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Hindus all over India and abroad will celebrate Holi on Wednesday, March 8, 2023. Holi is popularly known as the festival of colours that facilitates a happy union of families, friends and communities. Celebrated every year on the full moon day of falgun month (February – March), Holi has a very long history in India’s cultural tradition. Holi marks a fresh beginning and new opportunities. There is no better time in the year than this season to show your family and friends how much you love them. Here are a few <keyword id="16722880" type="General" weightage="20" keywordseo="holi-2023-wishes-and-messages" source="Orion">Holi 2023 wishes and messages</keyword> that you can pick from to wish your loved ones. <cmsannotation type="cmsannotation" annotationid="Holi 2023 wishes and messages" comment="subhead" text="Holi 2023 wishes and messages"><keyword id="16684770" type="General" weightage="20" keywordseo="holi-2023-wishes" source="Orion">Holi 2023 wishes</keyword> and messages</cmsannotation> This Holi, I wish all the colours of the rainbow make your life more colourful and joyful. Happy Holi. May the splash of colours bring joy to you and your family. Have a happy <keyword id="13290975" type="General" weightage="20" keywordseo="holi-2023" source="Orion">Holi 2023</keyword>! Life is very beautiful and colourful, may this Holi add more love and colour to your life and your family. Happy Holi. Let's make a bonfire of our negativity and pride this Holi and make a fresh start this year. Happy Holi! May the colourful festival of Holi bring good luck and prosperity to your life. Happy Holi 2023 and have fun! Colours of happiness, colours of friendship, colours of love, may you get it all this festive season. Best wishes to you and your family for a Holi filled with sweet moments and memories to cherish for long. Happy Holi May God paint your life with the most beautiful colours! Wishing you a very colourful and joyous Holi! May this Holi bring the ultimate colours of happiness into your life and excite you for the next adventure in your life. Happy Holi Splash in the colours of fun, enjoy the delicious treats. May your life bloom with joy on this delightful occasion. Happy Holi. A friend like you deserves the best, not only on Holi, but also for the rest of the year. May this Holi brighten your path towards progress and continued success. Happy Holi! Happy Holi 2023! May this splendid festival bring you health, prosperity and achievements in life. On the happy occasion of Holi, I wish that your life is always filled with the colours of joy and happiness. Happy Holi 2023! Wishing a colourful Holi to you and your family. May you be showered with lots of blessings and beautiful colours. Best wishes to you for a Holi filled with sweet moments and memories to cherish long after. Happy Holi! May you be blessed with good health, wealth, long life, peace, happiness, and joy on the auspicious day of Holi. Happy Holi 2023! A day full of colours, a day full of excitement, a day of wishes, yes, it's Holi, a day to rejoice in love. Happy Holi. May this Holi bring you lots and lots of colourful days ahead, filled with happiness and love. Happy Holi! May this Holi bring you lots of luck for life and the fulfilment of all your dreams and desires. Warm greetings to you and your loved ones. May you forget all your worries and enjoy this day to the fullest. Happy Holi 2023. May this Holi bring lots and lots of colourful seasons and days in your life filled with plenty of happiness and love. Wish you a very Happy Holi! Good luck, happiness, prosperity, and good health — may you get all this and much more on the happy occasion of Holi. Wishing you and your family a very happy Holi! This year, may Holi fill every moment with happiness. May God bless you and your family. May the blessings from the pious bonfire fulfil what your heart desires. Happy Holi! May this Holi bring beautiful colours of joy in your life and motivate you for the next adventure in your life. It’s the time to unwind, de-stress and make a bond with sweets, thandai and colours. Happy Holi! Colours of happiness and joy are the most beautiful colours of life. Hope they stay with you forever! Wish a very Happy Holi! Life is the most colourful festival. Enjoy it to the fullest with your dear ones. Wishing you Holi filled with bright colours, water balloons, delicious gujias, and melodious songs. Enjoy the festival. Happy Holi 2023! May god fill your life with all the colours of life, joy, happiness and friendship. Happy Holi! Spread the colours of love and joy on the occasion of Holi. Wish you and your family a very Happy Holi. Splashes of joy, love, happiness, good health and wealth. May you have a colourful Holi. Sending lots of warm wishes to you and your family this Holi. May you be blessed with a day full of colours of happiness and smiles.

Holi 2023 wishes and messages for your loved ones

<ul><li>Holi's much-awaited campaign is here. </li><li>Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. </li></ul>The pandemic had isolated all sections of the society last year. It struck at the very heart of what makes us human – our social and emotional connection with one another. Even though lives seem to be going back to normal slowly, certain vulnerable segments of the society like elderly and senior citizens continue to remain socially distant for safety. And while we all want to visit our loved ones, this has been hard given the risks associated with travelling and socializing. For our elders, this also means that they have been deprived of the emotional and social warmth of being close to their families for a long time. Surf Excel’s latest Holi campaign takes forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing. <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>Surf Excel’s latest campaign #RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, ‘Mere haath nahi pahunchenge, isliye rang pahuncha diye." The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad. Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director &amp; VP – Home Care , South Asia, <keyword id="87377" type="DOMAIN" weightage="20" keywordseo="Hindustan-Unilever-Ltd">Hindustan Unilever Ltd</keyword>, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds &amp; demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season." Talking about the conceptualization of the campaign, <keyword id="92519" type="PERSON" weightage="20" keywordseo="Carlos-Pereira">Carlos Pereira</keyword>, Creative Director, said, “The campaign continues to build on the theme of how “Holi colours can bring people together”. But this year, given the new rules of engagement due to the pandemic, it was important to also showcase how Holi can be celebrated in a responsible manner. The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.” The campaign will be live from 1st March across TV, digital &amp; outdoor media.This Holi don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’!

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances

<ul><li><keyword id="270001" type="General" weightage="80" keywordseo="surf-excel" source="Orion">Surf Excel</keyword>’s ‘<keyword id="10994328" type="General" weightage="20" keywordseo="daag-acche-hain" source="Orion">Daag Acche Hain</keyword>’ was conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then.</li><li>This Holi, we look back at <keyword id="37850" type="General" weightage="100" keywordseo="daag" source="Orion">Daag</keyword> Acche Hain’s evolution and its popular advertisements.</li></ul>Every year, during the Hindu festival of Holi, detergent brand Surf Excel drops a campaign that never fails to win our hearts. Holi is one of the most important occasions for the brand as it brings an opportunity for Surf Excel to talk about colorful stains and celebrate togetherness. Over the years, through its core message of ‘Daag Acche Hain,’ Surf Excel has tried to mirror the ever-changing socio and political issues in its campaigns and reminded us that the most powerful virtue is kindness. It has been able to carve a niche for itself in the market through this powerful proposition. Its latest Holi advertisement is about keeping your inner child alive. The heart-warming campaign shows a little girl who reminds her aunt how to bring back colours into her life. <div type="Youtube" id="Y1MdAxeRgz8" title="Surf excel Holi 2022 | Jo rang bachpan lautaye, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/Y1MdAxeRgz8/mqdefault.jpg"></div> The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game, subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive. Daag Acche Hain’s evolution It came at a time when advertising in the detergent category was limited to its functional aspects of cleaning and adding fragrance to your clothes. Surf Excel, in association with Lowe Lintas, thought of moving away from this functional proposition in 2005. The company already had a campaign ‘Dirt is good’ running in Brazil which was conceptualised by BBH, and ‘Daag Acche Hain’ was an extension of this proposition in India, with a desi twist. In the 80’s, Surf Excel (then Surf) was carried forward by an iconic character ‘Lalitaji.’ The white sari-clad woman educated the audience about the difference between cheap and effective products. Surf’s Lalitaji was also an answer to rival Nirma’s catchy and evergreen ‘Hema, Rekha, Jaya aur Sushma’ campaign. <div type="Youtube" id="ALxiXkHxqCc" title="Surf Excel Lalitaji" thumbUrl="https://i.ytimg.com/vi/ALxiXkHxqCc/mqdefault.jpg"></div> In 2012 came ‘Dhondte Reh Jaoge’ starring a woman in a white sari again, she tells us her husband that he would have to really look for the ‘daag’ once she washes his stained shirt with Surf Excel. He stains his shirt as his kids’ carromboard’s coin hits his Samosa. He blames the wife for spoiling ‘her kids’ and she cleans his stain with a handkerchief for him. <div type="Youtube" id="sbxP8IGj_x4" title="Surf Excel Dhondte Reh Jaoge" thumbUrl="https://i.ytimg.com/vi/sbxP8IGj_x4/mqdefault.jpg"></div> It is only now that detergent brands have woken up to realise that household chores are equally a man’s job. Until the early 20’s, detergent brands were only targeting women and portraying them as nurturers of the family, who didn’t have the agency to make a decision for themselves. Women were seen as someone’s wife or mother, who is supposed to be a good role model for her family by taking care of them, even raise her husband like a baby who can’t wipe a stain off his shirt himself. Before Daag Acche Hain, stains were just stains that people would think about washing away because, who likes dirt on them? Bollywood has also compared Daag with women’s ‘pride’ and for a long time, had us believe that stains cannot be washed away, especially if you are a woman. Surf Excel, on the other hand, made us accept our flaws and reminded us that flaws make humans, humans. Through its metaphorical campaigns, it said stains are only temporary and with just one attempt, relationships can be mended and differences are washed away. (It also subtly comments on our country’s poor infrastructure where you can manage to find a puddle anywhere you look). While it was easy for Surf Excel to walk away from this stereotypical representation of women because they cast kids, Daag Acche Hain was still like a fresh breath of air that didn’t push career-oriented women down a guilt trip. Surf Excel’s first ‘Daag Acche Hain’ ad featured two siblings. The little sister steps into a puddle and starts to sob. Seeing her little sister upset, the big brother does what any desi parent would do if an inanimate object hurt their kids. Hit it. He also apologises on behalf of the puddle and this innocence, we are certain, does not fail to bring a smile to your faces even today. The ad concludes with a voice over, “Daag lagne se agar kuch accha hota hai, toh daag acche hai na? (If something good comes out of staining, stains are good).” <div type="Youtube" id="7D3rvf9WvEw" title="Surf Excel TVC" thumbUrl="https://i.ytimg.com/vi/7D3rvf9WvEw/mqdefault.jpg"></div>Below are a few campaigns and the common themes Daag Acche Hain has used over the years: Using your privilege to help out those who aren’t as lucky: <div type="Youtube" id="GV2TsgY2uw4" title="Surf Excel Ramazan 2017 | #NekiEkIbadat" thumbUrl="https://i.ytimg.com/vi/GV2TsgY2uw4/mqdefault.jpg"></div> <div type="Youtube" id="iVkZsFGF4ls" title="Surf Excel #AbLagRahiDiwali - Share the Joy of Diwali with Everyone!" thumbUrl="https://i.ytimg.com/vi/iVkZsFGF4ls/mqdefault.jpg"></div> <div type="Youtube" id="C-jPrQzvE9E" title="Are your kids #ReadyForLife?" thumbUrl="https://i.ytimg.com/vi/C-jPrQzvE9E/mqdefault.jpg"></div> Helping others out <div type="Youtube" id="tNE3l2LPiEY" title="Surf Excel &quot;Dog&quot;" thumbUrl="https://i.ytimg.com/vi/tNE3l2LPiEY/mqdefault.jpg"></div> <div type="Youtube" id="FbXHbvnNZ7s" title="Surf Excel Classroom 2011, My New Friend" thumbUrl="https://i.ytimg.com/vi/FbXHbvnNZ7s/mqdefault.jpg"></div> Surf Excel’s colourful relationship with Holi Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of colours and the brand has never missed this opportunity to replug ‘Daag Acche Hain.’ Surf Excel’s Holi ad from 2019 titled ‘Rang Laaye Sang’ had evoked a controversy. As its beautiful Ramadan ads, Surf Excel had chosen to portray Hindu-Muslim harmony in 2019. The only difference, however in 2019, was the political scenario. Surf Excel’s minute-long Holi ad ‘Rang Laaye Sang’ (colours bring people together) featured two kids, a Hindu girl and a Muslim boy. The girl dressed in white, rides on a bicycle and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. As she drops her friend at the mosque, she said, “I will colour you later” and he agrees, with a bright on his face. However, Twitterati took the ad rather badly and said that the ad portrayed Hindus in a bad light and promoted “Love Jihad.” <div type="Youtube" id="Zq7mN8oi8ds" title="Surf Excel Holi 2019 | This Holi, let colours bring us together!" thumbUrl="https://i.ytimg.com/vi/Zq7mN8oi8ds/mqdefault.jpg"></div> However, the last two years have been unusual. We haven’t celebrated Holi like we did before the pandemic hit our country. We don’t get to see our relatives, play Holi or cherish sweets together like we used to. So, in 2021, Surf Excel showed the audience how to play Holi while maintaining a safe distance from their loved ones. <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years

India’s Holi festival is famous for smearing colored powder on friends and family, bonfire parties, and ‘bhaang’, the traditional cannabis-laced milkshake. And while the colour festival, which marks the beginning of spring, is also played and celebrated with a lot of merry making with just colours and food, India has its own diversity when it comes to celebrating Holi traditions in the country. Here’s a look at the unusual celebrations that follow: <div type="Slideshow" msid="68496807" hostid="261" title="More than just colours: India’s festival of color also also has women ‘beating men’ and cannabis milkshakes" firstImageMsid="68496808" slideCount="6"></div>

More than just colours: India’s festival of color also also has women ‘beating men’ and cannabis milkshakes

<ul><li><keyword id="270001" type="General" weightage="20" keywordseo="Surf-Excel" source="Orion">Surf Excel</keyword> has launched it annual <keyword id="12076094" type="General" weightage="20" keywordseo="holi" source="Orion">Holi</keyword> campaign and this year it wants people to celebrate their inner child.</li><li>The brand wants to send out the message that ‘acting your age’ is all about preconceived notions. The campaign wants to inspire its audience to keep their inner child alive and give into playful impulses, age no-bar.</li></ul>Surf excel is back with a Holi campaign bolstering its unique 'Daag Achhe Hain' brand proposition. <div type="Youtube" id="Y1MdAxeRgz8" title="Surf excel Holi 2022 | Jo rang bachpan lautaye, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/Y1MdAxeRgz8/mqdefault.jpg"></div> Growing older comes with a myriad of responsibilities. It also comes with pre-conceived notions of ‘acting your age’. What you should or should not be doing, in order to fit into the propriety structures that we have been conditioned towards. But we occasionally find ourselves spontaneously reminded of the days of climbing trees, splashing in rain puddles, or hiding colours in our pockets to stealthily include someone into our Holi celebrations. It is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. With the festival of colours fast approaching, The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game, subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive. Commenting on the launch of the campaign, <keyword id="7230683" type="General" weightage="20" keywordseo="Prabha-Narasimhan" source="Orion">Prabha Narasimhan</keyword>, Executive Director, Home Care, <keyword id="87377" type="General" weightage="20" keywordseo="hindustan-unilever-ltd" source="Orion">Hindustan Unilever Ltd</keyword>, said, “This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon. With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”

Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive

<ul><li>JetAiways is offering all-inclusive <keyword id="626619" type="PERSON" weightage="20" keywordseo="flight-tickets">flight tickets</keyword> starting from 1,165 for at least 37 destinations in India. </li><li>IndiGo is also trying to grab more and more consumer by adding three new routes Chennai-Raipur, Hyderabad-Gorakhpur and Kolkata-Gorakhpur to its current network. </li><li>IndiGo has also introduced non-stop daily flights from <keyword id="6354552" type="LOCATION" weightage="20" keywordseo="hyderabad">Hyderabad</keyword> and Tirupati to <keyword id="49077" type="LOCATION" weightage="20" keywordseo="Kolhapur">Kolhapur</keyword>. The ticket fare for the same will begin from ₹1,999. </li></ul> With more and more people rushing to visit their hometown during Holi, many airlines have announced an array on discounts to woo their consumers. IndiGo, GoAir and JetAirways are also giving away cashbacks and other lucrative offers on both domestic as well well international flight tickets, according to media reports. JetAiways is offering all-inclusive flight tickets starting from 1,165 for at least 37 destinations in India. Apart from this, the company is offering an additional 10 % off if a booking exceeds four or more person. According to the official website of JetAiways "What’s more; enjoy an enhanced travel experience to 19 international destinations, as well as a host of exclusive benefits when you fly with Jet Airways." IndiGo is also trying to grab more and more consumer by adding three new routes Chennai-Raipur, Hyderabad-Gorakhpur and Kolkata-Gorakhpur to its current network. The bookings for the new routes are open with a fare price starting from ₹2599. Not only this, IndiGo has also introduced non-stop daily flights from Hyderabad and Tirupati to Kolhapur. The ticket fare for the same will begin from ₹1,999. The company unveiled its cashback offer in a tweet saying "Set your Sunday mood right with our fantastic cashback offer! Book your flight using digibank and enjoy up to ₹800 cashback."

Holi 2019 : Jet Airways, IndiGo, GoAir gears up for the festival of colour by offering range of discount and cashback

And the spring is in the air! With the festival of colours, <keyword id="6355460" type="PERSON" weightage="20" keywordseo="Holi">Holi</keyword> approaching, <keyword id="227170" type="COMPANY" weightage="20" keywordseo="Skyscanner">Skyscanner</keyword> a leading travel search engine, has compiled a list of the most colourful cities around the world which are guaranteed to brighten up your Holi this year. Here’s the list of the cities, which should be in your bucket list during the festival of colours. Scroll through the slideshow below for more.

These are the world’s most colourful cities to celebrate Holi

<ul><li>People are choosing to stay home this year for Holi amid fear of coronavirus.</li><li>You can still celebrate the festival by tapping into live streams and using Holi stickers on WhatsApp, Hike and other social networking platforms.</li><li>Games like Teen Patti Gold and PUBG have also added Holi-themed features.</li></ul>Amid fears of coronavirus and the tense environment created by India’s new citizenship laws, not everyone is in the mood to step out of the house to celebrate Holi, the Indian festival of colours. Last week, Prime Minister Narendra Modi and President Ram Nath Kovind announced their plans to stay away from Holi celebrations due to the this year because of the coronavirus threat. All over the country, people are taking precautions and avoiding when it comes to mass gatherings. The good news is that you don’t necessarily need to leave your house in order to celebrate Holi. Everything that makes the festival fun — like chilling with friends, splashing throwing colours at each other, and playing games — can be done online. 
	


<div type="image" title="holi2_edited" msid="74546307" hostid="261" caption="&amp;lt;p&amp;gt;Holi celebrations in Vrindhavan&amp;lt;/p&amp;gt;"></div>
 Participating in the biggest Holi celebrations across India The biggest Holi celebrations in India are hosted in Uttar Pradesh. You can tune in for what’s happening by tapping into the live stream by <a href="https://vrindavan.tv/">Vrindavan TV.</a> 
	<div type="image" title="holamohalla_edited" msid="74546400" hostid="261" caption="&amp;lt;p&amp;gt;Hola Mohalla preparations at Anandpur Sahib&amp;lt;/p&amp;gt;"></div>


 You can even catch the annual <keyword id="2751667" type="PERSON" weightage="20" keywordseo="Warrior-Holi">Warrior Holi</keyword>, or Hola Mohalla, taking place in <a href="https://www.youtube.com/watch?v=zOOL-P5Dcks">Anandpur Sahib</a> in Punjab online. Nihangs — Sikh warriors who claim to be descendants of the tenth Guru of the Sikhs, Gobind Singh — perform physical feats and participate in mock battles using real weapons. Getting everyone together One of the biggest pulls of Holi is getting to celebrate the festival with friends and family. One way to undercut the threat of coronavirus and still be in touch is to hop online and get on a video call. WhatsApp, Skype, and Google Hangouts are only some of the options on the table that allow for multiple people on a single one video call. 
	<div type="image" title="holihike" msid="74546457" hostid="261" caption="&amp;lt;p&amp;gt;New stickers introduced on Hike for Holi&amp;lt;/p&amp;gt;"></div>



 You also use social networking apps like Hike and TikTok to share the sentiment of Holi without stepping out. Both introduced new Holi-themed stickers and filters last week. On TikTok, #HappHoli2020 is currently trending. Multiplayer-gaming PlayerUnknown’s Battlegrounds (PUBG) Mobile is celebrating Holi in its own way. Players can earn items in-game by collecting gulal. The more tasks you complete, the more gulal you have in your kitty, and the more items you can redeem — including outfits, Holi-themed skin for you DP28, and a gulal trail as you jump from the plane. <div type="image" title="holipubg" msid="74546524" hostid="261" caption="&amp;lt;p&amp;gt;Holi offers on PUBG&amp;lt;/p&amp;gt;"></div>

 If PUBG isn’t your cup of tea, you can always go old-school with <a href="https://techcrunch.com/2015/03/11/moonfrog-labs/">Teen Patti Gold</a> — a mobile game based on a three-card poker that’s popular in India. The developers just added a new feature that allows players to haul dye and throw paint at one another across the table while playing the game. See also: <a href="https://www.businessinsider.in/india/news/coronavirus-cast-a-shadow-on-holi-traders-report-fewer-customers/articleshow/74505796.cms">Coronavirus cast a shadow on Holi, traders report fewer customers</a> <a href="https://www.businessinsider.in/india/news/coronavirus-may-make-holi-colours-costlier-by-50-this-year/articleshow/74473922.cms">Coronavirus may make Holi colours costlier by 50% this year</a> <a href="https://www.businessinsider.in/india/news/vrindavan-will-stay-away-from-holi-amid-coronavirus-outbreak/articleshow/74505820.cms">Vrindavan will stay away from Holi amid coronavirus outbreak</a>

Holi goes online as coronavirus fears keep people at home

<keyword id="6355460" type="PERSON" weightage="100" keywordseo="Holi">Holi</keyword>, the <keyword id="42493" type="UNKNOWN" weightage="100" keywordseo="Festival-of-colours">festival of colours</keyword> is celebrated in various forms throughout the country, but there are some places wher the celebrations are so unique that you just have to witness it for yourself. 
 And, <keyword id="73943" type="PERSON" weightage="100" keywordseo="Shantiniketan">Shantiniketan</keyword> in West Bengal is one such place. The celebration of Holi or <keyword id="974305" type="UNKNOWN" weightage="100" keywordseo="Basanta-Utsav">Basanta Utsav</keyword> is legendary in itself. 
 
Here, have a look at how Holi is celebrated there. 
 
(This article has been authored by Ayandrali Dutta, a travel blogger. To go to her website, click <a href="http://www.wanderlustcraving.com/">here</a>)

Here's how Holi is celebrated in Shantiniketan

<keyword id="6355460" type="PERSON" weightage="20" keywordseo="Holi">Holi</keyword> is round the corner and you are all geared up for a thrilling, tantalizing and of course, intoxicating time with family and friends. Well, although the sinful indulgence of consuming marijuana or “Bhaang” as it is referred to in India has been a tradition during this <keyword id="42493" type="UNKNOWN" weightage="20" keywordseo="Festival-of-colours">festival of colours</keyword> for times immemorial, the after-effects of the same may not be quite so enjoyable. 
 
Bhaang, a herbal mixture made with leaves from the cannabis plant along with milk and dry fruits, is delicious to the core and seems irresistible to those who wish to tread the path of euphoria for those few hours of incredible fun. And yet hangover and headaches are common complaints that follow suit. But, why sacrifice on all the fanaticism and frenzy for fear of hangover? Here are some quick handy tips to help you hack down your Holi Hangover and enjoy the festival to the lees. 
 
Go lemony 
A glass of lemon juice is highly effective if you are irked with the irritable effects of Bhaang. It tends to dehydrate your body making you feel weary and dizzy. Lemon juice mixed with a glass of water is just the magic potion that can keep your hangover harrows at bay. So even before you make the marijuana concoction prepare a glass of lemon juice and keep it handy. 
 
Skip the coffee routine 
If you thought a cup of piping hot coffee would help you alleviate the symptoms of hangover when you wake up feeling grumpy and groggy you may be welcoming more pain and irritation than you even presumed. Caffeine aggravates the symptoms even more and it leaves you feeling worse than your Bhaang hangover. Instead, make a cup of green tea that helps you feel rejuvenated and soothes your body and mind. 
 
Keep your tummy tucked 
Indubitably an empty stomach exacerbates the hangover syndrome and just like consuming alcohol without having anything makes you feel high faster, Bhaang when taken sans any solid intake shoots up the level of intoxication and thus worsens the hangover. So grab some bites before you go down the alleys to get exhilarated and enjoy the bouts of bhang. 
 
Make a yummy milkshake 
When you are struck with a bad hangover, the best way to handle it is to have the right kind of gastronomic treats to help your body counter the intoxication. Digestion often becomes an additional issue during such times so keep your hands off fried stuffs and instead indulge in a lip smacking milk shake concocted with loads of fruits. Bananas, strawberries, water melon and carrots help hydrate your body with their inherent water content and the presence of fructose makes your drink healthy and sweet without the harmful effects of sugar. 
 
Bananas are also considered a great natural antacid that aids in keeping nausea and indigestion at bay. If you wish to add a tangy taste to the shake sprinkle a pinch of salt which according to doctors prevents your blood plasma from getting afflicted with the rare disturbance called hyponatremia which is extremely dangerous for your immune system. 
 
Stay off pills 
Excruciating headaches make you reach out to the pills and painkillers to ameliorate the suffering. However, painkillers when taken in empty stomach will only tend to up your pain instead of lessening it and may even affect your digestive system. Once you have treated yourself to the milkshake with loads of fruits you may pop in some Vitamin B and C supplements and then take a painkiller to ease your pain. This will wipe off the negative effects of the same and make you feel less irritable and drowsy. 
 
Breathe in the fresh air 
What can be a better therapy to get refreshed and rejuvenated than inhaling some fresh air? Although you may be feeling overpowered and exhausted to the bits and cling on to your cozy couch shirk off the lethargic attitude, put on your walking shoes and get a fresh breath of air. Taking a walk along a park or surroundings dotted with greenery will boost up your body and soul and you will be able to overcome the hangover symptoms much faster. 
 
Holi is a time to freak out with friends and family. So enjoy every moment to the lees while keeping a check on the number of glasses that you gulp in and keeping yourself hydrated by taking in loads of water or other fluids simultaneously. 
 
 (Image: Reuters)

Hack down the Holi hangover with these 6 handy tips

<keyword id="6355460" type="PERSON" weightage="100" keywordseo="Holi">Holi</keyword> or the Festival of Colours is just around the corner, all set to usher in a colourful spring after the austere winter and promising to bring the colour of joy and passion in our humdrum life. But before you start preparing for the traditional colour splash, have you got all the ingredients to make it a green Holi? <keyword id="2132784" type="UNKNOWN" weightage="100" keywordseo="Holi-colours-industry">Holi colours industry</keyword> was pegged to <keyword id="30450" type="ENTERTAINMENT" weightage="80" keywordseo="Touch">touch</keyword> Rs 4,500 crore in 2012-13, according to an analysis by the Associated Chamber of Commerce and Industry of India (<keyword id="6355988" type="CITY" weightage="80" keywordseo="Assocham">Assocham</keyword>), and the numbers are sure to go up this year. Interestingly, the <keyword id="47445" type="UNKNOWN" weightage="100" keywordseo="Indian-market">Indian market</keyword> has also witnessed a growing demand for hazard-free herbal colours. The market for <keyword id="2132783" type="UNKNOWN" weightage="100" keywordseo="Herbal-dyes">herbal dyes</keyword> is estimated to be growing at 30-40% annually although the products are a bit expensive. 
 While a chemical-free colour plunge is the most desirable and eco-friendly way of celebrating Holi, you must walk through the market once to find out what’s in store. Broadly speaking, you will find three types of <keyword id="586078" type="UNKNOWN" weightage="100" keywordseo="chemical-colours">chemical colours</keyword> here – powders, pastes and wets or liquid ones. Most of these are chemical/synthetic dyes, containing substances such as <keyword id="2132786" type="UNKNOWN" weightage="100" keywordseo="Oxides">oxides</keyword>, <keyword id="6395221" type="UNKNOWN" weightage="100" keywordseo="heavy-metals">heavy metals</keyword> (lead, chromium, nickel and cadmium), <keyword id="1322867" type="UNKNOWN" weightage="100" keywordseo="acids">acids</keyword>, <keyword id="2132787" type="UNKNOWN" weightage="100" keywordseo="Alkalis">alkalis</keyword>, <keyword id="2132789" type="UNKNOWN" weightage="100" keywordseo="Powdered-glass">powdered glass</keyword> and <keyword id="2132788" type="UNKNOWN" weightage="100" keywordseo="Mica-dust">mica dust</keyword> – all supremely harmful for your skin, hair and eyes. 
 The powders mostly have <keyword id="2132790" type="UNKNOWN" weightage="100" keywordseo="Toxic-colorants">toxic colorants</keyword> and an asbestos/silica base; the pastes have a mix of toxic compounds and inferior quality oils and water colours include strong alkalis. No wonder we get itches, rashes, redness and swelling after a thorough colour soak, a colour-filled balloon attack or a terrific <keyword id="2132798" type="UNKNOWN" weightage="100" keywordseo="Pitchkari">pitchkari</keyword> fight. Also, darker shades like red, blue and green have high levels of chemicals, metal oxides and industrial dyes, which are used to provide thick texture. Shiny colours can also contain powdered glass. 
 
10 chemical colours that can harm you 
If you revel in rainbow hues and mostly buy synthetic colours, here’s a harm list for your ready reference. 
 
1. Abeer/Gulal: Popularly believed to be the least harmful of all chemical colours, this one contains a whole lot of mica dust that can cause <keyword id="100486" type="UNKNOWN" weightage="100" keywordseo="Skin-irritation">skin irritation</keyword> and other infections. This <keyword id="2132796" type="UNKNOWN" weightage="100" keywordseo="Powder-colour">powder colour</keyword> is available in many hues including red, pink, green, yellow and magenta. 
 
2. Red &amp; pink: These colours have mercuric oxide and rhodamine B; both can cause <keyword id="1654686" type="UNKNOWN" weightage="100" keywordseo="eye-irritation">eye irritation</keyword>, <keyword id="28956" type="UNKNOWN" weightage="80" keywordseo="skin-cancer">skin cancer</keyword> and more. 
 
3. Blue: Has <keyword id="890372" type="UNKNOWN" weightage="80" keywordseo="Prussian-blue">Prussian blue</keyword> that may cause contract dermatitis. 
 
4. Green: Contains copper carbonate/copper sulphate; this may cause severe eye <keyword id="6450271" type="UNKNOWN" weightage="100" keywordseo="allergy">allergy</keyword> or even temporary blindness. 
 
5. Yellow: Features auramine, which may cause eye and skin allergy, as well as respiratory and <keyword id="2132814" type="UNKNOWN" weightage="100" keywordseo="Digestive-tract-irritation">digestive tract irritation</keyword>. 
 
6. Orange: Contains chromium Iodide, which is toxic to blood and liver. 
 
7. Violet: Has methyl violet; this can be carcinogenic and may cause severe eye irritation. 
 
8. Purple: Contains chromium iodide; this can also be carcinogenic and may cause <keyword id="6465125" type="UNKNOWN" weightage="80" keywordseo="asthma">asthma</keyword> or allergy. 
 
9. Silver: One of the components is aluminum bromide and it is also known to be carcinogenic. 
 
10. Black: Contains lead oxide, which may cause renal failure and learning disabilities in the long run. 
 
 
 
Go ‘natural’ to stay safe You can either buy herbal dyes or use home-made colours, which are clinically safe and totally <keyword id="6356826" type="COMPANY" weightage="80" keywordseo="environment">environment</keyword> friendly. The herbal variant is now easily available in the market and uses components such as flour, henna or arrowroot powder as base, and vegetable dyes to add colour. But before buying them, make sure they are non-carcinogenic, lead-free and lab-tested for safety. 
 You can also prepare <keyword id="583108" type="UNKNOWN" weightage="100" keywordseo="Holi-colours">Holi colours</keyword> at home as you get some excellent colorants from certain flowers and plants. All you need to do is dry and powder them or soak/boil them in water. Add a little scented oil and eco-friendly Holi colours will be ready for use. Take a look at the 8 exotic colours you can prepare at home. 
 
1. <keyword id="2132779" type="UNKNOWN" weightage="80" keywordseo="Ruby-Red">Ruby Red</keyword>: Prepare red sandalwood powder/paste or mix it in plenty of water and boil for <keyword id="2132794" type="UNKNOWN" weightage="100" keywordseo="Liquid-colour">liquid colour</keyword>. You can also crush dry red hibiscus flowers and boil it in water. Peels of red <keyword id="92372" type="UNKNOWN" weightage="60" keywordseo="Pomegranates">pomegranates</keyword> or twigs of madar tree produce a vibrant red when boiled in water. Otherwise, put carrot or tomato juice in plenty of water to take the stickiness out and use it. 
 
2. <keyword id="2132806" type="UNKNOWN" weightage="100" keywordseo="Turmeric-yellow">Turmeric Yellow</keyword>: This one is the easiest to make. Mix turmeric or haldi powder with double the amount of besan to prepare a vivid yellow powder. Flowers like marigold and yellow chrysanthemums can also be dried and crushed to obtain different shades of yellow. To produce liquid colours, mix any of these powders in plenty of water and boil it. 
 
3. Profound Pink/Magnificent Magenta: Soak sliced beetroot in lots of water for 12 hours or so before using the liquid. 
 
4. Sunny Orange: Put tesu or palash flowers (flame of the forest) in water and soak overnight. Or boil them in water for a vibrant yellow-orange shade. 
 
5. Emerald Green: Dried and powdered henna leaves will work best. For wet colour, soak the henna leaves overnight or prepare a paste of spinach/coriander/mint, and mix it in water. 
 
6. Turquoise Blue: Jacaranda and blue hibiscus flowers can be dried, powdered and used. 
 
7. Dark Brown: Boil tea leaves or coffee powder. Let it cool before using. 
 
8. Charcoal Black: Boil dried amla in an iron vessel and leave it overnight. Mix with water and use. 
 
3 tips for a ‘safe’ Holi 
1. Say ‘no’ to colours: Especially pastes and liquid colours, as these tend to stain the skin deeper and last longer. Avoid colours altogether if you are suffering from asthma, eye or <keyword id="624291" type="UNKNOWN" weightage="100" keywordseo="Skin-infections">skin infections</keyword>, or any other chronic disease. 
 
2. Cover yourself well: The more you do that, the less exposed you will be to harmful chemicals. Wear full-sleeve dresses and don a pair of sunglasses to protect your skin and eyes. Apply baby oil, cream or waterproof <keyword id="74032" type="UNKNOWN" weightage="80" keywordseo="Sunscreen">sunscreen</keyword> lotion on your skin – so that the stains will get off easily. 
 
3. See your doctor: Don’t neglect post-Holi syndromes like skin or eye irritation. A mild anti-allergic and soothing skin lotion should be able to fix it, but severe allergy, <keyword id="2132809" type="UNKNOWN" weightage="100" keywordseo="Chemical-burn">chemical burn</keyword> or <keyword id="2132810" type="UNKNOWN" weightage="100" keywordseo="Retinal-damage">retinal damage</keyword> cannot be ruled out either. See your doctor as soon as you can and start proper treatment. 
 
Image credit: Thinkstock Photos/Getty Images

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