<keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword> is all set to come up with a documentary film based on rapper <keyword id="2165498" type="General" weightage="80" keywordseo="yo-yo-honey" source="Orion">Yo Yo Honey</keyword> Singh's life. On the occasion of <keyword id="380702" type="General" weightage="100" keywordseo="honey-singh" source="Orion">Honey Singh</keyword>'s birthday, Netflix India took to Instagram and unveiled the teaser of the documentary film. "Singh-ing on top of our voices because Honey Singh's latest documentary comes soon on Netflix," a post read on the Instagram page of Netflix India. Produced by the oscar-award winning Sikhya Entertainment and directed by <keyword id="536863" type="General" weightage="50" keywordseo="mozez-singh" source="Orion">Mozez Singh</keyword>, Yo Yo Honey Singh will take his fans through the unseen and unheard chapters of his life with his raw and candid revelations that capture his highs as well as the lows. The docu-film captures his personal and professional journey, with behind-the-scenes moments straight from Hirdesh Singh aka Yo Yo Honey Singh himself alongside sit-downs with his family members, friends and music collaborators who have been by his side through it all. As per Honey Singh, the documentary film will give everyone an "honest" account of his life. "I have spoken about my personal &amp; career issues in the media before but I've never been able to bare it all. I have received tremendous love from my fans, and they deserve to know the whole story. This Netflix docu-film will give everyone an honest and sincere account of my life, my upbringing, where I've been and my current journey to return stronger," he shared. Oscar award-winning producer Guneet Monga, Sikhya Entertainment added, "Yo Yo Honey Singh took over the Indian Music industry by storm. His music resonated with the youth. Singh was a star even before he garnered limelight in the press. His tumultuous journey with fame intrigued a whole nation, and us at Sikhya. This was a story I wanted to explore. Thankfully, Netflix has always supported and given unique, diverse local stories to a global audience, creating a space for a perfect fit for a bare-it-all, authentic docu-film like this. We're excited for you to meet the man behind the country's rap and hip-hop music, and learn about the journey that led to his clout, and the controversy that followed." The release date for the project has not been disclosed yet. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/silicon-valley-banks-new-ceo-urges-depositors-to-bring-back-their-money/articleshow/98651245.cms">Silicon Valley Bank's new CEO urges depositors to bring back their money</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/immigration-lines-stretch-beyond-entrance-point-complain-delhi-airport-passengers/articleshow/98653336.cms">Immigration lines stretch beyond entrance point, complain Delhi airport passengers</a>

Yo Yo Honey Singh to give a sneak peek into his life with Netflix docu-film

Mumbai, <keyword id="6355861" type="POSITION" weightage="20" keywordseo="rapper">Rapper</keyword> Yo Yo <keyword id="380702" type="PERSON" weightage="20" keywordseo="Honey-Singh">Honey Singh</keyword> on Wednesday revealed that his Instagram family is now eight-million strong. "Much love to my 8 Million Insta Family!!Keep loving and keep supporting. #yoyohoneysingh," the rapper wrote in his new post. Fans expressed love and support for the rapper. On the work front, Honey Singh recently released his dance track "Shor machega", which is also the first track of the upcoming film "<keyword id="2087420" type="PERSON" weightage="20" keywordseo="Mumbai-Saga">Mumbai Saga</keyword>", which is slated to hit theatres on March 19. Talking about the <keyword id="6354192" type="UNKNOWN" weightage="20" keywordseo="song">song</keyword>, Honey Singh recently shared: "This has been one of my best compositions and I'm excited to collaborate with Hommie (Dilliwala) for this song. We kept the theme of the movie as the essence of our music and wanted to give audiences a song that is catchy and groovy. Thanks to <keyword id="24468" type="PERSON" weightage="20" keywordseo="Bhushan-Kumar">Bhushan Kumar</keyword> and <keyword id="7694" type="PERSON" weightage="20" keywordseo="Sanjay-Gupta">Sanjay Gupta</keyword> who understood the vision of the song and made it into a great video. It was a pleasure sharing the screen with John and Emraan. Rajeev Surti choreographed some cool moves &amp; I am looking forward to knowing how everyone likes it." SEE ALSO: <a href="https://www.businessinsider.in/tech/news/checkout-review-of-oppo-fitness-band-related-to-design-performance-price-and-battery-life/articleshow/81423414.cms">Oppo Band Style review – getting the basics right with a twist of flair</a> <a href="https://www.businessinsider.in/international/news/narendra-modi-joe-biden-yoshihide-suga-and-scott-morrison-are-set-to-meet-for-the-first-ever-quad-leaders-summit-on-march-12/articleshow/81424117.cms">The first-ever leaders summit of the QUAD may be another signal that it's ready for something more formal</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-share-allotment-status-of-mtar-technologies-ipo/articleshow/81424102.cms">MTAR Technologies IPO: Here is how to check share allotment status</a> <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-cfo-explains-how-the-role-of-a-finance-head-has-been-changed-by-the-pandemic/articleshow/81423884.cms">EXCLUSIVE: TCS CFO explains how the role of a finance head has been changed by the pandemic</a>

Yo Yo Honey Singh celebrates eight million Instagram followers

<ul><li>From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently automated to a certain degree in the near future. </li><li>Honey Singh, CEO, #ARM Worldwide writes a few ways in which you can use <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">artificial intelligence</keyword> and strengthen your marketing strategy. </li></ul>Back in 1950, Alan Turing, the English logician and computer scientist, posed the question: "Can machines think?" Since then, computers have done everything; from defeating a Russian chess grandmaster to writing a sci-fi screenplay. The way AI has entered our lives and changed our perception tells us a lot about what the future holds for us. We have already witnessed a lot of smart applications of AI like voice-powered assistants such as Siri and Alexa. Other AI-based inventions include autonomous cars, predictive algorithms, quantum computers, augmented reality and Internet of Things (IoT). The list is getting endless with each passing day. The potential of AI is so massive that is has touched almost every industry such as finance, research, marketing, customer service, telecommunication, education - you name it. Now, how much of Artificial Intelligence (AI) will impact your job as a marketer in the next few years? Probably a lot more than you think. From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently automated to a certain degree in the near future. In fact, <keyword id="987108" type="PERSON" weightage="20" keywordseo="content-marketing">content marketing</keyword> activities dominated the list of <a href="https://www.marketingaiinstitute.com/blog/report-top-25-use-cases-for-marketing-artificial-intelligence">highest-rated use cases </a>for Artificial Intelligence in marketing. Out of the top 10 cases identified, seven of them explicitly deal with the functions of content marketing. These include keyword selection, content analysis, optimization, data-driven content creation, and creating personalized content. With Artificial Intelligence, the world of content marketing is undergoing a change - and we can see that it's a great one. <h2 style="line-height:1.3800000000000001;text-align: justify;margin-top:18pt;margin-bottom:6pt;">Think beyond fashion word of 'Chatbots' - It is about customer experience</h2>In simple terms, chatbots can be defined as computer programs that automate certain tasks, typically by chatting with a user through any conversational interface. It is safe to say that at a time when social media has taken the world by storm, chatbots will definitely be the future of interactive engagement. They will allow consumers to smoothly engage with marketers in terms of customer service, content consumption, and transactional engagements. In fact, according to a report from <a href="https://econsultancy.com/blog/61991-83-of-online-shoppers-need-support-to-complete-a-purchase-stats">eConsultancy</a>, 57% of consumers preferred to live chat to get their queries resolved. And why not? Every customer typically expects a quick and responsive service, and chatbots are best programmed to provide that. Several companies like Facebook and Uber are successfully using chatbots to interact with users and offer relevant information in real-time. Smaller brands should leverage this technology to increase and maximize customer engagement. If you’re planning to integrate a chatbot in your content marketing strategy, check out these tools. <ul><li>Chatfuel</li><li>Flow XO </li><li>Motion.AI</li><li>QNA Maker </li></ul>With the availability of these platforms anyone with little to no knowledge of coding can create a basic chatbot &amp; integrate it in their content marketing strategy. <h2 style="line-height:1.3800000000000001;text-align: justify;margin-top:18pt;margin-bottom:6pt;">Getting Ready For Voice Search</h2> Due to the excessive use of AI-powered virtual assistants, voice search is the new phenomenon that will prove to be much more useful in the future. From home assistant devices to autonomous cars, voice search is absolutely here to stay and change the game. With so many voice commands already on the plate like Siri, Google Home, Amazon Echo, and Alexa, voice will have a sure-shot effect on search trends. <ul><li>According to research by TheeDesign, out of 3.5 billion searches made every day on Google, at least a third of those are voice searches.</li><li>This year around 50% of all searches are projected to be voice-searches</li><li>Voice-based shopping is expected to jump to $40 billion in 2022</li></ul>As we know, search engines keep evolving and have become more capable of inferring meaning and deciphering queries, long-tail keywords will be replaced with more conversational keywords. Integrate it with few trends of SEO &amp; VOice, simple text points. <h2 style="line-height:1.3800000000000001;text-align: justify;margin-top:18pt;margin-bottom:6pt;">Predictive analysis will alter the digital landscape. </h2> Predictive analysis is the process of data mining, modelling, and statistics to make predictions about future outcomes. This technology can be vividly seen on Netflix and YouTube, where they make suggestions based on consumer interest. Another system like Gmail's <a href="https://www.blog.google/products/gmail/subject-write-emails-faster-smart-compose-gmail/">Smart Compose</a> offers suggestions on what users should type next, and then consequently records and analyses what suggestion they pick. If the user repeatedly ignores a particular set of recommendations, there is a high probability it will offer different suggestions in the future. The most advanced software are capable of teaching themselves how to improve their functionality. Another shining example would be typing assistant software <a href="https://www.grammarly.com/">Grammarly</a> - which not only runs a grammar test on your text but also suggests improvements to enhance your writing style. Now, there has been a great saying that 'Content is King' - but essentially, content is meaningless without distribution and context. By analyzing things like consumer demographics, geographics, the time of day, time of year, and other factors, artificial intelligence is going to paint a much clearer picture for marketers when it comes to context. AI plays a massive role by using data points, engagement trends and behaviour to understand relevance, distribution, and context for content marketers. By leveraging AI, brands will know where exactly their loyal consumers are engaging and serve up content that is likely to be attractive to them. Below is a list of predictive analytics applications that marketers can use: <ul><li>Lead scoring: Sales and Marketing division will be able to collaborate in a much more meaningful way. Every lead will be scored based on its readiness to purchase. </li></ul><ul><li>Customer insights: Predictive modelling can be widely used for all kinds of customer segmentation. In this, the AI algorithm can segment target groups based on preferred factors. </li></ul><ul><li>Campaign nurturing: Using behavioural and demographic data, lead nurturing campaigns can be tailored to move the process down the sales funnel. </li></ul><ul><li>Personalized product recommendation: Marketers can track the preferences of consumers based on their habits and buying behaviour. </li></ul>Customized News Feed Algorithms AI would customize the news feed of your consumers for their social media networks - including Instagram, Facebook, and Twitter. With this, you can make sure that the posts would be shown to only those people who want to see it. This is possible since they are capable of analyzing a number of different variables and predicting the accuracy that a user would place on each post - such as the number of likes, comments, or spam. Furthermore, these algorithms can provide help in social media ads as users get to see only the ads that they will be interested in. AI is revolutionizing the marketing industry and will continue to vastly transform jobs, disrupt content marketing in which we can't imagine, and create immense opportunities for businesses to leverage this technology. - By Honey Singh, CEO, #ARM Worldwide

How advancements in artificial intelligence will impact content marketing

<img class="gwt-Image" src="/photo/38120719.cms" /> 
 <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is the world’s largest film industry. With more and more films entering the elite 100 crore club, it is obvious that every big name associated with the industry is taking home much more than what their seniors did 20 years back. 
 We had a look at the highest paid <keyword id="2412522" type="UNKNOWN" weightage="80" keywordseo="Singers-of-Bollywood">singers of Bollywood</keyword>, and found out the whopping amounts that they get for singing one song. 
 
Disclaimer: The article has been written after due research, however, some figures might not be accurate, given the dynamic nature of the Indian film industry. 
 
Collage courtesy: <a href="http://www.fotor.com/features/collage.html">Fotor</a>

Highest Paid Playback Singers of Bollywood 2014

<img class="gwt-Image" src="/photo/35391764.cms" /> Now that the <keyword id="6355187" type="ORGANIZATION" weightage="80" keywordseo="Lok-Sabha">Lok Sabha</keyword> polls are over, <keyword id="4578" type="COMPANY" weightage="80" keywordseo="entertainment">entertainment</keyword> may once again bag the limelight and <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> has already churned out a couple of interesting thriller-gangster movies last week. But most of them were eclipsed by the hot Hollywood release, <keyword id="154785" type="PERSON" weightage="100" keywordseo="Godzilla">Godzilla</keyword>. 
 
While Godzilla collected Rs 18 crore nett in <keyword id="3658" type="COUNTRY" weightage="100" keywordseo="India">India</keyword> in just three days and another Rs 5 crore on the first Monday as per industry estimates, all five Bollywood movies released last Friday (May 16) had a slow start at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> and understandably so. For one, the election euphoria is still running high but most importantly, three of the new releases – <keyword id="2218164" type="UNKNOWN" weightage="100" keywordseo="The-Xpos">The Xposé</keyword>, <keyword id="2248203" type="UNKNOWN" weightage="100" keywordseo="D-Gangs-of-Mumbai">D Gangs of Mumbai</keyword> and <keyword id="2248206" type="UNKNOWN" weightage="100" keywordseo="M3-Midsummer-Midnight-Mumbai">M3: Midsummer Midnight Mumbai</keyword> – come with an overdose of vintage masala. Other two of the lot are <keyword id="2248207" type="UNKNOWN" weightage="100" keywordseo="Children-of-War-Nine-Months-to-Freedom">Children of War: Nine Months to Freedom</keyword>, set against the backdrop of <keyword id="73936" type="UNKNOWN" weightage="100" keywordseo="Bangladesh-liberation-war">Bangladesh Liberation War</keyword> of 1971, and an animation film for the kids, <keyword id="2248208" type="UNKNOWN" weightage="100" keywordseo="Mighty-Raju-Rio-Calling">Mighty Raju – Rio Calling</keyword>, directed by <keyword id="1093861" type="PERSON" weightage="80" keywordseo="Rajiv-Chilaka">Rajiv Chilaka</keyword> (of Chhota Bheem fame) and <keyword id="2248210" type="PERSON" weightage="100" keywordseo="Anirban-Majumdar">Anirban Majumdar</keyword>. 
 
We were particularly intrigued by The Xposé, a <keyword id="2144245" type="UNKNOWN" weightage="100" keywordseo="Musical-thriller">musical thriller</keyword> directed by <keyword id="304212" type="PERSON" weightage="100" keywordseo="Ananth-Narayan-Mahadevan">Ananth Narayan Mahadevan</keyword> and starring <keyword id="8539" type="PERSON" weightage="100" keywordseo="Himesh-Reshammiya">Himesh Reshammiya</keyword> and <keyword id="1089543" type="PERSON" weightage="100" keywordseo="Yo-Yo-Honey-Singh">Yo Yo Honey Singh</keyword>, along with debutantes <keyword id="90343" type="PERSON" weightage="100" keywordseo="Sonali-Raut">Sonali Raut</keyword> and <keyword id="1273210" type="UNKNOWN" weightage="100" keywordseo="Zoya-Afroz">Zoya Afroz</keyword> (<keyword id="2993" type="UNKNOWN" weightage="80" keywordseo="Miss-India">Miss India</keyword> 2013 second runner-up). This one takes a pseudo-realistic peek at the glitzy <keyword id="2248216" type="UNKNOWN" weightage="100" keywordseo="Bollywood-of-the-1960s">Bollywood of the 1960s</keyword> – the dazzling era of Hindi movies, glamorous stars and their not-so-well-kept dirty secrets. The fast-paced period drama revolves around the ugly fights between two rival actresses, the shocking murder of one and the subsequent probe carried out by the <keyword id="2248197" type="UNKNOWN" weightage="100" keywordseo="ex-cop-turned-actor">ex-cop-turned-actor</keyword> Reshammiya (<keyword id="6354422" type="PERSON" weightage="100" keywordseo="Ravi-Kumar">Ravi Kumar</keyword>). Star <keyword id="271" type="POSITION" weightage="80" keywordseo="actor">actor</keyword> <keyword id="16207" type="PERSON" weightage="80" keywordseo="Irrfan-Khan">Irrfan Khan</keyword> also makes a special appearance to assist Himesh Reshammiya in his probe. 
 Although the movie hit about 1,000-plus screens worldwide, business had been slow and debut day collections at the domestic <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> amounted to Rs 2.97 crore nett, as per industry estimates. But the masala entertainer witnessed a decent traction during the first weekend and picked up around Rs 10.97 crore after the first three days. “The Xpose Fri 2.97 cr, Sat 3.43 cr, Sun 4.57 cr. Total: Rs 10.97 cr nett. India biz,” trade analyst Taran Adarsh tweeted. 
 
Although trade figure puts it to Rs 8.22 crore nett over the first three days, Xposé is a middle-budget movie, costing around Rs 15 crore (production and promotion combined), and according to a statement by producers, they claim to have recovered close to Rs 12.5 crore from the sale of satellite, music, home and overseas video, and other rights, and are profitable post the weekend. This means most of the revenues earned from the theatrical releases will be add to the film’s profit. Collections on the crucial Monday did not disappoint either and stood at around Rs 3.5 crore, as per industry estimates. 
 
Xposé may do even better at the box office, thanks to the thrill factor, although there are too many things happening at the same time and the coherence gets lost, especially in the second half. “It’s a fascinating subject. Right from verbal duels between rivals, to hiring black marketeers to sabotage others’ films, everything has been depicted,” <keyword id="303" type="POSITION" weightage="100" keywordseo="Director">director</keyword> <keyword id="68758" type="PERSON" weightage="100" keywordseo="ananth-mahadevan">Ananth Mahadevan</keyword> told the Times of India (he himself plays a director in the movie). “The audience will have fun guessing which stars have inspired the sequences.” 
 
D Gangs of Mumbai: Uncomfortable truths Directed by <keyword id="826189" type="PERSON" weightage="100" keywordseo="Wilfred-Lobo">Wilfred Lobo</keyword> and <keyword id="2248198" type="UNKNOWN" weightage="100" keywordseo="Rajiv-Ranjan-Das">Rajiv Ranjan Das</keyword>, D Gangs of Mumbai is a low-budget crime-thriller that tells the story of two gangsters, <keyword id="169913" type="PERSON" weightage="100" keywordseo="AVI">Avi</keyword> (<keyword id="3799" type="PERSON" weightage="100" keywordseo="Sanjay-Kapoor">Sanjay Kapoor</keyword>) and <keyword id="33379" type="PERSON" weightage="100" keywordseo="Shiva">Shiva</keyword> (<keyword id="131513" type="PERSON" weightage="100" keywordseo="Aarya-Babbar">Aarya Babbar</keyword>), the chance they get to restart life and the final mess they have to face in order to survive. In other words, D Gangs reminds you of The Great Gatsby, but the box office reception has been extremely poor – around Rs 65 lakh on the opening day and a little over Rs 2 crore after the first three day. And fourth day collection dipped further to a paltry Rs 40 lakh. 
 
<keyword id="914784" type="UNKNOWN" weightage="100" keywordseo="M3">M3</keyword>: Whodunit with a twist <keyword id="16657" type="PERSON" weightage="100" keywordseo="sara-khan">Sara Khan</keyword> and Paras Chhabra-starrer M3: Midsummer Midnight Mumbai is a romantic thriller directed by <keyword id="1182415" type="UNKNOWN" weightage="100" keywordseo="Braj-Bhushan">Braj Bhushan</keyword>. But in spite of funny cops, paranormal touch, ‘hot’ love scenes and unpredictable twists and turns, this flick didn’t sizzle at the domestic box office and managed a paltry Rs 70 lakh on the opening day. Total collections after the first three days amounted to Rs 2.25 crore, again putting a big question mark as to the fate of the movie. First Monday collections were no better and amounted to just Rs 56 lakh. 
 
<img class="gwt-Image" src="/photo/35391850.cms" /> 
 
<keyword id="2225168" type="UNKNOWN" weightage="100" keywordseo="Children-of-War">Children of War</keyword>: Grim reality 
Mrityunjay Devvrat-directed Children of War was released in India and <keyword id="6354759" type="COUNTRY" weightage="80" keywordseo="Bangladesh">Bangladesh</keyword>, but here it had a problematic start as the censor board asked him to change the film’s original title – <keyword id="1967278" type="UNKNOWN" weightage="100" keywordseo="The-Bastard-Child">The Bastard Child</keyword> (the original title has been retained outside India). Starring <keyword id="14623" type="PERSON" weightage="100" keywordseo="Raima-Sen">Raima Sen</keyword>, <keyword id="6825" type="PERSON" weightage="100" keywordseo="Indraneil-Sengupta">Indraneil Sengupta</keyword>, <keyword id="41577" type="PERSON" weightage="100" keywordseo="Victor-Banerjee">Victor Banerjee</keyword>, <keyword id="10655" type="PERSON" weightage="100" keywordseo="Pawan-Malhotra">Pawan Malhotra</keyword> and the late <keyword id="78733" type="PERSON" weightage="100" keywordseo="Farooq-Sheikh">Farooq Sheikh</keyword>, this one is a gory tale of the Bangladesh (former East <keyword id="3001" type="COUNTRY" weightage="100" keywordseo="Pakistan">Pakistan</keyword>) Genocide and the country’s <keyword id="140599" type="UNKNOWN" weightage="100" keywordseo="war-of-independence">War of Independence</keyword> against Pakistan. The brutality of war and the gruesome reality of the <keyword id="2248225" type="UNKNOWN" weightage="100" keywordseo="Rape-camps">rape camps</keyword> will leave one stunned, but what is <keyword id="6357415" type="ENTERTAINMENT" weightage="80" keywordseo="missing">missing</keyword> is the bigger scenario. Official numbers are yet to turn up, but going by insider information, Children of War has been a <keyword id="2076872" type="UNKNOWN" weightage="100" keywordseo="Box-office-bomb">box office bomb</keyword>. 
 In spite of the never-ending box office drought, we are now looking forward to superstar <keyword id="14509" type="PERSON" weightage="100" keywordseo="Rajinikanth">Rajinikanth</keyword>’s <keyword id="1849408" type="UNKNOWN" weightage="100" keywordseo="Kochadaiiyaan">Kochadaiiyaan</keyword> and debutant <keyword id="133664" type="UNKNOWN" weightage="100" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>’s <keyword id="1184791" type="UNKNOWN" weightage="100" keywordseo="Heropanti">Heropanti</keyword>, to be released on May 23. Both are blockbuster material – exactly the kind Bollywood now badly needs. 
 
Images: Indiatimes

Box Office: Godzilla
Overwhelms All But Xposé Off To A Decent Start

You always groove to their music, sometimes without even knowing that they are the brains behind the tunes. 
 The music magic of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> never fizzles out, even when the composers are mired in touchiest controversies and have been in and out of news for some unsavoury reasons. 
 
Here is a list of 5 most controversial musicians who have made it big in Bollywood.

5 Most Controversial
Musicians Who Have Made It Big In Bollywood

<img class="gwt-Image" src="/photo/29870232.cms" /> 
March is still far away but the mercury is already rising with the <a href="http://www.youtube.com/watch?v=UbzgyYEGOkA">official trailer</a> of <keyword id="1020628" type="UNKNOWN" weightage="100" keywordseo="Ragini-MMS-2">Ragini MMS 2</keyword> doing the rounds on the Internet and even on adult sites. This upcoming horror-thriller (to be released on March 21), the sequel to the 2011 <keyword id="30679" type="UNKNOWN" weightage="100" keywordseo="horror-flick">horror flick</keyword> <keyword id="500381" type="UNKNOWN" weightage="100" keywordseo="Ragini-MMS">Ragini MMS</keyword>, has <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword> in the lead and that, of course, is making all the difference. Directed by <keyword id="820957" type="PERSON" weightage="100" keywordseo="Bhushan-Patel">Bhushan Patel</keyword> and co-produced by <keyword id="6354597" type="PERSON" weightage="100" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword> and <keyword id="154993" type="PERSON" weightage="80" keywordseo="Shobha-Kapoor">Shobha Kapoor</keyword>, this movie begins from where the earlier one left off. In the first flick, a couple goes to a secluded place to spend a fun weekend and the boy intends to make an MMS of the whole thing. But due to ghostly interventions, he gets killed and the girl manages to escape, but she is now a nervous wreck. 
 
Ragini MMS 2 kicks off from here but we still don’t know much about the storyline at this stage. As per some reports, a movie-maker has now decided to make a film based on the earlier incident and casts a <keyword id="23" type="POSITION" weightage="100" keywordseo="Bollywood-actress">Bollywood actress</keyword> (Sunny Leone) to play the lead role. But when the shooting starts in the haunted house, all hell breaks lose. 
 
The theatrical trailer of Ragini MMS 2 has hit the Internet on Monday (February 3) and last we checked, it was trending on Google with 20,000-plus searches. But we are not too impressed by the promo where Sunny Leone, the Indo-Canadian adult film star-turned-Bollywood <keyword id="6355604" type="POSITION" weightage="100" keywordseo="actress">actress</keyword>, struts around in the skimpiest of outfits and the background looks suitably eerie. The other attraction of the sex-horror flick is <keyword id="2045553" type="UNKNOWN" weightage="100" keywordseo="Chaar-Bottle-Vodka">Chaar Bottle Vodka</keyword>, the new song from Ragini MMS 2 that features <keyword id="1089543" type="PERSON" weightage="100" keywordseo="Yo-Yo-Honey-Singh">Yo Yo Honey Singh</keyword> and Sunny Leone. But sadly, the song is not there in the promo. 
 
<keyword id="6593120" type="PERSON" weightage="100" keywordseo="Jai-Ho">Jai Ho</keyword> makes the cut 
Now that we have our fill of thrill, here is another piece of exciting news. Salman Khan-starrer <a href="http://www.businessinsider.in/Jai-Ho-Salman-FightsThrough-Clichs-Fails-To-Create-A-Dhoom/articleshow/29505187.cms">Jai Ho</a> (earlier called Mental), which was released on January 24, has finally entered the <keyword id="925977" type="UNKNOWN" weightage="100" keywordseo="Rs-100-crore-club">Rs 100 crore club</keyword>, collecting Rs 102.58 crore nett at home after 10 days. That’s a crawl, to say the least, compared to Aamir’s action-thriller <a href="http://www.businessinsider.in/Dhoom-3-Breaks-All-Bollywood-Movie-RecordsGives-You-Some-Dumb-Entertainment/articleshow/27853596.cms">Dhoom 3</a> that amassed Rs 170 crore-plus just after the first weekend, with nearly Rs 63 crore coming from the overseas markets. 
 
“#JaiHo actuals Week 1 – 88.78 cr, Wknd 2 – 13.80 cr. Grand total: 102.58 cr nett. India biz only. Figures confirmed by Eros,” tweeted trade analyst Taran Adarsh. 
 Globally, however, the flick has done well, especially in the UAE-GCC region, Pakistan and USA-Canada. Bollywoodhungama estimated the first weekend overseas gross at $3.55 million while <keyword id="255727" type="COMPANY" weightage="100" keywordseo="Box-Office-India">Box Office India</keyword> estimated it at $3.45 million. Interestingly, Jai Ho is the fourth biggest overseas opener for a <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> starrer-film. 
 
Image: Indiatimes

Sunny Leone Sizzles
In Ragini MMS 2; Jai Ho Finally Enters 100 Crore Club

<img class="gwt-Image" src="/photo/27673734.cms" style="" /> 
Only a few days ago, we brought you this year’s most popular <a href="http://www.businessinsider.in/Whats-The-Buzzword-Of-The-Year-Find-Out-Here/articleshow/27210409.cms">buzzwords</a> on <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword>. But you must have been wondering till now what the <keyword id="1983041" type="UNKNOWN" weightage="100" keywordseo="Most-popular-search-terms">most popular search terms</keyword> are on Google this year and finally, here is the list. Just like Facebook, Google has a global search list, as well as country-specific ones and we have decided to delve deep into the Indian psyche. 
 Google announces the <keyword id="1983046" type="UNKNOWN" weightage="100" keywordseo="Internet-Zeitgeist">Internet Zeitgeist</keyword> (German for ‘the spirit of the times’) after scanning more than a trillion search queries it receives every year. Zeitgeist offers a unique perspective on the year’s major events and hottest trends, based on <keyword id="898386" type="UNKNOWN" weightage="100" keywordseo="Google-searches">Google searches</keyword> conducted in India and across the globe. 
 Going by the top charts published by <keyword id="1983045" type="UNKNOWN" weightage="100" keywordseo="Google-Zeitgeist-2013">Google Zeitgeist 2013</keyword>, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, <keyword id="11111" type="UNKNOWN" weightage="100" keywordseo="celebs">celebs</keyword> and <keyword id="1521" type="CITY" weightage="100" keywordseo="Cricket">cricket</keyword> top the search lists here in India – whether you like it or no. And speaking about Bollywood, <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> still rules all hearts and search queries. Chennai Express, a romantic action-comedy starring <keyword id="1379" type="PERSON" weightage="100" keywordseo="king-khan">King Khan</keyword> and the sultry <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>, tops the Zeitgeist ‘<keyword id="1983047" type="UNKNOWN" weightage="100" keywordseo="Top-trending">top trending</keyword>’ list (<keyword id="1983050" type="UNKNOWN" weightage="100" keywordseo="Search-topics">search topics</keyword> with the <keyword id="1983055" type="UNKNOWN" weightage="100" keywordseo="Biggest-increase-in-search-volume">biggest increase in search volume</keyword> since the previous period) this year. But then, the movie went on to become the highest grossing Bollywood film worldwide, surpassing <keyword id="6373971" type="ENTERTAINMENT" weightage="40" keywordseo="3-idiots">3 Idiots</keyword>, and we are not really surprised. Other <keyword id="406" type="ENTERTAINMENT" weightage="100" keywordseo="Movies">movies</keyword> among the top trending are blockbusters such as <keyword id="780293" type="ENTERTAINMENT" weightage="100" keywordseo="Aashiqui-2">Aashiqui 2</keyword>, <keyword id="500441" type="ENTERTAINMENT" weightage="100" keywordseo="Krrish-3">Krrish 3</keyword> and <keyword id="1886157" type="UNKNOWN" weightage="100" keywordseo="Ram-Leela">Ram-Leela</keyword>. Unfortunately, there’s no place for <keyword id="24705" type="ENTERTAINMENT" weightage="80" keywordseo="Dhoom-3">Dhoom 3</keyword> (or Aamir, for that matter) among them. 
 But what about the most-searched-for <keyword id="1983035" type="UNKNOWN" weightage="40" keywordseo="Bollywood-actor-and-actress">Bollywood actor and actress</keyword>? Hold your breath – you have <keyword id="6354701" type="PERSON" weightage="100" keywordseo="Salman">Salman</keyword> and Katrina there. SRK is second in that list and so is Deepika. But once again, the ‘people’ list may leave you gasping. Here, <keyword id="1983057" type="UNKNOWN" weightage="100" keywordseo="Adult-movie-star">adult movie star</keyword> <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword> has pushed Sallu to the second spot. That’s some fire power – we must agree. 
 Yet what has surprised most is the resurgence of the <keyword id="6354831" type="ORGANIZATION" weightage="100" keywordseo="Indian-Premier-League">Indian Premier League</keyword> in the ‘top trending’ list. Despite the hue and cry over alleged corruption practices, the <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> has broken records in terms of online searches for latest scores and results. 
 And that brings us back to the Little Master, often compared with the legendary <keyword id="73093" type="PERSON" weightage="60" keywordseo="Don-Bradman">Don Bradman</keyword>. Sachin has recently bid adieu to Test cricket (he stopped playing ODIs and T20 earlier) and tops the <keyword id="805759" type="UNKNOWN" weightage="100" keywordseo="most-searched">most searched</keyword> list for sportspersons, followed by <keyword id="6386353" type="PERSON" weightage="100" keywordseo="Milkha-Singh">Milkha Singh</keyword> (because of the movie Bhaag Milkha Bhaag, it seems) and <keyword id="6354832" type="ORGANIZATION" weightage="100" keywordseo="MS-Dhoni">MS Dhoni</keyword>. <keyword id="30621" type="COMPANY" weightage="100" keywordseo="Badminton">Badminton</keyword> ace <keyword id="30618" type="PERSON" weightage="100" keywordseo="Saina-Nehwal">Saina Nehwal</keyword> and cricket great <keyword id="2727" type="PERSON" weightage="100" keywordseo="Rahul-Dravid">Rahul Dravid</keyword>’s retirement are also among the most searched news events and that gladdens our heart. 
 If you are still wondering where <keyword id="1729991" type="PERSON" weightage="100" keywordseo="Madiba">Madiba</keyword> (<keyword id="45802" type="PERSON" weightage="100" keywordseo="Nelson-Mandela">Nelson Mandela</keyword>) is in these lists, we have to disappoint you. He topped Google’s global list but didn’t find an audience in India, it seems. Instead, recently deceased American <keyword id="271" type="POSITION" weightage="100" keywordseo="actor">actor</keyword> <keyword id="1983032" type="UNKNOWN" weightage="100" keywordseo="Paul-William-Walker-IV">Paul William Walker IV</keyword> has found the eighth position in ‘top trending’ – one place down from the popular TV reality show <keyword id="26022" type="ENTERTAINMENT" weightage="100" keywordseo="bigg-boss">Bigg Boss</keyword> 7. 
 But it has not been fun and frolic all the way. ‘Change’ and ‘tragedy’ have impacted our searches and the <keyword id="859697" type="UNKNOWN" weightage="80" keywordseo="top-news">top news</keyword> moments have captured our attention. Do you want proof? The <keyword id="86474" type="ORGANIZATION" weightage="100" keywordseo="Unique-Identification-Authority-of-India">Unique Identification Authority of India</keyword> (<keyword id="6355252" type="CITY" weightage="100" keywordseo="UIDAI">UIDAI</keyword>), the organisation behind the <keyword id="155319" type="COMPANY" weightage="100" keywordseo="Aadhar">Aadhar</keyword> concept, <keyword id="1983062" type="UNKNOWN" weightage="100" keywordseo="GATE-2014">GATE 2014</keyword> (it shows <keyword id="6375224" type="ORGANIZATION" weightage="100" keywordseo="higher-education">higher education</keyword> is still top priority in the country) and the tragic death of actor <keyword id="1983034" type="PERSON" weightage="100" keywordseo="Zia-Khan">Zia Khan</keyword> are among the <keyword id="1983063" type="UNKNOWN" weightage="100" keywordseo="Top-trending-topics">top trending topics</keyword>. 
 The announcement of <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword> as <keyword id="1866999" type="UNKNOWN" weightage="100" keywordseo="BJPs-prime-ministerial-candidate">BJP’s Prime Ministerial candidate</keyword> and the proposed sale of <keyword id="6354356" type="COMPANY" weightage="100" keywordseo="BlackBerry">BlackBerry</keyword>, once the <keyword id="139821" type="POSITION" weightage="80" keywordseo="market-leader">market leader</keyword> in mobile devices, are among the top-searched news in India this year, in addition to Karnataka poll results, <keyword id="14678" type="PERSON" weightage="100" keywordseo="Vijay-Mallya">Vijay Mallya</keyword> &amp; <keyword id="6360137" type="CITY" weightage="100" keywordseo="kingfisher">Kingfisher</keyword> debacle, Arushi Talwar case and the state of Indian economy. 
 Interestingly, <keyword id="35621" type="UNKNOWN" weightage="100" keywordseo="e-commerce">e-commerce</keyword> has emerged as a significant search topic in the year 2013, with <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and Olx.com topping the chart for most searched shopping sites. Gaming has also emerged as a popular category for the first time, as a critical mass of people searched for games online. Local <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword>, too, has been popularly searched on mobile this year. The top three searches on mobile are <keyword id="34615" type="ORGANIZATION" weightage="100" keywordseo="restaurants">restaurants</keyword>, <keyword id="6355410" type="UNKNOWN" weightage="100" keywordseo="bars">bars</keyword> and movies, followed by <keyword id="6354798" type="ORGANIZATION" weightage="100" keywordseo="coffee">coffee</keyword>, <keyword id="899787" type="UNKNOWN" weightage="100" keywordseo="cricket-score">cricket score</keyword> and <keyword id="41941" type="UNKNOWN" weightage="100" keywordseo="fast-food">fast food</keyword>. As for smartphones, <keyword id="10591" type="CITY" weightage="100" keywordseo="Samsung">Samsung</keyword> Galaxy S4 is leading the gang, followed by <keyword id="1554555" type="UNKNOWN" weightage="100" keywordseo="Nokia-Lumia-520">Nokia Lumia 520</keyword> and <keyword id="1983069" type="UNKNOWN" weightage="100" keywordseo="Micromax-Canvas-2">Micromax Canvas 2</keyword>. 
 
So what has changed in search? A lot, going by the 2013 trends. The results this year present a huge difference compared to last year’s Zeitgeist, which mostly reflected utilitarian searches based on personal requirements like booking tickets, shopping and other information purposes. 
 “From a search trends perspective, 2013 was clearly the year of entertainment. <keyword id="4546" type="PERSON" weightage="100" keywordseo="Shah-Rukh">Shah Rukh</keyword>’s Lungi Dance from Chennai Express, the Bollywood romantic drama Aashiqui 2, national heart-throbs <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> and <keyword id="6354850" type="PERSON" weightage="100" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>, Telugu actor <keyword id="18727" type="PERSON" weightage="100" keywordseo="Kajal">Kajal</keyword> and her counterpart, the young rebel star Prabhas and <keyword id="250" type="POSITION" weightage="100" keywordseo="Singer">singer</keyword> <keyword id="380702" type="PERSON" weightage="100" keywordseo="Honey-Singh">Honey Singh</keyword> ruled the year, and drove millions of Indians to the web. <keyword id="6357762" type="UNKNOWN" weightage="100" keywordseo="Online-shopping">Online shopping</keyword>, <keyword id="6354778" type="ORGANIZATION" weightage="100" keywordseo="Banking">banking</keyword> and e-commerce also continued their upward trend – a clear testimony to Indians embracing <keyword id="6626738" type="UNKNOWN" weightage="100" keywordseo="online-transactions">online transactions</keyword>,” said <keyword id="249393" type="PERSON" weightage="100" keywordseo="Rajan-Anandan">Rajan Anandan</keyword>, vice-president and managing director (sales and operations), <keyword id="45395" type="CITY" weightage="100" keywordseo="Google-India">Google India</keyword>. 
 
Top trending topics in India 
1. Chennai Express 
2. IPL 2013 
3. Aashiqui 2 
4. UIDAI 
5. GATE 2014 
6. Krrish 3 
7. Bigg Boss 7 
8. <keyword id="106867" type="PERSON" weightage="100" keywordseo="Paul-Walker">Paul Walker</keyword> 
9. <keyword id="19566" type="PERSON" weightage="100" keywordseo="Jiah-Khan">Jiah Khan</keyword> 
10. Ram Leela 
 
With input from Agencies

For India, It’s Entertainment
First In 2013, Says Google

Propelled by the popularity of titles such as "<keyword id="19983826" type="General" weightage="20" keywordseo="Heeramandi" source="keywords">Heeramandi</keyword>: The Diamond Bazaar", "<keyword id="20780480" type="General" weightage="20" keywordseo="The-Great-Indian-Kapil-Show" source="Orion">The Great Indian Kapil Show</keyword>" and "<keyword id="1047212" type="General" weightage="20" keywordseo="Amar-Singh-Chamkila" source="Orion">Amar Singh Chamkila</keyword>", India has emerged as the third country in <keyword id="22467054" type="General" weightage="20" keywordseo="revenue-per-cent-growth" source="keywords">revenue per cent growth</keyword> for streaming service <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords" meta.keywordsubtype="org" meta.entityname="Netflix" meta.hostid="261" meta.entityid="Netflix">Netflix</keyword> in its second quarter. The streamer released its second quarter earnings for 2024 on Thursday and <keyword id="1943179" type="General" weightage="20" keywordseo="Indian-content" source="Orion">Indian content</keyword> seems to have made significant strides this year alongside popular international shows such as "Bridgerton 3", "Baby Reindeer", Korean drama "Queen of Tears" and films such as "Hit Man" and "Under Paris". India and the UK have had especially strong slates this year, according to the streamer. In Q2, India was the second and third country in terms of paid net adds and revenue per cent growth, respectively, due to the success of titles like Sanjay Leela Bhansali's "Heeramandi: The Diamond Bazaar", which had 15 million views to become the streamer's biggest Indian drama series ever. Imtiaz Ali-directed biopic "Amar Singh Chamkila" with 8.3 million views was another major title for Netflix, which also registered success with licensed films such as Kiran Rao's "Laapataa Ladies" and Ajay Devgn-starrer horror drama "Shaitaan". From the UK, "Baby Reindeer", which has earned 11 Emmy nominations, emerged as the big hit with 88.4 million views. "The Gentlemen", "One Day" and "Fool Me Once" also spent multiple weeks on the streamer's global TV top 10 list. The upcoming line-up for India in 2024 includes non-fiction content such as "Modern Masters feat. SS Rajamouli", "Nayanthara: Beyond the Fairy Tale" and "Yo Yo Honey Singh". In the fiction space, most anticipated returning titles are "Yeh Kaali Kaali Ankhein" season two, "Phir Aayi Hasseen Dillruba", "The Great Indian Kapil Show S2", the third season of "Fabulous Lives Vs Bollywood Wives". Anubhav Sinha's gripping drama "IC814: The Kandahar Hijack", "Do Patti" and "Vijay 69" are some of the other projects from India to come out on the streamer this year.

India becomes third country in revenue percent growth for Netflix in Q2, aided by 'Heeramandi', 'Chamkila' success

<ul><li>Launched in partnership with United Nations Development Programme, the #GharBaithoIndia campaign invites users to share ideas on how to stay safe and beat the <keyword id="8979407" type="UNKNOWN" weightage="20" keywordseo="lockdown-blues">lockdown blues</keyword>.</li><li>To kick off the campaign, creators on TikTok are dishing out original music renditions about their experience on self-isolation.</li></ul> The year 2020 has brought upon us one of the most challenging situations of our time. At a time like this, social distancing has become the prudent thing to do to stop the spread of the deadly <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> virus. But it requires us to do something we aren’t accustomed to - avoiding physical contact with people outside our home. Pretty unnerving, right? – especially in the prevailing atmosphere of fear and uncertainty. Being confined to our homes for weeks, it’s natural to feel the occasional pang of desolation or boredom. However, there’s no denying that it’s also a wonderful opportunity for us to focus on activities we would not have given importance to otherwise such as spending time with family, exploring hobbies, interests, new means of recreation and entertainment and focussing on physical and mental health, as the pandemic unfolds, subsides, and dies out. But don’t let that get you down, says TikTok. The #GharBaithoIndia hashtag on TikTok is a good place to start looking for some ideas on the things you can do to make your time at home enjoyable and safe. There are a range of celebrities and creators who have come forward to share things we can do, while staying inside and stopping the spread. Here is what you can look out for: <ul><li>Original Soundtrack: To kick off the campaign, creators on TikTok are dishing out original music renditions about their experience on self isolation. TikTok users can use these track to make their own versions of videos on soundtracks created by <a href="https://www.tiktok.com/music/GHAR-BAITHO-INDIA-6808050055308642305?source=h5_t">Abby Viral</a>, <a href="https://www.tiktok.com/music/GHAR-BAITHO-INDIA-6808063727540111361">Tony Kakkar</a>, <a href="https://www.tiktok.com/music/Ghar-Baithe-Raho-6808010885584390146?source=h5_t">Aariz Saiyed</a>, <a href="https://www.tiktok.com/music/original-sound-Kartik-Aaryan-6806964432426584834">Kartik Aaryan</a>, and <a href="https://www.tiktok.com/music/Ghar-Baitho-India-6808360203902257921?">Viruss</a>.</li></ul><ul><li>Celebrity &amp; creators: Popular celebrities and TikTok creators such as <a href="https://www.tiktok.com/@kunalkemmu/video/6808413948145110274">Kunal Khemu</a>, <a href="https://www.tiktok.com/@riteishd/video/6807461870425885954">Riteish Deshmukh</a>, <a href="https://www.tiktok.com/@rannvijaysingha/video/6807446082931395841">Rannvijay Singh</a>, <a href="https://www.tiktok.com/@thekaranvirbohra/video/6807087417728797954">Karanveer Bohra</a>, <a href="https://www.tiktok.com/@yoyohoneysingh/video/6807452022967635202">Yo Yo Honey Singh</a>, <a href="https://www.tiktok.com/@sejalkumar1195/video/6807709196578999554">Sejal Kumar</a> and <a href="https://www.tiktok.com/@trulynomadly/video/6807716769004883201">Shayanya Iyer</a> are among the many enthusiastic TikTok users who are sharing their moments of fun, leisure and learning from their life at home.</li></ul><ul><li>Game On: Enjoy some fun virtual effect games to keep yourself entertained. Look for games called <a href="https://www.tiktok.com/@theshilpashetty/video/6804313026078985477">Explore Under Water</a>, <a href="https://www.tiktok.com/@kunalkemmu/video/6808389706334752002">Fight with Virus</a>, <a href="https://vm.tiktok.com/snkY4h/">Cricket Game</a> and <a href="https://www.tiktok.com/@theshilpashetty/video/6808115947174513926">Cross The Wall</a>, on the TikTok app. These games are sure to get you into a virtual competition with your friends and family. </li></ul><ul><li>Live on #TikTok: We are teaming up with creators, celebrities, musicians, education institutes and other partners to bring LIVE content to you. So stay tuned!</li></ul>

How TikTok is helping its users beat the lockdown blues

<img class="gwt-Image" src="/photo/53225960.cms" style="width: 800px; height: 600px;" /> 
 
 <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> announced the most searched list for Indian Cinema stars over the last 10 years. Not just actors but the lists included directors, musicians and movies that have inspired the most digital curiosity in India since 2006. 
 No surprises there that one of the most popular Indian actors, <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> makes it to the top of the Google’s most searched list. <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has made to the most searched actress on the Google’s List leaving behind Katrina Kaif. While <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and Rekha were the most searched for classic actor and actress. Karan Johar’s digital popularity has been surpassed by South Indian actor and director, Prabhu Deva on the list for most searched directors. PK tops the list for most searched movies and Honey Singh makes it to the top with his music and controversies. 
 Looking at the interest and curiosity online for Indian Cinema, Google has recently re designed their search experience for the <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> fans. India’s Marketing Head, Sapna Chadha said “With around 1 in 10 mobile searches in India related to Indian cinema, we recently launched a range of immersive Search experiences that give film lovers an easy way to discover and explore everything they want to know about their favorite movies, stars, music, dialogues actors and more” 
 
Here’s the complete list 
 
Indian Cinema’s Search Stars 2006 - 2016 
 
<table align="center" border="0" cellpadding="0" cellspacing="0" width="602">
	<tbody>
		<tr>
			<td>
				Actors</td>
			<td>
				Actresses</td>
			<td>
				Directors</td>
			<td>
				Movies</td>
		</tr>
		<tr>
			<td>
				1. Salman Khan 
				2. Shahrukh Khan 
				3. Akshay Kumar 
				4. Amitabh Bachchan 
				5. Rajinikanth 
				6. Hrithik Roshan 
				7. Shahid Kapoor 
				8. Ranbir Kapoor 
				9. Aamir Khan 
				10. Emraan Hashmi</td>
			<td>
				1. Sunny Leone 
				2. Katrina Kaif 
				3. Kareena Kapoor 
				4. Kajal Agarwal 
				5. Deepika Padukone 
				6. Aishwarya Rai 
				7. Priyanka Chopra 
				8. Tamanna Bhatia 
				9. Alia Bhatt 
				10. Sonakshi Sinha</td>
			<td>
				1. Prabhu Deva 
				2. Karan Johar 
				3. Farhan Akhtar 
				4. Raj Kapoor 
				5. Ram Gopal Varma 
				6. Farah Khan 
				7. Anurag Kashyap 
				8. Yash Chopra 
				9. Rohit Shetty 
				10. Rajkumar Hirani</td>
			<td>
				1. PK 
				2. Kahaani 
				3. Bahubali 
				4. Aashiqui 2 
				5. Dhoom 3 
				6. Kick 
				7. Bajrangi Bhaijaan 
				8. Happy New Year 
				9. Hero 
				10. Ek Villian</td>
		</tr>
	</tbody>
</table>
 
 
<table align="center" border="0" cellpadding="0" cellspacing="0" width="602">
	<tbody>
		<tr>
			<td>
				Singers</td>
			<td>
				Classic Actors</td>
			<td>
				Classic Actresses</td>
		</tr>
		<tr>
			<td>
				1. Honey Singh 
				2. Atif Aslam 
				3. Arijit Singh 
				4. Lata Mangeshkar 
				5. Sonu Nigam 
				6. Kishore Kumar 
				7. Shreya Ghoshal 
				8. Kumar Sanu 
				9. Himesh Reshammiya 
				10. Sunidhi Chauhan</td>
			<td>
				1. Amitabh Bachchan 
				2. Kamal Hassan 
				3. Rajesh Khanna 
				4. Mithun Chakraborty 
				5. Rajkumar 
				6. Dharmendra 
				7. Dilip Kumar 
				8. Dev Anand 
				9. Raj Kapoor 
				10. Rishi Kapoor</td>
			<td>
				1. Rekha 
				2. Sridevi 
				3. Madhubala 
				4. Hema Malini 
				5. Zeenat Aman 
				6. Dimple Kapadia 
				7. Mumtaz 
				8. Meena Kumari 
				9. Parveen Babi 
				10. Saira Banu</td>
		</tr>
	</tbody>
</table>

Google: Salman Khan is the most searched Bollywood actor in last 10yrs. No surprises there.

<img class="gwt-Image" src="/photo/54697304.cms" /> 
 The client is right - not always. And <keyword id="1042120" type="PERSON" weightage="20" keywordseo="Uber">Uber</keyword> is proving this right. Uber is letting its drivers rate passengers and can even deny them a cab owing to 'improper conduct'. 
Various parameters such as rude behavior, arriving late, screaming at the driver, etc may cost you. 
Earlier, only passengers could rate the drivers, and this rating would evaluate and determine the tenure of the drivers. Meanwhile, riders can even check their ratings by going to the Account Settings option within the <a href="http://www.businessinsider.in/searchresult.cms?query=Uber&amp;sortorder=effectivedate">Uber </a>app. 
 
So if you want your ratings to be good, here are some codes: 
 
1 Quit talking 
 
Customary way of thinking may manage that Uber driver’s affection to strike up irregular discussions, yet know when they basically need to daydream and appreciate the drive. 
 
2 Confirm who you are 
 
Any taxi coming your direction or holding up by the street may appear to shout to you, yet take a second to check on the off chance that it truly is the right ride. Additionally, tending to your driver by his name can likewise get you additional focuses. 
 
3. Pooling a ride? You should carry headphones 
 
As much as you cherish slamming your head and tapping your feet to Honey Singh's understanding of music, it is out of line to anticipate that kindred travelers will share your noteworthy taste in music. So keep your headphones convenient or simply listen to the taxi radio in the event that you are excessively lethargic, making it impossible to unwind them. 
 
4. Venturing in with your takeout? 
 
In addition to the fact that it is viewed as discourteous to burp broad daylight, it might be deciphered as rude by a few drivers in the event that you eat in their taxi. Additionally, stray scraps and sticky spots may basically be slighting the driver in his workspace. 
 
5. Guarantee your pin is on point 
 
Web controlled maps are certain to make route simpler for all, however so will bolstering the precise contribution of your area. Next time you drop a pin to set your pickup area, ensure it is enlisted as your genuine location rather than that of the closest club.

Next time you hail an Uber, be polite to the driver. Yes, he will also rate you

Here is how celebs from all fields wished their Moms on Mother’s Day

<img class="gwt-Image" src="/photo/46282735.cms" /> 
 The much-awaited Golden Kela Awards that honour the worst of Indian Cinema are back. This time around, they would be awarding the worst of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> in 2014, and as always, have some out-of-the-box awards other than the best, we mean, Worst Actors Awards. 
 
The awards would be announced on March 14, 2015 at India Habitat Centre, New Delhi. 
 
Have a look at the list of nominees. 
 
Worst Actor (Male) 
 
· Arjun Kapoor for Gunday &amp; Everything Else 
· Saif Ali Khan for Humshakals 
· Salman Khan for Jai Ho &amp; Kick 
· Ajay Devgn for Action Jackson 
· Rani Mukerjee for Mardaani 
 
Worst Actor (Female) 
 
· Katrina Kaif for Bang Bang 
· Sonam Kapoor for everything she did 
· Sonakshi Sinha for Action Jackson, Lingaa and Holiday 
· Tamannah for Entertainment 
· Jacqueline Fernandes for Kick 
 
Worst Film 
 
· Kick 
· Bang Bang! 
· Action Jackson 
· Humshakals 
· Happy New Year 
 
Worst Director 
 
· Sajid Khan for Humshakals 
· Prabhu Deva for Action Jackson 
· Rohit Shetty for Singham Returns 
· Sajid Nadiadwala for Kick 
· Sohail Khan for Jai Ho 
· Siddharth Anand for Bang Bang! 
 
Most Irritating Song * Played Endlessly on Radio and TV 
 
· Blue Hai Paani Paani from Yaariyan 
· Yaar na Miley from Kick 
· Baby Doll from Ragini MMS 2 
· Galliyan from Ek Villain 
· Tu Mera from Bang Bang 
 
Most Atrocious Lyrics 
 
· Sameer for Caller Tune from Humshakals 
· Shabbir Ahmed for Ice Cream from The Xposé 
· Yo Yo Honey Singh for Blue hai Paani paani from Yaariyan 
· Vishal Dadlani for Tu Meri from Bang Bang! 
· Mayur Puri for Johnny Johnny from Entertainment 
 
Worst Debutante 
 
· Tiger Shroff for Heropanti 
· The Xposé Girls for The Xposé 
· Mishti &amp; Kartik Tiwari for Kaanchi 
· The Whole Cast &amp; Crew of Yaariyan for Yaariyan 
· Daisy Shah for Jai Ho 
 
Baawra Ho Gaya Hai Ke Award 
· Raj and DK for Happy Ending 
· Abhishek Sharma for Shaukeens 
· Nawazuddin for Kick 
· Ram Kapoor and Saif Ali Khan for Humshakals 
· Shashanka Ghosh for Khoobsurat 
 
RGV Ki Aag Award for the Most Pointless Remake/Sequel 
 
· Shaadi Ke Side Effects 
· Ragini MMS 2 
· Singham Returns 
· Bang Bang! 
· Khoobsurat 
· The Shaukeens 
· Bhoothnath Returns 
· Hate Story 2 
 
Why Are You Still Trying Award 
· Sonam Kapoor 
· Jackie Bhagnani 
· Himesh Reshammiya 
· Subhash Ghai 
· Ayushman Khurana 
· Yami Gautam 
 
Voting opens on February 18th, 2015 at <a href="http://www.goldenkela.com/" target="_blank">www.goldenkela.com</a>. 
 
“This just keeps getting better every year! Bollywood never ceases to amaze, and we at Golden Kela actually look forward to the bizarre imagination of some of our filmmakers!” says, Jatin Varma, Founder, Golden Kela Awards. “After having to sit through the excruciating screenings of the likes of Jai Ho, Humshakals, Action Jackson and “Xpose” amongst many others, we got to the fun part – having a good laugh and listing the nominations for the crappiest movies of the year!”, he went on to say.

Here Are The Nominees For The Golden Kela Awards 2015

<ul><li>As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch.</li><li>Since apps like <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> have a huge influencer community and brands also have their marketing monies invested on the platform, we spoke to experts to understand how things might pan out in the near future.</li></ul> For a while now, there have been increasing debates around <keyword id="145060" type="ORGANIZATION" weightage="20" keywordseo="data-security">data security</keyword> and privacy in India. Amidst these conversations and also mounting tensions between China and India, the government of India on Monday announced the ban of around 59 Chinese apps. These apps include popular video-sharing social networking platform TikTok, WeChat, UC Browser, SHAREit, Baidu Map, Shein, Helo and Likee, amongst others. The government, in its official announcement said, “The Ministry of Information Technology, invoking it’s power under section 69A of the Information Technology Act read with the relevant provisions of the Information Technology (Procedure and Safeguards for Blocking of Access of Information by Public) Rules 2009 and in view of the emergent nature of threats has decided to block 59 apps ( see Appendix) since in view of information available they are engaged in activities which is prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.” Hours after the announcement was made, TikTok India’s head <keyword id="47432" type="PERSON" weightage="20" keywordseo="Nikhil-Gandhi">Nikhil Gandhi</keyword> released a statement.It read, “The Government of India has issued an interim order for the blocking of 59 apps, including TikTok and we are in the process of complying with it. We have been invited to meet with concerned government stakeholders for an opportunity to respond and submit clarifications. TikTok continues to comply with all data privacy and security requirements under Indian law and have not shared any information of our users in India with any foreign government, including the Chinese Government. Further if we are requested to in the future we would not do so. We place the highest importance on user privacy and integrity. TikTok has democratized the internet by making it available in 14 Indian languages, with hundreds of millions of users, artists, story-tellers, educators and performers depending on it for their livelihood, many of whom are first time internet users.” TikTok enjoys a huge following in India and has a dedicated fan base as well as innumerable users who have become influencers on the platform. India accounts for a huge chuck of TikTok’s global installs. According to estimates by Sensor Tower, when TikTok crossed 2 billion global downloads, India was at the forefront of this growth. The country accounted for 611 million lifetime downloads or 30.3% of the total. This opened up the opportunities for both content creators and brands who started looking at the platform as an effective way of reaching out to audiences. We saw quite a few brands come up with innovative campaigns on the platform. TikTok has also been strengthening its offerings for advertisers. However, this ban will put a lot of things on hold. We wanted to understand the impact of this ban on the influencer community and reached out to a few experts. Here is what they had to say: <keyword id="2705387" type="PERSON" weightage="20" keywordseo="Shamsuddin-Jasani">Shamsuddin Jasani</keyword>, Group MD, Isobar South Asia We don't know how long this ban is going to last for. But if it lasts for a few months it certainly is going to have a big effect on the curated video space, YouTube for sure will be the big gainer as well as Indian apps on the space. Ashutosh, CEO and Co-founder, Buzzoka The ban on Tik-Tok definitely calls for brands to rethink their influencer marketing strategies. Undeniably, the platform saw a spike in interest in the recent past however it must be noted that it formed only a part of brands' influencer marketing spend. On the contrary, mature platforms like Instagram and YouTube have always had an edge over the former. As a result, the impact of its ban will be lesser on brands and more on the content creators who were only present on Tik-Tok. I believe there's always a silver lining. Disruption will take place in the market. There is no dearth of platforms hence, brands will increasingly turn to them to reach similar audiences. Similarly, influencers will be able to make new identities on other platforms as far as they are good and confident about their content creation. Moreover, this will create new avenues in the ecosystem for emerging Indian platforms like Mitron and Chingari and will encourage them to invest more in enhancing their respective platforms and see rapid growth from here. Premkumar Iyer, National Operations Head, Gozoop This ban is a very big move for Indian M&amp;A. It will be interesting to see how the whole ban eventually plays out. Of all the apps banned, TikTok ranks highest on potential due to its hinterland dominance, which led brands to make investments on the platform, both in terms of time and money. Brands will probably press pause and see how this culminates before attempting any major course correction. However, the real game here is for the influencers who have built strong communities on the platform. We are witnessing a shift as most are moving towards Instagram as it is natively closest to what TikTok enabled for these creators. Cross promoting communities have always been the norm for influencers and since the ban was announced creators have started posting content asking their community to follow them on Instagram and YouTube so that if the ban continues fans can still watch their content. What's going to make this even more interesting is if Instagram's Reels and Facebook's Lasso short video format app launches in India as the timing could not be better.I think for most it is going to be like JayZ says “On to the Next One”. Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea Digital platforms across the world are facing tremendous pressure from governments and advertisers to bring in more data transparency and content filtering. This move is led by public outrage and both, the government and brands are quite conscious of their imagery basis their stance. The 150+ brand boycott of Facebook or the Chinese platform bans are clear indicators of this phenomenon. The question is what does it mean to the advertisers, agencies and platforms. In a short to medium term, advertisers and agencies will look at alternate platforms to help them meet their marketing goals. Some of the banned platforms are sizeable, so it would be difficult to find an immediate apparent replacement. In this case, a combination of replacements or an increase in presence in existing platforms can be an option. Also, the ban is still a little unclear from an implementation standpoint. The downloaded apps are still running, though new downloads are at a halt. If the government calls for a complete ban, things will go south for these platforms. Even then, I don't believe brands will advertise on these apps, fearing public outrage. For influencers, from a short term POV, the business will be affected if they have had a single platform focus. From a long term perspective, Indian apps have a great opportunity to grow. ‘Revenge Download' will lead to a sudden spike of Indian apps. Whether they manage to be sticky and effective, time will tell. <keyword id="7372416" type="UNKNOWN" weightage="20" keywordseo="Viraj-Sheth">Viraj Sheth</keyword>, Co-founder and CEO, <keyword id="9491005" type="COMPANY" weightage="20" keywordseo="monk-entertainment">Monk Entertainment</keyword> The TikTok ban, if it stays for perpetuity, will prove to be a big dent in the life of many young and budding influencers. TikTok has given rise to an incredible number of influencers who rose to stardom through the platform and earned their bread and butter due to the audience earned from the app. While most of the established TikTokers will see a dip in their branded content earnings because of this ban for a few months, they've been smart enough to build their audiences on platforms like Instagram &amp; YouTube. When brands divert their spends from TikTok to other platforms, this ban will not affect their earnings over a period of time. TikTok had been a huge catalyst in enabling talent from the farthest nooks and corners of India. The ban will leave a gap in the market for Indian short video platforms to come through and make their mark. I hope they make their moves right. Neel Gogia, Co founder, IPLIX Media This step will impact thousands of Tiktok influencers who are dependent on brands for their survival. Brands will be impacted as well. They have already started reaching out to us to understand how they can realign their strategies to reach similar audiences. It will be interesting to see how influencers and brands change their strategies to adapt to the other platforms. We feel in 5-6 months influencers can build their audience in these platforms (if they create relevant content). Ankit Agarwal, Founder, Do Your Thng The ban is more of a statement right now - a comma rather than a full stop. That’s evident from the clarification updated by TikTok India. If, and that’s a big if, the block becomes permanent, it has the potential to change the influencer landscape significantly. Right now, for marketers, TikTok is the space to target Gen Zers as 41% of its users fall in this age bracket. I feel it is one reason why brand custodians place it in the top 3 three platforms for influencer marketing [Instagram (94%), TikTok (52%) and YouTube (52%)]. On top of it, the app has higher engagement rates and average time spent per day than Instagram. When you take away something so effective, brands are bound to feel the pinch. To compensate, they’ll redirect their influencer marketing efforts to other platforms – trigger the said change. On the creator side, the impact will be more substantial and devastating. As Nikhil Gandhi correctly points out, TikTok gave a voice to hundreds of creators generating vernacular content in India. While most creators are savvy enough to diversify to other platforms, there will be few who stand to lose their entire body of work. But all this is contingent on a permanent block, which in my opinion will most probably not happen. Not just because TikTok has been given a chance to submit clarifications, but because executing a ban is not simple with plenty of workarounds available. Honey Singh, CEO &amp; Co-Founder, #ARM Worldwide Content creators have already started nurturing their other platforms like Instagram and Youtube. After this ban, I feel there will be a significant spike on Instagram. These content creators will also face monetary losses since brands have already started pausing their planned TikTok activities for now. At the moment, we are already in touch with many content creators and figuring out how to finish ongoing campaigns. Lastly, this ban will also allow these content creators to think about building a uniform fan following. Post anti-China sentiments have already started depleting the wallets of influencers. After the ban, all the scheduled campaigns from the brands are on pause until further clarity from the government. Creators having large followings on other channels like Instagram/Youtube may recover, but there will be a significant loss for them. The silver lining is that content creators should realize that nothing is permanent. They should start working on an omnichannel presence. Aside from nurturing an audience on a platform, a community beyond a single rented house is a must. The thumb rule for any brand is to know exactly where their audience is. Long-term solutions can include developing platforms such as forums, websites, blogs &amp; newsletters to nurture their audience beyond a single platform. Sandeep Sreekumar, Managing Director, Media Moments Over the years, apps like TikTok, Helo and the likes had caught the eye of various brands and had developed into strong marketing mediums. Now, with the recent update, there will be a shift in the platforms used by the influencers while the overall approach will remain the same. This move will also open new opportunities for many Indian apps.And it will be interesting to see how Indian apps like Chingari, Mitron and Roposo will come into the foreplay and cash in the situation. For instance, many apps experienced a massive increase in the download rates soon after the announcement. Having said that; thorough understanding, planning and research will be required before associating with these apps to deliver right message and content. But as long as quality content is being created, audiences will follow and as long as audiences are there, brands will invest regardless of the platform. Piyush Kumar, CEO &amp; Founder, Rooter We have seen a 250% increase in new users joining Rooter in the last 12 hours and we are estimating 1 million new users on our platform in the next 15 Days. This surge will be organically driven by our users and content creators. The ban on Chinese apps like TikTok opens up a huge opportunity for Indian apps to come to the forefront. There will be a huge drop in user acquisition costs as Chinese apps may no longer invest their money in our homegrown apps money. Moreover, the advertising business for the Indian apps will also increase in the absence of TikTok. TikTok might have been a source of income for thousands of content creators, but there were only 1-1.5% of users creating content on it. The rest were the consumers. With the emergence of alternate local platforms, creators will automatically shift their content dais, enticing the brands to partner with them for engaging with the audience. It will be a win-win situation for both. Divanshi Gupta, Director, The Marcom Avenue The recent geopolitical events on Indo-China borders have resulted in the Indian government banning TikTok and other 58 apps in the light of protecting the privacy and sovereignty of its residents. This action may have its repercussions on both the governments, but it is definitely going to have a significant impact on the brands and advertisers who had set aside the quarter budget for influencer marketing campaigns on TikTok social media. This short-form content media app had begun to attract a considerable number of users. And now, the advertisers will have to undeniably shift their strategy and focus on creating long-form content on platforms, like YouTube and Instagram, with already established and known faces by bidding adieu to TikTok influencers.

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