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<ul><li><keyword id="461983" type="General" weightage="80" keywordseo="honor" source="Orion">Honor</keyword>Tech will relaunch the Honor brand in India, with its first smartphone expected to launch next month.</li><li>The company aims to get 4-5% market share by the end of 2024 and will invest INR 1,000 crore in India.</li><li><keyword id="18132448" type="General" weightage="20" keywordseo="HonorTech" source="Orion">HonorTech</keyword> has formed a joint venture with PSAV Global, owned by entrepreneur C P Khandelwal</li></ul>The Honor brand is all set to make a comeback in India. HonorTech will relaunch the Honor brand of smartphones in the country in September with plans to initially invest ₹1,000 crore in the business, a senior company official said. For the relaunch, HonorTech is going to work under a licensing deal with Chinese smart devices company Honor. HonorTech CEO <keyword id="6530659" type="General" weightage="20" keywordseo="Madhav-Sheth" source="Orion">Madhav Sheth</keyword> told PTI that the company will aim to garner 4-5% market share in terms of volume by end of next year, which will translate to a revenue of ₹10,000 crore for the company. "HonorTech is a completely Indian entity. We are going to work under a licensing deal with Honor where they will license us and we will do everything from sales to manufacturing in India. No royalty will go to Honor," Sheth said. Honor brand was launched and owned by Chinese telecom major Huawei which sold it to another Chinese firm Shenzhen Zhixin New Information Technology in November 2020. Sheth recently quit Realme where he was steering their international business including India. He has formed his own joint venture, HonorTech, with PSAV Global owned by entrepreneur C P Khandelwal. "Honor's 70% manufacturing is completely automatic and 40% of their machinery is completely made by them. We need to match similar standards with them in India. Under the deal, Honor will help us with product know-how, entire supply chain management, technology transfers, software transfers at a defined cost," Sheth added. He said that the company will initially get some of the Honor products to test the Indian market and plans to start manufacturing them locally by end of this year. "We will launch Honor smartphones from next month onwards. We are in talks with electronics manufacturing services who are eligible for PLI (production-linked incentive) for manufacturing. We are targeting to start shipping "Made in India" products from November or December," Sheth said. The company plans to raise ₹1,000 crore in debt funding that will be invested by next year. "We are looking at revenue of ₹10,000 crore by end of next year which translates into 4-5 per cent volume market share," Sheth added. With inputs from PTI. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/explained-how-ai-is-being-used-to-for-scams-and-what-you-can-do-to-protect-yourself/articleshow/102937587.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/explained-how-ai-is-being-used-to-for-scams-and-what-you-can-do-to-protect-yourself/articleshow/102937587.cms" target="_blank">Explained: How AI is being used to for scams and what you can do to protect you₹elf</a> <a href="https://www.businessinsider.in/personal-finance/news/how-to-find-unclaimed-bank-deposits-using-udgam-portal/articleshow/102830161.cms">Have unclaimed bank deposits? Here’s how to find it using UDGAM portal</a> <a href="https://www.businessinsider.in/tech/news/indian-pc-market-declines-for-fourth-consecutive-quarter-reports-15-decline/articleshow/102822733.cms">Indian PC market declines for fourth consecutive quarter, reports 15% decline</a>

HonorTech to relaunch Honor brand of phones, to invest ₹1,000 crore

<ul><li>The <keyword id="18154277" type="General" weightage="60" keywordseo="Honor-90" source="Orion">Honor 90</keyword> smartphone will launch in India on September 14.</li><li>HTech, led by <keyword id="6530659" type="General" weightage="50" keywordseo="madhav-sheth" source="Orion">Madhav Sheth</keyword> and PSAV Global will sell Honor’s smartphones in India.</li><li>The company had earlier revealed that it will initially invest ₹1,000 crore in India.</li></ul> HTech on Thursday confirmed that the Honor 90 smartphone will launch in India on September 14. For those unaware,<a href="https://www.businessinsider.in/tech/mobile/news/honortech-to-relaunch-honor-brand-of-phones-to-invest-1000-crore/articleshow/102940560.cms"> Honor smartphones</a> are making a comeback in India and the<a href="https://www.businessinsider.in/tech/mobile/news/honor-to-re-enter-the-indian-market-with-the-honor-90-smartphone-in-september/articleshow/103138615.cms"> Honor 90</a> will be the first smartphone from the company. HTech, which was earlier being called HonorTech, has partnered with PSAV Global to sell Honor smartphones in India. The company, which will be headed by former Realme India chief Madhav Sheth, had earlier revealed that it will invest ₹1,000 crore in India initially. <cmsannotation type="cmsannotation" annotationid="Honor 90: Expected specifications" comment="subhead" text="Honor 90: Expected specifications">Honor 90: Expected specifications</cmsannotation> While the Honor 90 has already been launched in China, the upcoming device in India may come with some country-specific modifications. The Honor 90 will run on Android 13 out of the box with the company’s MagicOS 7.1 on top. The device is expected to feature a 6.7-inch Full HD+ curved OLED display with a 120Hz refresh rate and 1,600 nits peak brightness. The smartphone is expected to be powered by the Snapdragon 7 Gen 1 Accelerated Edition chipset coupled with Adreno 644 GPU. In terms of memory, India may get two variants – 8GB RAM + 256GB of internal storage and 12GB RAM + 512GB internal storage. Coming to the camera department, the Honor 90 is expected to feature a triple camera setup consisting of a 200MP primary camera, a 12MP ultra-wide-angle camera and a 2MP depth sensor. On the front, the device is expected to feature a 50MP selfie camera. The Honor 90 is likely to be powered by a 5,000mAh battery. It is expected to come with an in-display fingerprint sensor and offer 5G SA/NSA support. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/apple-watch-ultra-2-to-launch-on-september-12-expectations-rumours-and-all-you-need-to-know/articleshow/103438121.cms">Apple Watch Ultra 2 to launch on September 12 – expectations, rumours and all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/honor-to-re-enter-the-indian-market-with-the-honor-90-smartphone-in-september/articleshow/103138615.cms">Honor to re-enter the Indian market with the Honor 90 in September</a> <a href="https://www.businessinsider.in/business/auto/news/volvo-c40-recharge-with-530-km-range-launched-in-india-for-61-25-lakh/articleshow/103382328.cms">Volvo C40 Recharge with 530 km range launched in India for ₹61.25 lakh</a>

Honor 90 with 200MP camera to launch in India on September 14 – All we know so far

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HonorTech to relaunch Honor brand of phones, to invest ₹1,000 crore

BI India Bureau

Honor 90 with 200MP camera to launch in India on September 14 – All we know so far

Sourabh Jain

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