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<ul><li><keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> has on-boarded <keyword id="10355422" type="COMPANY" weightage="20" keywordseo="xroadmedia">XroadMedia</keyword> to ramp up its hyper-personalized Video on Demand offerings and social media services.</li><li>Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide <keyword id="10355424" type="UNKNOWN" weightage="20" keywordseo="multiple-content-discovery">multiple content discovery</keyword>, recommendations and personalization use-cases to its users. </li><li>XroadMedia is a specialist in building innovative and ground-breaking personalization services and its expertise will also be deployed to scale up <keyword id="9495074" type="PERSON" weightage="20" keywordseo="HiPi">HiPi</keyword>, ZEE5’s new short-form-video platform. </li></ul>ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization use-cases to its users. XroadMedia is a specialist in building innovative and ground-breaking personalization services and its expertise will also be deployed to scale up HiPi, ZEE5’s new short-form-video platform. Since HiPi’s beta launch in August 2020, ZEE5 has witnessed a massive 30 million new user installs along with 70 million existing ZEE5 users upgrading to the short-form-video platform. With this, XroadMedia joins ZEE5’s haloed list of global technology innovators and disrupters who contribute to the streaming site’s superior user experience, making it home to some of the world’s best-in-class products and technologies. Commenting on the partnership, <keyword id="7936259" type="PERSON" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head – Expansion Projects &amp; Head of Products, ZEE5, said, “ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We are potentially the only player in the country, and possibly in the world, to be working towards hyper-personalization for ‘The segment of ONE’. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalization. And this is where XroadMedia comes in. We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalization use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain.” “Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalizing entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalization is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, says <keyword id="10355425" type="UNKNOWN" weightage="20" keywordseo="Adolf-Proidl">Adolf Proidl</keyword>, Co-Founder and CEO of XroadMedia. First launched in India in July, Ncanto provides dynamic personalization of ZEE5’s services based on interests and watching behavior. Additionally, with the help of Piloto, XroadMedia’s advanced business and service management tool, ZEE5 can provide an ever-changing user experience by closely following the user’s entertainment journey. XroadMedia’s cloud-based solution also encompass a dynamic mix of statistical, editorial and user-based recommendations, bolstering the ConTech brand’s already superior services even further.

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services

<ul><li><keyword id="6245082" type="PERSON" weightage="20" keywordseo="ZEE5">ZEE5</keyword> has joined the race for offering a <keyword id="8514533" type="UNKNOWN" weightage="20" keywordseo="short-video-platform">short video platform</keyword> with the announcement of the launch of the beta version of <keyword id="9495074" type="COMPANY" weightage="20" keywordseo="HiPi">HiPi</keyword>.</li><li>It has already onboarded over 400 influencers, with over 70 Zee TV celebrities and aims to add another 100 by December 2020.</li><li><keyword id="7936259" type="PERSON" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head – Expansion Projects &amp; Head of Products, ZEE5 India, tells all what HiPi is about.</li></ul>Zee5, Zee’s <keyword id="959269" type="PERSON" weightage="20" keywordseo="ott-platform">OTT platform</keyword> has just announced the beta rollout of HiPi, a short video platform. The move is in line with Zee5’s ambition to become India’s first ‘Super-app’, and comes months after it launched its online gaming platform Game5. HiPi will be similar to other short video platforms in the market, and will be available on Zee5 and will be free for everybody. We recently caught up with Rajneel Kumar, Business Head – Expansion Projects &amp; Head of Products, ZEE5 India, who told us all that HiPi is about. He spoke to us about the platform’s revenue model, and how both advertisers and content creators will benefit from being on the platform. <div type="Video" msid="77544881" hostid="261" title="Here's what ZEE5's short video platform HiPi is all about" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=77544881"></div>

Here’s what ZEE5’s short video platform HiPi is all about

Here's what ZEE5's short video platform HiPi is all about

<ul><li><keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days".</li><li>HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". </li><li>ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform. </li></ul> Entertainment app ZEE5 on Wednesday announced a short video-sharing platform HiPi in a bid to take on <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> which is among the 59 Chinese apps banned by India in view of security risk. ZEE5 said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days". "It is on beta right now. It will be live very shortly. It is undergoing user testing to refine the final nuances of how the application behaves. We are taking feedback from the close groups and making refinement to the product," <keyword id="7936259" type="UNKNOWN" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head, Expansion projects and Head Products at ZEE5, told IANS. HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform.HiPi will be free for users as it will be an advertisement-driven platform, not subscription-based, Kumar said, adding that all data of users will be stored in the country. "We have put a lot of emphasis on content moderation in order to build a safe environment," he said. The verified content creators on the platform will be able to share revenue on the basis of traction of their videos, he said.HiPi will also have other social media features like the ability to "Follow" and "Like" content, Kumar said.

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ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services

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Here’s what ZEE5’s short video platform HiPi is all about

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Here's what ZEE5's short video platform HiPi is all about

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ZEE5 announces short video-sharing platform HiPi for Indian users

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