<ul><li>Holi's much-awaited campaign is here. </li><li>Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. </li></ul>The pandemic had isolated all sections of the society last year. It struck at the very heart of what makes us human – our social and emotional connection with one another. Even though lives seem to be going back to normal slowly, certain vulnerable segments of the society like elderly and senior citizens continue to remain socially distant for safety. And while we all want to visit our loved ones, this has been hard given the risks associated with travelling and socializing. For our elders, this also means that they have been deprived of the emotional and social warmth of being close to their families for a long time.<br /><br />Surf Excel’s latest Holi campaign takes forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.  <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>Surf Excel’s latest campaign #RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, ‘Mere haath nahi pahunchenge, isliye rang pahuncha diye." The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.<br /><br />Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director &amp; VP – Home Care , South Asia, <keyword id="87377" type="DOMAIN" weightage="20" keywordseo="Hindustan-Unilever-Ltd">Hindustan Unilever Ltd</keyword>, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds &amp; demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season."<br /><br />Talking about the conceptualization of the campaign, <keyword id="92519" type="PERSON" weightage="20" keywordseo="Carlos-Pereira">Carlos Pereira</keyword>, Creative Director, said, “The campaign continues to build on the theme of how “Holi colours can bring people together”. But this year, given the new rules of engagement due to the pandemic, it was important to also showcase how Holi can be celebrated in a responsible manner. The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.”<br /><br />The campaign will be live from 1st March across TV, digital &amp; outdoor media.This Holi don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’!<br />

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances

Holi is the most wonderful festival we celebrate with colors, hopes and jubilance. This year, Holi will be celebrated on March 8, 2023. Holi has something unique and charming about it. It drives more energy into our being and reminds us that good will always conquer evil and emerge victoriously after every challenge. Holi is around the corner and it is time to greet your dear ones with some inspiring and invigorating messages that will steer their journeys forward and let them see big hopes in front of them. Choose from the following messages to share with your WhgatsApp Groups and celebrate Holi is a very big way.<br /><br /><strong>Inspire your dear ones to celebrate Holi with the most fantastic colors</strong><br /><br />Holi reminds us that life is colorful. The fun and joy emanating from Holi celebrations can steer us forward with a successful year ahead. Choose from the following messages to say Happy Holi.<br /><br />Wishing U and Ur family a very bright, colourful and joyful. Happy Holi!<br /><br />Apki Jevan main hamesha khusiyon ke rang barse, Happy Colorful HOLI!<br /><br />If wishes come in rainbow colors then I would send the brightest one to say Happy Holi!<br /><br />Let’s spread colors, it’s the way we spread joy and love. It’s a day to celebrate. Happy Holi.<br /><br />Holi is the day to express love with colors. It is a time to show affection. All the colors that are on you are of love!<br /><br /><strong>Celebrate your wonderful bond with your dear ones with these <keyword id="957787" type="PERSON" weightage="20" keywordseo="Holi-Messages" source="Orion">Holi Messages</keyword><br /></strong><br />Our dear ones have given us love, affection, courage, confidence and hopes. Holi is the time to thank our dear ones for all that they mean to us. Share these special Holi messages to celebrate the bond you enjoy with your dear ones.<br /><br />Sweetheart, U bought colours in my life. Thank U for being always with me. Wishing U a colourful Holi.<br /><br />Holi is a special time of year to remember those who are close to our hearts with splashing colors!..Happy Holi.<br /><br />Even though I am far away from you, I can feel the colours of Holi celebrations. Wish you and your family a colorful Holi!<br /><br />It’s time to celebrate the different colors of our beautiful relationship. I wish you and your family all the bright hues of life on this Holi!<br /><br /><strong>Some special Holi messages your dear ones will love</strong><br /><br />These are some uniquely different Holi messages your dear ones will love. To strike a difference, choose from the following ones to send a unique Holi greeting.<br /><br />Balloons with water Harmonious melodies Bright shades, Those are the ingredients of a perfect Holi festival. Happy Holi!<br /><br />As you splash all the colors and shades to your dears and nears, may their life get filled with all the colors of happiness, joy, love and Prosperity. Have a Great Holi!<br /><br />A touch of yellow I send to you; A drop of green to cool the hue; A tinge of orange for warmth; And a zest for a colorful HOLI!<br /><br />Holi: A way to put colors in your life and in your relationships! Celebrate it with love and joy in your heart! Happy Holi!<br /><br /><strong>Highlight the true spirit of Holi</strong><br /><br />Holi is never an ordinary festival. It is an extraordinary moment to inspire each other. It is the time when you recharge your batteries that are down and send the much needed encouragement to others too. Pick up from these messages to highlight the true spirit of Holi.<br /><br />May God gift you all the colors of life, colors of joy, colors of happiness, colors of friendship, colors of love and all other colors you want to paint in your life. Happy Holi<br /><br />Happy Holi to you and your family. We wish your health, prosperity and business achievements at this spectacular color eve. May the almighty bless you with all his wonderful gifts. <br /><br />Holi is a time to reach out with the colors of joy. It is the time to love and forgive. It is the time expresses the happiness of being loved and to be loved through colours.<br /><br />Auspicious red. Sunrise gold. Soothing silver. Pretty purple. Blissful blue. Forever green. I wish u and all family members. The most colorful Holi.<br /><br /><strong>Eco-friendly Holi Message</strong><br /><br />Holi must also remind us that we are responsible towards the nature and do our bit to protect it. Here are a few eco-friendly <keyword id="595335" type="PERSON" weightage="20" keywordseo="Holi-wishes" source="Orion">Holi wishes</keyword> to inspire your dear ones. <br /><br />The dominant idea behind Holi festival is that we should live more in harmony with nature instead of trying to destroy her and make her our slave.<br /><br />Around the Holi time, nature is at its best colors around us. Let us give our bit to see that we save the earth with vibrant colors for many more hundreds of years to come.<br /><br />Let this Holi remind our eternal bond with this earth. Celebrate this Holi with the best of colors. Let us also remember we have a duty to preserve the wonderful colors of nature. For ourselves and posterity. <br /><br /><br /><br />

Holi 2023 messages and wishes for Your WhatsApp group

(Eds: Adds details) <p>Pune, Jul 1 () Maharashtra Chief Minister Uddhav Thackeray on Wednesday performed the 'mahapooja' of Lord Vitthal at Pandharpur on Ashadhi Ekadashi and said he prayed for a miracle to overcome the coronavirus crisis. </p><p>Ashadhi Ekadashi, an important day in the Hindu calendar, is the 11th lunar day of Ashadha month. </p><p>"I prayed to Mauli. We want to see a miracle. Show us a miracle. Human beings have given up. We don't have medicine. There is nothing. How to go on with life by covering the mouth with a strip," Thackeray tweeted after the 'mahapooja' at 2 am along with wife Rashmi. </p><p>Lakhs of warkaris (devotees of Lord Vitthal) from across Maharashtra and several other states throng the temple town in Solapur district each year on Ashadhi Ekadashi. </p><p>There were only a handful on Wednesday after the state authorities cancelled the annual 'wari' pilgrimage - characterised by people walking to Pandharpur with palanquins - due to spiraling coronavirus cases. </p><p>Maharashtra's coronavirus case tally rose to 1,74,761 on Tuesday with addition of 4,878 new patients while the death toll mounted by 245, including 57 fatalities in Mumbai, to 7,855, state health department said. </p><p>Thackeray and his wife performed the 'mahapooja' wearing face masks. </p><p>Speaking after the 'mahapooja', Thackeray said he prayed to Lord Vitthal to make the country coronavirus-free. </p><p>His son and state minister Aaditya Thackeray was also present at the 'mahapooja'. During the ritual, Aaditya apparently felt uneasy and returned to his car parked outside the temple for some time. </p><p>'Warkari' couple Vitthal Badhe and Anusuya Badhe, from Chinchpur-Pangul village in Pathardi taluka of Ahmednagar district, performed the mahapooja along with the Thackerays. </p><p>Curfew is in force in Pandharpur since Tuesday to prevent any gathering of people in the temple town, located around 350 km from Mumbai. </p><p>As the 'wari' processions were cancelled, 'padukas' (holy footprints) of saint-poets Dnyaneshwar, Tukaram and were brought to Pandharpur from Pune and Nashik in state transport buses. </p><p>The chief minister said he prayed for welfare of farmers and fulfillment of dreams and aspirations of people in the state. </p><p>He also handed over a cheque of Rs 5 crore to the Pandharpur Municipal Council and thanked the warkaris for cooperating with the government. </p><p>Thackeray said his government will take steps to develop Pandharpur. He said devotees should offer prayers at home on Ashadhi Ekadashi instead of thronging the town. </p><p>Thackeray is an avid photographer. In 2011, his book 'Pahava Vitthal' containing aerial photography of the annual Pandharpur wari, earned him praise from various quarters. </p>In March, when there were fewer cases of COVID-19 in Maharashtra, the chief minister had asked people to avoid going to crowded places and limiting Holi celebrations, adding, "I pray the coronavirus gets burnt in the Holi fire." SPK MR GK VT VT VT

Thackeray prays for miracle to overcome coronavirus crisis

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56f05cb452bcd05b008b7d67-2500-1624/ap_903216216317.jpg" alt="Holi festival" data-mce-source="Manish Swarup/AP Images" /><p class="source"><span>Manish Swarup/AP Images</span></p><p class="caption">People throw colored powder and flower pedals during Holi celebrations.</p></div><p></p></div></div>The arrival of spring is accompanied by festivals in many countries.</p><p>In India, many people celebrate by throwing a public bonfire, exchanging foods, and throwing colored powder all over each other. Known as <a href="http://www.holifestival.org/history-of-holi.html">Holi</a>, the festival is celebrated all throughout India and is the first major Hindu festival of the year. It officially falls on the day after the full moon, which this year is March 24, but the 2016 celebrations have already begun.</p><p>In addition to heralding the arrival of spring, Holi celebrates the victory of good over evil. The colored powder has deep ties to Indian legend and is a way for people to show affection towards loved ones.</p><p><span>Here are some of the most colorful images from the Holi celebrations.</span></p>

17 gorgeous photos of India's Holi festival, the most colorful party in the world

<img class="gwt-Image" src="/photo/51509737.cms" style="width: 800px; height: 600px;" /><br />
<br /> Breaking a 400-year-old tradition, more than 1000 <keyword id="3294344" type="UNKNOWN" weightage="100" keywordseo="widows-in-Vrindavan">widows in Vrindavan</keyword> played <a href="http://www.businessinsider.in/searchresult.cms?query=holi">Holi </a>inside the Lord Krishna temple yesterday. <br />
<br /> Though <keyword id="3294346" type="UNKNOWN" weightage="100" keywordseo="widows-playing-Holi">widows playing Holi</keyword> in<a href="http://www.businessinsider.in/stunning-photos-of-holi-the-hindu-festival-of-colors/Indian-widows-throw-flowers-during-Holi-celebrations-at-the-Meera-Sahbhagini-Ashram-in-Vrindavan-/slideshow/21225752.cms"> Vrindavan</a> and Varanasi started a while back, this would be the first time, they would be celebrating the festival of colours inside the temple premises.<br />
 <br /> The <keyword id="6355460" type="PERSON" weightage="100" keywordseo="Holi">Holi</keyword> celebrations was organised by Sulabh Foundation, which has been striving to bring back these <a href="http://www.businessinsider.in/searchresult.cms?query=indian+widows">widows</a>, most of whom have been treated as outcasts by their families to society's mainstream.<br />
<br />
According to the founder of Sulabh, Dr. Bindeshwar Pathak, this year they had managed to convince a number of Sanskrit students and Pundits to take part in the Holi celebrations.<br />
<br />
Organisers say that it was a "riot of colour" on Monday as 1200 kgs of 'gulal' (coloured powder) and 1500 kilograms of rose and merry gold petals were arranged for the event.<br />
<br />
"The widows, who wear only white sarees, would splash colours on each other to celebrate the festival, breaking away from years of social stigma attached to women who have lost their husbands", said an organiser.<br />
<br />
Have a look!<br />
<br />
Image credit: AP/Indiatimes<br />


In pictures: This is how widows in Vrindavan celebrated Holi

<img class="gwt-Image" src="/photo/51424045.cms" style="width: 800px; height: 600px;" /><br />
<br />
<a href="http://www.businessinsider.in/searchresult.cms?query=holi">Holi</a>, the <a href="http://www.businessinsider.in/searchresult.cms?query=festival">festival</a> of colours is best experienced in the villages of Nandgaon and <keyword id="233947" type="CITY" weightage="100" keywordseo="Barsana">Barsana</keyword>, both situated at a few distance from Vrindavan. Nandgaon is <keyword id="6356845" type="PERSON" weightage="100" keywordseo="Krishna">Krishna</keyword>'s village, while Barsana is where his beloved <a href="http://www.businessinsider.in/searchresult.cms?query=radha+krishna">Radha</a> was from.<br />
<br /> <keyword id="6355460" type="PERSON" weightage="100" keywordseo="Holi">Holi</keyword> celebrations at these two villages, which start a week before the actual <keyword id="58" type="ENTERTAINMENT" weightage="100" keywordseo="Festival">festival</keyword> underline the core essence of ‘ras ka bhav’ – which means, it celebrates the element of spiritual rapture.<br />
<br />
The festival begins on <em>asthmi </em>with <em>ladoo-leela</em> at Barsana ands continues for the next two and a half days.<br />
<br />
The menfolk play Holi with women in a way which is extremely vocal about their nature of interest in them. It is not sexual in its approach but it has the rustic element of wooing and teasing.<br />
<br /> Have a look at how these two villages celebrate the <keyword id="42493" type="UNKNOWN" weightage="100" keywordseo="Festival-of-colours">festival of colours</keyword>.<br />
<br />
(The author, Divya Rai is a <a href="https://www.instagram.com/raidivya27">professional photographer</a> and a travel blogger. When she is not busy developing beautiful photographs, she writes a travelogue called <a href="http://aborrowedbackpack.com">A Borrowed Backpack</a>)

I celebrated Holi at Radha and Krishna's villages and it was breathtaking

<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54f80a52dd089540488b4625-1200-924/rtr4s1ks-1.jpg" border="0" alt="RTR4S1KS"><p class="source"><span>REUTERS/Anindito Mukherjee </span></p><p class="caption">The face of a widow is seen daubed in colour after she took part in the Holi celebrations organised by non-governmental organisation Sulabh International at a widows' ashram at Vrindavan in the northern Indian state of Uttar Pradesh March 4, 2015. </p></img></div><p></p></div></div>Good morning! Here's what you need to know for Thursday.</span></p><p><strong style="line-height: 1.5em;">1. </strong><span style="line-height: 1.5em;">Russia's finance ministry says the <a href="http://uk.businessinsider.com/car-used-in-boris-nemtsov-murder-belongs-to-russian-finance-ministry-contractor-2015-3">car being sought in connection with the killing of Kremlin critic Boris Nemtsov belonged to an "in-house security service"</a> for the ministry.<br /></span></p><p><strong>2. </strong>US Ambassador to South Korea <a href="http://uk.businessinsider.com/report-us-ambassador-to-south-korea-attacked-2015-3">Mark Lippert was attacked with a knife by a pro-unification activist</a> in Seoul.<strong><br /></strong></p><p><strong style="line-height: 1.5em;">3.</strong><span style="line-height: 1.5em;"> </span><a href="http://uk.businessinsider.com/r-china-lowers-annual-growth-target-pledges-more-reform-2015-3">China's Premier Li Keqiang said the country's economy faced more difficulties this year than in 2014</a><span style="line-height: 1.5em;"> and projected growth of 7%, the lowest expansion rate in 25 years. </span></p><p><strong>4. </strong><a href="http://bigstory.ap.org/article/210b9c9f103f4323b99e7b4ad5a80fff/australia-offers-indonesia-prisoner-swap-stop-executions">A</a><a href="http://bigstory.ap.org/article/210b9c9f103f4323b99e7b4ad5a80fff/australia-offers-indonesia-prisoner-swap-stop-executions">ustralia has proposed a swap deal with Indonesia, offering to send over three convicted Indonesian drug criminals</a> in return for two Australian prisoners set to be executed by firing squad.<a href="http://uk.businessinsider.com/southwest-airlines-just-grounded-128-planes-that-were-overdue-for-inspection-2015-2"><br /></a></p><p><strong>5.</strong> Exxon Mobil CEO <a href="http://bigstory.ap.org/article/303c55445fcd4824ba581f04ddf8afb4/exxon-ceo-get-used-lower-oil-prices">Rex Tillerson said he expects the price of oil to remain low over the next two years</a>, with an average price of $55 (£36).<a href="http://uk.businessinsider.com/r-chinas-top-court-says-no-to-wests-model-of-judicial-independence-2015-2"><br /></a></p><p><strong>6. </strong>The <a href="http://uk.businessinsider.com/r-us-syria-strategy-falters-with-collapse-of-rebel-group--2015-3">US effort to help Syrian rebels fight forces loyal to Syrian President Bashar al-Assad is struggling</a> after the collapse of a CIA operation to arm insurgents.<strong><br /></strong></p><p><strong style="line-height: 1.5em;">7. </strong>An <a href="http://www.nytimes.com/2015/03/05/arts/design/world-press-photo-revokes-prize.html?module=WatchingPortal&amp;region=c-column-middle-span-region&amp;pgType=Homepage&amp;action=click&amp;mediaId=none&amp;state=standard&amp;contentPlacement=7&amp;version=internal&amp;contentCollection=www.nytimes.com&amp;contentId=http%3A%2F%2Fwww.nytimes.com%2F2015%2F03%2F05%2Farts%2Fdesign%2Fworld-press-photo-revokes-prize.html&amp;eventName=Watching-article-click">Italian photographer who won first prize in the World Press Photo contest has been stripped of his award</a> for staging a photo.<strong style="line-height: 1.5em;"><br /></strong></p><p><strong style="line-height: 1.5em;"><strong style="line-height: 1.5em;">8.</strong><span style="line-height: 1.5em;"> </span></strong><a href="http://uk.businessinsider.com/the-timeline-of-human-evolution-graphic-2015-3">Two new fossils suggest that the Homo genus emerged half a million years earlier</a> than once thought.</p><p><strong>9. </strong><a href="http://uk.businessinsider.com/apple-reportedly-delays-production-of-a-larger-ipad-2015-3">Apple is reportedly postponing production of a larger, 12.9-inch iPad</a> until September.</p><p><strong style="line-height: 1.5em;">10.</strong> A new study found that last year, the <a href="http://www.theguardian.com/business/2015/mar/05/number-ultra-rich-173000-uhnwis-property">number of people worldwide worth $30 million (£19.7 million) or more increased to 172,850</a>. <a href="http://uk.businessinsider.com/the-timeline-of-human-evolution-graphic-2015-3"><br /></a></p><p><strong><strong>And finally ...</strong></strong></p><p><a href="http://uk.businessinsider.com/why-indian-food-tastes-good-2015-3">There's a scientific reason Indian food tastes so good</a>.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/map-how-indo-european-languages-evolved-2014-12">This Animated Map Shows How European Languages Evolved </a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="wwMjI2cjq9yWkT5MO7-968mt2D9V_wxN" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'wwMjI2cjq9yWkT5MO7-968mt2D9V_wxN',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

The 10 most important things in the world right now

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5d3229c7a13c9518d423cee8-2400/gettyimages-134533987.jpg" border="0" alt="Rio Brazil beach" data-mce-source="Antonello/Getty Images" data-mce-caption="Use Amex points to travel to Rio in Brazil, among countless other options." /><p class="source"><span>Antonello/Getty Images</span></p><p class="caption">Use Amex points to travel to Rio in Brazil, among countless other options.</p></div><p></p></div></div></p><ul class="summary-list"><li>100,000 Amex Membership Rewards points can get you to virtually any destination in the world.</li><li>The standard welcome offer for the <a href="https://thepointsguy.com/card-details/the-platinum-card-from-american-express/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">Platinum Card® from American Express</a> is 60,000 points after you spend $5,000 in the first three months, but you could be eligible for a 100,000-point offer (with the same spending requirement) through the <a href="https://thepointsguy.com/card-details/cardmatch-tool/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">CardMatch tool</a>. Check to see if the offer is available for you, and note that it can change at any time.</li><li>According to travel website The Points Guy, the current 100,000-point bonus is worth about $2,000.</li></ul><p>A popular tool called <a href="https://thepointsguy.com/card-details/cardmatch-tool/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">CardMatch</a> uses your personal credit history to find credit cards that could be a fit for you. American Express currently has an offer for 100,000 bonus Membership Rewards points after you spend $5,000 in the first three months after opening the <a href="https://thepointsguy.com/card-details/the-platinum-card-from-american-express/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">Amex Platinum</a> through CardMatch. Not everyone who uses the tool will have this offer, but it's worth taking a minute to see if you are. </p><p>This is 40,000 extra points compared to the standard offer of 60,000 points (with the same spending requirement), so it's a great opportunity to get tons of extra value. Note that the CardMatch offer can change at any time without notice, so check sooner than later to see if you're eligible.</p><p>If you've been itching for a vacation, this bonus may be all you need to get there.</p><h2>Does Amex Platinum make sense for you?</h2><p>The <a href="https://thepointsguy.com/card-details/the-platinum-card-from-american-express/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">Platinum Card from American Express</a> is one of the best-known luxury travel cards available today. Its benefits include access to American Express <a href="https://www.businessinsider.com/american-express-platinum-best-perk-airport-lounge-access">Centurion Lounges</a>, Priority Pass airport lounges, and elite status at multiple hotel chains. It offers credits for Uber, up to $100 each year in credits with the airline of your choice, and up to a $100 statement credit to cover the cost of TSA PreCheck or Global Entry. And those are just a few of the perks.</p><p>Frequent travelers will appreciate 5 points per dollar on flights booked directly with airlines and both flights and prepaid hotels booked through American Express. You get 1 point per dollar everywhere else.</p><p>The card has a $550 annual fee, but if you can put even just some of its perks to use, you can easily get more than $550 in value from the card. Business Insider's David Slotnick found that he was able to get <a href="https://www.businessinsider.com/american-express-platinum-credit-card-review-2018-2">more than $2,000 in value</a> through the <a href="https://thepointsguy.com/card-details/the-platinum-card-from-american-express/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">Amex Platinum</a>'s benefits in his first year of membership, for instance.</p><h2>100,000 points go a long way</h2><p>The current welcome bonus from <a href="https://thepointsguy.com/card-details/cardmatch-tool/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">CardMatch</a> can land you 100,000 points after spending $5,000 in the first three months. According to travel website The Points Guy's valuations, Amex points are worth 2 cents apiece. That means the Amex Platinum's 100,000-point bonus is worth $2,000. That's huge - the bonus alone is worth nearly four years of annual fees!</p><p>Here are some fun ideas on how you could use that 100,000-point bonus to live out your bucket-list dreams.</p><h2>New Orleans Jazz Festival</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5d1a7809a17d6c1184744692-2400/shutterstock390070024.jpg" border="0" alt="New Orleans" data-mce-source="Shutterstock" data-link="https://www.shutterstock.com/download/success?u=http%3A%2F%2Fdownload.shutterstock.com%2Fgatekeeper%2FW3siZSI6MTU2MjA0NDUyMywiYyI6Il9waG90b19zZXNzaW9uX2lkIiwiZGMiOiJpZGxfMzkwMDcwMDI0IiwiayI6InBob3RvLzM5MDA3MDAyNC9odWdlLmpwZyIsIm0iOjEsImQiOiJzaHV0dGVyc3RvY2stbWVkaWEifSwiYTJIajljeGN5ekhTVTBvT2VaOEM5NjQ4SHVnIl0%2Fshutterstock_390070024.jpg&amp;ir=true&amp;pi=30052204&amp;m=390070024&amp;src=RedUgRgl7I7_mHUeJBjfyw-1-7" /><p class="source"><span><a href="https://www.shutterstock.com/download/success?u=http%3A%2F%2Fdownload.shutterstock.com%2Fgatekeeper%2FW3siZSI6MTU2MjA0NDUyMywiYyI6Il9waG90b19zZXNzaW9uX2lkIiwiZGMiOiJpZGxfMzkwMDcwMDI0IiwiayI6InBob3RvLzM5MDA3MDAyNC9odWdlLmpwZyIsIm0iOjEsImQiOiJzaHV0dGVyc3RvY2stbWVkaWEifSwiYTJIajljeGN5ekhTVTBvT2VaOEM5NjQ4SHVnIl0%2Fshutterstock_390070024.jpg&amp;ir=true&amp;pi=30052204&amp;m=390070024&amp;src=RedUgRgl7I7_mHUeJBjfyw-1-7">Shutterstock</a></span></p><p class="caption">I've taken two trips to New Orleans with flights paid for using only miles and points.</p></div><p></p></div></div></p><p>If you <a href="https://www.businessinsider.com/american-express-membership-rewards-best-ways-to-use-points-2018-9">redeem points</a> directly through the American Express Travel portal, you'll get a value of 1 cent per point toward airfare and a little less for hotels, rental cars, and other non-air travel bookings. You can do better transferring to a partner airline or hotel in many cases. 100,000 points is plenty to get you and a companion to this fun springtime music festival.</p><p>Moving points to the British Airways Executive Club program and booking for short-haul flights on partner American Airlines is usually a great value. If you live in the continental United States, flights to New Orleans should cost between 6,000 and 13,000 Avios each way. That gives you plenty of leftover points to book a hotel through partners Marriott, Hilton, or Choice Hotels.</p><h2>Celebrate Holi in India</h2><p>If you love color, you'll love the Holi celebrations in India. Sometimes called the Festival of Spring or the Festival of Colors in English, the traditional Hindu holiday is a perfect time to visit.</p><p>Several American Express transfer partners - including Singapore Airlines, Delta, ANA, and Air Canada - can get you to India in coach for 50,000 miles or less each way.</p><p>You won't have any miles left over for hotels, so make sure to add that to your <a href="https://www.businessinsider.com/mental-shift-budgeting-changed-my-finances-2019-6">budget</a> when planning.</p><h2>Carnival in Rio de Janeiro</h2><p>Carnival is one of the most exciting times to visit Brazil. Rio de Janeiro hosts a spectacular celebration just before Lent every year. The highlight is a parade that goes through a mega-stadium called the Sambadrome Marquês de Sapucaí with a 90,000-person capacity.</p><p>British Airways, Delta, Alitalia, Air Canada, ANA, Etihad, and JetBlue all give you options to reach Brazil using your Amex points. You can also book nearly any flight through the Membership Rewards portal, but transferring points to partner airlines usually gives you more value.</p><h2>Watch a live rocket launch</h2><p>Star Trek may take place in the future and Star Wars may have been a long time ago in a galaxy far away, but you can go watch rockets go to space yourself if you plan a trip right. For West Coast launches, visiting <a href="https://www.businessinsider.com/a-guide-to-taking-a-california-coast-road-trip-2016-7/">San Luis Obispo or Solvang</a> (fly into San Luis Obispo, Santa Barbara, or Los Angeles) puts you just a short drive from the closest viewing points at Vandenberg Air Force Base. If the East Coast is more convenient, you can fly into Orlando and head to Kennedy Space Center and Cape Canaveral.</p><p>The British Airways alliance with American Airlines makes this a potentially cheap flight in terms of points. If you live close enough, you could book a short-haul award for just 12,000 Avios round-trip.</p><h2>Explore ancient Jerusalem</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5d3227621a56e219cc62f074-512/unnamed 1.png" border="0" alt="unnamed (1)" style="display: block; margin-left: auto; margin-right: auto;" data-mce-source="Eric Rosenberg" data-mce-caption="I took my dad to Israel in business class using miles and points." /><p class="source"><span>Eric Rosenberg</span></p><p class="caption">I took my dad to Israel in business class using miles and points.</p></div><p></p></div></div></p><p>Judaism, Christianity, and Islam all have important religious sites in Israel. I've been many times and flew for free (just paying taxes and fees) for my last three visits using miles and points. On my last trip to Israel, I was able to <a href="https://www.businessinsider.com/tips-for-flying-business-class-using-rewards-points">treat my dad to a trip in business class</a>!</p><p>Moving American Express points to ANA gives you access to United flights into Tel Aviv (TLV), which is the closest airport to Jerusalem. Delta is another good transfer partner with flights into TLV.</p><h2>International Beatleweek in Liverpool</h2><p>A few months ago, I took a trip to England with an overnight at Liverpool's Beatles-themed hotel, <a href="http://www.harddaysnighthotel.com/">The Hard Days Night Hotel</a>. You can book a flight to London or your hotel nights using American Express points. The hotel I visited is owned by Millennium Hotels &amp; Resorts, which are bookable in the Membership Rewards portal.</p><p>When in Liverpool, you'll want to visit The Beatles Story museum, The Cavern (a historic Beatles concert venue), and perhaps book a ride on the Magical Mystery Tour. If you're going during Beatles week, you'll want to book well in advance, as hotels and tours can sell out.</p><h2>Knock any item off your bucket list</h2><p>100,000 Membership Rewards points can take you virtually anywhere in the world. It can cover flights, hotels, or maybe even both depending on your destination and how long you decide to go.</p><p>Amex points are among the most valuable of any credit card today. If you match with an offer for 100,000 bonus points through CardMatch and prefer luxury travel, this is a deal you shouldn't pass up.</p><h3><a href="https://thepointsguy.com/card-details/cardmatch-tool/?utm_campaign=bi_07192019_er_100k-cardmatch-how-to-use&amp;utm_source=referral">Click here to visit CardMatch to see if you're targeted for the 100,000-point Amex Platinum offer »</a></h3><p class="tagline"><p style="font-size:14px;"><em>Disclosure: This post is brought to you by the Personal Finance Insider team. We occasionally highlight financial products and services that can help you make smarter decisions with your money. We do not give investment advice or encourage you to adopt a certain investment strategy. What you decide to do with your money is up to you. If you take action based on one of our recommendations, we get a small share of the revenue from our commerce partners. This does not influence whether we feature a financial product or service. We operate independently from our advertising sales team.</em></p><p style="font-size:14px;"><em>Business Insider may receive a commission from The Points Guy Affiliate Network, but our reporting and recommendations are always independent and objective.</em></p></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/what-el-chapo-joaquin-guzman-really-like-cartel-wives-2017-10">What El Chapo is really like, according to the wife of one his closest henchman</a></h3>        <div>            <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/m2kCLxNU-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script>        </div>    </div>

5 bucket-list trips you can book with 100,000 Amex points

<p class="p1"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532743ab6bb3f7f156bdf854-1200-750/holi8.jpg" border="0" alt="holi8" /><p class="source"><span>REUTERS/Adnan Abidi</span></p></div><p></p></div></div>Holi  is one of the most popular festivals in India, celebrating the coming of spring with bursts of color and fire. </p>
<p class="p1">The ancient Hindu festival is also known as the festival of colors, coming usually near or on the vernal equinox. Hindus celebrate it by smearing each other with colored powder, spraying each other with colored water from <em>pichkaris</em> (water guns), or pelting each other with water balloons and eggs. </p>
<p class="p1"><span>The official festival begins today. We've collected some of the most spectacular photos from this year's festivities in India here.</span></p>
<h3>Holi celebrates the triumph of good over evil. It originates from an ancient Hindu story about the fall of the demon king Hiranyakashipu and his evil sister Holika. The king's son Prahlada opposed his evil father. To silence Prahlada, Holika convinced Prahlada to sit on a bonfire with her. When the fire was lit, the god Vishnu protected Prahlada and let Holika burn.   <div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737f0ecad04cf47a6d9e2-2640-1668/holi2.jpg" border="0" alt="holi2" /><p class="source"><span>REUTERS/Adnan Abidi</span></p></div><p></p></div></div>On the eve of Holi, a bonfire topped with an effigy of Prahlada and Holika is lit. People then sing and dance around the fire. <div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53273b65ecad047c50a6d9e9-1200-924/holi15.jpg" border="0" alt="holi15" /><p class="source"><span>AP Photo/Rajesh Kumar Singh</span></p></div><p></p></div></div> The next day, people spray colored powder or colored solutions onto each other to celebrate Prahalada's triumph and the defeat of winter by spring.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737d8eab8ea0976a06142-3500-2444/holi11.jpg" border="0" alt="holi11" /><p class="source"><span>REUTERS/Ahmad Masood</span></p></div><p></p></div></div>The main day of the Holi festival is called Dhuleti. <div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737d96bb3f7cd2bbdf850-3500-2298/holi12.jpg" border="0" alt="holi12" /><p class="source"><span>REUTERS/Anindito Mukherjee</span></p></div><p></p></div></div>Teens and young people often dance to the beat of the dholak, a two-headed hand-drum common in South Asia.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737e1eab8eaee7ea0614c-5789-3651/holi14.jpg" border="0" alt="holi14" /><p class="source"><span>AP Photo/Anupam Nath</span></p></div><p></p></div></div>Traditionally, washable, natural plant-derived colors are used, including turmeric, neem, dhak, and kumkum. In recent years, water-based commercial pigments have begun to be used.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737da6da811ea34d9dac5-3500-2517/holi10.jpg" border="0" alt="holi10" /><p class="source"><span>REUTERS/Ahmad Masood</span></p></div><p></p></div></div>Anyone in an open area such as a street, park, or any other public place is fair game to be hit with color from the pichkaris or water balloons. Any private residence is fair game to be smeared with the colored powder.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737db69bedd84702742b0-5760-3840/holi13.jpg" border="0" alt="holi13" /><p class="source"><span>AP Photo/Anupam Nath</span></p></div><p></p></div></div>Most often, children are sprayed with the color solutions.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737f36bb3f73726bdf855-3500-2492/holi6.jpg" border="0" alt="holi6" /><p class="source"><span>REUTERS/Babu</span></p></div><p></p></div></div>While adults get smeared with the dry colored powder. <div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737e76bb3f7a02abdf857-3402-2312/holi7.jpg" border="0" alt="holi7" /><p class="source"><span>REUTERS/Amit Dave</span></p></div><p></p></div></div>The festival is craziest for kids, but everyone gets in the on the fun.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737f16bb3f7f42ebdf858-3500-2471/holi5.jpg" border="0" alt="holi5" /><p class="source"><span>REUTERS/Amit Dave</span></p></div><p></p></div></div>Widows do not usually partake in Holi, as they are supposed to renounce earthly pleasures. However, this year, the nonprofit Sulabh International organized a celebration for widows at an ashram in Vrindavan.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737d9eab8ea3304a06142-3500-2444/holi9.jpg" border="0" alt="holi9" /><p class="source"><span>REUTERS/Ahmad Masood</span></p></div><p></p></div></div>The celebration is not wild in every part of India. In some Western parts of India, the festival includes far more praying and singing of hymns.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737f4ecad04f343a6d9e3-3500-2376/holi4.jpg" border="0" alt="holi4" /><p class="source"><span>REUTERS/Amit Dave</span></p></div><p></p></div></div>In most regions of India, however, there is no prayer. The day is meant for partying and fun.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/5327391d6da8119235d9dac6-3500-2350/holi3.jpg" border="0" alt="holi3" /><p class="source"><span>REUTERS/Utpal Baruah</span></p></div><p></p></div></div>After everyone is soaked in color, participants clean up and head to their family's and friends' houses for traditional delicacies. The festival is an opportune time to mend fences with estranged friends and family - it is also considered "the festival of forgiveness."<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/532737f66da8111136d9dac5-3500-2442/holi1.jpg" border="0" alt="holi1" style="font-size: 15px; line-height: 1.5em;" /><p class="source"><span>REUTERS/Babu</span></p></div><p></p></div></div></h3>

15 Unbelievably Colorful Photos Of India's Holi Festival

<img class="gwt-Image" src="/photo/31940785.cms" />After the austere winter, spring ushers in a riot of colours, synonymous with exuberance, effervescence, fun and frolic. And the festival that brings to life all these and more is the festival of colours or <keyword id="6355460" type="PERSON" weightage="80" keywordseo="Holi">Holi</keyword>. Holi is just around the corner and it’s now time to gear up and join your gang in revelry. Let your inner joy spread around. Decorate your home, adorn the outdoors and stock up your fridge with everything that shouts – you are ready for Holi. Here are a few suggestions.<br />
<br />
<strong>Deck up your lawn, backyard and terrace</strong><br />
Think Holi and the first thing that comes to one’s mind is gulal-smeared faces and bodies drenched in colours. But with colour powders and liquids all over the place, celebrating Holi indoors could mean a messy house for days. That’s why playing Holi outdoors is always a smart idea. Take all the fragile objects off your terrace, balcony and lawn and deck up those areas with floral rangoli, colourful buntings and festoons. Garlands can be used to decorate the entrances and also the area where you plan to serve food. Place eco-friendly colours in bright containers in every nook and corner – so that no one can stay away from merry-making.<br />
 <br />
<strong>Brighten up the interiors</strong><br />
Yes, Holi is best celebrated under the open sky. But that shouldn’t stop you from soaking your home in the hues of festivities. Swap those beige cushions with bright pinks and jazzy blues. Let the cream curtains get a breather and colourful ones take charge. Go for colourful wall hangings and garlands to mark the festive spirit. In short, let there be colours all around!<br />
 <br />
<strong>Peppy dance &amp; music</strong><br />
Holi celebrations are incomplete without shaking a leg to some foot-tapping music. So don’t forget to make your playlist well in advance. Keep your guests’ choice and your preference in mind, but also make sure that you have the most popular Holi numbers. To add some <em>desi tadka</em>, keep a <em>dholak</em> handy and watch your <keyword id="11114" type="ORGANIZATION" weightage="40" keywordseo="Holi-party">Holi party</keyword> go crazy.<br />
 <br />
<strong>Lip-smacking snacks &amp; drinks</strong><br />
What’s Holi without some yummy foodie delights? If you intend to treat your guests with traditional delicacies, you can’t miss the likes of dahi bhalla, kachoris, pakoras, gujiya, mal pua and laddoos. As for drinks, you can’t miss the classic <em>thandai</em>. Soft drinks and fruit juices are also perfect for a Holi party. Serve everything in disposable plates and glasses to avoid the cleaning mess.<br />
 <br />
<strong>Colours &amp; water</strong><br />
Colours and Holi go hand-in-hand; so get some good quality, eco-friendly and organic colours that don’t harm your skin. If you want to play a mess-free Holi, go for flower petals in varied hues, instead of using real colours. While your guests would love the exotic flower shower, you could save yourself from the colourful chaos caused by the gulal and abeer. Also, keep big buckets of water nearby – so that people can clean up easily before sampling the sumptuous festive food.<br />


Festival
Of Colours: Are You Ready For Holi?

<img class="gwt-Image" src="/photo/47840216.cms" /><br /> <keyword id="6407374" type="ENTERTAINMENT" weightage="20" keywordseo="Sholay">Sholay</keyword> (1975) is amongst the greatest movies in over 100 years’ history of Indian cinema, and has earned numerous accolades. While most of us remember all its characters by heart, it’s Gabbar who still rules over millions heart.<br />
<br /> The character of Gabbar, played by <keyword id="144591" type="PERSON" weightage="20" keywordseo="Amjad-Khan">Amjad Khan</keyword>, contributed immensely to the success of this blockbuster movie. Even after four decades, people remember his iconic dialogues such as "<em>Kitne aadmi the</em>", "<em>Ab tera kya hoga Kalia?</em>”, “<em>Jo dar gaya, samjho mar gaya</em>", etc. In 2013, Filmfare named Gabbar Singh the most iconic villain in the history of Indian cinema.<br />
<br /> To cash on the popularity of Gabbar Singh, few movies have used his name for hero’s character. In Telugu film - Gabbar Singh (2012), the male lead, who played a role of apolice cop, renamed himself as Gabbar. This movie became one of the highest grossing Telugu movies. In Hindi movie - <keyword id="2760691" type="UNKNOWN" weightage="20" keywordseo="Gabbar-Is-Back">Gabbar is Back</keyword> (2015), the hero of the film, who was man against corruption, renamed himself as Gabbar. This movie also did amazingly well at the Box Office. During the end of this flick, Gabbar kidnaps Digvijay Patil and both the characters quarrel to prove their brand power and eventually, Gabbar proves and says, “Gabbar is a bigger brand than you”.<br />
<br />
Many marketing books teach about importance of marketing of companies and their products, but Gabbar’s example teaches about marketing your most important asset all by yourself. Besides, it also tells you how to create your own personal brand in a super crowded market.<br />
Here we list 10 characteristics that helped Gabbar Singh to become one of the most powerful personal brands are as follows: <br />
<br />
<strong>Passion:</strong> Gabbar was a dacoit, but people love his character because he played the role of dacoit with passion, which was reflected in his dialogues, actions and strategies and made this role unforgettable.<br />
<br />
<strong>Preparation: </strong>Amjad Khan was almost dropped from the project because <keyword id="10355" type="PERSON" weightage="20" keywordseo="Javed-Akhtar">Javed Akhtar</keyword> found his voice too weak for Gabbar Singh's role. But, Amjad Khan made Gabbar one of the most popular characters. In preparation for the role, Amjad read <em>Abhishapth Chambal</em>, a book on Chambal dacoits written by Taroon Kumar Bhaduri (actress <keyword id="496768" type="UNKNOWN" weightage="20" keywordseo="Jaya-Bhaduri">Jaya Bhaduri</keyword>'s father).<br />
<br />
<strong>Reputation: </strong>Gabbar had a very strong reputation in his profession. The authorities declared a big reward of Rs 50,000 for getting him arrested. He made sure that his team and audience know his reputation; he asks one of his team members - “<em>Arre</em><em> o Samba, kitna inaam rakhe hai sarkar ham par</em>?”<br />
<br />
<strong>Leadership: </strong>Gabbar led a group of dacoits, and kept them inspired and loyal towards him, but when needed he even punish them.<br />
<br />
<strong>Visibility: </strong>Gabbar used to regularly send his dacoits to Ramgarh (market) to keep an eye on villagers (target audience), maintain his terror (positioning) &amp; watch any upcoming competition. When his dacoits came back without getting anything from villagers (zero business), he measured his competition by asking "<em>Kitne aadmi the</em>".<br />
<br />
<strong>Communication: </strong>Gabbar was a strong communicator. His voice modulation, emotional touch, eye contact, dialogues (content) and delivery style (body language) fascinated audience.<br />
<br />
<strong>Association: </strong>If Gabbar would have been alone, he would not have been very powerful, he associated himself with likeminded people (dacoits) and became leader of his association. And this gave him network, credibility and power.<br />
<br />
<strong>Remembrance: </strong>Gabbar made sure that people remember him and use his brand for creating fear. He used to say, “<em>yaha</em><em> se pachas </em><em>p</em><em>achas</em><em> kos door gaon me jab bachcha raat ko rota hai to maa kahti hai </em><em>beta soja nahi to Gabbar Singh aa jaayega</em>”. In 2002, The <keyword id="223452" type="ORGANIZATION" weightage="20" keywordseo="British-Film-Institute">British Film Institute</keyword> wrote that fear of Gabbar Singh is still invoked by mothers to put their children to sleep.<br />
<br />
<strong>Endorsement: </strong>Gabbar Singh was the first villain character used by a company to publicize its products. He endorsed Britannia Glucose Biscuits, the advertisement was an instant hit in children and the sales almost doubled.<br />
<br />
<strong>Opportunistic: </strong>To attack his competitors when they are not prepared to face his attack, Gabbar asks his team “<em>Holi</em><em> kab hai, kab hai holi</em>?” and plans to attack Ramgarh during Holi celebration.<br />
<br />
People perceive that brands are different and better than commodities. When they buy any product or service, they pay higher prices for the products or services from known and reputed brands than for the products or services from unknown brands, and commodities serving the same requirement.<br />
<br />
In Sholay, there were many other non-branded dacoits (except Samba and Kalia because their names were mentioned by Gabbar in popular dialogues), and it is difficult to differentiate them from one another because they all seem to serve the same need, solve the same problem, and deliver the same value for Gabbar. In today’s highly competitive and super crowded world, individual’s personal brand is his most important asset and he can achieve his dreams by trying to become his field’s Gabbar.<br />
<hr />
<strong>(About the author:</strong> Harsh Pamnani is alumnus of XLRI, Jamshedpur &amp; former Senior Manager at TiE Mumbai.)<br />


You Searched For "Holi celebrations" and got 11 results

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances

BI India Partner

Holi 2023 messages and wishes for Your WhatsApp group

BI India Bureau

Thackeray prays for miracle to overcome coronavirus crisis

PTI

17 gorgeous photos of India's Holi festival, the most colorful party in the world

Courtney Verrill

In pictures: This is how widows in Vrindavan celebrated Holi

Poulomi Das

I celebrated Holi at Radha and Krishna's villages and it was breathtaking

Guest Author

The 10 most important things in the world right now

Dina Spector

5 bucket-list trips you can book with 100,000 Amex points

Eric Rosenberg

15 Unbelievably Colorful Photos Of India's Holi Festival

Harrison Jacobs

Festival Of Colours: Are You Ready For Holi?

Charu

Learn how to market yourself by seeking inspiration from ‘Gabbar’

Guest Author