Zuckerberg said he thinks that Facebook may be in a "stronger position" as Apple …
Fatma Khaled
2 mins read
10 things in tech you need to know today
Apple hits out at Facebook, Snap acquires Voisey, and Google rolls out RCS.
Shona Ghosh
2 mins read
Mark Zuckerberg claimed Apple's planned privacy protections could hurt small businesses and economic recovery 'in 2021 and beyond'
Zuckerberg said targeted ads are "helping small business" and efforts to limit them could hurt thos…
Tyler Sonnemaker
4 mins read
Mark Zuckerberg hits out against Apple as Facebook's ad revenue dwindles
Facebook has been fiercely critical of Tim Cook's masterstroke of retiring the Identifier for …