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Can you imagine turning one Indian village digital every day? <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI Bank</keyword> claims it will do it. 
 ICICI <keyword id="6355272" type="CITY" weightage="20" keywordseo="Bank">Bank</keyword>, today announced that it will transform 100 villages into Digital Villages through a number of measures. 
 
These villages will enable villagers to use digital channels for banking and payments transactions. There, villagers will be able to open bank accounts using Aadhar-based e-KYC and make cashless payments to retail stores through a unique SMS/USSD-based mobile solution. 
 Additionally, ICICI Bank in association with <keyword id="339601" type="ORGANIZATION" weightage="20" keywordseo="ICICI-Foundation">ICICI Foundation</keyword> will impart vocational training to nearly 10,000 underprivileged villagers, especially women, to help them earn a sustainable livelihood. The bank will also extend credit facilities to the trained villagers in a bid to boost self-employment opportunities in the villages. 
 This ambitious move is inspired by the success of India’s first digital village, created by ICICI Bank at <keyword id="3896834" type="UNKNOWN" weightage="20" keywordseo="akodara">Akodara</keyword> in <keyword id="48360" type="CITY" weightage="20" keywordseo="Sabarkantha">Sabarkantha</keyword> district of Gujarat. Ms. <keyword id="45875" type="PERSON" weightage="20" keywordseo="Chanda-Kochhar">Chanda Kochhar</keyword>, MD &amp; CEO, ICICI Bank said , “We strongly feel that technology can play an important role in putting development on a fast lane.” 
 
The bank will create a cashless ecosystem at these villages, provide vocational training to 10,000 villagers in first 100 days and offer them credit linkages so that the villagers can start their own business ventures. 
 
<a href="http://www.businessinsider.in/MobiKwik-launches-a-light-lite-app-to-integrate-all-Indians/articleshow/55662642.cms">ALSO READ: MobiKwik launches a 'lite' app for seamless transactions, even on basic connection</a> 
 
ICICI Bank will use <a href="http://www.businessinsider.in/EXCLUSIVE-Inside-Paytm-the-first-24-hours-after-demonetization/articleshow/55581182.cms">tablet-based banking and Aadhar-based e-KYC </a>to help villagers open accounts in few hours without submitting physical documents. All adults in the villages will have saving accounts, which will be linked to <keyword id="155319" type="COMPANY" weightage="20" keywordseo="Aadhar">Aadhar</keyword> to enable direct transfer of government benefits into these accounts. There will be dedicated branch and ATM of ICICI Bank to service these accounts. 
 
The bank will provide a <a href="http://www.businessinsider.in/Is-your-credit-card-a-debt-sentence/articleshow/55617326.cms">unique SMS &amp; USSD based mobile service</a> which will facilitate the villagers to transfer funds, receive alerts &amp; statements and make payments to retail stores by using their mobile phones. This SMS banking will be available in regional languages and will function on basic mobile phones. The Bank will also set up end-to-end merchant infrastructure that will enable the retailers at the village to accept mobile based payments. 
 
The bank will also create a cashless, digital payment ecosystem for the predominant commercial activity of these villages and set up Point-of-Sale (POS) machines at seed and fertilizer outlets for cashless transactions using Rupay cards. 
 All this is being done in the wake of <keyword id="6362150" type="UNKNOWN" weightage="20" keywordseo="demonetization">demonetization</keyword> when the country's villages are suffering the most. As someone who saw how Akodara's citizens were reaping benefits from the digitization, this move is not only lauded but necessary right now.

ICICI
Bank to transform 100 villages into ‘Digital Villages’ in 100 days

When I was told about the ‘ICICI <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">Digital</keyword> Village’ at <keyword id="3896834" type="UNKNOWN" weightage="20" keywordseo="akodara">Akodara</keyword> in <keyword id="48360" type="CITY" weightage="20" keywordseo="Sabarkantha">Sabarkantha</keyword> district of <keyword id="6354766" type="COMPANY" weightage="20" keywordseo="Gujarat">Gujarat</keyword>, I was skeptical, because of two reasons: one, How is a ‘digital village’ possible with the lack of infrastructure? and two, when the cities are still cash economies with structured formal sectors, how can a single village be the exception? 
 
My answers were answered on a quick day trip to the village where we actually saw cashless transactions take place smoothly, similar to how things take place in the city. 
 The village was dedicated to the nation by Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> in January 2015 to commemorate <keyword id="233016" type="COMPANY" weightage="20" keywordseo="ICICI-Group">ICICI Group</keyword>’s 60 years in India. 
This was done to enable villagers to use technology in various aspects of life including banking, payments, education, among others. 
 
Here, Wi-Fi connectivity is available across the village where transactions as low as Rs. 10 take place on phone through SMS and the Internet. The wifi tower stands tall in the middle of the village. 
 
The objective for this was simple; to show that technology can be used to eliminate barriers that separate rural and urban India. 
 
<a href="http://www.businessinsider.in/ICICI-Bank-to-transform-100-villages-into-Digital-Villages-in-100-days/articleshow/55666437.cms">ALSO READ: ICICI Bank to transform 100 villages into ‘Digital Villages’ in 100 days</a> 
 
So how was it done? 
 First, every adult villager was encouraged to open a <keyword id="6355272" type="CITY" weightage="20" keywordseo="Bank">bank</keyword> account to enable savings and a cashless habit. 
The Bank uses tab banking to open savings bank account which allows customers to open accounts without submitting physical documents. The accounts are being serviced by a dedicated branch and an ATM which did not have a queue when we visited it! 
 
Various cashless transactions are facilitated through Debit Cards, SMS Banking, Online Banking, Cashless Payment Processing and other modes. 
 
The villagers' accounts are also being linked to Aadhar to enable direct transfer of government benefits into savings accounts. 
 
How is it enabled? 
 
<a href="http://www.businessinsider.in/MobiKwik-launches-a-light-lite-app-to-integrate-all-Indians/articleshow/55662642.cms">The cashless economy needed end-to-end payment solution </a>leveraging Rupay cards and SMS banking at the village shops, at the market for the sale of agri-produce and at the cooperative society for sale of milk. All of that was done with the help of the local government in association with the bank. 
 From enabling farmers to access the latest information on prices of agricultural commodities on <keyword id="35258" type="CITY" weightage="20" keywordseo="NCDEX">NCDEX</keyword> to establishing a water treatment plant to provide clean water to the villagers, all the resources were matched in level to the digital offering to create overall development. 
 
The result? 
 
<a href="http://www.businessinsider.in/EXCLUSIVE-Mobikwik-is-willing-to-partner-with-e-wallets-like-Paytm/articleshow/55667167.cms">All earning adults carry minimum cash, get daily payments in their bank accounts</a> and pay instantly for any service. 
What technology has done here is magnificent, if only the same model could’ve been implemented everywhere in the country overnight, to ease the pains of what this unplanned demonetization move has caused, particularly in the rural areas.

India is struggling with the effects of
demonetization while this Digital Village is blooming

ICICI Group dedicated 100 Digital Villages to the nation as a way to empower rural India. Arun Jaitely, Union Minister of Finance, Defence &amp; Corporate Affairs inaugurated the event for the announcement. The programme involves end-to-end digitization of transactions and other commercial activities, providing vocational training to villagers, extending credit facility and helping the villagers to access markets and earn a sustainable livelihood. 

 

 

 

 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="58460368" title="Exclusive: Vijay Shekhar Sharma, CEO, Paytm talks about representing India at the TIME 100 Gala" rank="1.0" kind="RELATED" publishDate="May 01, 2017, 5:07 PM" mstype="2" mssubtype="0"></div></div> <keyword id="45875" type="PERSON" weightage="100" keywordseo="Chanda-Kochhar">Chanda Kochhar</keyword>, MD &amp; CEO, <keyword id="6653" type="CITY" weightage="100" keywordseo="ICICI-bank">ICICI Bank</keyword> told Business Insider, “We have created a less cash ecosystem at these villages, provided vocational training to over 11,300 villagers including more than 7500 women and offered them credit linkages in the past 100 days. We have also disbursed INR 14 crore worth of loans in this time frame to these villages in 17 Indian states. This has enabled 70-80% of the villagers to become independent.” Ms. Kochhar also announced the expansion of the initiative to another 500 villages, “We intend to expand the number of such villages by another 500 by December 2017. In that process, we will train another 50,000 people and affect 12.5 lives.” 

 

 

 

 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="55668912" title="I visited the cashless Gujarat village- Akodara that everyone’stalking about, and here’s my takeaway" rank="1.0" kind="RELATED" publishDate="Nov 29, 2016, 9:58 AM" mstype="2" mssubtype="0"></div></div>










 How does a ‘Digital Village’ work The villagers here can use digital channels for banking and payments transactions. They can also open a bank account using Aadhaar-based e-KYC, making cashless payments at retail stores using Point-of-sale (POS) machines, and use an SMS based mobile solution. Villagers can also deposit and withdraw cash at their doorstep. The bank has provided an SMS-based mobile service which facilitates the villagers to transfer funds, receive SMS alerts &amp; mini-statements to know their account balance. It is available in 10 regional languages- Assamese, Bengali, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil and Telegu. Besides that, over 206 POS and micro-ATMs have been installed across these villages. 

 

 

 

 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="58422071" title="Exclusive- Kris Gopalakrishnan, Infosys Founder and ex-CII President says that the Real Innovation Success in India will Come in the Next 30 Years" rank="1.0" kind="RELATED" publishDate="Apr 28, 2017, 9:52 PM" mstype="2" mssubtype="0"></div></div>










 The digitization at the village dairy co-operative units enables the societies to pay the members digitally and directly into their bank accounts. The villages are present in 17 states; 16 in <keyword id="6354766" type="COMPANY" weightage="20" keywordseo="Gujarat">Gujarat</keyword>, 145 in Maharashtra &amp; <keyword id="6355554" type="COMPANY" weightage="20" keywordseo="Madhya-Pradesh">Madhya Pradesh</keyword>, 12 each in <keyword id="4484062" type="UNKNOWN" weightage="20" keywordseo="tamil-nadu-karnataka">Tamil Nadu &amp; Karnataka</keyword> and 11 in Rajasthan among others.

Chanda Kochhar, MD & CEO, ICICI Bank Announces Plans to Digitize 500 Villages While Dedicating 100 Villages to the Nation

Quite a lot of people across the country are struggling to withdraw money and exchange Rs. 500 and Rs. 1000 notes from banks after the demonetization, but this one village in <keyword id="6354766" type="COMPANY" weightage="20" keywordseo="Gujarat">Gujarat</keyword> is handling the situation in a hassle-free manner – all thanks to digitization. 
 
<a href="http://www.businessinsider.in/10-Latest-developments-in-the-demonetization-matter-to-look-out-for/articleshow/55413152.cms">ALSO READ: 10 Latest developments in the demonetization matter to look out for</a> 
 
Going cashless is not a big deal for Akodara, India’s first digital village where 220 families have e-banking facility. And residents use it for buying milk and vegetables to bread and eggs. Their phones are linked to their bank accounts and they make instant transactions using the village WiFi smoothly. 
 Located about 90 km from Ahmedabad, in Sabarkantha district of Gujarat, the village has a population of 1,200 and was adopted by <keyword id="6653" type="CITY" weightage="20" keywordseo="ICICI-bank">ICICI bank</keyword> recently as a part of Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s <keyword id="1929810" type="UNKNOWN" weightage="20" keywordseo="Digital-India">Digital India</keyword> campaign. 
 
The village grocer is accepting payments through<a href="http://www.businessinsider.in/This-Indian-Professor-tells-us-exactly-how-the-demonetization-will-fail-to-curb-black-money-/articleshow/55412703.cms"> e-banking</a> for any sale above Rs. 10 which is brilliant. The local dairy cooperative has also stopped paying farmers in cash since the last year and transfers directly to their bank accounts, making the process much easier. 
 
The villagers have their accounts linked to their Aadhar cards,so government benefits are also transferred directly into their savings accounts. 
 
Now, only if our cities had been converted just as easily, before this announcement was made.

Learn demonetization from Akodara, India’s first digital village

Stressing on the need for banks to take up social causes, Prime Minister Narendra Modi has asked banks to finance cleanliness ventures and help create one lakh 'Swachhta Entrepreneurs' in a year. 
 
“Can we create Swachhta Entrepreneurs? There is immense scope in solid waste management and water treatment," he said at a function to celebrate 60 years of ICICI group. 
 
"Within the financial sector, can we develop a new sector and give it a priority and can banks create one lakh Swachhta Entrepreneurs with the help of bank finance? Solid waste management and waste water treatment is a big business. We can create such entrepreneurs by training and giving finance to our youth. This can be a sustainable in the long-term," he added. 
 The Prime Minister also dedicated an '<keyword id="2667831" type="UNKNOWN" weightage="100" keywordseo="ICICI-Digital-Village">ICICI Digital Village</keyword>' to the nation. The digital village has been developed by ICICI bank, which has adopted the village in Gujarat. 
 Modi had launched the 'Swachh Bharat Abhiyaan’ on October 2, 2014 to fulfil the <keyword id="6355532" type="PERSON" weightage="80" keywordseo="Mahatma-Gandhi">Mahatma Gandhi</keyword>'s dream of Clean India.

PM Narendra Modi Asks Banks To Finance 1 Lakh 'Swachhta Entrepreneurs'

<a href="http://www.businessinsider.in/India-effects-of-demonetization-this-Digital-Village-at-Akodara-is-blooming/articleshow/55668226.cms">I recently visited India's first digital village and while it is the perfect model for a cashless society</a>, it is also a lesson in digital adoption. 
It bunks the myth that you need to live in a city to live a digitized lifestyle. 
 
<a href="http://www.businessinsider.in/ICICI-Bank-to-transform-100-villages-into-Digital-Villages-in-100-days/articleshow/55666437.cms">ALSO READ: ICICI Bank to transform 100 villages into ‘Digital Villages’ in 100 days</a> 
 <keyword id="3896834" type="UNKNOWN" weightage="100" keywordseo="akodara">Akodara</keyword>, <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword> is not just famous for enabling <keyword id="322793" type="UNKNOWN" weightage="20" keywordseo="Cashless">cashless</keyword> transactions but also for how villagers use technology to make their everyday life easier. 
 
Let's show you how it was made possible.

I visited the cashless Gujarat village- Akodara that everyone’s
talking about, and here’s my takeaway

<ul><li><keyword id="501707" type="ORGANIZATION" weightage="20" keywordseo="PV-Sindhu">PV Sindhu</keyword> and her agency Baseline Ventures is taking over 20 brands to court for using her image and name for moment-marketing, without her consent or proper permissions.</li><li>The agency is seeking damages of Rs 5 crore from each of the brands.</li><li>In wake of the incident, we speak to experts to understand how brands can be careful and avoid such legal complications when using <keyword id="6813822" type="UNKNOWN" weightage="20" keywordseo="Moment-Marketing">moment marketing</keyword> as a strategy.</li></ul>Last week, ace shuttler made the country proud by becoming the first Indian woman to win two Olympic medals. The country came together to congratulate her on her historic achievement and brands joined in, as much to congratulate her as to ride on the trend that Sindhu had created with her win. However, Sindhu is now said to be exploring legal options to take a lot of these brands to court, for using her name and image for their marketing purposes without proper authorization. In the past few years, we have seen many brands build their social presence with the help of moment marketing. We have seen brands jump in on topical conversations with their own take on something that is trending. In doing so, they have many-a-times, used individuals and their names to make the most of the trending moment. The benefits are obvious, while coming up with content that many relate with, they are also able to become a part of the conversation, making it easier for them to grab eyeballs and become a part of the conversation. However, with Sindhu taking an objection to the way her name has been used by brand, there is a chance that brands will become more careful about how they use a public personality's image or name in their content. Sindhu, who is managed by sports marketing agency Baseline Ventures, is reportedly seeking damages worth Rs 5 crore from brands that have used her name and images without her consent. Speaking on what is wrong with the way these brands have handled things, Yashwanth Biyyala, Director - Talent and Partnerships, Baseline Ventures said, “The fact that these brands used PV Sindhu’s images and name on their posts is a clear infringement on the player’s privacy. Moreover, they are also clearly flouting the norms of the International Olympic Committee (IOC), that has put together clear guidelines around advertising during the tournament. In fact there was a blackout period between July 13 (when the Olympic Village opens) and August 10 (two days after the Closing Ceremony) when even brands that sponsor the player are not allowed to post about them. Only IOC and the Indian Olympic Association (IOA) partners are allowed to post about the players.” In total, Baseline Ventures is taking close to 20 brands to court for flouting the rules, out of which legal notices have already been sent to 15. The brands that have already been sent notices include Happydent (Perfetti Van Melle), Pan Bahar, Eureka Forbes, ICICI Bank, HDFC Bank, Vodafone Idea, MG Motor, UCO Bank, Punjab National Bank, <keyword id="6354731" type="UNKNOWN" weightage="20" keywordseo="state-bank-of-india">State Bank of India</keyword>, Kotak Mahindra Bank, Fino Payments Bank, Bank of Maharashtra, Indian Bank and <keyword id="5998660" type="UNKNOWN" weightage="20" keywordseo="Wipro-Lighting">Wipro Lighting</keyword>. Over the years, we have seen many brands build a huge social media following on the back of moment marketing. In fact, Amul is one brand that has garnered immense love for their take on almost everything topical. Amongst new-age brands, we have seen the likes of Dunzo and Zomato churn out relatable, topical content time and again. So following this incident, will agencies need to be doubly careful about how they go about communicating on topical issues, when using the names and images of individuals? Sharing his view on the development, <keyword id="244384" type="PERSON" weightage="20" keywordseo="Lloyd-Mathias">Lloyd Mathias</keyword>, Business Strategist and former Marketing Head of HP Asia, Motorola and PepsiCo India said, “Moment marketing is fantastic in itself and brands that have their own take on topical issues do get consumers attention. However, when a brand uses a specific individual and his/her achievements to gain commercial mileage without prior permission or getting into a contract with that individual, then it is unfair. Brands should display more maturity and seek permission from athletes or their agents before using them overtly or covertly.Most Indian sportspersons outside cricket could benefit from a brand association that may provide them support – that could be monetary, or in terms of exposure or facilities.” To ensure brands do not infringe upon the privacy of celebrities, the <keyword id="120108" type="ORGANIZATION" weightage="20" keywordseo="Advertising-Standards-Council-of-India">Advertising Standards Council of India</keyword> (ASCI) already has a code in place. The code says "Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, which confers and unjustified advantage on the product advertised or tends to bring the person, firm or institute into ridicule or disrepute. If and when required to do so by ASCI, the advertiser and the advertising agency shall produce explicit permission from the person, firm or institution to which reference is made in the advertisement," and ads that do not comply with this requirement may be in violation of the ASCI Code. On how brands need to tread in situations like the current one, Manisha Kapoor, Secretary-General, ASCI said, “Brands need to be careful and calibrated about everything that goes into an ad, right from the visuals, the words, and the implication of their messaging. Advertisements are made with high involvement of strategic and creative resources, and it goes without saying that they must pay keen attention to aspects that can be challenged.” Moment marketing is all about coming up with relatable posts when something is making news and reaping the benefits of joining the trend. Agencies usually have very less time in which to churn out content that is relatable and shareable, which is possibly why a few miss out on checking on the legal aspects of putting up such posts. However, in the wake of this incident, agencies will need to be doubly careful, said <keyword id="11806503" type="UNKNOWN" weightage="20" keywordseo="Rajni-Daswani">Rajni Daswani</keyword>, Director – Brand Experience, So Cheers. On how agencies can avoid getting into trouble, Daswani said, “Agencies should definitely educated themselves on what they are and aren’t allowed to do because if they are providing that service to their clients, it is their responsibility to cross checking at their end. Secondly, brands can simply be creative without using individual names, image .You want to be a part of the moment, but you also don't want to get stuck into the legal implications. There are a lot of creative, indirect ways to do it and the internet is full of people who understand such indirect references.” Sharing a similar thought, Manesh Swamy, Sr VP - Creative, Social, PR, Marcom, <keyword id="3900173" type="PERSON" weightage="20" keywordseo="Logicserve-Digital">Logicserve Digital</keyword> said, “The IPLs and the World Cups have stricter copyright laws and hence you don't see pictures of cricketers but victory silhouette poses in branded posts. The Golds and Silvers are still rare for us, so people and brands go a little overboard genuinely to celebrate the Olympic feat. If the brand is just celebrating these small moments of joy without selling anything, I guess it shouldn't be harmful. To ace moment marketing considering the current situation, the best move would be to do surrogate advertising and play with the essence of the moment.” On what could be a simpler way of getting around issues like this while also being a part of the moment, Sushant Vithaldas - Head of Business, Schbang Bengaluru said, "For the larger audience of viewers and consumers, it’s very difficult to distinguish between a direct association and a congratulatory post or show of support by a brand. Significant progress is being made in the way influencers endorse a product with callouts for “#PaidPartnerships” or #Ad. A simple fix like this that carries the words “#MomentMarketing” on such posts is a far more easier way to address the issue and let brands and marketeers celebrate the moment in its true spirit." So can this incident lead to the way moment marketing is done in the future? Sanjay Mehta, Joint CEO of Mirum India said, “For the time being, since ASCI has come down heavily on brands that used these stars without permission, other brands will be sensitive to this idea, and won't use any names if they don't have the rights. Just like brands have got tuned to not abuse the IPL property and the cricketers' rights and privileges. Considering that these non-cricket sports and the sportspeople do not get much visibility ordinarily, these controls will unfortunately, make them even less visible, and brands will not err to the side of caution. They may not even mention a wrestling hero or a woman golfer, for not knowing if they have any other brand engagements and could create conflicts! Moment marketing around events of this kind, will get constrained and may be limited to acknowledging the sport and not the star. These are challenging new areas to tread on, in the digital age, and reforms to these rules, so that guidelines have a reasonable balance, will emerge, ultimately.”

As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future

PM <keyword id="6354642" type="PERSON" weightage="20" keywordseo="Modi">Modi</keyword> in his first “Mann Ki Baat” post the demonetization drive has cited Kenya`s M-Pesa as an example of an ideal cashless economy. 
 
While most of the country still suffers, 20 days after demonetization, it is great to see that alternatives have already started springing up. 
 
From digital wallets bringing up more merchants online to banks declaring turning villages into digital economies, solutions have started being implemented. 
 <keyword id="6354923" type="COMPANY" weightage="20" keywordseo="Vodafone-India">Vodafone India</keyword> recently took steps to ensure that its 8.4 million M-Pesa customers can encash their digital money from specified outlets. 
 Unlike Paytm wallet, <keyword id="1827369" type="UNKNOWN" weightage="20" keywordseo="Vodafone-M-Pesa">Vodafone M-Pesa</keyword> is like a banking agent, which facilitates financial services on behalf of others to enable a customer to go to specified outlets and get cash of same worth if they need it. 
 
<a href="http://www.businessinsider.in/Flipkart-retained-its-number-one-position-during-the-sale-period/articleshow/55700624.cms">To avail, customers </a>need to carry an identity proof to their nearest <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword> M-Pesa outlet from where they are able to withdraw money in line with RBI guidelines. 56% of M-Pesa outlets are in rural areas so the impact of demonetsation will be lessened on M-Pesa users. 
 
Vodafone M-PESA currently has the largest business correspondent network in the country. According to the company, the distribution network of M-Pesa is almost equal to the total Banking presence in India. 
 RBI has granted “in-principle” approval to Vodafone M-Pesa for setting up a <keyword id="2324069" type="UNKNOWN" weightage="20" keywordseo="Payments-Bank">Payments Bank</keyword> just like Paytm. 
 
<a href="http://www.businessinsider.in/EXCLUSIVEThe-startup-investor-at-India-Quotient-reveals-the-most-lucrative-sectors-for-investment/articleshow/55703277.cms">ALSO READ: EXCLUSIVE:The startup investor at India Quotient reveals the most lucrative sectors for investment</a> 
 
<a href="http://www.businessinsider.in/cashless-Gujarat-village-Akodara-and-heres-my-takeaway-from-what-I-saw/articleshow/55668912.cms">In emerging market like India, where many consumers have access to mobile devices but no access to a bank account, </a>Vodafone M-Pesa enables financial inclusion and offers convenience of a digital wallet for easy transactions, its unique cash out feature enables users to digitise cash, remit it to family and friends, pay bills and/or withdraw it at their convenience. 
 Vodafone M-Pesa has also partnered with several government bodies for enabling direct transfer of wages and subsidies – M-Pesa is enabling last mile Government Subsidy distribution and is actively engaged with multiple state governments in the direct benefit transfer of subsidy, <keyword id="6354432" type="UNKNOWN" weightage="20" keywordseo="pension">pension</keyword> and salary disbursement under <keyword id="164903" type="UNKNOWN" weightage="20" keywordseo="Janani-Suraksha-Yojana">Janani Suraksha Yojana</keyword>, MNREGA, Pension Transfers, Health Mission (<keyword id="6392095" type="ORGANIZATION" weightage="20" keywordseo="NRHM">NRHM</keyword>), MNREGA, Pension disbursements in <keyword id="41646" type="COMPANY" weightage="20" keywordseo="Haryana">Haryana</keyword> and Tie-up with <keyword id="3496729" type="UNKNOWN" weightage="20" keywordseo="Rajasthan-Grameen-Aajeevika-Vikas-Parishad">Rajasthan Grameen Aajeevika Vikas Parishad</keyword> (RGAVP) 
 
Image credits: ICICI Bank

You Searched For "ICICI Digital Village" and got 8 results

ICICI Bank to transform 100 villages into ‘Digital Villages’ in 100 days

Tanya Dubey

India is struggling with the effects of demonetization while this Digital Village is blooming

Tanya Dubey

Chanda Kochhar, MD & CEO, ICICI Bank Announces Plans to Digitize 500 Villages While Dedicating 100 Villages to the Nation

Tanya Dubey

Learn demonetization from Akodara, India’s first digital village

BI India Bureau

PM Narendra Modi Asks Banks To Finance 1 Lakh 'Swachhta Entrepreneurs'

BI India Bureau

I visited the cashless Gujarat village- Akodara that everyone’s talking about, and here’s my takeaway

Tanya Dubey

As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future

Samarpita Banerjee

Unlike Paytm, Vodafone's M-Pesa is allowing you to withdraw cash using your phone

Tanya Dubey

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