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<ul><li>The box office collection of Prabhas’ last two releases, Saaho and Radhe Shyam, were much below expectations. </li><li>If it’s able to manage a good opening, <keyword id="9776044" type="General" weightage="20" keywordseo="adipurush" source="Orion">Adipurush</keyword> may be able to breach the ₹350-crore lifetime earnings mark, says Elara Capital. </li><li>Small and medium budget films continue to struggle, as their success in North and South circuits has dropped sharply. </li><li>The first quarter of FY24 has gotten off to a slow start, with no surprises except for The Kerala Story and Hollywood movie, Fast X. </li></ul>After an average performance of his last two movies, South superstar Prabhas might see a good run at the box office with his upcoming release Adipurush, say analysts. The movie, based on the mythological epic Ramayana, is expected to bring in opening day collections of ₹50-60 crore for the dubbed versions. The Hindi original is also expected to clock in ₹20 crore, predicts a research report by Elara Capital. As <a href="https://www.dnaindia.com/bollywood/report-adipurush-overseas-advance-booking-bulldozes-past-rs-6-crore-mark-prabhas-om-raut-kriti-sanon-saif-ali-khan-3047559">per media reports</a>, its advance bookings have been creating buzz, especially in overseas markets like Canada and Australia. If it’s able to manage a good opening, this big budget movie will be able to breach the ₹350- crore lifetime earnings mark – unlike Prabhas’ earlier movies Saaho and Radhe Shyam whose collections at ₹280 crore and ₹150 crore, respectively, were way below expectations “The film may surpass our estimates based on good content and word-of-mouth. Ticket prices are expected to be premium, around 20% higher than the average ticket prices on a pan-India level,” says Karan Taurani and Rounak Roy of Elara Capital. Adipurush will be released across India on June 16 in Hindi, Telugu, Tamil, Kannada and Malayalam. It also stars Saif Ali Khan and Kriti Sanon, and is directed by Om Raut who had delivered the superhit movie, Tanaji. Small budget films not bringing in the moolah In spite of a few recent hits like Pathaan, The Kerala Story, Kantara and more, movie theatres have been struggling to bring back footfalls to match the pre-Covid levels. “Small and medium budget films continue to struggle as frequency of content becoming successful has dropped sharply in the North and South circuits,” the research report from Elara, which tracks PVR, says. Vicky Kaushal and Sara Ali Khan's latest release Zara Hatke Zara Bachke has minted ₹37.4 crore in its first week, according to trade analyst Taran Adarsh. The movie, directed by Laxman Utekar, saw a decent opening, garnering ₹5.49 crore on the first day of its release. In spite of the positive surprise that the movie delivered, Elara believes that the momentum was driven by the Buy-One-Get-One-Free (BOGO) offer. It reduces distributor-producer share to approximately 30% from 50% earlier. “It makes film production economics unviable; while it is a good promotional activity to propel audiences back into the cinema halls to drive frequency, good and consistent content is the only big driver for improved occupancy levels,” say Taurani and Roy in their note. A slow start to FY24 The first quarter of FY24 has gotten off to a slow start in terms of box office, with no surprises except for The Kerala Story and Hollywood movie, Fast X. Hindi film box office collections for the first quarter are expected to be 20% lower than what they were pre-Covid. As compared to the same quarter last year, the drop is expected to be sharper at 30%, the research firm predicts. For context, the same time last year had hit movies like Rajamouli’s RRR, Karthik Aryan’s Bhool Bhulaiyaa 2 and Yash’s KGF 2. The second quarter of FY24 is expected to see many big movie releases like Karthik Aryan’s Satyaprem, Sunny Deol’s Gadar 2, Ranveer Singh’s Rocky Aur Rani Ki Prem Kahaani, Akshay Kumar’s OMG 2, Ranbir Kapoor’s Animal and Shah Rukh Khan’s Jawan. “Q2FY24 may be the best quarter even if half of these films report a healthy box office collection. Woes persist for exhibitors as Hindi content recovery is important to drive advertising growth, which remains under pressure,” the Elara report opines. The number of Hindi films lined up for release however remains lower than pre-Covid levels — by 30-35%.

Adipurush’s opening box office collection projections show Prabhas is back

After a spate of <keyword id="2075817" type="UNKNOWN" weightage="100" keywordseo="Bollywood-masala-movies">Bollywood masala movies</keyword> which were mindlessly ‘filmy’ in spite of the potential, <keyword id="205961" type="POSITION" weightage="100" keywordseo="writer-director">writer-director</keyword> <keyword id="15574" type="PERSON" weightage="100" keywordseo="Imtiaz-Ali">Imtiaz Ali</keyword>’s romance-drama strikes a different chord and once again, takes us on a unique <keyword id="6374782" type="UNKNOWN" weightage="100" keywordseo="journey">journey</keyword>. But that is expected from the director of Jab We Met – he seems to revel in the idea of a journey, especially the kind that makes you stand face to face with your inner self. The <keyword id="2075818" type="UNKNOWN" weightage="100" keywordseo="Randeep-Hooda-Alia-Bhatt-starrer">Randeep Hooda-Alia Bhatt starrer</keyword> shows the courage to explore the shadow zones that often rule our life, but still weaves a gossamer core that doesn’t lack beauty – within or without. Yet, it does feel somewhat contrived – as if the pieces of an intricate jigsaw puzzle are falling in place all too soon, even before the protagonists could undergo their destined metamorphosis in a convincing manner. 
 When <keyword id="2075819" type="UNKNOWN" weightage="100" keywordseo="Veera-Tripathi">Veera Tripathi</keyword> (<keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword>), an affluent Delhiite with a well-connected business tycoon for a father, feels a bit tired of the ‘big fat Indian wedding’ she is about to undergo, sneaks out with her fiancé and gets conveniently kidnapped by <keyword id="2075824" type="UNKNOWN" weightage="100" keywordseo="Mahabir-Bhatti">Mahabir Bhatti</keyword>, a rough <keyword id="2075820" type="UNKNOWN" weightage="100" keywordseo="Gujjar-criminal">Gujjar criminal</keyword> played by <keyword id="16675" type="PERSON" weightage="100" keywordseo="Randeep-Hooda">Randeep Hooda</keyword>, the writing is already on the wall – <keyword id="1347859" type="ORGANIZATION" weightage="100" keywordseo="Stockholm-Syndrome">Stockholm Syndrome</keyword> or no. That’s <keyword id="2075821" type="UNKNOWN" weightage="100" keywordseo="Hollywood-masala">Hollywood masala</keyword> anyway, the victim falling in love with the abuser, but it’s not too rare a theme even here in India. 
 
What we sorely miss is the touch of freshness, the dramatic twists and turns, which could have made <keyword id="6354768" type="ORGANIZATION" weightage="100" keywordseo="Highway">Highway</keyword> more of a turbulent journey, unwillingly undertaken by two troubled souls. Instead, the lead characters find solace in each other, seek each other out for some candid confession and finally, true to the <keyword id="1282628" type="UNKNOWN" weightage="100" keywordseo="Bollywood-tradition">Bollywood tradition</keyword>, the ‘baddie’ has to atone for his misdeeds while Alia rises from the ashes to craft a new existence for herself. Incidentally, it is Alia’s second outing after her dazzling debut in <keyword id="3778" type="PERSON" weightage="100" keywordseo="Karan-Johar">Karan Johar</keyword>’s <keyword id="549195" type="ENTERTAINMENT" weightage="100" keywordseo="Student-of-the-Year">Student Of The Year</keyword>. But in both movies, she has lived the characters she played. 
 But before we get to the finer points, a look at the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> may tell us more about the mass response. <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is infamous for rejecting hatke movies and Highway is definitely one of them. It was released on February 21, exactly a week after the Valentine’s Day, and hit around 800 screens in India. But business faltered on Day 1 and collections amounted to just Rs 3.42 crore in the <keyword id="6382118" type="UNKNOWN" weightage="100" keywordseo="Domestic-Market">domestic market</keyword>, with 20–25% occupancy at theatres. The flick later gained some momentum and earned around Rs 13.97 crore in India after the opening weekend (Feb 21-23). Interestingly, Parineeti Chopra-starrer <a href="http://www.businessinsider.in/Box-Office-Hasee-TohPhasee-Wins-Hearts-Heartless-Fails-To-Retain-The-Thrill/articleshow/30228138.cms">Hasee Toh Phasee</a> collected around Rs 18 crore in the first weekend while <keyword id="1655" type="PERSON" weightage="60" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>’s <a href="http://www.businessinsider.in/Box-Office-Gunday-LeavesYou-Clueless-But-Cash-Register-is-Ringing/articleshow/30626422.cms">Gunday</a> amassed Rs 43.93 crore after the first three days. Highway’s Day 4 collection at home stood at a little over Rs 3 crore, according to industry estimates – again a dismal performance. 
 
Although Highway has initially failed to blaze the box office, the lead duo has certainly done a commendable job. Alia is quite a transformation – no longer a moody, fashion crazy, campus hottie, but a quiet yet strong character grappling with her destiny. Randeep, too, is a realistic presentation of Mahabir – a man who has endured brutality and consequently turned brutal. And the underlying chemistry between the two – a queer concoction of fear, hatred and camaraderie – puts life into the entire show. Other pluses include <keyword id="119758" type="PERSON" weightage="100" keywordseo="Anil-Mehta">Anil Mehta</keyword>’s unforgettable <keyword id="42054" type="PERSON" weightage="100" keywordseo="Cinematography">cinematography</keyword> across a vast and colourful rural India (the movie was shot across six states) and <keyword id="11851" type="ORGANIZATION" weightage="100" keywordseo="AR-Rahman">AR Rahman</keyword>’s divine music that never fails to win one’s heart. 
 
Overall, Highway is a unique creation, which could have gone miles ahead but suffered due to clichés and predictability. Still, we agree with what Sify critic Sonia Chopra says, “Maybe there’s no need to intellectualise this beautiful bond and just savour it as it is. Just like the film.” Let’s go by that advice… let’s take the road. 
 
Image: Indiatimes

Highway Explores
Shadow Zones, But Fails To Impress At Box Office

After a week of great <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> action, mainly due to the runaway success of Rajinikanth-starrer <a href="http://www.businessinsider.in/Box-Office-Kochadaiiyaan-Thrives-On-Rajini-Power-Heropanti-Soaring-High/articleshow/35710189.cms">Kochadaiiyaan</a>, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is back to a dismal crawl. Last Friday (May 30) saw the release of just two flicks – Hansal Mehta-directed <keyword id="502037" type="ENTERTAINMENT" weightage="100" keywordseo="Citylights">Citylights</keyword> and newbie film-maker <keyword id="1307809" type="UNKNOWN" weightage="100" keywordseo="Aman-Sachdeva">Aman Sachdeva</keyword>’s <keyword id="1444695" type="UNKNOWN" weightage="100" keywordseo="Kuku-Mathur-Ki-Jhand-Ho-Gayi">Kuku Mathur Ki Jhand Ho Gayi</keyword> (well, this one is produced by <keyword id="6354597" type="PERSON" weightage="80" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword>, <keyword id="154993" type="PERSON" weightage="80" keywordseo="Shobha-Kapoor">Shobha Kapoor</keyword> and Bejoy Nambiar). Although both are hatke movies in a way and the former has earned enough critical accolades, none could manage an impressive showing at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> and recorded only 5-10% occupancy on debut day. 
 
Citylights, however, did considerably well after collecting just Rs 70 lakh on the opening Friday. The movie hit 500 screens and went on to earn Rs 3.57 crore at home in the first three days, according to <keyword id="6356809" type="POSITION" weightage="80" keywordseo="producer">producer</keyword> figure (trade figure puts it at Rs 3.18 crore). But the crucial first Monday collections dipped again to Rs 60 lakh (approx). However, keeping in mind it is a <keyword id="2289947" type="UNKNOWN" weightage="100" keywordseo="Low-budget-movie">low-budget movie</keyword> and cost around Rs 7 crore including P&amp;A, Citylights may just avoid losses. 
 
On the other hand, <keyword id="2289921" type="UNKNOWN" weightage="100" keywordseo="Kuku-Mathur">Kuku Mathur</keyword> Ki Jhand Ho Gayi, a rom-com drama with a <keyword id="2289946" type="UNKNOWN" weightage="100" keywordseo="quirky-title">quirky title</keyword> and an unmistakable <keyword id="2289944" type="UNKNOWN" weightage="100" keywordseo="Delhi-flavour">Delhi flavour</keyword>, has garnered a paltry Rs 1.60 crore over the first weekend, against an estimated budget of Rs 6 crore. In addition, it has landed into further trouble as a resident of <keyword id="6355556" type="COMPANY" weightage="80" keywordseo="bhopal">Bhopal</keyword> has reportedly filed a Public Interest Litigation (<keyword id="6355791" type="ORGANIZATION" weightage="80" keywordseo="PIL">PIL</keyword>) against <keyword id="766823" type="COMPANY" weightage="100" keywordseo="Balaji-Motion-Pictures">Balaji Motion Pictures</keyword>, claiming that the film’s title has hurt the sentiments of the Kayastha community. Kuku Mathur was released across 700 screens but going by its performance, it can be a clean washout at the box office. 
 
But what has gone wrong with Citylights? For one, the movie gives you a taste of unsavoury reality that is bound to jolt viewers. Inspired by the British film <keyword id="467511" type="ORGANIZATION" weightage="100" keywordseo="Metro-Manila">Metro Manila</keyword>, Citylights by <keyword id="303" type="POSITION" weightage="80" keywordseo="Director">director</keyword> <keyword id="4684" type="UNKNOWN" weightage="100" keywordseo="Hansal-Mehta">Hansal Mehta</keyword> (of Shahid fame) pieces together the gripping tale of an <keyword id="2289953" type="UNKNOWN" weightage="100" keywordseo="Uprooted-family">uprooted family</keyword> and their desperate struggle to survive in the ruthless city of Mumbai. The <keyword id="1097560" type="UNKNOWN" weightage="100" keywordseo="storyline">storyline</keyword> unveils a touching human document, superbly portrayed by the lead couple – <keyword id="1946388" type="UNKNOWN" weightage="100" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword> (<keyword id="6357110" type="PERSON" weightage="100" keywordseo="deepak">Deepak</keyword>) and debutante <keyword id="2222926" type="UNKNOWN" weightage="100" keywordseo="Patralekha">Patralekha</keyword>. Even the crime drama blends well with the colourful kaleidoscope – gentle, sombre, harsh and tragic at times. The ending is undoubtedly filmy, but the rest shines with a rare sensitivity that saves Citylights from being a cliché. 
 
 
 
In contrast, Kuku Mathur is a <keyword id="2289956" type="UNKNOWN" weightage="100" keywordseo="Light-comedy">light comedy</keyword>, telling the story of two fast <keyword id="343" type="ENTERTAINMENT" weightage="100" keywordseo="Friends">friends</keyword> – Kuku Mathur (<keyword id="803840" type="UNKNOWN" weightage="100" keywordseo="Siddharth-Gupta">Siddharth Gupta</keyword>) and <keyword id="2289924" type="UNKNOWN" weightage="100" keywordseo="Ronnie-Gulati">Ronnie Gulati</keyword> (<keyword id="2222736" type="UNKNOWN" weightage="100" keywordseo="Ashish-Juneja">Ashish Juneja</keyword>) – and their coming of age. This one is Sachdeva’s debut film and there are the usual hiccups in terms of plot and characters. But the lead duo and <keyword id="38050" type="PERSON" weightage="100" keywordseo="Amit-Sial">Amit Sial</keyword> (<keyword id="2289962" type="UNKNOWN" weightage="100" keywordseo="Prabhakar-Bhaiya">Prabhakar Bhaiya</keyword>, the baddie uncle trying to influence Kuku) have put in some fantastic acting; the humour is quite <keyword id="678332" type="PERSON" weightage="80" keywordseo="Subtle">subtle</keyword> at times and the <keyword id="2289967" type="UNKNOWN" weightage="100" keywordseo="Delhi-backdrop">Delhi backdrop</keyword> adds some endearing local colours. Kuku’s culinary aspirations bring in a fresh <keyword id="30450" type="ENTERTAINMENT" weightage="80" keywordseo="Touch">touch</keyword>, but a crisper storyline and engaging <keyword id="42057" type="COMPANY" weightage="100" keywordseo="Screenplay">screenplay</keyword> could have improved the film vastly. Overall, an average movie with a few ‘wow’ moments and that partly explains the poor box office response. 
 But in case you are longing for another <keyword id="654103" type="ORGANIZATION" weightage="60" keywordseo="smash">smash</keyword> hit like <keyword id="1849408" type="UNKNOWN" weightage="100" keywordseo="Kochadaiiyaan">Kochadaiiyaan</keyword> or even <a href="http://www.businessinsider.in/Box-Office-Kochadaiiyaan-Thrives-On-Rajini-Power-Heropanti-Soaring-High/articleshow/35710189.cms">Heropanti</a>, wait till you get to watch Akshay Kumar-starrer <keyword id="2113212" type="UNKNOWN" weightage="100" keywordseo="Holiday-A-Soldier-Is-Never-Off-Duty">Holiday: A Soldier Is Never Off Duty</keyword>, to be released on June 6. It is a remake of the Tamil hit <keyword id="2289970" type="UNKNOWN" weightage="100" keywordseo="Tuppaki">Tuppaki</keyword> and also stars <keyword id="62210" type="PERSON" weightage="100" keywordseo="Sonakshi-Sinha">Sonakshi Sinha</keyword>. Let us wait and see if ‘Akki’ can break the box office jinx. 
 
Images: Indiatimes

Citylights
Impressive But Tanks At Box Office; Kuku Mathur Doesn’t Take Off

Last week, two movies were released at the box office: Hawaizaada and Khamoshiyan. But did these movies woo audiences’ hearts? Take a look at their BO collections and decide for yourself. 
 
Hawaizaada managed to collect a mere 57 lakh on the first Friday. It is a biopic based on Indian scientist Shivkar Bapuji Talpade and tells his tale, which is: how he built the first unmanned plane that unfortunately crashed even before it took off! Even the star cast of Ayushmann Khurana, Pallavi Sharda and <keyword id="14672" type="PERSON" weightage="20" keywordseo="Mithun-Chakraborty">Mithun Chakraborty</keyword> couldn’t pull more audiences to theatres. The collections for the weekend stand at a mere Rs 2 crore. 
 
On the other hand, Khamoshiyan managed a decent opening at the box office and garnered collections to the tunes of Rs 7 crore over the weekend. This movie has been made on a <a href="http://en.wikipedia.org/wiki/Khamoshiyan">budget of Rs 15 crore</a> and is expected to recover its cost by the end of this week. We feel Khamoshiyan owes its success to the tried and tested Horrex (horror +Sex) formula. It is produced under the <keyword id="359695" type="COMPANY" weightage="20" keywordseo="Vishesh-Films">Vishesh Films</keyword> banner, which has been associated with plenty of Horrex movies, including the Raaz series. Also, this horrex movie marks the debut of Gurmeet Choudhary in <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword>, who is sharing screen space with Ali Fazal and <keyword id="1595362" type="UNKNOWN" weightage="20" keywordseo="Sapna-Pabbi">Sapna Pabbi</keyword>. 
 
The last week’s release Baby continues to go strong. The movie has managed to collect Rs 76.47 crore till Sunday (Feb 1, 2015). 
 
Now, we are eagerly looking forward to Shamitabh, which stars Amitabh Bachchan and <keyword id="6358373" type="PERSON" weightage="20" keywordseo="dhanush">Dhanush</keyword>. The movie is directed by R Balki and looks a little hatke from other commercial ventures. We do hope that this Amitabh Bachchan starter will get off to a flying start. What are your views of the movies this week and are you too looking forward to Shamitabh. Do share your views in the comments below. 
 
Box Office Collections courtesy koimoi.com

Box Office Collections For Hawaizaada and Khamoshiyan A Mixed Bag

The expectations of the avid movie-goers in India were running high this weekend as Kill Dil took centre stage. The movie stars <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, <keyword id="562349" type="PERSON" weightage="100" keywordseo="Parineeti-Chopra">Parineeti Chopra</keyword>, Ali Zafar and <keyword id="6381730" type="PERSON" weightage="100" keywordseo="govinda">Govinda</keyword> in the lead role and it is directed by <keyword id="94855" type="PERSON" weightage="100" keywordseo="Shaad-ali">Shaad Ali</keyword> under the Yash Raj Films banner. 
 
From the promos, Kill Dil appeared to be a hatke movie that would go well with the young Indian audience. However, the movie could not get a spectacular opening at the Indian box office despite Govinda and Ranveer Singh’s commendable performance. On the opening Friday, Kill Dil did a business of Rs 6.53 crore and netted another Rs 6.39 crore on Saturday. The business improved slightly on Sunday as Kill Dil managed to pocket Rs 7.26 crore. On Monday, it collected Rs. 4.1 crore. 
 
Given that it was a solo release this weekend, it will continue to get similar collection figures all through the week, but at this stage, it looks unlikely that the movie will cross the Rs 100-crore mark. As per <a href="http://en.wikipedia.org/wiki/Kill_Dil">Wikipedia</a>, Kill Dil has been made in a budget of Rs 35 crore. 
 
On the other hand, Happy New Year has managed to survive 25 days at the box office. Its collection on the 25th day was approximately Rs 44 lakh. Overall, the movie has now hit the Rs 200-crore mark and its total collections till date stand at Rs 205 crore. 
 
On November 21, 2014, it will be the turn of Happy Ending to try its luck at the box office.

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Adipurush’s opening box office collection projections show Prabhas is back

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Highway Explores Shadow Zones, But Fails To Impress At Box Office

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Citylights Impressive But Tanks At Box Office; Kuku Mathur Doesn’t Take Off

Sanghamitra Mandal

Box Office Collections For Hawaizaada and Khamoshiyan A Mixed Bag

Surbhi Chawla

Box Office: Kill Dil Gets Average Response

Surbhi Chawla

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