You Searched For "IDFA" and got 18 results
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2 mins read
Apple's privacy chief regretted creating its infamous ad-tracking tool after developers started using it in ways the tech giant didn't intend, report says
Erik Neuenschwander told colleagues he regretted building Apple's IDFA, which allows third parties …
Katie Canales
5 mins read
Apple's latest iPhone software update will make it a lot harder for advertisers to track you
Seufert said: "If I'm searching for 'hotel app', Apple doesn't really care if I've ever clicked on …
Lara O'Reilly
4 mins read
'Holiday halo bodes well for advertising spend': Here's what 4 Wall Street analysts expect from Facebook's 4th-quarter earnings report
Investors should expect a strong fourth-quarter earnings report from Facebook, but Apple's advertis…
Matthew Fox
4 mins read
If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
"App Tracking Transparency" notifications are one of the big new features in iOS 14.5. You might ne…
Lara O'Reilly
4 mins read
Researchers found North Dakota's contact-tracing app covertly sending location and advertising data to third parties
The app's maker admitted to sending data from iPhones to Foursquare, but said it wasn't being used …
Isobel Asher Hamilton
3 mins read
Apple illegally tracks iPhone users to target them with ads, EU privacy activism group claims in lawsuit
Max Schrems' complaint focuses on Apple's use of identifier codes that track users' behavior on iPh…
Isobel Asher Hamilton
2 mins read
Meta Platforms falls 9% after registering its first quarterly revenue drop in history as it still reels from Apple privacy change
"We seem to have entered an economic downturn that will have a broad impact on the digital advertis…
Matthew Fox
1 min read
Google Is Losing The War Over Cookies And May Ditch Them In Favor Of A New User-Tracking Device
Competing companies have lined up against cookies: Microsoft has made "do not track" the default se…
Jim Edwards
2 mins read
Mark Zuckerberg has said Apple's upcoming privacy changes could strengthen Facebook, after months-long PR campaign against them
Facebook CEO Mark Zuckerberg said during a discussion on Clubhouse, "Apple's changes encourage more…
Isobel Asher Hamilton
1 min read
How To Switch Off Apple's iPhone Tracking System In iOS 7
This brings up the "Limit Ad Tracking" option. Move the slider button to "on." Yes, it's confusing:…
Jim Edwards
3 mins read
5 reasons why 'Facebook's hands are tied,' according to the founder of an app acquired by the tech giant
The founder said Meta is plagued by antitrust scorn, Apple's ad targeting block, and the metaverse …
Katie Canales
1 min read
Major Australian Bank Launches 'GAYTMs' To Celebrate Sydney Mardi Gras
"This association is all about encouraging an environment where everyone feels comfortable being th…
Steven Perlberg
2 mins read
$315 billion in market value has been erased from these 4 companies since Apple's iOS privacy changes went into effect last year
Meta Platforms expects the headwind stemming from Apple's IDFA privacy change to "moderately increa…
Matthew Fox
2 mins read
10 things in tech you need to know today
Apple hits out at Facebook, Snap acquires Voisey, and Google rolls out RCS.
Shona Ghosh
1 min read
Seeking nominations for the advertising and marketing execs helping their companies prepare for a data-privacy world
Insider's list will spotlight top advertising execs who are navigating a shifting ad data and priva…
Tanya Dua
1 min read
Apple's iPhone privacy upgrade cost Facebook, YouTube, Twitter, and Snap nearly $10 billion in ad revenue, report says
Apple introduced a privacy change for iPhones in April that forces apps to ask users' permission be…
Isobel Asher Hamilton
2 mins read
Facebook stock jumped more than 4% after Mark Zuckerberg said Apple's privacy update will help the social media giant
Facebook CEO Mark Zuckerberg said he thinks that Facebook may be in a "stronger position" as Apple …
Fatma Khaled
2 mins read
Microsoft, Google And Apple Now All Want The Cookie To Die
The news represents the latest blow to third-party cookies, small pieces of code that companies use…