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Crashing data tariffs, free voice calls, disruptive entry of <keyword id="6354504" type="UNKNOWN" weightage="100" keywordseo="Reliance-Jio">Reliance Jio</keyword> and a no-holds-barred turf war to safeguard Rs 9 lakh crore worth of cumulative investments have sthe tone for an action-packed 2017 for the telecom sector, which also had to grapple with the thorny issue of call drops this year, as per an agency report 
 
 
If anything, the high-voltage narrative of 2016 has left mobile subscribers craving for more in the coming year both in terms of tariffs which have touched new lows, and technology. 4G has boosted mobile speeds to levels never experienced before by the data-hungry Indians. 
 "About Rs 9,27,000 crores have been invested so far by telecom service providers (TSPs) in building world class telecom infrastructure," industry body COAI's Director General <keyword id="6421510" type="PERSON" weightage="20" keywordseo="Rajan-S-Mathews">Rajan S Mathews</keyword> said. 
 Incumbent telecom operators in representations throughout the year have shared how their revenues have taken a hit on various accounts ranging from <keyword id="6356988" type="PERSON" weightage="20" keywordseo="TRAI">Trai</keyword>'s decision to bar differential tariff platforms like <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword>'s Free Basics, <keyword id="15491" type="COMPANY" weightage="100" keywordseo="Airtel">Airtel</keyword> Zero, to Reliance Jio unveiling free services. 
 <keyword id="2649527" type="UNKNOWN" weightage="20" keywordseo="Deloitte-Haskins-Sells-LLP">Deloitte Haskins &amp; Sells LLP</keyword> Partner <keyword id="177478" type="PERSON" weightage="20" keywordseo="Hemant-Joshi">Hemant Joshi</keyword> said however that the prohibition on discriminatory tariffs has played a significant role to make data services affordable and accessible by everyone and is one of the important factors behind the rising adoption of data services in India. 
 
The telecom regulator's latest recommendation to allow third party platforms to provide free data without bias towards a particular telecom operator or internet content is likely to rekindle the debate on net neutrality in 2017. 
 Looking back, the going year started-off with a setback- of-sorts for consumers when the <keyword id="6354977" type="ORGANIZATION" weightage="20" keywordseo="Supreme-Court">Supreme Court</keyword> quashed penalty provision for call drops, prompting the regulator to seek more powers to penalise errant telecom operators. 
 The <keyword id="150664" type="ORGANIZATION" weightage="20" keywordseo="telecom-department">Telecom Department</keyword> and regulator launched a combined offensive -- in form of review meetings and drive tests - to ensure that service quality issues remain at the forefront all through the year. 
 
To address the problem of call drops, operators have added about 3.51 lakh BTSes in last 12 months, according to Mathews. 
 
Besides this, Trai continues to work on review of service quality norms, ombudsman model, and interconnection all of which are expected to take shape in 2017. 
 There was never a dull moment for the telecom sector this year, and the market pulsated with action thanks to improved affordability, falling handset prices and operator investments in improving network coverage (helped by policies like <keyword id="223163" type="ENTERTAINMENT" weightage="20" keywordseo="Right-of-way">Right of Way</keyword> and spectrum sale). 
 
The year saw India overtaking US to become the world's second-largest smartphone market with an installed base of 275 million devices. It has also predicted that 4G connections will grow to 280 million by 2020. 
 
According to global mobile industry body GSMA, India will add 330 million unique subscribers by 2020 (from 616 million unique users as of June 2016). In addition, the industry is set to invest heavily, with operator capex growing to USD 34 billion between 2016 and 2020, says GSMA. 
 
If anything, demonetisation and digital push -- resulting in increased adoption of mobile wallets -- will put the market on a turbo charge, say industry watchers. 
 Already, the average Indian is consuming data -- movies, gaming, connecting on social media -- like never before, in the aftermath of the industry price war triggered by the entry of India's richest businessman <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> in the telecom industry. 
 
Jio, which launched full-fledged 4G services in September, has promised free voice calls for life along with rock-bottom data prices, once its ongoing free services come to an end on March 31, 2017. 
 The market's appetite for data can be gauged from the fact that <keyword id="10924" type="PERSON" weightage="20" keywordseo="Ambani">Ambani</keyword> had set a target of 100 million customers in the "shortest time possible" for Reliance Jio, but the new venture notched 52 million customers in just 83 days, growing faster than Facebook and WhatsApp.

Here’s
what Reliance Jio and Airtel would be offering in 2017

<ul><li>Our weekly virtual chat features some of the most loved creative heads and directors who take us on a walk down memory lane, talking about some of the most talked-about and well-appreciated ads they have worked on.</li><li>In the latest episode, <keyword id="271660" type="PERSON" weightage="20" keywordseo="Ram-Madhvani">Ram Madhvani</keyword>, Founder and Director, Equinox Films spoke to us about Amazon’s Kindle Paperwhite film, <keyword id="2510610" type="PERSON" weightage="20" keywordseo="Airtel-Wynk">Airtel Wynk</keyword>’s ad and Happydent’s well-known Palace campaign.</li></ul>For Ram Madhvani, Founder and Director, Equinox Films, the world of advertising has been a great teacher. While the ad world helped people meet people who have all become a very important part of his life, including his wife, Madhvani, during a recent conversation said that advertising had also taught him work ethic. “I get a sense of responsibility from the world of advertising. Here things happen on time. Apart from that, I have also learnt a lot about communicating with the audience and the idea that its about what you say, how you say it and how you make people feel. I have learnt a lot of the craft of reaching out to the public, thanks to advertising,” said Madhvani, on the latest episode of BTS with Insiders. Madhvani who is known for his feature films including Neerja and Let’s Talk is also credited with directing some of the most loved ads in recent times that include multiple ads for Airtel including Har Ek Friend Zaruri Hota Hai, DOcomo, Coca-Cola, Asian Paints and Bisleri among many others. On BTS with Insiders, Madhvani spoke about 3 ads that he holds dear. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> Amazon’s Kindle Paperwhite More than a year after Amazon launched Kindle in India, it came out with a campaign to introduce Indian consumers to the e-reader through a long-form film. The ad was a celebration of people who love stories and books and depicts the joy of reading through the journey of a young man who travels to a village to leave children spellbound with the stories he narrates to them, the same stories he reads on his Kindle device. Speaking about why the campaign was special for him, Madhvani said, “Since Kindle is all about stories and filmmaking is all about stories, the Kindle film was a demo film about stories. And that’s how we sold it to the client. It was a tremendously exciting opportunity for us too. The film had amazing music by Tajdar Junaid with lyrics and the voice of <keyword id="21050" type="PERSON" weightage="20" keywordseo="Swanand-Kirkire">Swanand Kirkire</keyword>. The ad has been shot real, without any lights. Many of the shots have been done without permissions, even the one on the plane. I was scolded by a lady on the plane too. We wanted to make the shots real. My producers were able to set this up in a way that we were able to do this in a very small unit.” The intent was also to make the film feel real and more like a documentary. “While the ad is shot in Sri Lanka, its not meant to look like Sri Lanka. We had to shoot there because we didn’t get permission in Lakshadweep. But I have this quest for the Indian eye. I wanted to understand what an Indian aesthetic is and I realized when you’re framing stuff, apart from it being emotional, its chaotic. The West has told us about the S curve, the rule of thirds or about minimal framing. I had all these conversations with <keyword id="3945289" type="PERSON" weightage="20" keywordseo="raj-deepak-das">Raj Deepak Das</keyword> who is a great motivator. He said, ‘We need a new language.’ So we decided all our frames should have foreground, mid ground and background and all the compositions are going to be chaotic,” he shared. The ad was well received and had over 5.3 million views on Amazon’s official Youtube channel in just 7 days and today Kindle is seeing a huge adoption among Indian readers. Airtel Wynk In 2014, Madhvani worked with Taproot on a campaign for Airtel’s music streaming app Wynk. The setting of the film was larger-than-life. It brought together over 700 musicians under one room and featured around 14 different genres of music. All the music featured in the ad were original compositions. The campaign also featured Sanya Malhotra. “A lot of this is thanks to Agnello Dias, Gopal Vittal and others from the marketing team of Airtel who allow us these acts of madness, believe these ideas and embrace them. That only comes due to the relationships you build with people. Great work comes from a certain creative greed and I can’t lead that. I can only smell that greed. I have realized great creative directors who want great work, people like Dias, Das, Prasoon Joshi and Sajan Raj Kurup, are all mast in their own creative zones and all I did was held on to their tail. In a way they are my co-directors,” added Madhvani. The film was shot in a day. All the musical parts were rehearsed and pre-recorded. “There were so many people, we had a lot of rushes and so many different genres of music. So it was a lot to handle. However, the entire team handled all of that really well and <keyword id="194866" type="PERSON" weightage="20" keywordseo="Hemant-Chaturvedi">Hemant Chaturvedi</keyword>, our director of photography, gave it a rock concert feel. It was also Sanya’s first ad. She came with a completely spontaneous, unfrazzled talent and I would love to work with her again,” added Madhvani. Happydent’s ‘Palace’ In 2015, Happydent’s Palace commercial was named as one of the World's 20 best ads of the 21st century by the Gunn Report. The ad was conceptualized by Prasoon Joshi and directed by Madhvani. Speaking about how Joshi’s grand vision was executed, Madhvani said, “Its great working with Prasoon because he has a poet’s mind. It was meant to be a montage film and we had presented a commercial in Delhi which wasn’t a great commercial. And I had thought he would never give me Happydent. But it was really nice of him to trust me. I asked him if we could make a narrative film rather than a montage and he agreed. It was tough. The music was done by <keyword id="73991" type="PERSON" weightage="20" keywordseo="Shantanu-Moitra">Shantanu Moitra</keyword> and the song was sung by Kailash Kher. Composers Vishal-Shekhar were in the next studio. When the duo came to see the commercial, they said they wanted to be a part of it. So they ended up giving the Qawwali claps in the film,” added Madhvani with a laugh. He also shared the day after the ad was released, Madhvani visited the Ogilvy office and he got a standing ovation there. “That was a really sweet moment. Also, Sameer Suneja (who is now the global CEO of Perfetti Van Melle) really supported us. We showed him an 85 as well as a 60 seconder because originally it was originally supposed to be 60 seconds long. But after watching the 85 seconder, he said he did not want to watch the other version. It took a lot of courage from the client as well as from Prasoon to back the idea and back me. So I take no credit except for just made sure that I executed it in a cussed kind of way,” explained Madhvani. While the shoot was supposed to happen in some palace in Rajasthan, it finally happened in Panvel due to lack of funds. However, that hardly affected the final outcome and the ad is still one of Happydent’s most iconic ads.

I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani

<ul><li>Engineer with an IIT degree and a Virgo star sign is the most popular formula for self-made entrepreneurs.</li><li>Virgos is the star sign of most founders on Hurn IDFC First list of self-made entrepreneurs.</li><li>Cancer and Leo are the next most common star signs amongst the 405 founders who are a part of the list. </li></ul>It takes a lot of creativity, courage and determination to start and build a successful business. In this digital era, it helps if you are an engineer too. As per Hurun and IDFC First’s list of top 200 companies founded by 405 self-made entrepreneurs, 225 are engineers. Needless to say, the list is also dominated by startups and new-age businesses. The odds get better if you are from a marquee college like IIT, as 82 of them from the list are either from IIT Delhi, IIT Bombay or IIT Kharagpur. There are more points to score if you live in Bangalore, Mumbai or Gurugram — near the startup ecosystem. And there are another set of stars that have to align for success – the zodiac signs. Virgo is the biggest contributor to India's Top 200 Self-made Entrepreneurs of the Millennia with 14% companies with founders of this star sign respectively. Known for logical and practical approach to life, Virgos have a systematic approach to life — all good for would-be entrepreneurs. In a fast-changing world, people of this star sign can also become best business builders as they are known to constantly build skills and practice until they get perfect. This is followed by Cancer with 12% and people with these star signs are known to be effortlessly creative and knowledgeable even if they tend to be sentimental. It’s also a good trait for founders of today, who need to think out of the box. Leos also feature heavily in the list with 10% of the founders having this sign. The natural-born leaders also known for their self-assurance are also courage — all that takes to start and run a business from ground-up. Star signs of self-made entrepreneurs who run successful companies <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Star signs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Percentage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Examples </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Virgo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mukund Jha (Dunzo), Hemant Jalan (Indigo Paints), Siddhant Saurabh (Zupee), Uttam Digga (Porter) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Cancer </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Neetish Sarda (Smartworks), </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Leo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bipin Preet Singh (MobiKwik) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gemini </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vimal Kumar (JusPay) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Scorpio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sushil Agarwal (Aavas Financiers) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Capricorn </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jahangir Mohammed (Twin Health) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sagittarius </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pranav Goel (Porter) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Libra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chandan Joshi (MobiKwik) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taurus </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Harsh Binani (Smartworks) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aquarius </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pravin Agarwala (BetterPlace) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aries </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saurabh Tandon (BetterPlace) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pisces </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ashok Boob (Clean Science and Technology) </td></tr></tbody></table>Source: IDFC First, Hurun This millennium is ruled by startups – at least that’s what the Hurun and IDFC First report indicates. But their contribution to the economy is also massive. The top 200 companies that make up the list have created wealth to the tune of ₹30 lakh crore. That’s as big as the GDP of Denmark. Retail billionaires — Radhakrishna Damani of Avenue Supermarts (DMart), and Binny Bansal and Sachin Bansal who founded Flipkart are the top wealth creators since 2000. And, they have started from scratch. “This is a testament to the immense value that these entrepreneurs have created. It is also noteworthy that approximately 25% of these companies are publicly listed, and 34% have expanded their operations globally, showcasing the global ambitions of Indian entrepreneurs” said Anas Rahman Junaid, founder &amp; managing director of Hurun India. Most of the list, as expected, is dominated by startups – unicorns and soonicorns. It indicates that a new-era of companies and the digital economy is ruling the wealth creation sphere. “If India stays on such course of investing in physical, digital, and social infrastructure and continue with reforms, we will all see the miracle of India transforming into a developed country within our lifetimes, exceeding per capita income of $15,000 by 2050,” said V Vaidyanathan MD &amp; CEO, IDFC FIRST Bank. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/new-indias-greatest-wealth-creators-are-90s-babies-born-without-a-silver-spoon/articleshow/105623349.cms">New India’s greatest wealth creators are 90s babies, born without a silver spoon</a> <a href="https://www.businessinsider.in/stock-market/news/stellar-listing-gains-book-profits-if-there-are-bumper-gains-say-experts/articleshow/105630290.cms">Stellar listing gains: Book profits if there are bumper gains say experts</a>

The sure shot ‘signs’ of a successful entrepreneur

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At a time, when India is on its way to becoming the second largest smartphone market in the world, we were expecting further cuts in mobile tariffs. But, we were wrong. Analysts are anticipating an increase in mobile tariffs in the wake of recent spectrum purchase for which <keyword id="6354776" type="COMPANY" weightage="20" keywordseo="Telecom">telecom</keyword> operators are doling out approximately Rs 1.10 lakh crore to the government. 
 
So, how much you would need to pay now? As per an ET report, mobile phone users could see their phone bills rise by 10-15% in coming months. 
 
Since the auction was structured in a way to ensure maximum revenue, this will put inevitable pressure for an upward revision in call and data tariffs, the financial daily reported. 
 
While Rajan Mathews, director general of the GSM industry body COAI, has hinted at 10% hike in tariffs, there are some experts who see mobile tariff going up by 15%. 
 But this won’t happen anytime soon. <keyword id="151709" type="PERSON" weightage="20" keywordseo="Prashant-Singhal">Prashant Singhal</keyword>, global head for telecom at professional services firm EY, thinks, “It could take another six months but operators will have to raise tariffs to meet the debt requirements." 
 
He further told ET, “Most of the increase in tariffs could come from voice, as it still constitutes over 75% of the core revenue for the sector.” 
 Escalation in debt servicing costs will force telecom operators to increase tariffs, revealed the ET report. It further explained, “What compounds the problem is that the top four operators, <keyword id="6354924" type="PERSON" weightage="20" keywordseo="Idea-Cellular">Idea Cellular</keyword>, Vodafone, <keyword id="6354287" type="CITY" weightage="20" keywordseo="Bharti-Airtel">Bharti Airtel</keyword> and <keyword id="46907" type="CITY" weightage="20" keywordseo="Reliance-communications">Reliance Communications</keyword> have already weeded out discounts from their networks.” 
 "Hence, there is very little room left for improving the realisation without a hike in headline tariffs," said Romal Shetty, the telecom head at <keyword id="50041" type="CITY" weightage="20" keywordseo="KPMG">KPMG</keyword>. 
 
Hemant Joshi of Delloitte Haskins and Sells said that the auctions will increase the debt burden of the industry by 70-80% of the spectrum price paid. "Balance sheets would get further leveraged and profitability and cash flow would be adversely impacted in servicing of principle and interest and amortisation of spectrum cost," he added.

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