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You Searched For "Hindi GEC" and got 20 results


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3 mins read

India's General Entertainment Channel's story moving on from soaps and dramas

How the content consumption patterns are changing in the media landscape

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4 mins read

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown

Launching today, the channel will be available to audiences on all major DTH operators and cable ne…

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3 mins read

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

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2 mins read

The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report

The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …

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6 mins read

With limited fresh content at their disposal, here's how GECs are tackling the lockdown

The lockdown has brought production to a halt, and GEC channels are trying to work their way around…

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2 mins read

IPL series don’t bother the TV producers with viewership threats anymore . Here's why

Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…

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2 mins read

Zee To Launch Another GEC “Zindagi”, Earmarks 100 Cr Marketing Budget For The Same

If you thought that you had seen all that was to be seen in the General Entertainment (GEC) space, …

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2 mins read

Zee horror show: Stock slumps over 32% after merger with Sony is called off

The stock of Zee Entertainment Enterprises slumped 9.9% in early morning trade, a day after Sony ca…

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4 mins read

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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2 mins read

In-Content Advertising shows higher uplift in multiple brand parameters: Study

The insights of this study on ICA were derived by Kantar and Orbit

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5 mins read

Trends that will shape the broadcast industry in 2022

New opportunities that 2022 will bring forth for the broadcast industry.

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4 mins read

Zee-Sony merger: Here’s what Sony is really getting from Zee Entertainment

Goenka, who presided over the company since the beginning of 2010s, led the company’s rise in …

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11 mins read

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report

In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…

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2 mins read

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

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4 mins read

Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India

BARC India released the second edition of its What India Watched report for 2019

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1 min read

​ World Cup 2019 has managed to break the undivided Indian family across various screens

Sun TV also witnessed an increase in its viewership for the second month in a row though by …