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<ul><li>Horlicks celebrates the confidence that empowers children. </li><li>The TVC is conceptualized by <keyword id="2971959" type="COMPANY" weightage="20" keywordseo="FCB-India">FCB India</keyword>. </li></ul>Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks captures this time through its new film highlights the Journey of Childhood, which has now become more challenging than ever before. In a unique moment of mother – daughter engagement, the film brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well. Mothers see growth in milestones, the unforgettable moments where the child showcases ‘adult’ values or commits surprising acts. Particularly in the times we live in, bravery, and the values of care and protection are the core of well-nurtured children. Horlicks’ new TVC celebrates the sharp thinking of a daughter who has the courage and grit to handle the situation and comes through for her family. <div type="Youtube" id="TPbs_l91k10" title="When did you? Hindi 45 sec" thumbUrl="https://i.ytimg.com/vi/TPbs_l91k10/mqdefault.jpg"></div> Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods &amp; Refreshment, HUL said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.” Commenting on the creative insights that went into the making of the film, <keyword id="9941903" type="PERSON" weightage="20" keywordseo="swati-bhattacharya-of-fcb">Swati Bhattacharya of FCB</keyword> said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller, stronger and sharper children, now it takes it to the next level where the child applies it to life.”

Horlicks’ new TVC celebrates personal growth that stems from courage and confidence

<ul><li>The <keyword id="6373926" type="General" weightage="80" keywordseo="horlicks" source="Orion">Horlicks</keyword> Plus range, a set of specialized brands formulated to solve nutritional deficiencies, has forayed into the segment of Diabetes.</li><li>Diabetes Plus, introduced by Horlicks, is a nutritional beverage that has been designed for Indian adults.</li></ul>India has always been prone to the various risks associated with Diabetes. The country ranks #2 after China, with the prevalence rate of the disease set to double in the next 25 years. While diabetes continues to be an emerging threat with 7.3% of India’s population being diabetic and a further 10.3% being prediabetic, there are almost 1 in 2 diabetics that go undiagnosed*. The major life changes that come with diabetes have also led to dissonance with consumers constantly looking for solutions to help manage diabetes better. Keeping these alarming figures and consumer needs in mind, the Horlicks Plus range, a set of specialized brands formulated to solve nutritional deficiencies, has forayed into the segment of Diabetes. Diabetes Plus, introduced by Horlicks, is a nutritional beverage which has been designed for Indian adults. It contains high fibre (22% of dual blend fibre). Research has shown that a diet rich in fibre helps reduce glucose and lipids in the blood#. <keyword id="12543075" type="General" weightage="20" keywordseo="horlicks-Diabetes-Plus" source="Orion">Horlicks Diabetes Plus</keyword> is high in protein and contains 16 vital nutrients. It contains Fibersol-2 and NUTRIOSE®. These fibres are known to promote satiety and reduce calorie intake. Commenting on importance of diet &amp; lifestyle for diabetes management, Dr Banshi Saboo, President, RSSDI said, “An unhealthy modern diet and low activity patterns are regarded as major drivers of diabetes increase in India and this needs to change. Studies have shown that fiber rich diabetes nutrition (FDN) has multiple benefits, including, improvement in glycemic control, reduction in glucose spikes, lowering of plasma lipid concentrations and weight management in T2DM patients.” Horlicks Diabetes Plus recently introduced its first TVC to highlight the importance of fibre for diabetic patients. Commenting on the TVC, Krishnan Sundaram, Vice President, Nutrition, HUL said “Diabetes is equivalent of a pandemic and India is facing an increasing burden of it with 24 Cr diabetics and prediabetics. We know that, nutrition and lifestyle can play a key role in its management. We are launching Horlicks Diabetes Plus, a supplement specifically formulated for at risk and diabetic individuals. With our communication, we want to educate consumers about the importance of high fibre for diabetics, and how Diabetes Plus which has dual blend high fibre fulfills 26% of your daily fibre requirements." <div type="Youtube" id="Pd3LvWcNpEg" title="Horlicks Diabetes Plus: Dual Blend High Fibre | Helps manage diabetes" thumbUrl="https://i.ytimg.com/vi/Pd3LvWcNpEg/mqdefault.jpg"></div> The copy showcases a concerned diabetic patient looking at reducing his sugar intake but is offered food items that seem to contain a high amount of sugar. While the patient is questioning the prevalence of sugar in various food items, the copy also highlights the importance of adding fiber to one’s diet in addition to reducing sugar in one’s diet. Commenting on the creative insights that went into the making of the film, Sumitra Sengupta, Executive Creative Director, FCB India said “When any one is pre-diabetic or a newly diagnosed diabetic, the immediate reaction is to cut down sugar. Our film opens with a middle-aged man worriedly asking about the sugar content of every food placed before him. But what starts out as being the correct thing to do, suddenly appears inadequate in the light of the Doctor’s announcement that high fiber helps manage Diabetes. This creates a perfect opportunity to introduce Horlicks Diabetes Plus which fulfills 26% of daily fibre needs. We hope it results in change in nutritional behaviour too - of not just reducing sugar, but adding fibre too.” Credits Agency: FCB India Production House: Milestone Films Producer: Ajay Vasu Director: Sandeep Yadav Creative: Swati Bhattacharya, Sumitra Sengupta, Kshitij Chandel Account Mgmnt: Debarpita Banerjee, Siddharth Kapoor, Priyanka Balasubramanian, Vedika Jain Planning &amp; Strategy: Kizie Basu, Aniruddh Subramanian Films Team: Ashish Barot

Horlicks taps into the segment of diabetes; launches a new campaign to highlight the importance of fibre consumption for diabetic patients

New Delhi, Feb 6 () GlaxoSmithkline Consumer Healthcare Ltd on Thursday reported a 25.13 per cent jump in standalone net profit to Rs 276.63 crore for the quarter ending December 2019, driven by cost efficiencies. The company had reported a net profit of Rs 221.06 crore in the same quarter a year ago. The total income of the company rose to Rs 1,274.90 crore as against Rs 1,241.07 crore, GlaxoSmithkline Consumer Healthcare said in a filing to BSE. "We have witnessed sustainable growth since the past few quarters and are happy with the performance in Q3," the company's Managing Director Navneet Saluja said. It has been a milestone quarter for the company as it achieved the highest ever distribution reach, adding approximately 0.22 million outlets compared to same period last year, he added. "With our focus on delivering high-science products based on strong consumer insight, this year witnessed the successful launches of Horlicks Protein+ (Vanilla) and Active Horlicks," Saluja said. The company further expanded its rural reach through a unique Home to Home channel that employs 9,500 rural women entrepreneurs, he added. "Despite the current downturn in the economy, we are optimistic that concentrated efforts by the government will help boost consumption and revive demand in the market," Saluja said. On December 3, 2018, the company announced the divestment of Horlicks and other consumer healthcare nutrition brands to Unilever plc and the merger of GSK Consumer Healthcare Ltd with Hindustan Unilever Ltd. "The Chandigarh Bench of National Company Law Tribunal (NCLT) at its hearing held on 3 February 2020 has reserved its order on the Scheme of Amalgamation between Hindustan Unilever Limited (HUL) and GlaxoSmithKline Consumer Healthcare Limited (GSK CH)," company said sharing updates on the strategic review. Shares of GlaxoSmithkline Consumer Healthcare Ltd on Thursday settled at Rs 9,215.10 in BSE, down 0.76 per cent from the previous close. KRH AKT AKT MRMR

GSK Consumer Healthcare Q3 profit up 25% to Rs 276.63 cr

Have you seen the recent Horlicks ad where it is said come above a world which wants the kids to be a class topper? 
 
It's a marketing initiative, but the value of the message cannot be taken away from it. 
 
It's time to stop laying the stress on marks when we know that school scorecard is not the perfect assessment of a child's capabilities. It's time thus to focus on what they are talented in and groom them in their areas of excellence than to shove them in a particular stream and make their lives hell. 
 Here are 6 professions that are driven not by academic excellence, but stunning <keyword id="6356184" type="PERSON" weightage="20" keywordseo="talent">talent</keyword>. No 90/100s can get you to become one of these, pure talent can. So if you have it in you, do not give it up:

Professions where not marks, but pure talent is what matters

<ul><li>TV advertising saw a good revival in H2 2020.</li><li><keyword id="6365619" type="DOMAIN" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword> was the biggest advertiser in 2020 with a 30% growth in <keyword id="9064221" type="COMPANY" weightage="20" keywordseo="ad-volumes">ad volumes</keyword> over 2019, followed by the <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group, with their ad volumes growing by 37% in 2020 over 2019.</li></ul>In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to <keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year, as compared to 2019,” said <keyword id="7538858" type="UNKNOWN" weightage="20" keywordseo="aaditya-pathak">Aaditya Pathak</keyword>, Head – Client Partnership &amp; Revenue Function, BARC India. Movies genre saw significant growth in ad volumes in 2020 as compared to 2019. Hindi GEC witnessed the highest growth in ad volumes with 10% as compared to 2019. Other Regional GECs saw a growth of 8% as over 2019. News genre in 2020 too had the highest volume, while Ad Volumes dropped by 1%. A heightened consciousness of safeguarding our health, understandably gave a boost to the antiseptics and personal care categories. Ad volumes for Dettol Toilet Soaps and Dettol Antiseptic Liquid, went up by 118% and 136% respectively. Horlicks ad volumes also surged by 60% in 2020 as compared to 2019. In this pandemic necessitated lockdown, and people confined to their homes, digital brands too, turned to television to capitalise on the undisputed reach of the medium, given the changing consumer buying habits. During the peak lockdown in April and May, the ad volumes for digital brands was the highest with 16% and 13% respectively as compared to the month of January 2020. The highest ad volumes share for digital brands in 2019 was at 9% in the months of March, September and December.

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

New Delhi, Feb 26 () FMCG major Hindustan Unilever Ltd (HUL) on Wednesday said the Chandigarh bench of National Company Law Tribunal (NCLT) has approved the scheme of amalgamation for the merger of the company and GlaxoSmithKline Consumer Healthcare (GSKCH). On November 6, 2019, the Mumbai Bench of the NCLT had sanctioned the scheme and the order was subject to sanction of the Chandigarh Bench of NCLT. "In this regard, we wish to inform you that the scheme has now received the sanction of the Chandigarh NCLT," HUL said in a regulatory filing. The effective date of the scheme will be communicated upon being finalised in accordance with the procedure specified by the Mumbai NCLT and Chandigarh NCLT, it added. On December 3, 2018, Anglo-Dutch FMCG giant Unilever had announced the acquisition of health food portfolio, including popular brands Horlicks and Boost, from GlaxoSmithKline in India and over 20 other markets for 3.1 billion pounds (about 27,750 crore).Under the deal, Unilever's Indian arm, HUL is acquiring GSKCH India via an all-equity merger, valuing the total business of the latter at Rs 31,700 crore. MSSMKJ

Chandigarh NCLT nod for HUL, GlaxoSmithKline Consumer Healthcare merger deal

As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across the country. Over the years, video has gone mainstream with YouTube now reaching to 265 million monthly active users as per ComScore 2019 (April) and making it a go-to-destination for brands. And, brands have innovatively capitalised on YouTube’s popularity by creating engaging ads that people truly loved. With the massive depth and diversity of content on the platform, some of the country’s most-loved brands have leveraged YouTube to tell some of the year’s most compelling brand stories, the best of which form the YouTube Ads Leaderboard for 2019. From Kia Motor’s ad for Seltos triggering design creativity, to <keyword id="10591" type="COMPANY" weightage="20" keywordseo="Samsung">Samsung</keyword>’s Good Vibes App ad themed on caring for possibilities, to making people dance to Pepsi’s Har Ghoonth Mein Swag Hain ad - YouTube Ads Leaderboard showcases all this and more. Commenting on YouTube as an advertising platform, <keyword id="3288480" type="PERSON" weightage="20" keywordseo="Satya-Raghavan">Satya Raghavan</keyword>, Director - YouTube Partnerships, India said, “YouTube is now playing a central role in helping consumers arrive at their final purchase decisions. We have worked hard to bring the power of Google and YouTube together to help unlock the magic of intent and YouTube today is a full funnel solution, with tools like TrueView for Action optimised for brand as well as performance objectives like leads and referrals.” Let’s take a look at the most watched ads on YouTube this year: 1. <keyword id="109790" type="COMPANY" weightage="20" keywordseo="Kia-Motors">Kia Motors</keyword> India | Magical Inspirations | Stunning Designs <div type="Youtube" id="8aHVz5RKi1w" title="Kia Motors India | Magical Inspirations | Stunning Designs" thumbUrl="https://i.ytimg.com/vi/8aHVz5RKi1w/mqdefault.jpg"></div>

 2. Samsung India| Good Vibes App: Caring for the Possibilities <div type="Youtube" id="9djutxpXaQE" title="Samsung India Good Vibes App: Caring for the Possibilities" thumbUrl="https://i.ytimg.com/vi/9djutxpXaQE/mqdefault.jpg"></div>

 3. <keyword id="54572" type="COMPANY" weightage="20" keywordseo="PepsiCo">PepsiCo</keyword> India |Har Ghoont Mein Swag <div type="Youtube" id="I5cPOd9aCUc" title="Har Ghoont Mein Swag | Tiger Shroff | Disha Patani | Badshah | Ahmed Khan | Bhushan Kumar" thumbUrl="https://i.ytimg.com/vi/I5cPOd9aCUc/mqdefault.jpg"></div>

 4. Xiaomi India |Mi Smart LED TV sab ki sunega | Say It See It <div type="Youtube" id="54jo2S03kNs" title="Mi Smart LED TV sab ki sunega | Say It See It - Xiaomi India" thumbUrl="https://i.ytimg.com/vi/54jo2S03kNs/mqdefault.jpg"></div>

 5. OPPO F11 Pro | Features, Specs &amp; Product Overview <div type="Youtube" id="9LGH0CTWNIs" title="OPPO F11 Pro | Features, Specs &amp; Product Overview | Available Now" thumbUrl="https://i.ytimg.com/vi/9LGH0CTWNIs/mqdefault.jpg"></div>

 6. Pooche koi bhi sawaal Hindi mein (mausam ki jaankari) | Google Assistant <div type="Youtube" id="GtoKh6zxrEk" title="Pooche koi bhi sawaal Hindi mein (mausam ki jaankari) | Google Assistant" thumbUrl="https://i.ytimg.com/vi/GtoKh6zxrEk/mqdefault.jpg"></div>

 7. <keyword id="44373" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Group">Aditya Birla Group</keyword> |Big in Your Life <div type="Youtube" id="eJ70_Xj3W-U" title="Aditya Birla Group - Big in Your Life" thumbUrl="https://i.ytimg.com/vi/eJ70_Xj3W-U/mqdefault.jpg"></div>

 8. <keyword id="2210217" type="COMPANY" weightage="20" keywordseo="oneplus">OnePlus</keyword>| 90 Hz Smooth Moves | OnePlus x Robert Downey Jr <div type="Youtube" id="3pwEaJq6rv4" title="90 Hz Smooth Moves | OnePlus x Robert Downey Jr" thumbUrl="https://i.ytimg.com/vi/3pwEaJq6rv4/mqdefault.jpg"></div>

 9. Horlicks |FearLessKota #BottleOfLove <div type="Youtube" id="R3c0ENcF02w" title="#FearLessKota #BottleOfLove" thumbUrl="https://i.ytimg.com/vi/R3c0ENcF02w/mqdefault.jpg"></div>

 10. All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer <div type="Youtube" id="eWpV9XzKKtI" title="All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer" thumbUrl="https://i.ytimg.com/vi/eWpV9XzKKtI/mqdefault.jpg"></div>

From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard

<ul><li>Shares of fast moving consumer goods company fell 5% after the company reported lower than expected volume growth along with cautious commentary.</li><li>The company reported 9% year-on-year growth in net profit to ₹2,187 crore as against ₹2,009 crore in the same quarter last year.</li><li>Further, the company said they remain cautiously optimistic about demand recovery.</li></ul>Shares of consumer goods company <keyword id="6365619" type="General" weightage="20" keywordseo="hindustan-unilever" source="Orion">Hindustan Unilever</keyword> (HUL) fell as much as 5% on Tuesday after the company reported its September quarter earnings. Although the company reported 9% year-on-year growth in net profit to ₹2,187 crore as against ₹2,009 crore in the same quarter last year, investors were disappointed on lower than expected volume growth. The company delivered 4% year-on-year volume growth in the July-September quarter lower than estimates of 5-7%. Food segment that includes products like Horlicks, Kissan, Bru, Kwality Wall’s saw a slowdown in revenue growth. Food segment grew only 7% in the September quarter as against 12% in the June quarter. Hindustan Unilever attributed the dull growth in the food segment to reasonably high sales in the previous quarters. <div type="image" title="HUL cchart" height="900" width="1200" msid="87136921" hostid="261"></div> The company has declared a dividend of ₹15 per share in this quarter. Adding to it, the company gave a cautious remark on the demand recovery. “Looking forward, we remain cautiously optimistic about demand recovery,” said Sanjiv Mehta, chairman and managing director of HUL. Meanwhile, muted consumer sentiment with rising inflation bothered the (fast moving consumer goods) FMCG major. “September quarter witnessed a sequential improvement in trading conditions, albeit remained challenging with unprecedented levels of input cost inflation and subdued consumer sentiments,” added Mehta in a statement to stock exchanges. Cautions comments by HUL will impact the outlook for the sector and competing players like <keyword id="75190" type="General" weightage="20" keywordseo="nestle" source="Orion">Nestle</keyword>, <keyword id="6359432" type="General" weightage="20" keywordseo="britannia" source="Orion">Britannia</keyword>, and <keyword id="6357073" type="General" weightage="20" keywordseo="itc" source="Orion">ITC</keyword>. Shares of other FMCG players also ended lower on October 19. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FMCG companies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stock change on October 19 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ITC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-6% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nestle </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-0.2% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Marico </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-0.6% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Britannia </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-0.9% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dabur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-1% </td></tr></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/iex-lt-infotech-ttk-prestige-and-two-other-stocks-that-have-ignored-the-market-mood-to-hit-a-one-year-high/slidelist/87132594.cms">IEX, L&amp;T Infotech, TTK Prestige and two other stocks that have ignored the market mood to hit a one-year high</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/retail/news/dmart-is-continuing-to-do-what-it-knows-best-but-the-street-wants-more/articleshow/87113806.cms">DMart is continuing to do what it knows best but the street wants more</a>

Horlicks and Boost maker HUL sees slowdown in food segment in the last three months

<ul><li><keyword id="4568700" type="General" weightage="100" keywordseo="pvr-inox" source="Orion">PVR Inox</keyword>’s recipe for solving the problem of dwindling footfalls is to give moviegoers a taste of the big screen experience of <keyword id="18939" type="General" weightage="20" keywordseo="upcoming-movies" source="Orion">upcoming movies</keyword>. </li><li>The multiplex giant is offering a curated 30-minute <keyword id="17144225" type="General" weightage="20" keywordseo="trailer-screening-show" source="Orion">trailer screening show</keyword> for just ₹1, ahead of the crucial summer season with movies lined up in May and June. </li><li>During the first weekend, <keyword id="799" type="General" weightage="20" keywordseo="PVR" source="Orion">PVR</keyword> <keyword id="6407732" type="General" weightage="20" keywordseo="Inox" source="Orion">Inox</keyword> sold 35,000 tickets of its trailer screening show across the country. </li></ul>Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 10 upcoming trailers in a 30-minute screening show for just ₹1. In exchange, people get to beat the heat in comfortable, air-conditioned seats and perhaps even enjoy some of those trailers. This is the multiplex chain’s bid to woo back the moviegoers who have shunned the big screens since the Covid-19 pandemic broke out and “re-ignite their love for watching entertainment on the big screen”. The chain will also be hoping these shows translate into a boost in advance bookings for movies releasing in the crucial summer season. Salman Khan-starrer Kisi Ka Bhai Kisi Ki Jaan, Aishwarya Rai Bachchan and Vikram’s Ponniyin Selvan: Part-2, and Shah Rukh Khan’s Jawan are among the movies lined up for release in May and June. The trailers will be curated by PVR Inox and will include upcoming Bollywood, Hollywood and other regional movies as well, customised based on the region. If all this sounds familiar, it’s because PVR Inox has borrowed a leaf out of the booklet of fast-moving consumer goods (FMCG) companies like Nestle India, ITC, Kellogg’s and others, which have long used samples as a way to attract new customers by giving them a taste of their new products. For instance, FMCG companies have targeted kids by partnering with schools to give out free samples of Kellogg’s Chocos, Horlicks, Boost, Bournvita or Sunfeast’s Timepass biscuits or atta noodles. These companies also often give out free samples to visitors in shopping malls. The trailer screening show is PVR Inox’s bid to bring sampling to the big screens, especially after reporting a 15% decline in footfalls in the first nine months of FY23. With a total of 1,680 screens, it is India’s largest multiplex chain with presence in 115 cities in India and Sri Lanka. <cmsannotation type="cmsannotation" annotationid="Dwindling footfalls" comment="subhead" text="Dwindling footfalls">Dwindling footfalls</cmsannotation> Dwindling footfalls have worried both single-screen and multiplex chains alike post the Covid-19 pandemic. According to media consulting firm Ormax, Hindi cinema footfalls fell from 341 million in 2019 to a meagre 189 million in 2022. Only two Bollywood movies have managed to break the ₹100 crore collection mark in the March quarter. “In our view, the innovation is interesting and would help address low footfalls, particularly witnessed in case of Hindi movies,” Nuvama Institutional Equities said in a note, adding that it could also help boost advance bookings for upcoming movies. For starters, the trailer screening show is available in multiple cities across the country, and PVR Inox says there will be two shows per day. According to Nuvama, 35,000 tickets were sold across the country over the last weekend. Our initial checks in Mumbai suggest that a large number of seats are vacant today (Friday). It will be interesting to see if PVR Inox’s experiment gathers momentum, especially when people can freely watch trailers on their smartphones or TVs from the comfort of their home. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/client-meetings-start-and-stop-with-chatgpt-says-indias-largest-it-company/articleshow/99468194.cms">Client meetings 'start and stop with ChatGPT' says India's largest IT company</a> <a href="https://www.businessinsider.in/business/corporates/news/infosys-sees-4-7-revenue-growth-in-fy24-after-it-misses-its-own-fy23-revenue-guidance/articleshow/99467637.cms">Infosys sees 4-7% revenue growth in FY24 after it misses its FY23 guidance</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-flags-pain-in-us-markets-says-banking-sector-crisis-has-led-to-cuts-in-discretionary-spending/articleshow/99458916.cms">TCS flags pain in US markets, says banking sector crisis has led to cuts in discretionary spending</a>

What can ₹1 get you? 30 minutes of trailers at PVR Inox

New Delhi, Apr 23 () Global FMCG major Unilever on Thursday said its growth in India has been hit by both slowing market and the coronavirus-forced lockdown that led to a halt in production and shipping activities for a number of days.The Anglo-Dutch firm has also withdrawn its growth and margin outlook for 2020, citing the impact of the pandemic and subsequent containment measures taken by authorities and a shift in demand patterns of the geographies where it operates.Though the FMCG major has witnessed upswings in sales of hygiene and in-home food products, the crisis has affected particularly its food service and ice cream business, Unilever said in its trading statement for the first quarter ended March 31.Unilever also witnessed a major impact on the businesses in China and India, two of its major markets where restrictions were imposed by the respective governments to contain the spread of COVID-19. "China declined as a result of the downturn in food service, out of home ice cream and retail sales during the lockdown. Growth in India was impacted by both the slowing market and the lockdown implemented at the end of March, which stopped production and shipping for a number of days," Unilever CEO Alan Jope said in a statement.He further said, "Underlying sales growth was zero per cent with 0.2 per cent from volume and negative 0.2 per cent from price. Developed markets grew 2.8 per cent whilst emerging markets declined 1.8 per cent."According to Jope, demand patterns are changing. "As the crisis hits countries around the world, we see upswings in sales of hygiene and income food products, combined with some household stocking, and near cessation of out of home consumption which is particularly affecting our food service and ice cream business," he said.The FMCG major is adapting to new demand patterns and are preparing for lasting changes in consumer behaviour, in each country, as it moves out of the crisis and take steps towards recovery, according to the Unilever CEO."We will continue to adapt throughout this crisis. However, the unknown severity and duration of the pandemic, as well as the containment measures that maybe adopted in each country, mean that we cannot reliably assess the impact across our markets and our business. We are therefore withdrawing our previous growth and margin outlook for 2020," said Jope.While talking about the Indian market, where it operates with subsidiary Hindustan Unilever Ltd (HUL), he said "seven days of national lockdown at end of Q1" affected the trading, adding that there was supply chain disruption following the lockdown."Lockdown measures in India commenced from mid-March, followed by a strict national lockdown, severely limiting the flow of goods and leading to a decline in South Asia. Indonesia and Vietnam performed strongly although the Philippines declined across divisions as restrictive social measures were put in place," said Unilever.However, it also added that the Indian market had slowed even before the strict lockdown began at the end of March.The company said its tea segment business declined, impacted by India and out of home channel closures. "The strategic review of our tea business is ongoing".Skin care business also took a hit amid lockdown conditions. "Vaseline continued to perform well, with mid-single digit growth, and we launched anti-bacterial hand cream in the UK as well as a new Pro Derma Clinical range in China. The Prestige portfolio was impacted by health and beauty channel closures in many markets. Whilst hair care (segment) grew in the USA, the lock-down impacted the portfolio in China and in India," it said.Deodorants grew in mid-single digit, with strong performances from our RexonaClinical range and Dove deodorants. Its oral care grew, with growth from natural toothpastes and bamboo toothbrushes."Negative pricing was primarily driven by India following price reductions in the previous quarter," he said.Meanwhile, Unilever informed that HUL completed its merger with GlaxoSmithKline Consumer Healthcare Limited (GSKCH), on April1."The transaction is in line with Unilever's strategy to evolve the Foods &amp; Refreshment portfolio into higher growth segments," said HUL.As per the deal, HUL has also announced to acquire popular health food drink brand Horlicks in a Rs 3,045 crore deal from GSKCH using the option available in the original agreement between HUL and GSK.Besides, other Health Food Drinks (HFD) brands of GSKCH -- Boost, Maltova and Viva -- had come to HUL's portfolio by virtue of the merger, making it a leading player in the segment.According to regulatory filings, HUL would declare its Q4 (Jan-March) earnings results on April 30. KRH RKL MKJ

Unilever withdraws growth outlook, says India business impacted amid lockdown

<div class="KonaFilter image-container display-table"><div><div class="image on-image">YouTube/Colchester ConservativesStephen Hammond MP.</div></div></div><ul><li>Conservative rebel MPs claim more and more Tories are ready to join them and back a soft Brexit.</li><li>15 Tory MPs signed an amendment calling on Theresa May to pursue a Norway-style Brexit which effectively keep Britain in the single market via the European Economic Area.</li><li>A leading rebel has told Business Insider that more Conservative MPs will get on board before the vote next week.</li><li>A fight is underway within the Labour Party over whether Corbyn should embrace the EEA. </li></ul> LONDON - Conservative rebels believe that support among the party's MPs for a Norway-style soft Brexit could be at a tipping point as moderates grow increasingly alarmed at the state of Brexit negotiations.On Tuesday MPs will vote on an amendment to the Withdrawal Bill which, if passed, would instruct Theresa May to pursue a soft form of Brexit known as <a href="http://uk.businessinsider.com/what-is-the-norway-model-brexit-2018-4" target="_blank" rel="noopener">the Norway model</a>, plus 14 other amendments.This would involve the UK leaving the European Union but keeping full access to the single market by joining the European Free Trade Association (EFTA), which is a non-EU member state's ticket to joining the EEA.On Monday Labour leader Jeremy Corbyn dealt a blow to pro-EEA movement when he confirmed that he does not support the Norway model and would instruct Labour MPs to abstain from the vote.This triggered furious reactions from pro-EU Labour MPs. Former shadow frontbenchers Chuka Umunna and Owen Smith plus others publicly criticised the move. One MP told BI it amounted to "madness" and "a complete Horlicks." However, fresh life was breathed into the cross-party effort on Wednesday, when 13 Conservative MPs signed an amendment to the upcoming trade bill, which instructs May to keep Britain in the EEA via EFTA. <h2><div class="KonaFilter image-container display-table"><div><div class="image on-image">Chris J Ratcliffe/Getty ImagesAnna Soubry and Nicky Morgan</div></div></div>Tory MPs backing the new EEA amendment</h2><ul><li>Stephen Hammond</li><li>Mr Dominic Grieve</li><li>Nicky Morgan</li><li>Antoinette Sandbach</li><li>Bob Neill</li><li>Anna Soubry</li><li>Dame Caroline Spelman</li><li>Jonathan Djanogly</li><li>Kenneth Clarke</li><li>Heidi Allen</li><li>Paul Masterton</li><li>Dr Sarah Wollaston</li><li>John Stevenson </li></ul>The Tory amendment, tabled by Stephen Hammond MP, was signed by the usual Brexit rebels, but also by a new name in Caroline Spelman, the MP for Meriden. A rebel whose signature is on the amendment told Business Insider that the group has reason to believe more names will come forward prior to the vote on Tuesday."An increasing number of colleagues are warming to the EFTA-EEA model on the simple basis that time is running out and we need something there and ready," the MP - who wished to remain anonymous - told BI.They added that a "new group" of Conservative MPs have formed in recent weeks, which is ready to work with Hammond, Anna Soubry and other Tory rebels in pushing for a soft Brexit. This faction contains MPs who are alarmed by the current state of Brexit negotiations, and are willing to vote for the EEA amendment on the basis that the Norway option could be used as a transitional model to smoothen Britain's exit, the MP told BI."They tell us that we entered the European Union via the EEA, so why can't we exit via the EEA?"Labour MP Umunna also hinted at more Tory MPs getting on board with the EEA on Tuesday, telling a press conference that the 15 names on the amendment paper "don't account for those who haven't gone on record."The feeling among rebels is that the amendment still doesn't have enough support to pass. However, they believe that support is growing, and will at a minimum give the government a bigger scare than initially thought. A Conservative MP planning to support the EEA amendment next week suggested to BI that the high chance of defeat makes voting for it a "free hit," meaning Tories have nothing to lose.Earlier this week, Svein Roald Hansen - the Norwegian Parliament's delegate to the EFTA and EEA - <a href="http://uk.businessinsider.com/inside-the-battle-to-keep-britain-in-the-single-market-norway-brexit-2018-5" target="_blank" rel="noopener">told BI</a> that it would be "very difficult" to say no to Britain joining the club after it has left the EU.However, the MP for Norway's Labour MP said Oslo was concerned that Britain would be an awkward partner and demand opt-outs from the EEA Agreement.Soubry, the MP for Broxtowe, told BI on Wednesday that Britain must "grow up" and play by the EEA's rule in order to protect its economic interests. "We've done the same with the EU. We wanted opt-outs when we were in, and now we want opt-ins now we're heading out," she said. Our Brexit Insider Facebook group is the best place for up-to-date news and analysis about Britain's departure from the EU, direct from Business Insider's political reporters. Join <a href="https://www.facebook.com/groups/267178180471848/">here.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/economist-weighted-voting-could-help-save-us-democracy-2018-5">This top economist has a radical plan to change the way Americans vote</a></h3> <div> </div> </div>

These Conservative rebels believe support for a Norway-style soft Brexit is at a tipping point

<ul><li><keyword id="99676" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty-Kundra">Shilpa Shetty Kundra</keyword>, who has been missing from the big screen for the past 13 years has become the face of yet another brand. </li><li>She has 13 brands in her kitty from varied categories like Food &amp; Beverages, Telecom, Skincare, FMCG, Chocolates, and more. </li><li>As Shilpa signs another brand, we try to decode what still makes the actor relevant and how she has become an example of breaking age-disparity in the industry. </li></ul>Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty. She is now the face of home decor brand, Stellar Homes USA and represents 13 brands in total. Shilpa was last seen on the silver screen in the 2007 film Apne but she never really left the limelight. She continued judging various TV reality shows, became an entrepreneur by starting her own fitness channel called The Shilpa Shetty app and invested in a start-up called Mamaearth. Shilpa has over 1.6 million subscribers on her YouTube channel, which covers fashion tips, her fitness regime and a cooking show. While on Instagram, she has gained more than 6 million followers in a short span of time. According to media reports, she has a net worth of $20 million. This year, her long sabbatical of 13 years will also come to an end as she will be seen in two movies -- Nikamma and Hungama 2. Brand Journey Shilpa was 16 and a part of the modelling world when an aerated drinks brand approached her. Today, she regrets falling for money and choosing shortcuts. Shilpa is now wary of the kind of brands she chooses to work with. She has walked out of the meeting rooms if she doesn’t resonate with the brand. “Earlier, I really didn't think about whether I suited the brand. It was only about whether I was getting paid enough to leverage my name. But in the last five years, there has been a change in my thought process. When people take you seriously as a brand or rather someone synonymous with health and fitness, you become more responsible. So if something doesn't resonate with my personality or something that I can't use at home for my family or me, I won't endorse it,” admits Shilpa. Before her big release lined up this year, Shilpa turned down a Rs 10 crore offer from an Ayurvedic Slimming Pill brand because she did not want youngsters, who look up to her, to fall for fad diets. “There's so many brands I have turned down, I can't sit down and list those,” she breaks into a chuckle. She says she would have bagged a lot more brands and made more money had she not been so fastidious. Pan Masala brands and Aerated Drinks are completely off her list and she says she wouldn’t consider endorsing them ‘for all the money in the world.’ Explaining her modus operandi of choosing deals, she says, “I'm very particular and there's a lot of due diligence that goes into the brands that I work with. And I really believe that there is no shortcut in life. If you were to tell people that by popping pills you will lose weight, I think people who actually work out the right way will start losing faith in what they're doing. And I just feel that though we stopped focusing on mental health, and we will be talking about prizes and losing weight, fitting into a certain size, I think mental health is equally important. And I can't endorse something that doesn't fall into line with my philosophy.” The secret behind her relevance in the industry It was during her post-pregnancy period that Shilpa was asked a lot of questions about her fitness regime on the internet. She joined social media to help people out and realised that the audiences’ love for her hasn’t changed. She used that to her advantage and started her own application. It is her penchant for fitness and strong social media following, that brands still find her relevant. “After all these years, I feel like I stayed relevant. Today, I'm doing two films after 13 years but people still know me, not only because of television, but also because I stand for propagating good health. I want to bring about an awareness and want to play the role of a catalyst. As actors, we are always looked up to, and we have the power of social media. I used that to start my own YouTube channel,” shares Shilpa. Now, Shilpa Shetty is in-between meetings, looking for a fundraiser for her application to expand her reach further. Experts Speak Ashutosh Harbola, CEO and Co-founder, Buzzoka thinks that Shilpa had a strong influence on the industry since she made her fortune in Big Brother; her brand image changed after that and IPL, he says, added a cherry on the cake. “Shilpa Shetty is an ever-blooming social media star and her constant touchpoint with her audience makes her relevant even when she doesn't have too much in her kitty. From a brand's perspective, it's the right fit. Since the social and digital-first audience is always on social media, their appetite for relevancy is much filled. Also, Shilpa has been testing a couple of other platforms too which is keeping her both busy and buzzed. We all saw her entry on TikTok and it's a perfect example of being in the news for the right reasons,” says he. “Post her marriage, she is amongst the rich kids of Instagram making the world drool on her cuteness and the lavish lifestyle,” adds Harbola. N Chandramouli, CEO, TRA Research, highlights how strong her social media currency is, which is one of the reasons why brands still love her. “It is not easy for an actor who has been out of an active acting career for over 10 years to continue to stay relevant. However, Shilpa Shetty has reinvented herself in many new avatars to do what she is good at. She is a fitness icon, TV reality show judge, fashionista, partner in a spa chain, has over 1.6 million subscribers on her Youtube food channel, 6 million followers on her Instagram, among other things. Guess that's more than enough to keep her relevant with new-age millennials and others,” says Chandramouli. Social Media and Brand Expert, Karthik Srinivasan thinks Shilpa’s relatability factor for millennials and Gen Y has worked in her favor. “Shilpa Shetty, I believe, appeals to and can be recognised by a whole lot of middle-aged and older women unlike an Ananya Panday or Alia Bhatt. That relatability is what perhaps works in her favor. Ditto for actors like Vidya Balan. To some extent, it's also a factor of a 40+ woman actor to continue to want attention, work and assignments. Some may choose to shun the limelight and live a more obscure life surrounded by people close to them, as a way to escape the excess attention of earlier times. Shilpa Shetty has been in the limelight long after her exiting the film industry, including her foray into owning teams and so on. So, modeling and films continue to help her position her brand,” explains Srinivasan. An inspiration for other actresses The Khans of Bollywood and actors like Akshay Kumar and Amitabh Bachchan, still continue to be the Top 10 celebrities. Senior actresses, on the other hand, struggle to find film projects. As they vanish from the limelight after they get married, brands stop approaching them. Shilpa is unhesitant to agree that she found her calling much later in her career arc and feels women are finally stepping up to turn the tables. “I found my calling very late but I guess better late than never. Also, times are changing. You see actresses are far more daring today. It's also a more egalitarian world now. Women are given far more opportunities. I think women today are willing to take risks. And yes, it's a different world. And I think that's the only thing that's constant - change,” says Shilpa. Srinivasan also thinks the situation is changing, thanks to actresses like Shilpa Shetty and Vidya Balan and script writers that are breaking the age stereotypes. “I think as an industry, Bollywood (and the regional film industries, in particular) have moved definitely away from age-limits for women actors. While there's always (and still) a demand for young women actors, there are scripts being written for older ages as well, who do not fit the conventional stereotypes of a leading woman in films,” says Srinivasan. He adds, “From a branding point of view, I was very pleasantly surprised to see Tapsee Pannu featured in a Horlicks ad where she was specifically called out as being 30+. Or a Kangana Ranaut playing a mother of a boy in Panga. This scenario was unheard of a few years ago when only men had the freedom to be called 30+, 40+ and still get away with conventional roles in films. 40+ Shilpa Shetty is a variant of the 30+ Tapsee and Kangana.” Chandramouli, on the other hand, feels the onus also lies on actresses. “Brands take endorsements from 53-year-old male actors endorsing colas, and 77-year-old males endorsing everything. When it comes to women celebrities, there are occasions when you will see someone like Madhuri Dixit, who is above 50 years get endorsements. But many don't get as lucky as her. And this age-related aberration is one of the strangest as many times when choosing actors playing an older role, directors tend to cast younger actors. To correct this is the responsibility of female actors as also it is of brands and advertising agencies. Many times due to the paucity of opportunities, women celebrities above 40 tend to start focusing on other areas of their interests in work and personal life. In a highly competitive world, they must continue to stay relevant in their interest areas, stay connected with audiences, and find new interests which find newer fans. Since all endorsements are a commercial arrangement, the fee of endorsement also matters, for the potential endorsers must be willing to adjust fees in line with market demand. For the brands and agencies, it is important to have greater acceptance, to try the different, reink campaigns with such potential endorsers.” While many actresses have come and vanished with time, Shilpa Shetty Kundra has never left the showbiz, setting an example for other female actors in the industry.

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