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<keyword id="1741156" type="UNKNOWN" weightage="20" keywordseo="Himalayan-water">Himalayan Water</keyword> has new “natural fruit flavors” under the name of <keyword id="4814408" type="UNKNOWN" weightage="20" keywordseo="Himalayan-Orchard-Pure">Himalayan Orchard Pure</keyword> and this is what it means flavored water industry which is tainted by artificial flavoring.<br /><br /><br /> It also makes for a great choice for consumers who increasingly seek healthier alternatives in beverages and are calorie-conscious.<br /><br /> 

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<br /> The water is available in three flavors – Apple, <keyword id="6412614" type="UNKNOWN" weightage="20" keywordseo="Strawberry">Strawberry</keyword> and Peach and is priced at Rs. 55 for a 500-ml bottle. The product is available in Delhi NCR, Mumbai and Bengaluru through select modern retail and e-commerce outlets, already.<br /><br /> <br /> Himalayan also has partnered with celebrated designer <keyword id="121020" type="PERSON" weightage="20" keywordseo="Masaba-Gupta">Masaba Gupta</keyword>, whose work resonates with Himalayan Orchard Pure’s proposition of a burst of flavor. As a part of this collaboration, Masaba will be creating an exclusive collection for the upcoming Winter Festive edition of <keyword id="432026" type="UNKNOWN" weightage="20" keywordseo="Lakm-Fashion-Week">Lakmé Fashion Week</keyword> inspired by the unique qualities of this water and its natural and flavorful freshness. <br />

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 <br /> <keyword id="4814407" type="UNKNOWN" weightage="20" keywordseo="kuttiah">Kuttiah</keyword> K S, VP &amp; Head of Marketing, NourishCo Beverages told Business Insider, “Flavoured and enhanced waters are fast emerging as popular and healthy alternatives in the beverages market globally. With a strong entity like Himalayan Water, we wanted to explore a possibility where people had a better and trusted alternative to carbonated drinks."<br /><br /> <br /><br /> Kuttiah also explained the company might look to expand into more flavors in the future pertaining to demand. Himalayan ‘Orchard Pure’ just has around 16 Kcal and around 4 gms of sugar in each bottle with being the pioneer brand to have natural flavours.<br /><br /> 

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<br /> Natural flavors derive from a source found in nature, whether it’s a fruit or a vegetable however after processing it and by the time it finds itself in your food, the only difference between artificial flavors and these are that artificial flavours are entirely lab-produced.<br /><br /> Hence the difference between natural and artificial flavors is tiny, though natural flavors haven't been proven to have any negative effects on health.<br />

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Himalayan water now has new ''natural flavours'' and here's what that means

Tanya Dubey

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