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<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> has its platter full this week and the all-new horrex genre (horror plus sex) is flush with cash. A total of five movies hit the theatres on Friday the 21st but none could bang the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> like Sunny Leone-starrer <keyword id="1020628" type="UNKNOWN" weightage="100" keywordseo="Ragini-MMS-2">Ragini MMS 2</keyword>. The sequel to the hit <keyword id="30679" type="UNKNOWN" weightage="100" keywordseo="horror-flick">horror flick</keyword> <keyword id="500381" type="UNKNOWN" weightage="100" keywordseo="Ragini-MMS">Ragini MMS</keyword> netted Rs 24.5 crore at home during the debut weekend while 4th day (Monday, March 24) collections stood at around Rs 4.5 crore nett at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword>, as per industry estimates. 
 “RaginiMMS2 Fri 8.43 cr, Sat 7.29 crore, Sun 8.78 crore. Total: Rs 24.5 crore nett. India biz,” trade analyst Taran Adarsh tweeted. In spite of a slight drop in business on the second day, this <keyword id="2165873" type="UNKNOWN" weightage="100" keywordseo="Horror-erotica">horror erotica</keyword> picked up pace and turned out to be this year’s third highest grosser over the opening weekend, after <a href="http://www.businessinsider.in/Jai-Ho-Salman-FightsThrough-Clichs-Fails-To-Create-A-Dhoom/articleshow/29505187.cms">Jai Ho</a> (around Rs 60 crore) and <a href="http://www.businessinsider.in/Box-Office-Gunday-LeavesYou-Clueless-But-Cash-Register-is-Ringing/articleshow/30626422.cms">Gunday</a> (Rs 43.9 crore). The movie has also surpassed the lifetime business of <a href="http://www.businessinsider.in/Madhuri-starrer-DedhIshqiya-Stumbles-At-Box-Office-Yaariyan-Romps-Past/articleshow/28798719.cms">Dedh Ishqiya</a> (Rs 27 crore) and <a href="http://www.businessinsider.in/Highway-ExploresShadow-Zones-But-Fails-To-Impress-At-Box-Office/articleshow/31008054.cms">Highway</a> (Rs 27.25 crore), as per Koimoi. 
 
Along with Ragini MMS 2, four other movies were also released on March 21. These include <keyword id="1600822" type="UNKNOWN" weightage="100" keywordseo="Gang-of-Ghosts">Gang of Ghosts</keyword>, Ankhon Dekhi, <keyword id="6526" type="PERSON" weightage="100" keywordseo="Lakshmi">Lakshmi</keyword> and <keyword id="2165865" type="UNKNOWN" weightage="100" keywordseo="Kolkata-Junction">Kolkata Junction</keyword>. But keeping in mind how horror has flourished this week, we are focusing on just two movies today – Ragini MMS 2 and Gang of Ghosts. We will have another ‘Box Office’ story tomorrow and bring you the rest of the three movies, along with their box office performances. 
 Coming to performance, let us tell you that the <keyword id="1465525" type="UNKNOWN" weightage="100" keywordseo="horror-comedy">horror comedy</keyword> Gang of Ghosts did decently at the domestic box office and total collection after the first weekend was around Rs 14.25 crore, against a total budget of Rs 15 crore. That is not at all disheartening, taking into consideration the tough competition posed by the Ragini sequel, which is already way ahead of its total budget of Rs 18 crore. 
 
 
 Although <keyword id="1983057" type="UNKNOWN" weightage="100" keywordseo="Adult-movie-star">adult movie star</keyword> <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword> made her Bollywood debut with <keyword id="25529" type="ENTERTAINMENT" weightage="100" keywordseo="jism-2">Jism 2</keyword>, it is Ragini MMS 2 that has given her the biggest break in India till date. Interestingly, <keyword id="303" type="POSITION" weightage="80" keywordseo="Director">director</keyword> <keyword id="820957" type="PERSON" weightage="100" keywordseo="Bhushan-Patel">Bhushan Patel</keyword> had earlier helmed another successful horror flick – 1920: Evil Returns. Ragini MMS 2 has been produced by <keyword id="6354597" type="PERSON" weightage="100" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword> and <keyword id="154993" type="PERSON" weightage="100" keywordseo="Shobha-Kapoor">Shobha Kapoor</keyword>. 
 
Now that we know the awesome numbers the movie is commanding, let us have a look at what’s selling Ragini MMS 2. Well, that’s a kind of no-brainer in this context. A <keyword id="2165868" type="UNKNOWN" weightage="100" keywordseo="Sizzling-Sunny-Leone">sizzling Sunny Leone</keyword> flaunting her assets throughout the movie and looking a bit more confident than usual (who wouldn’t when one is portraying her own character), and some <keyword id="2165869" type="UNKNOWN" weightage="100" keywordseo="Spooky-elements">spooky elements</keyword> craftily thrown in here and there to keep the fear factor alive are tantalising enough to be lapped up by the audience. Add to that chartbuster songs like <keyword id="38162" type="UNKNOWN" weightage="100" keywordseo="Baby-Doll">Baby Doll</keyword> and <keyword id="2019181" type="UNKNOWN" weightage="100" keywordseo="Chaar-Botal-Vodka">Chaar Botal Vodka</keyword>, and you have the perfect recipe for box office success. 
 
Unlike the prequel (Ragini MMS) that featured a balanced mix of <keyword id="2165871" type="UNKNOWN" weightage="100" keywordseo="Horror-and-sex">horror and sex</keyword>, the equation has changed this time, along with the cast, and tilted heavily towards the explicit. However, the horrex picks up from where the earlier one had left, telling us the fatal story of a movie production team that has come to the infamous haunted haveli to make a movie on Uday and Ragini, whose earlier escapade in the house had gone awry. In fact, it won’t be a bad idea to watch Ragini MMS once again before you watch the second in the series. Now that the leaked MMS made by Uday has gone viral, film-maker Rocks (<keyword id="6532013" type="PERSON" weightage="100" keywordseo="Parvin-Dabas">Parvin Dabas</keyword>) decides to cash in on the scandal; ropes in Sunny as the female lead and lands at the house for the shoot. Here, Sunny seems to be at her explicit best but the bone-chilling moments are not missing altogether, in spite of their routine predictability. For instance, you will find the quintessential exorcist in <keyword id="2165872" type="UNKNOWN" weightage="100" keywordseo="Dr-Meera-Dutta">Dr Meera Dutta</keyword> (<keyword id="18941" type="PERSON" weightage="100" keywordseo="Divya-Dutta">Divya Dutta</keyword>), to say nothing of the usual trappings of a <keyword id="1571333" type="UNKNOWN" weightage="100" keywordseo="paranormal-thriller">paranormal thriller</keyword>. Maybe erotica and a heavy dose of <keyword id="2165874" type="UNKNOWN" weightage="100" keywordseo="Quirky-humour">quirky humour</keyword> have been the saving grace of this movie, along with the terror lacing. 
 
The other horror release of the week is Gang of Ghosts, a photocopy adaptation of the original Bengali flick, <keyword id="494729" type="ENTERTAINMENT" weightage="100" keywordseo="Bhooter-Bhobishyot">Bhooter Bhobishyot</keyword>. Directed by <keyword id="2218" type="PERSON" weightage="100" keywordseo="Satish-Kaushik">Satish Kaushik</keyword>, this one tells an intriguing story of an <keyword id="2165876" type="UNKNOWN" weightage="100" keywordseo="Over-urbanised-Mumbai">over-urbanised Mumbai</keyword> and how the departed souls are compelled to leave their last stronghold as haunted houses are speedily turned into high-rises and multiplexes. The original one has a touching message in the guise of comedy – one can actually sense the pain of getting uprooted as your city turns too affluent to be affordable. But the <keyword id="39358" type="UNKNOWN" weightage="100" keywordseo="hindi-remake">Hindi remake</keyword> falls flat in spite of veterans like <keyword id="6533" type="PERSON" weightage="100" keywordseo="Anupam-Kher">Anupam Kher</keyword> and <keyword id="297" type="PERSON" weightage="100" keywordseo="Jackie-Shroff">Jackie Shroff</keyword>. Still, those who have not watched the original may like it enough – that could be one possible reason behind its moderate box office success. 
 
Images: Indiatimes

Box Office: Ragini
MMS 2 Thrills All; Gang Of Ghosts Lacks Finesse

When election fever hits India, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, too, must have its say. Even before the horrex thrill of <a href="http://www.businessinsider.in/entertainment/movies/Box-Office-RaginiMMS-2-Thrills-All-Gang-Of-Ghosts-Lacks-Finesse/articleshow/32673836.cms">Ragini MMS 2</a> could be well purged out of our system, cine-goers had to face a ‘thoughtful’ <keyword id="2179860" type="UNKNOWN" weightage="100" keywordseo="Political-movie">political movie</keyword> in the form of <keyword id="499327" type="UNKNOWN" weightage="100" keywordseo="youngistaan">Youngistaan</keyword>, starring <keyword id="37379" type="PERSON" weightage="100" keywordseo="Jackky-Bhagnani">Jackky Bhagnani</keyword>, <keyword id="21114" type="PERSON" weightage="100" keywordseo="Neha-Sharma">Neha Sharma</keyword> and the late <keyword id="27989" type="PERSON" weightage="100" keywordseo="Farooque-Sheikh">Farooque Sheikh</keyword>. The other two releases on Friday the 28th included <keyword id="2179863" type="UNKNOWN" weightage="100" keywordseo="Underworld-action-flick">underworld action flick</keyword> <keyword id="2025912" type="UNKNOWN" weightage="100" keywordseo="Dishkiyaoon">Dishkiyaoon</keyword> and the comedy movie <keyword id="1669247" type="UNKNOWN" weightage="100" keywordseo="O-Teri">O Teri</keyword>. Although the themes and the genres vary widely, there’s one thing in common about these Bollywood flicks – all three had a <keyword id="2179866" type="UNKNOWN" weightage="100" keywordseo="Poor-opening-day">poor opening day</keyword> at home, with low occupancies ranging from 5-10%. And the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> numbers did not look up even after Day 5. 
 Directed by debutant <keyword id="2071198" type="UNKNOWN" weightage="100" keywordseo="Syed-Ahmad-Afzal">Syed Ahmad Afzal</keyword>, Youngistaan is still the best as far as content and <keyword id="1996031" type="UNKNOWN" weightage="100" keywordseo="Box-office-performance">box office performance</keyword> go. The movie netted Rs 3.79 crore at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> during the opening weekend while Dishkiyaoon netted Rs 3.45 crore in the first three days and O Teri just managed to nett Rs 2.45 crore, according to trade figures. 
 
Youngistaan, however, saw a sharp fall in revenues on the crucial Day 4 (Monday, March 31), netting around Rs 75 lakh, while Day 5 (April 1) collections were estimated to be a little over Rs 50 lakh, according to some industry sources. Going by the current trend, the movie may turn out to be a huge flop as it has been made on a budget of Rs 22-23 crore and opened across 1,000 theatres in India. 
 
The storyline of Youngistaan is intriguing enough, though. Here, you have a young <keyword id="1043723" type="UNKNOWN" weightage="100" keywordseo="Game-developer">game developer</keyword> <keyword id="2179870" type="UNKNOWN" weightage="100" keywordseo="Abhimanyu-Kaul">Abhimanyu Kaul</keyword> (Jackky Bhagnani) living in <keyword id="6355311" type="COUNTRY" weightage="80" keywordseo="Japan">Japan</keyword> with his girlfriend <keyword id="2179850" type="UNKNOWN" weightage="100" keywordseo="Anwita-Chauhan">Anwita Chauhan</keyword> (Neha Sharma). But things turn topsy-turvy when Dad <keyword id="2179873" type="UNKNOWN" weightage="100" keywordseo="Dashrath-Kaul">Dashrath Kaul</keyword> (he is also the <keyword id="71" type="POSITION" weightage="80" keywordseo="Prime-Minister">prime minister</keyword> of India) suddenly dies and Abhimanyu is forced to step into his shoes. The rest could have been mayhem, but the <keyword id="2179851" type="POSITION" weightage="80" keywordseo="young-PM">young PM</keyword> seems to be handling it all (except his love life) with incredible efficiency. We do believe that is the weakest part of the movie – the incredible ease of things. However, one can’t help admiring Farooque Sheikh who handholds the <keyword id="2179854" type="POSITION" weightage="100" keywordseo="novice-politician">novice politician</keyword> throughout the twists and turns. It is definitely worth a watch but tends to get too predictable at the end. As Shubha Shetty-Saha of Mid-Day says, “While the film has a very interesting premise, it is totally diluted by lazy scriptwriting and sketchy direction.” 
 
 
 
As for Dishkiyaoon, starring the likes of <keyword id="9271" type="PERSON" weightage="100" keywordseo="Sunny-Deol">Sunny Deol</keyword>, <keyword id="13128" type="PERSON" weightage="100" keywordseo="Harman-Baweja">Harman Baweja</keyword> and newcomer <keyword id="322563" type="PERSON" weightage="100" keywordseo="Ayesha-Khanna">Ayesha Khanna</keyword>, the first Monday collections were equally dismal and stood in the range of Rs 70 lakh, according to Koimoi (Day 5 collections are not available yet). Directed by Sanamjit Singh Talwar, this one was made on an all-inclusive budget of Rs 35 crore and released across 1,500 screens all over India. Interestingly, <keyword id="6358615" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty">Shilpa Shetty</keyword> Kundra and <keyword id="217320" type="PERSON" weightage="100" keywordseo="Sunil-Lulla">Sunil Lulla</keyword> are the producers here but in spite of the big names all around, the action flick has failed to gain much traction. And not without reasons. The movie could have portrayed the rise of the young aspirant, <keyword id="2179853" type="UNKNOWN" weightage="100" keywordseo="Viki-Kartoos">Viki Kartoos</keyword> (Harman Baweja), to ‘gangsterhood’ with a lot more depth and understanding. Instead, we simply get some stereotype script, some superb action scenes and nothing more. 
 
Finally, there is the Umesh ​B​isht-directed comedy flick O Teri, narrated by <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>. This one, too, has opened across 1,000 screens, but totally fails to impress (weekday numbers are yet to come in). Here are two <keyword id="69943" type="UNKNOWN" weightage="100" keywordseo="TV-journalists">TV journalists</keyword> – <keyword id="2179878" type="UNKNOWN" weightage="100" keywordseo="Prantabh-Pratab">Prantabh Pratab</keyword> or <keyword id="2179879" type="UNKNOWN" weightage="100" keywordseo="P-P-">P.P.</keyword> (<keyword id="76825" type="UNKNOWN" weightage="100" keywordseo="Pulkit-Samrat">Pulkit Samrat</keyword>) and <keyword id="2179849" type="UNKNOWN" weightage="100" keywordseo="Anand-Ishwaram-Devdutt-Subramanium">Anand Ishwaram Devdutt Subramanium</keyword> or <keyword id="19472" type="COMPANY" weightage="100" keywordseo="aids">AIDS</keyword> (<keyword id="946726" type="PERSON" weightage="100" keywordseo="Bilal-Amrohi">Bilal Amrohi</keyword>) – trying to unravel a <keyword id="41357" type="UNKNOWN" weightage="100" keywordseo="Scam">scam</keyword> and going through many improbable adventures in the process. In a way, it would remind you of the dark, corrupt world of Youngistaan and Dishkiyaoon, but all three flicks fail to deliver the ruthless reality on paper. And consequently, they fail miserable at the box office. 
 
Image: Indiatimes, Wikipedia

Box Office: Youngistaan Falls Flat;
Dishkiyaoon, O Teri Are Clear Flops

In the first long weekend of 2015, we had two big starrer movies - <keyword id="6358733" type="PERSON" weightage="20" keywordseo="baby">Baby</keyword> and <keyword id="2017547" type="UNKNOWN" weightage="20" keywordseo="Dolly-Ki-Doli">Dolly Ki Doli</keyword> trying their luck at the box office. There were huge expectations from Baby as this is the second time that Neeraj Pandey has teamed up with <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> action hero <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>. Their first movie together was Special 26. 
 
Baby had a slow start at the box office as it managed to collect Rs 9.30 crore on Friday. However, the collections picked up from Saturday onwards. In the four-day weekend, the movie has managed to have collections worth Rs 50.97 crore. If all goes well, the action thriller is expected to net about Rs 70 crore in the first week and give good competition to the other movies releasing next week. 
 
Moving on To Dolly Ki Doli, the movie is made under the banner of Arbaaz Khan and stars <keyword id="710" type="PERSON" weightage="20" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword>, Raj Kumar Rao and Varun Sharma. This flick is giving stiff competition to Baby; and in this four-day weekend it has managed to net Rs 15.29 crore. 
 
The coming Friday too, two new movies, Khamoshiyan and Hawaizaada, will hit the big screen. Hawaizaada, which stars Ayushmann Khurana, Pallavi Sharda and Mithun Chakraborty, is being touted as the story of India's first unmanned plane. On the other hand, Khamoshiyan is another movie set to release under the Horrex (horror +Sex) category. The movie is produced under the banner of Vishesh Films, which has been associated with plenty of movies in this category including Raaz series. With this movie, TV star Gurmeet Choudhary is all set to make his Bollywood debut. Sharing screen space with him are Ali Fazal and Sapna Pabbi.

Box office Collections of ‘Baby’ and ‘Dolly Ki Doli’

June is at the fag end and we almost have a mid-year report card of Bollywood. Though the year started on a dismal note, it picked up towards May and June. 
 
This year, January was like a drought month and even movies starring big names did not interest the audience. As Arjun Kapoor and Sonakshi Sinha starrer-'Tevar'- failed to take off, even the Horrex (horror + sex) formula did not work out for ‘Alone’ and ‘Khamoshiyan’. 
 
Other movies that released in January and failed to make a mark included Sonam Kapoor-starrer ‘Dolly Ki Doli’, 'Sharafat Gayi Tel Lene', ‘Crazy Cukkad Family’, ‘Hawaizaada’ among others. 
 
The only respite that the Bollywood lovers got was from Akshay Kumar’s ‘Baby’, which also became the first movie of 2015 to enter the Rs 100 crore club. 
 
But the jinx did not end in January as February continued to bring more bad news for the industry. 
 
The big shocker came in the form of ‘Shamitabh’. The movie, starring Amitabh Bachchan and Dhanush, was directed by R Balki, the maker who has given us movies like Pa and Cheeni Kum. 
 
Later in the month, ‘Roy’ released, which recorded a good start but by weekend the movie fizzled out. Most trade pundits pegged the crucial India-Pakistan match at the World Cup as the reason for the drop of sales on Sunday but the movie could not recover much post this phase also because of negative word of mouth. 
 
Thankfully, later in the same month we had movies like ‘Badlapur’ and ‘Dum Laga Ke Haisha’. Both managed to gather decent collections at the Box Office. In fact, ‘Dum Laga Ke Haisha’ was a complete surprise package and managed to pull crowds even in its third week . 
 
March threw a mixed bag as Anushka Sharma starrer 'NH-10' received critical acclaim. April again was a dry month as Bollywood had nothing to offer that could have clicked with the Bolly buffs. 
 
However, Bollywood saw a turnaround in May. It started on a high note with Akshay Kumar starrer ‘Gabbar is Back’, which went to collect Rs 86.55 crore at the Box Office. This was followed by Deepika Padukone, Amitabh Bachchan and Irrfan Khan’s 'Piku', which struck a right chord with the audience and collected Rs 111 crore worldwide. 
 
Later in the month, Kangana Ranaut wowed the audience with her spectacular acting in ‘Tanu Weds Manu Returns’. As per reports, the movie managed to collect Rs 190.87 crore worldwide. Given that the movie was made with Rs 31 crore budget, it stood out and is the most profitable movie of 2015 till date. 
 
But, the disappointment came from ‘Bombay Velvet’. Everybody had high hopes from Ranbir Kapoor’s flick but it fell flat. 
 
The momentum seems to continue with ‘Dil Dhadakne Do’ and ‘ABCD 2’. ‘Dil Dhadakne Do’ has managed Rs 37.05 crore in the first weekend and is holding the fort well. Also ABCD 2, sequel of ABCD, managed to get the biggest opening for 2015 and continues to do a good business over the week. 
 
The later half will see a slew of big- starrer movies such as Salman Khan starrer ‘Bajrangi Bhaijaan’, Vikas Bahl of Queen fame’s ‘Shaandaar’, ‘Singh is Bling’ featuring Akshay Kumar, Nikhil Advani’s ‘Katti Batti’, Aishwarya Rai’s comeback movie ‘Jazbaa’ and also ‘Dilwale’ in which fans will see Shah Rukh Khan and Kajol paired together. In addition, there will also be a third installment of ‘Hate Story’, ‘Hera Pheri’ and ‘Kya Kool Hai Hum’ to look forward to. 
 
Commenting on the movie sentiment of 2015, Komal Nahata, Trade Analyst shared, “It has been a good 2015 so far. Sure there were some upsets in the start of the year but May has been extremely kind and the rest of the year looks really promising." 
 
We hope that the forthcoming movies get the cash ringer buzzing for Bollywood and we continue to see some entertaining movies in the latter half of the year. 
 
(Image: Indiatimes)

You Searched For "Horrex flick" and got 4 results

Box Office: Ragini MMS 2 Thrills All; Gang Of Ghosts Lacks Finesse

Sanghamitra Mandal

Box Office: Youngistaan Falls Flat; Dishkiyaoon, O Teri Are Clear Flops

Sanghamitra Mandal

Box office Collections of ‘Baby’ and ‘Dolly Ki Doli’

Surbhi Chawla

Mid-year assessment: It was a roller coaster ride for Bollywood

Surbhi Chawla

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